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All Journal Jurnal Ekonomi : Journal of Economic Record and Library Journal Jurnal Pengabdian Masyarakat AbdiMas Journal of Scientific Communication (JSC) Journal Media Public Relations Jurnal Sosial dan Sains
Ikbal Rachmat
Universitas Esa Unggul Jakarta
Astronomy Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences

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Journal : Journal of Scientific Communication (JSC)

 1 
Representasi Iklan Ramai Sepi Bersama Versi #silaturahmisetiaphari Muhammad Ruslan Ramli; Asma Rokhmatuddhuha; Ikbal Rachmat; Ivanina Zuhdi
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 4 Issue 2, Oktober 2022
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.18270

Abstract

AbstractThis study discusses Eid Mubaraq-themed advertisements which published in social media. During the Covid-19 pandemic, the people can't go anywhere, including on the day of Eid Mubaraq. Everyone is asked to stay at home to avoid the spread of Covid-19. This research aims to reveal the advertising message of "Ramai Sepi Bersama" Version #SilaturahmiEveryDay by using semiotic analysis. The method used is Roland Barthes' semiotics model. As a result, the denotative meaning of this ad impresses someone with their daily activities interspersed with the use of cell phones. While the connotative meaning is a message for someone who can't go anywhere because of the Covid-19 pandemic. A child is only able to celebrate Eid Mubaraq through a cell phone.Keywords: advertising, pandemic, semiotics.
Narasi Pekerja Perempuan di Media Televisi Lokal Machmud, Melati Puspitasari; Astagini, Nuria; Rachmat, Ikbal; Yuliastiani, Indriati
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 2, Oktober 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v5i2.23566

Abstract

Working in television media are still associated with men. Therefore, the presence of women workers in television media is often considered insignificant. The number of women working in the media industry is still very limited. Therefore, many media company do not have sufficient policies which accommodate the voices of women workers. This is felt by women workers in the local television media who have to struggle to maintain their position amidst the domination of their co-workers, who are mostly male. Narratives from women workers who work in local media companies can provide a reality of the industrial world which limits the space for workers just because they are women. Therefore the purpose of this research is to analyze and describe the narratives which are the standpoints of women workers working in local media companies. This study uses Standpoint theory which assumes that women have different perceptions, opinions, and perspectives on the world than men. The paradigm used in this study is the critical constructivism paradigm. Using a purposive sampling technique, three research subjects were obtained. Through in-depth interviews and observations, it was discovered that women workers accept their position as a minority in the scope of work as a consequence of the jobs they choose. However, they struggle to have space to speak out and defend their self-respect, instead of being the object of harassment and discriminatory actions by male workers. The standpoint of women workers shows that they are aware of their very vulnerable position. Therefore, they have various strategies to fight for and maintain their position as media workers, which is equal to their male counterparts. Keywords:  women, workers, television media, standpoint, gender
Narasi Pekerja Perempuan di Media Televisi Lokal Machmud, Melati Puspitasari; Astagini, Nuria; Rachmat, Ikbal; Yuliastiani, Indriati
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.19028

Abstract

Pekerjaan di media televisi hingga kini masih identik dengan kaum laki-laki. Oleh karena itu, keberadaan pekerja perempuan pada media televisi seringkali dianggap tidak signifikan. Jumlah perempuan yang berkarir di dalam industri media masih sangat terbatas.  Sehingga banyak kebijakan perusahaan yang tidak mengakomodasi suara pekerja perempuan. Hal ini dirasakan oleh pekerja perempuan di media televisi lokal yang harus berjuang untuk mempertahankan posisi mereka di tengah dominasi rekan kerja mereka yang mayoritas berjenis kelami laki-laki.  Narasi dari para pekerja perempuan yang bekerja di perusahaan media lokal dapat memberikan sebuah realitas akan dunia industri yang membatasi ruang pekerjanya hanya karena mereka berjenis kelamin perempuan. Oleh karena itu tujuan dari penelitian ini adalah menganalisis dan mendeskripsikan narasi yang merupakan standpoint para pekerja perempuan yang berkarir di perusahaan media lokal. Penelitian ini menggunakan teori standpoint yang mengasumsikan bahwa perempuan memiliki persepsi, opini, cara pandang terhadap dunia yang berbeda dari kaum laki-laki. Paradigma yang digunakan dalam penelitian ini adalah paradigma konstruktivisme kritis. Dengan teknik purposeful sampling diperolah tiga orang subjek penelitian Melalui wawancara mendalam dan observasi diketahui bahwa para pekerja perempuan menerima posisi mereka sebagai minoritas di dalam ruang lingkup pekerjaan sebagai konsekuensi dari pekerjaan yang mereka pilih. Namun mereka berjuang untuk memiliki ruang untuk bersuara dan membela kehormatan diri, alih-alih menjadi objek pelecehan dan tindakan diskriminatif yang dilakukan oleh pekerja laki-laki.  Standpoint yang dimiliki pekerja perempuan menunjukkan bahwa mereka menyadari posisi mereka yang sangat rentan. Oleh karena itu para pekerja perempuan memiliki berbagai strategi untuk berjuang dan mempertahankan posisi mereka sebagai pekerja media yang setara dengan rekan sekerja mereka yang berjenis kelamin laki-laki.
Co-Authors A. Rahman Abdurahman . Abdurrahman Jemat Abi Saptadinata Agus Firmansyah Ahmad Fuad Ardiyanti, Handrini Ari Pambudi Arief Kusuma Asma Rokhmatuddhuha Astagini, Nuria Astagini, Nuria Budy Wiryawan Diansyah, Hud Erfiningsih, Erfiningsih Erman Anom Erry Yudhya Mulyani Febriani, Erna Fitriyanti, Anizha Geggy Gamal Surya Handayani, Anita Dwi Hong, Thao Huddiansyah, Huddiansyah Humaira, Sahira Ichwanudin, Muhammad Illah Sailah Imam Yuwono Ivanina Zuhdi Lisa, Yeslyn Machmud, Melati Puspitasari Madjid, Adnan Mantika, Mariana Evi Maulana, Robik Navalino, Djoko Ndari, Sri Wahyu Nefianto, Tirton Noor, Dani Vardiansyah Nugroho, Ayub Aji Nugroho, Tezar Mega Nuraini Nuraini Pradisti, Stefhanny Purwanti, Indah Dwi Purwoko, Agus Ramli, Muh. Ruslan Ryani, Ryani Sardjana, Narhendrha Putra Sari, Maria Dinda Sartika Sartika Silitonga, Kornelius Maranatha SITI MARYAM Sumartono Sumartono Supriyanto, Taufik Tarigan, Mazmur Toruan, Tahan S.L. Ummanah Ummanah, Ummanah Widyawati, Windi Wijaya, Rahmat Wijaya, Sophian Hadi Yosheila, Yosheila Yuliastiani, Indriati Yulistiani, Indriati