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Analisis Strategi Keunggulan Bersaing UMKM Circle Store Di Kabupaten Bone: Pendekatan Swot Sebagai Kunci Sukses Bisnis Lokal Sitti Hasbiah
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2696

Abstract

In the dynamic business era, UMKM Circle Store has come under scrutiny, facing various strengths and challenges. This phenomenon serves as the focal point of research to gain a profound understanding of the internal strengths, external opportunities, weaknesses, and threats that Circle Store may encounter. The research aims to identify key factors influencing the business performance of UMKM Circle Store, particularly through the SWOT approach. A qualitative research method was employed, involving in-depth interviews, direct observations, and analysis of relevant documents. This identification process is carried out through internal and external factors, IFAS and EFAS, as well as the SWOT matrix. The research findings reveal that the internal factor or IFAS attains an overall score of 3.51, while the external factor or EFAS obtains an overall score of 3.82. This indicates the potential to optimize strengths and opportunities while minimizing weaknesses and threats.
Pengaruh Gaya Kepemimpinan Kepala Sekolah Terhadap Kinerja Guru Sekolah Menengah Atas Negeri 4 Bone Syukur Syukur; Sitti Hasbiah; Uhud Darmawan Natsir
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i2.2477

Abstract

This study aims to determine the effect of the principal's leadership style on the performance of teachers at the State Senior High School 4 Bone. This research variable consists of leadership style and performance. This type of research is quantitative associative. The population was 38 teachers at State Senior High School 4 Bone. The sampling technique used was saturated sampling with a sample size of 38 respondents, namely the entire population. The data collection technique was carried out by distributing questionnaires to employees. Data analysis techniques using simple regression with the help of SPSS software version 25. The results of this study indicate that the principal's leadership style has a positive and significant effect partially on teacher performance at State Senior High School 4 Bone.
Analisis Persepsi Mahasiswa terhadap Pembelajaran Sinkron dan Asinkron dengan Pendekatan UTAUT Sitti Hasbiah; Hajar Dewantara; Muhammad Alief Nur Hidayah Rani; Alya Olivia; Muh. Galang Nusantara
Jurnal Pendidikan Terapan Vol 2, No 2 May (2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jupiter.v2i2.222

Abstract

Tujuan penelitian adalah bagaimana meningkatkan ketahanan pembelajaran di lingkungan akademik konvensional dan menggali potensi manfaat dari penerapan pembelajaran ini. Dengan menggunakan metode kuantitatif dan desain longitudinal, artikel ini mengumpulkan data dari mahasiswa Universitas Negeri Makassar sebagai responden. Hasil penelitian menunjukkan bahwa pembelajaran blended dan online memiliki tingkat ketahanan yang memadai di lingkungan akademik konvensional. Meskipun demikian, faktor-faktor seperti kualitas materi pembelajaran, interaksi antara dosen dan mahasiswa, serta dukungan teknologi tetap berpengaruh signifikan terhadap ketahanan pembelajaran. Artikel ini merekomendasikan penelitian lebih lanjut untuk memperluas cakupan dan mempertimbangkan faktor-faktor lain yang memengaruhi ketahanan pembelajaran blended dan online. Dalam konteks pandemi COVID-19, penelitian lebih lanjut juga harus mempertimbangkan dampaknya terhadap pembelajaran kombinasi dan daring. Artikel ini memberikan dasar bagi praktisi, pengambil kebijakan, dan peneliti untuk memahami peran teknologi dalam pendidikan tinggi, dengan langkah-langkah konkret untuk meningkatkan kualitas pengajaran dan pembelajaran di lingkungan akademik konvensional.
Pelatihan Teknik Proyeksi Bisnis Pada Kelompok Usaha Di Desa Kassi Kecamatan Rumbia Kabupaten Jeneponto Ilma Wulansari Hasdiansa; Sitti Hasbiah
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1420

Abstract

This community service activity aims to increase the understanding and ability of business groups in Kassi Village, Rumbia District, Jeneponto Regency in making effective business projections. This program is expected to provide strategic provision for business actors in managing finances, planning business development, and facing market challenges. The technique of implementing this activity includes three stages starting from the preparation stage, the implementation stage and the activity evaluation stage. The results of the training showed that traditional business owners have difficulty in applying business forecasting techniques to their businesses because sales records are sometimes incomplete or non-existent. After conducting the simulation, participants were able to understand the basis of sales forecasting for future sales forecasts. In addition, business owners can know their business forecast with certainty. Knowledge of business forecasting is expected to improve business performance and competitiveness. The limitation of this training is that the implementation method does not use instructional techniques so that knowledge about business forecasting can be implemented in business activities.
Implementing the Zachman Framework to Optimize Business Process Management in Gaming Applications Hasdiansa, Ilma Wulansari; Sitti Hasbiah
Indonesian Journal of Enterprise Architecture Vol. 2 No. 1 (2024): IJEA, August 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i1.0245

