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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management JCRS (Journal of Community Research and Service) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Research in Social Science and Humanities Proceeding International Seminar of Islamic Studies Jurnal Fokus Manajemen Arus Jurnal Sosial dan Humaniora JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Management Analytics Best Journal of Administration and Management International Journal of Integrative Sciences Benefit : Journal of Bussiness, Economics, and Finance Proceeding Of International Conference On Education, Society And Humanity
Sanny, Annisa
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Religion Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : JCRS (Journal of Community Research and Service)

 1 
ANALYSIS OF THE EFFECT OF SATISFACTION, EMOTIONAL BONDING AND BRAND TRUST ON CONSUMER LOYALTY OF LIP SERUM ESENSES PRODUCTS IN BEAUTY STORE PETISAH MARKET Sanny, Annisa; Daulay, Muhammad Toyib
Journal of Community Research and Service Vol 6, No 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.33395

Abstract

 This study is to analyze the effect of satisfaction, emotional bonding and brand trust on consumer loyalty for Lip Serum Esenses  , where consumers find it difficult to get products that are often out of stock at sales outlets. Furthermore, the data obtained from the distribution of questionnaires or questionnaires from 90 respondents. The model used is Multiple Linear Regression and processed using SPSS version 22.0. The results of the analysis using the coefficient of determination show that 56.9% of customer loyalty can be obtained and explained by satisfaction, emotional attachment and brand trust. While the remaining 43.1% is explained by other variables not included in this study.
Digital Marketing Strategy and Sales of Household Products in Pari Urban Village: A Case Study Sanny, Annisa; Ritonga, Husni Muharram; Suwarno, Suwarno; Putri, Indah Febriani
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.45915

Abstract

This study aims to help the inhabitants of Kota Pari Village, PantaiCermin District, SerdangBedagai Regency by developing and implementing marketing strategies through digital marketing medium to boost sales of household products. To ensure that the domestic industry's products are well-known and in demand beyond the immediate area, this study aims to educate the local community on how to effectively promote them via digital marketing. A positive and statistically significant impact of marketing tactics on digital marketing was found in this study. The sales of common consumer goods are significantly impacted by marketing efforts. Household goods sales are significantly impacted for the better by digital marketing. The internet marketing of household products benefits greatly from strategic marketing. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, it is intended that household industry actors will be able to learn about and implement digital marketing strategies in order to boost their sales and revenue.
The Effect of Servicescape on Consumer Loyalty Through Consumer Satisfaction as a Variable Intervening at the Coffee Crowd Medan Syahputra, Aditia; Sanny, Annisa; Ritonga, Husni Muharram
Journal of Community Research and Service Vol 6, No 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.37813

Abstract

This study intends to examine the relationship between the servicescape and client loyalty, with customer happiness serving as an intermediate measure. The investigation was conducted at the The Coffee Crowd location in Sun Plaza. This is an example of causal association research. In this study, 95 responses represented the sample size. Using the SmartPLS software, PLS-SEM was utilized to perform data analysis. The outcomes demonstrated that servicescape has a favorable and statistically significant impact on customer satisfaction. Customer loyalty is positively and significantly affected by servicescape and customer happiness. servicescape has a favorable and considerable effect on customer satisfaction and consumer loyalty.
ANALYSIS OF THE EFFECT OF SATISFACTION, EMOTIONAL BONDING AND BRAND TRUST ON CONSUMER LOYALTY OF LIP SERUM ESENSES PRODUCTS IN BEAUTY STORE PETISAH MARKET Sanny, Annisa; Daulay, Muhammad Toyib
Journal of Community Research and Service Vol. 6 No. 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.33395

