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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen dan Ekonomi Kreatif Paradoks : Jurnal Ilmu Ekonomi Nusantara Community Empowerment Review Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) International Journal of Economics and Management Research
Edita Rachma Kamila
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

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The Influence of Financial Knowledge on Financial Satisfaction with Financial Behavior as a Mediating Variable on Cooperative Employees Rohmatul Laila; Ayu Lucy Larassaty; Jeziano Rizkita Boyas; Edita Rachma Kamila
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.353

Abstract

This study analyzes the effect of Financial Knowledge on Financial Satisfaction, with Financial Behavior as a mediating variable among cooperative employees. The results show that Financial Knowledge significantly influences Financial Behavior, but not Financial Satisfaction. Financial Behavior also does not significantly affect Financial Satisfaction, indicating no mediation effect. Findings suggest that economic and psychological factors influence financial satisfaction more than financial literacy or behavior. Therefore, cooperatives should enhance employee financial well-being through better incentives, economic stability, and practical financial management.
PENGARUH LIVE STREAMING SELLING DAN DISCOUNT TERHADAP MINAT BELI TOKOH BELIA KOSMETIK PADA E-COMMERCE SHOPEE Syaifudin Ma'arif; Esti Maulida Apriliana; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.7725

Abstract

Live Streaming Selling has become a dominant force shaping consumer Purchase Intention toward Tokoh Belia Cosmetics on the Shopee marketplace. The real-time demonstration of products, two-way communication, and visual proof of quality successfully build credibility and emotional involvement, leading viewers to feel more certain and willing to purchase during livestream sessions. Discount promotions also contribute positively to Purchase Intention, yet their effect remains statistically insignificant, suggesting that young cosmetic consumers do not rely solely on price reductions when deciding to buy. Product trust and authenticity conveyed through interactive broadcasting are perceived to be more valuable than temporary price incentives. The combination of both variables explains 88.6% of the variance in Purchase Intention, proving strong predictive power and high relevance for digital marketing strategies. These findings highlight that competitive advantages in the cosmetic industry within e-commerce ecosystems are more effectively achieved by optimizing persuasive livestream performance rather than focusing only on seasonal price promotions.
PENGARUH LIVE STREAMING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS FLICKA PADA PLATFORM TIK TOK E-COMMERCE Mardiansyah, Nafi'; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.7892

Abstract

Perkembangan social commerce mendorong pelaku usaha memanfaatkan live streaming dan online customer review sebagai strategi pemasaran digital. Penelitian ini bertujuan menganalisis pengaruh kedua variabel tersebut terhadap keputusan pembelian produk tas Flicka di TikTok Shop menggunakan pendekatan kuantitatif melalui survei kuesioner dan analisis PLS-SEM dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa live streaming dan online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian, yang menegaskan pentingnya interaksi real-time, refleksi produk, dan ulasan konsumen dalam membangun kepercayaan serta mendorong pembelian di TikTok Shop. Kata kunci: Live Streaming, Review Pelanggan Online, Keputusan Pembelian, TikTok Shop
PERSEPSI PENGGUNA SHOPEE MENGENAI MANFAAT REVIEW DAN RATING PADA PRODUK CARGLOSS Naswa Ika Febrianty; Aisya Ayuni Astutik; Lulu Nazma Lailatul Muchlis; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.7988

Abstract

Shopee users' perceptions of reviews and ratings on Cargloss products are important in the process of choosing what to buy on online shopping sites. The issue discussed focuses on how users understand and use reviews and ratings as a source of information before purchasing car care products. The purpose of this paper is to assess the role of reviews and ratings in shaping users' views, trust, and confidence in Cargloss products on Shopee. The method employed is a literature review and conceptual analysis of various scientific sources on consumer behavior and e-commerce. The results of the discussion show that reviews are seen as a reflection of the genuine experiences of other users, providing qualitative information about product quality, while ratings function as quantitative indicators for consumers' initial assessments. The combination of reviews and ratings encourages users to be more selective and rational, and increases their trust in the products and sellers on Shopee. Keywords : User Perception, Product Reviews, Product Ratings, E-Commerce, Shopee
Pengaruh Harga, Kualitas Layanan dan Café Atmosphere Terhadap Keputusan Pembelian di Tomoro Coffe pada Gen Z Zidny Camelia; Kholifatur Rosyidah; M. Ashiful Ardan; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8142

Abstract

This study aims to analyze the effect of price, service quality, and café atmosphere on the purchase decisions of Generation Z consumers at Tomoro Coffee. A quantitative approach was employed using a survey method with questionnaires distributed to 100 purposively selected respondents. The data were analyzed using multiple linear regression to examine both partial and simultaneous effects of the independent variables on purchase decisions. The results indicate that collectively, price, service quality, and café atmosphere significantly influence purchase decisions. However, individually, each variable does not have a significant effect, suggesting that Generation Z evaluates the overall experience in their decision-making process. These findings highlight the importance of a holistic strategy that combines competitive pricing, high-quality service, and a comfortable café atmosphere to attract and retain Generation Z consumers.
Pengaruh Daya Tarik Iklan, Harga, dan Electronic Word Of Mouth (E-WOM) Terhadap Minat Pengguna Jasa Transportasi Online Grab pada Generasi Z di Kota Sidoarjo Puspa Nurani Azzahrah; Zahra Adinda Yahya; Achmad Chakim; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8355

