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All Journal Master Manajemen Jurnal Manajemen Bisnis Era Digital
Andriansyah Bachtillah Putra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh E-Wom, Brand Image dan Influencer Terhadap Keputusan Pembelian pada Tokopedia Bintang Gorafli Wibowo; Andriansyah Bachtillah Putra
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.518

Abstract

This research aims to examine the influence of E-Wom, Brand Image and Influencers on Purchasing Decisions at the Tokopedia Marketplace in DKI Jakarta. The population in this research is consumers who use the Tokopedia marketplace in DKI Jakarta, totaling 205 people. The population in this research are consumers who use the Tokopedia marketplace in Jabodetabek. Data analysis techniques used in this research include outer model testing (Convergent Validity, Discriminate Validity, Composite Reability), inner model hypothesis testing (R square value, Goodness of Fit Model boostraping), Data was collected by distributing questionnaires to consumers and processed using a program Smart PLS 4.0. The results of this research show that E-Wom has a positive and significant effect on purchasing decisions. Brand Image has a positive and significant effect on Purchasing Decisions. Influencers have a positive and significant influence on purchasing decisions.
Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Pelanggan dengan Menggunakan Outsourcing PT. Jangkar Putra Indonesia Ratih Millenia Wardani; Andriansyah Bachtillah Putra
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.522

Abstract

This study aims to examine the influence of service quality, price and promotion on customer satisfaction by using outsourcing PT. Indonesian Men's Anchor. The type of data used in this research is primary data. The method used in this research is a quantitative research method. The population in this study are customers of PT. Jangkar Putra Indonesia and the number of samples in this study were 113 customers. The data collection method uses a survey method, with the research instrument being a questionnaire. The analysis technique used is multiple linear regression analysis using SPSS Version 25 data processing software. The results of the study indicate that service quality has a positive and significant effect on customer satisfaction. Price has a positif and significant effect on customer satisfaction. Promotion has a positive and significant effect on customer satisfactions.
Pengaruh Brand Image, Brand Trust Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Frestea Ahmad Rian Buchory; Andriansyah Bachtillah Putra
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 2 (2024): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i2.56

Abstract

This research aims to analyze the influence of Brand Image, Brand Trust and Product Quality on Purchase Decisions for Frestea products. The subjects in this research were consumers who had previously purchased Frestea products. The sample used in this research was 160 respondents. The sampling technique uses purposive sampling using a quantitative descriptive approach. The data analysis used is Smart PLS. The research results show that Brand Image has a positive and significant effect on Purchasing Decisions, Brand Trust has a positive and significant effect on Purchasing Decisions and Product Quality has a positive and significant effect on Purchasing Decisions. Partially, the results obtained are that there is a significant positive influence on Brand Image on Purchasing Decisions, Brand Trust has a positive and significant influence on Purchasing Decisions and Product Quality has a positive and significant influence on Purchasing Decisions
Analisis Pengaruh Gaya Kepemimpinan, Budaya Kerja, Dan Beban Kerja Terhadap Kinerja Karyawan PT GMF Aeroasia Tbk Ricko Raharjo; Andriansyah Bachtillah Putra
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 2 (2024): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i2.61

Abstract

This aims to analyze the influence of leadership, work culture and workload on employee performance at PT GMF Aeroasia Tbk. The population in this study were employees who worked in Hangar 3 Unit PT GMF Aeroasia Tbk as many as 320 employees, this study used the Proportional Sampling Sampling technique. Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method uses IBM SPSS Statistics 22. This study proves that leadership style has a positive and significant effect on employee performance. Work culture has a positive and significant effect on employee performance. Workload has a positive and significant effect on employee performance.
Co-Authors Ahmad Rian Buchory Bintang Gorafli Wibowo Ratih Millenia Wardani Ricko Raharjo