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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Simki Economic Jurnal Ekonomi dan Manajemen ( JEMBATAN) Jurnal Ekonomi dan Manajemen (JEMBATAN)
Atmanegara, Stivaniyanti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences Other

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Peran Electronic Commerce dalam Pemasaran Kewirausahaan untuk Mengembangkan Kinerja UMKM Atmanegara, Stivaniyanti; Mahendra, I Dewa Made Yuda; Ramadhany, Emha Diambang; Masruroh, Dewi; Wati, Elinda
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.378

Abstract

Starting from smartphones, netbooks, computers, to other devices, the internet has played an important role in shaping our new way of life. One new aspect that has emerged is online shopping, where people can now shop easily through online platforms. This phenomenon is often referred to as electronic commerce (electronic commerce or e-commerce). In business, it is important to implement e-commerce in marketing, sales and customer service activities. Many people think that marketing through the internet is more effective than traditional marketing methods because it overcomes various obstacles such as difficulty entering the market, country restrictions, and the lack of rules that apply in conventional marketing. This study is a quantitative research with a descriptive approach. Based on the research and debate that has been done, the components of overall income, business standards, the type of e-commerce media used, and the number of visitors to e-commerce media have a minimal negative effect on the growth of micro and small businesses. This conclusion is supported by the fact that the benefits derived from implementing e-commerce in the micro and small business sector are more focused on long-term benefits that are not directly related to increasing income directly.
Co-Authors Agustin, Abelia Carissa, Maisie Alma Endang Lifchatullaillah Febrianto, Tomy Gianti, Anggun Putri Hapsari , Indria Dwi Hapsari, Indria Dwi Ismatul Hasanah Legiyanti, Indra Lorenza, Rieke Fenita M. Habibullah Arief Mahendra, I Dewa Made Yuda Masruroh, Dewi Mawazin, Khusnul Mohammad Fanani Muhammad Danil, Muhammad Muhammad Fanani Rama, Adi ramadhany, emha diambang Siti Nur Aisah Subagio, Tri Bastian Swastika, Melur Tri Wati, Elinda Yuda Mahendra, I Dewa Made