Abstract

Penelitian ini bertujuan menganalisis pengaruh daya tarik iklan, harga, dan electronic word of mouth terhadap minat Generasi Z dalam menggunakan jasa transportasi online Grab di Kota Sidoarjo. Pendekatan yang digunakan adalah kuantitatif dengan desain survei melalui kuesioner kepada responden Generasi Z di Sidoarjo sebanyak 30 orang menggunakan teknik sampling jenuh. Data dianalisis menggunakan regresi linier berganda untuk melihat pengaruh variabel independen terhadap minat pengguna. Hasil penelitian menunjukkan bahwa harga menjadi faktor yang paling konsisten membentuk minat penggunaan Grab, sedangkan daya tarik iklan dan eWOM tidak berperan langsung secara parsial dalam meningkatkan minat. Temuan ini mengindikasikan bahwa Gen Z cenderung mengambil keputusan berbasis nilai yang segera dirasakan, terutama keterjangkauan tarif dan kekuatan promo, sementara iklan dan ulasan digital lebih berfungsi sebagai konteks pendukung. Implikasi praktisnya, strategi pemasaran perlu memprioritaskan transparansi harga, stabilitas promo, dan komunikasi nilai layanan yang mudah diverifikasi oleh pengguna.
Pengaruh Flash Sale dan Limited-Time Offers terhadap Impulsive buying behavior pada Pengguna Shopee Mukhammad Nadhif Fuad; Syarif Hidayatullah; Alvin Dwi Yunianto; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8378

Abstract

The development of e-commerce has driven changes in consumer behavior, particularly in the form of impulsive buying triggered by various digital promotional strategies. This study aims to analyze the effect of Flash Sales and Limited-Time Offers on impulsive buying behavior among Shopee users. The research method used is a qualitative approach with a literature study design through a targeted literature review. Data were obtained from various relevant national and international journal articles published between 2020 and 2025. The results of the study show that Flash Sales and Limited-Time Offers have a significant influence on increasing consumers' tendency to make impulsive purchases. Time pressure, perceived scarcity, and emotional urges such as Fear of Missing Out (FOMO) are the main factors that influence spontaneous purchasing decisions. Flash Sales tend to have a more direct impact through large discounts and short durations, while Limited-Time Offers work by creating a perception of exclusive value. This research contributes theoretically to the development of digital consumer behavior studies and provides practical implications for e-commerce players in designing effective and sustainable time-based promotional strategies.
Pengaruh E-WOM (Electronic Word Of Mouth) dan Harga Produk terhadap Minat Beli Konsumen pada Aplikasi Shopee Nu’man Robbani; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8449

Abstract

The development of digital technology has significantly changed consumer behavior in making purchasing decisions, particularly on e-commerce platforms. Two important factors influencing consumers’ purchase intention are Electronic Word of Mouth (E-WOM) and product price. This study aims to analyze the effect of E-WOM and product price on consumers’ purchase intention on the Shopee application. This research employed a quantitative approach using questionnaire-based data collection. A total of 91 respondents who had previously made purchases on Shopee participated in this study. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) method. The results indicate that Electronic Word of Mouth (E-WOM) has a significant effect on consumers’ purchase intention. In addition, product price also has a significant influence on consumers’ purchase intention. Simultaneously, E-WOM and product price demonstrate a strong contribution in explaining variations in consumers’ purchase intention. The findings of this study are expected to provide practical insights for e-commerce platform managers and sellers in developing effective digital marketing strategies, particularly in managing customer reviews and implementing competitive pricing strategies.
Co-Authors Achmad Chakim Aisya Ayuni Astutik Alvin Dwi Yunianto Anala Ilfi Xena Andini Ayu Lucy Larassaty Deny Ardiansyah Deny Ardiansyah, Deny Ardiansyah Dina Amalia Khoirun Nadha Raswadiyanto Esti Maulida Apriliana Hurum, Hurum Azzahra Amaliya Jeziano Rizkita Boyas Kholifatur Rosyidah Laily Muzdalifah Lestari, Andika Arsy Suciati Lulu Nazma Lailatul Muchlis M. Ashiful Ardan Mardiansyah, Nafi' Mas Ghoniyyul Hamid Muhafidhah Novie Muhammad Burhan Rokbani Mukhammad Nadhif Fuad Nadia Nur Laillatul Rifqiah Nafia Ilhama Qurratu’aini Naswa Ika Febrianty Nur Afiqfah nurul kholifah Nu’man Robbani Puspa Nurani Azzahrah Rohmatul Laila Sholikhah, Afifatus Syah, Indrawan Syaifudin Ma'arif Syarif Hidayatullah Thalita Al Faustina Tutie Azzahra Wadhira Anfihan Syahputri Yolanda Irma Zunita Zahra Adinda Yahya Zidny Camelia Zilfatus Sholihah