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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Tourism Scientific Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Masyarakat Aufa (JPMA) Industrial and Domestic Waste Management Jurnal Mekar Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat
Yudha Wardani
Politeknik Pariwisata Batam
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Jurnal Mekar

 1 
IMPLEMENTASI E-MARKETING MELALUI SOSIAL MEDIA INSTAGRAM DAN KUALITAS PRODUK UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN DI SECANGKIR TEMU CAFÉ BANDUNG Wardani, Yudha; Fernandajaya, Erik; Fitriyani, Ratikah
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.290

Abstract

This research aims to understand the impact of e-marketing strategies and perceptions of product quality on consumer purchasing decisions in the coffee industry, particularly focusing on coffee establishments in Bandung. Utilizing a quantitative research method, the study collects data from respondents acting as visitors at one of the cafes that offers coffee, namely Secangkir Temu. Statistical analysis will be used to evaluate the extent to which e-marketing strategies and product quality interact and influence purchasing decisions. The results of this research are expected to provide guidance for restaurant operators, especially those themed around coffee in the coffee industry, to optimize their digital marketing strategies and improve product quality, thereby strengthening consumer appeal and increasing levels of purchase satisfaction and athmosfhere.
SOSIAL MEDIA SEBAGAI SOLUSI STRATEGIS E-MARKETING DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DI KEDAI KOPI BANJARAN Wardani, Yudha; Wibowo, Andri; Rizki Muttaqien, Raden
JURNAL MEKAR Vol. 4 No. 1 (2025): APRIL 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i1.289

Abstract

This study investigates the role of product quality and social media-based e-marketing in shaping consumer purchasing decisions for coffee in Banjaran. Using a quantitative approach, data will be collected from customers of selected Banjaran coffee shops, analyzing how perceived product excellence and social media marketing (e.g., Instagram promotions, influencer collaborations, or online engagement) collectively drive buying behavior. Statistical methods, such as regression analysis, will determine the strength of these factors’ influence. The findings aim to provide actionable insights for Kopi Banjaran businesses to refine their product offerings and leverage social media strategies effectively, thereby enhancing customer attraction and sales performance.
Co-Authors Andri Wibowo Andri Wibowo Cherryline, Violetta Fatimah, Zahara Fernandajaya, Erik Fitriyani, Ratikah Fransiska, Mischella Haufi Sukmamedian I Wayan Thariqy Kawakibi Pristiwasa Indah Nur Agustiani, Indah Nur Lapotulo, Nensi Lubis, Arina Luthfini Luthfini Lubis, Arina Nensi Lapotulo Oktora Aji Pratama Pratama, Oktora Aji Pristiwasa, I Wayan Thariqy Kawakibi Rizki Muttaqien, Raden Sukmamedian, Haufi Supardi Supardi Supardi Widi Hardini, Widi Zahara Fatimah