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All Journal Jurnal Pengabdian Mandiri Jurnal Adijaya Multidisiplin Journal of Management and Informatics
Satrio Bimo Syahputro
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Management and Informatics

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The Effect of E-Service Quality and Customer Relationship Management of User Customer Loyalty Gopay on Gojek App Satrio Bimo Syahputro; Rahmi Rahmi; Vandi Verdiansyah; Muhammad Nur Rohman; Uci Sumiati
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

The purpose of this study is to determine the effect of E-Service Quality and Customer Relationship Management on Customer Loyalty of Gopay Users on the Gojek App. The type of research in this study is quantitative with the population in this study being Gopay users in Tanjungpinang City. In the technique for sampling using the Slovin formula, with a total sample of 87 respondents. The results of this study are known that E-Service Quality and Customer Relationship Management simultaneously affect the variables of Customer Loyalty. The amount of contribution of E-Service Quality and Customer Relationship Management to the User Loyalty variable is 71.9%. And the remaining 20.7% is the influence of other variables that are not included in the regression model of this study.
Co-Authors Abriyoso, Octojaya Alfi Hendri Alfiqri Anshari Amelia Safitri Betty Leindarita Cecilia Yeo Dinny Sukma Nadia Dwi Septi Haryani Eby Tetanisa Masunggang Elin Apriani Emylia Sasmita Faradilla Handayani Fayza Zuluma Fitri Handayani Imran Ilyas Lusiana Martaria Mariana Maryati Maryati Meli Yana Muhamad Fardiansyah Muhammad Nur Rohman Muqtafin, Muqtafin Rahmi Rahmi RATNA SARI Ricky Sanjaya Salman Afdhal Sandra devi Sapriadi Putra Tania Dwi Kusumawardhani Tri Ayu Cahyani Putri Uci Sumiati Ulfa Oktavani Nasution Vandi Verdiansyah Wulandari Wulandari Zuntika, Sandri