Abstract

The gaming industry has witnessed rapid growth over the past few decades. Games are no longer perceived solely as entertainment but have evolved into a significant revenue-generating industry. One popular game, Hayday, offers an engaging experience centered on farming and business. To enhance business process management within the game, the concept of Enterprise Resource Planning (ERP) is highly relevant. This paper explores the implementation of enterprise architecture based on the Zachman Framework within the context of Hayday. The Zachman Framework serves as a structured methodology to design and manage enterprise architecture effectively. By leveraging the framework, organizations can map various perspectives into a comprehensive 6x6 matrix, enabling a deeper understanding of their enterprise architecture. This study adopts a case study approach using qualitative methods. The findings and discussion elaborate on the implementation of the Zachman Framework in the Hayday game application across six key perspectives: data, process, location, people, time, and motivation. This implementation aims to optimize business process management in the game and to lay the groundwork for the development of suitable ERP software.
Pengembangan Literasi Digital Masyarakat Sekolah Melalui Pelatihan Pembuatan Komik Digital Cerita Rakyat Deswalantri; Pratiwi, Ika Wahyu; Riyanti, Apriani; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 1 Issue 1 Desember 2023: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i1.234

Abstract

This community service activity aims to increase the level of digital literacy among school community members, especially teachers and students, through the development of folklore in the form of digital comics using the Canva application. The approach in the implementation of this PKM involves training and guidance activities for participants, helping them master the use of the Canva application to create folktales in digital comic format. During the training period, participants were provided with detailed guidance on techniques to visually depict folklore, incorporate it with digital technology, and present it in an attractive comic format. In addition, participants were also equipped with knowledge on utilizing social media and other digital platforms as a means to share the works they have created. The outcomes of this activity include a significant improvement in participants' digital literacy skills, increased appreciation for local cultural heritage through folklore development, and increased creativity in the utilization of digital technology. Therefore, this PKM has a positive impact in supporting the improvement of digital literacy, promoting appreciation of local cultural heritage through digital platforms, and providing active opportunities for school communities to participate more proactively in the evolving digital era.
Enhancing Added Value of Village Agriculture Sector through Strengthening the Capacity of BUMDes Based on Digital Economy: Meningkatkan Nilai Tambah Sektor Pertanian Desa melalui Penguatan Kapasitas BUMDes Berbasis Ekonomi Digital Hajar Dewantara; Basri Bado; Sitti Hasbiah; Ilma Wulansari Hasdiansa; Andi Anggi Kemalasari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 1 December 2024: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2439

Abstract

Village-owned enterprises (BUMDes) are institutions established to manage economic potential and resources in the village to improve community welfare. In Kassi Village, Jeneponto Regency, BUMDes has significant potential in developing the agricultural sector, but this potential has not been fully utilized. This research aims to increase the added value of the agricultural sector through strengthening the capacity of BUMDes by utilizing digital technology. The application of e-commerce, digital marketing, and data management is expected to expand market access for local products and improve their competitiveness. The methods used include identification of training needs, ongoing mentoring, and monitoring and evaluation of the BUMDes digitalization process. The program results show an increase in operational efficiency and expansion of marketing networks, as well as an increase in the added value of agricultural and tourism products. Analysis shows that the training on sustainable agriculture and basic technology has had a significant impact on improving participants' knowledge and skills, as evidenced by the increase in average pretest to posttest scores. The high correlation between the initial and final scores indicates that the training was effective for all participants. This digital transformation through BUMDes has the potential to become a model for other villages in Indonesia, making digital economic empowerment a strategic solution to improve the welfare of rural communities in an inclusive and sustainable manner. Abstrak Usaha milik desa (BUMDes) adalah lembaga yang didirikan untuk mengelola potensi ekonomi dan sumber daya di desa guna meningkatkan kesejahteraan masyarakat. Di Desa Kassi, Kabupaten Jeneponto, BUMDes memiliki potensi yang signifikan dalam mengembangkan sektor pertanian, tetapi potensi ini belum sepenuhnya dimanfaatkan. Penelitian ini bertujuan untuk meningkatkan nilai tambah sektor pertanian melalui penguatan kapasitas BUMDes dengan memanfaatkan teknologi digital. Penerapan e-commerce, pemasaran digital, dan manajemen data diharapkan dapat memperluas akses pasar untuk produk lokal dan meningkatkan daya saingnya. Metode yang digunakan meliputi identifikasi kebutuhan pelatihan, pendampingan yang berkelanjutan, serta pemantauan dan evaluasi proses digitalisasi BUMDes. Hasil program menunjukkan peningkatan efisiensi operasional dan perluasan jaringan pemasaran, serta peningkatan nilai tambah produk pertanian dan pariwisata. Analisis menunjukkan bahwa pelatihan tentang pertanian berkelanjutan dan teknologi dasar memiliki dampak signifikan terhadap peningkatan pengetahuan dan keterampilan peserta, seperti yang dibuktikan dengan peningkatan rata-rata skor pretest dan posttest. Korelasi tinggi antara skor awal dan akhir menunjukkan bahwa pelatihan tersebut efektif bagi seluruh peserta. Transformasi digital melalui BUMDes memiliki potensi untuk menjadi model bagi desa-desa lain di Indonesia, menjadikan pemberdayaan ekonomi digital sebagai solusi strategis untuk meningkatkan kesejahteraan masyarakat pedesaan secara inklusif dan berkelanjutan.
Understanding Investment Motivation in the Young Generation Using Self-Determination Theory Ilma Wulansari Hasdiansa; Sitti Hasbiah
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): FAMJ, December 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v2i2.2245