Abstract

 This study is to analyze the effect of satisfaction, emotional bonding and brand trust on consumer loyalty for Lip Serum Esenses  , where consumers find it difficult to get products that are often out of stock at sales outlets. Furthermore, the data obtained from the distribution of questionnaires or questionnaires from 90 respondents. The model used is Multiple Linear Regression and processed using SPSS version 22.0. The results of the analysis using the coefficient of determination show that 56.9% of customer loyalty can be obtained and explained by satisfaction, emotional attachment and brand trust. While the remaining 43.1% is explained by other variables not included in this study.
The Effect of Servicescape on Consumer Loyalty Through Consumer Satisfaction as a Variable Intervening at the Coffee Crowd Medan Syahputra, Aditia; Sanny, Annisa; Ritonga, Husni Muharram
Journal of Community Research and Service Vol. 6 No. 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.37813

Abstract

This study intends to examine the relationship between the servicescape and client loyalty, with customer happiness serving as an intermediate measure. The investigation was conducted at the The Coffee Crowd location in Sun Plaza. This is an example of causal association research. In this study, 95 responses represented the sample size. Using the SmartPLS software, PLS-SEM was utilized to perform data analysis. The outcomes demonstrated that servicescape has a favorable and statistically significant impact on customer satisfaction. Customer loyalty is positively and significantly affected by servicescape and customer happiness. servicescape has a favorable and considerable effect on customer satisfaction and consumer loyalty.
Digital Marketing Strategy and Sales of Household Products in Pari Urban Village: A Case Study Sanny, Annisa; Ritonga, Husni Muharram; Suwarno, Suwarno; Putri, Indah Febriani
Journal of Community Research and Service Vol. 7 No. 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.45915

Abstract

This study aims to help the inhabitants of Kota Pari Village, PantaiCermin District, SerdangBedagai Regency by developing and implementing marketing strategies through digital marketing medium to boost sales of household products. To ensure that the domestic industry's products are well-known and in demand beyond the immediate area, this study aims to educate the local community on how to effectively promote them via digital marketing. A positive and statistically significant impact of marketing tactics on digital marketing was found in this study. The sales of common consumer goods are significantly impacted by marketing efforts. Household goods sales are significantly impacted for the better by digital marketing. The internet marketing of household products benefits greatly from strategic marketing. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, it is intended that household industry actors will be able to learn about and implement digital marketing strategies in order to boost their sales and revenue.
Co-Authors , Elfitra Desy Surya AA Sudharmawan, AA Aditiya, Muhammad Randi Agustia, Dinda Amrisyah, Syaiful Arasy, Mila Arsya, Muhammad Adika Aulia, Silvani Chairunnisa, Indah Daulay, Muhamad Toyib Daulay, Muhammad Toyib Dhea Yulianisa Eva Santika, Eva Fagita, Dinda Fahreza, Rifki Faried, Annisa Ilmi Fitriana, Yunita Hanun, Mutiah Hati Gulo, Jernih Ibnu Hajar indah Iskandar Muda Kartika , Cintia Khairiah, Putri Kinanti, Putri Hikmah M. Chaerul Rizky Mohammad Yusuf, Mohammad Muhammad Fahri, Muhammad Muhammad Toyib Daulay Nst, Farhana Rizky Fattah Nst, Muhammad Yusuf Hidayah Pangestu, Bagus Putri, Indah Febriani Putri, Indry Febrianti Ramadhan, Zuhri Ramadhani, Agnes Anggun Ramadhani, Dian Putri Ritonga, Husni Muharam RITONGA, HUSNI MUHARRAM Riwanda, Febby Samsura, Febrian Saragih, Glen Boy Sari, Sintia Sari, Wahyu Indah Sarifudin, Adam Sihombing, Ayu Juni Sintya, Silvi Siti Maisyarah Sitohang , Elsa Krismauli Solin, Yoshua Andre T Suwarno Suwarno Syahputra, Aditia Syahri, Raihan Faturrahman Tampubolon, Stephanie Corry Engel Tarigan, Nur Fajrina Toyib Daulay, Muhamad Trihandayani, Rida TriMutia, Anggun Yanti, Eli Delvi Yulianisa, Dhea Zalva , Salwa Adni