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All Journal Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Sukandar, Erna Rusmiwati
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Peningkatan Kesadaran Legalitas dalam Inovasi Pemasaran UMKM Zaman, Jajang Saeful; Sobari, Hendi; Setya Wardhani, Dyah Ciptaning Lokiteswara; Sukandar, Erna Rusmiwati; Syarif, Endang; Makarim, Siti Amirah
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 1 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.1.55-64

Abstract

Micro, Small and Medium Enterprises (MSMEs) have great potential to contribute to economic growth and job creation in various countries. In the ever-growing digital era, marketing innovation is the key to increasing the visibility and competitiveness of MSMEs. However, legal aspects in marketing innovation are often neglected, causing legal risks that can endanger the sustainability of MSME businesses. Through a community service approach, we can provide training and resources to MSMEs to help them understand and comply with relevant legal regulations. We also cover various legal aspects in marketing innovation, including copyright, trademarks, data privacy and taxation. With a better understanding of legality, MSMEs can develop marketing strategies that comply with the law, reduce risks, and create a strong foundation for their business growth. By collaborating, we can create an environment that supports legally responsible marketing innovation for MSMEs. Finally, increasing legality awareness in marketing innovation is expected to strengthen the competitiveness of MSMEs, support local economic growth, and provide a sustainable contribution to society and the economy.
Inovasi MSDM Untuk Branding Dan Pemasaran Digital UMKM Di Desa Cipasung Kecamatan Lemahsugih Kabupaten Majalengka Syarif, Endang; Sukandar, Erna Rusmiwati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1036

Abstract

This community service article discusses a seminar activity entitled “The Human Resource Management Innovation in Supporting Branding and Digital Marketing of UMKM Products” conducted in Cipasung Village, Lemahsugih District, on August 29, 2025. The purpose of this activity was, to enhance the capacity of Micro, Small, and Medium Enterprises (UMKM) actors and PKK cadres in facing the digital era, particularly in branding, digital marketing, and human resource management aspects. The method used was a participatory seminar consisting of material presentation, interactive discussion, case studies of successful UMKM, and simple mentoring by students. The results showed to increase participant awareness of the importance of digital marketing and branding as business identity. Several UMKM actors began to consider creating logos, improving product packaging, and utilizing social media and digital platforms for promotion and sales. This activity demonstrates that educational seminars and direct mentoring can effectively encourage UMKM’ readiness for digital transformation at the village level.
Co-Authors Dyah Ciptaning Lokiteswara Setya Wardhani Hendi Sobari Jajang Saeful Zaman Makarim, Siti Amirah Syarif, Endang