Abstract

This study aims to analyze the investment motivation of students using the Self-Determination Theory (SDT) framework. SDT emphasizes three basic psychological needs that influence motivation: competence, relatedness, and autonomy. Data were collected through a survey involving students from various disciplines at Universitas Negeri Makassar (UNM). The findings reveal that fulfilling the need for competence through investment training programs and seminars, fostering relatedness through investment communities and discussion groups, and supporting autonomy in investment decision-making significantly enhance students' investment motivation. The conclusion of this study highlights the importance of institutional support in the form of education, community building, and the provision of investment platforms that empower students to make independent decisions. These findings have practical implications for universities and other educational institutions, suggesting the need for effective strategies to boost financial literacy and encourage investment participation among students. By addressing these psychological needs, educational institutions can play a pivotal role in shaping the investment behaviors of the young generation.
Human Capital Theory as a Foundation for Investment Among the Young Generation Sitti Hasbiah; Ilma Wulansari Hasdiansa
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): FAMJ, December 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v2i2.2248

Abstract

This study makes a significant contribution to understanding the role of Human Capital Theory in the investment decisions made by students, with a focus on human capital development. Through data analysis gathered from respondents at Universitas Negeri Makassar, the research explores the importance of investing in education, skills, and financial literacy as crucial elements in strengthening individual capacity for success. Using a descriptive method, the findings indicate that respondents exhibit consistent behavior toward human capital investment, reflecting a strong awareness of the importance of human capital development in achieving career success. The results underscore the critical role that Human Capital Theory plays in shaping students' investment decisions, highlighting the value they place on educational and skill development. The implications of this study reinforce the need for effective educational policies that enhance the quality of human resources within the academic environment, providing a solid foundation for students to achieve long-term success in their professional lives.  
Pengaruh Interaktif Orientasi Pasar, Kapasitas Penyerapan, dan Lingkungan Eksternal terhadap Kinerja Bisnis Industri Manufaktur Aswar, Nurul Fadilah; Sitti Hasbiah; Umar, Fauziah
Paradoks : Jurnal Ilmu Ekonomi Vol. 7 No. 4 (2024): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1193

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh interaktif orientasi pasar, kapasitas penyerapan, dan lingkungan eksternal terhadap kinerja bisnis pada sub-sektor manufaktur makanan di Sulawesi Selatan, dengan absorptive capacity sebagai variabel mediasi. Dengan menggunakan pendekatan kuantitatif dan desain penelitian kausal, data dikumpulkan melalui survei kuesioner dari 130 responden. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa orientasi pasar memiliki dampak positif yang signifikan terhadap kinerja bisnis. Selain itu, absorptive capacity berperan sebagai mediator dalam hubungan antara orientasi pasar dan kinerja bisnis, menegaskan perannya yang krusial dalam memperkuat kemampuan perusahaan untuk mengadopsi teknologi baru, memahami tren pasar, dan merespons perubahan regulasi, yang pada akhirnya meningkatkan kinerja perusahaan. Penelitian ini juga mengonfirmasi bahwa lingkungan eksternal memengaruhi kinerja bisnis, memperkuat pentingnya adaptasi dalam pasar yang dinamis. Temuan ini menekankan bahwa strategi orientasi pasar yang kuat dan kapasitas penyerapan yang optimal sangat diperlukan untuk menghadapi tantangan industri secara efektif dan memastikan pertumbuhan bisnis yang berkelanjutan.