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Journal : jurnal syntax admiration

Islamic Marketing Mix Home Sharing Strategy at Multi Level Marketing Natural Nusantara Rinatul Jannah; Abdul Rokhim; Ahmadiono Ahmadiono
Jurnal Syntax Admiration Vol. 4 No. 8 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i8.633

Abstract

Home sharing is a business meeting that is held in a simple place such as a home or stockist to explain business opportunities to others and convey information so that it is effective and provides many benefits in carrying out its activities by using Islamic Marketing Mix to be able to reach the target market in a Multi Level Marketing company Natural Nusantara which sells beauty, health, agriculture, animal husbandry and fishery products. The formulation of the problems in this research are 1) What is the strategy of Islamic Marketing Mix Home Sharing on Multi Level Marketing Natural Nusantara 2) What are the implications of the Islamic Marketing Mix Home Sharing strategy on sales turnover of Multi Level Marketing Natural Nusantara. The approach in this study is a descriptive qualitative method and is a field research by observing, interacting and direct observation based on the phenomena that occur to the research subjects. This research can be concluded 1) Home Sharing Natural Nusantara has benefits in carrying out its activities in accordance with the sharia marketing mix in Islamic marketing which includes product, price, place, promotion, people, process, physical evidence, promise, patience, and customer centrism. 2) The implications of the Islamic Marketing Mix strategy on sales turnover have a direct impact namely sales increase after Home Sharing activities are carried out.
The Influence of Islamic Marketing Mix on Shopee Costumer Loyalty towards Customer Satisfaction: Evidence from Milenial Muslim Jember Mohamad Mondir; Ahmadiono Ahmadiono; Hari Sukarno
Jurnal Syntax Admiration Vol. 4 No. 8 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i8.660

Abstract

The improvement of internet creates many e-commerce in Indonesia. E-commerce became a receptacle for millennial generation who want to buy goods and services online. In Indonesia, Shopee is e-commerce that has become market leader. Shopee is using Islamic marketing mix to maintain its position in Indonesian market. The purpose from this research is to analyze the influence of Islamic marketing mix (product, price, place, promotion, process, people and physical evidence) on customer loyalty towards customer satisfaction. This research is quantitative research. The sampling technique used is random sampling and convenience sampling. Skala Likert will be used for measuring the data collected. There are 159 samples from millennial Muslim in Jember for this research. The data that has been collected will be analyzed using path analysis. The result indicated that product, place, promotion and people have significant effect on customer satisfaction while price, process and physical evidence are not significant. Product, promotion and physical evidence also have significant effect on customer loyalty while price, place, process and people are not. Customer satisfaction also has no significant effect on customer loyalty. The result also shows that costumer cannot mediate product, price, place, promotion, process, people and physical evidence towards costumer loyalty.
Analysis of Strategic Management for Competitive Advantage at Basmalah Store Diah Kartika Rohman; Misbahul Munir; Ahmadiono
Jurnal Syntax Admiration Vol. 4 No. 11 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i11.754

Abstract

This research aims to analyze the competitive advantage strategic management applied by Basmalah store. Competitive advantage is key to maintaining and increasing market share in the competitive retail industry. The research method used is a qualitative approach, conducting in-depth interviews with the owner and manager of Basmalah store, as well as direct observation at the store location. The results of the research indicate that Basmalah store has implemented several competitive advantage strategies, including product differentiation, customer service enhancement, and operational efficiency. By maintaining a stock of unique and high-quality products, Basmalah store successfully attracts customers looking for specific items. Additionally, improving customer service through friendly and informative service is also a crucial factor in maintaining customer loyalty. Operational efficiency is also considered crucial in maintaining competitive advantage. Through effective inventory management strategies and the use of technology to monitor store performance, Basmalah can reduce operational costs and improve efficiency. However, this research also identifies some challenges faced by Basmalah store, including price competition from competitors and market demand fluctuations. Therefore, it is recommended that Basmalah store continues to monitor industry trends, innovate in competitive advantage strategies, and maintain a focus on customer satisfaction.
Islamic Marketing Mix Home Sharing Strategy at Multi Level Marketing Natural Nusantara Rinatul Jannah; Abdul Rokhim; Ahmadiono Ahmadiono
Jurnal Syntax Admiration Vol. 4 No. 8 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i8.677

Abstract

Home sharing is a business meeting that is held in a simple place such as a home or stockist to explain business opportunities to others and convey information so that it is effective and provides many benefits in carrying out its activities by using Islamic Marketing Mix to be able to reach the target market in a Multi Level Marketing company Natural Nusantara which sells beauty, health, agriculture, animal husbandry and fishery products. The formulation of the problems in this research are 1) What is the strategy of Islamic Marketing Mix Home Sharing on Multi Level Marketing Natural Nusantara 2) What are the implications of the Islamic Marketing Mix Home Sharing strategy on sales turnover of Multi Level Marketing Natural Nusantara. The approach in this study is a descriptive qualitative method and is a field research by observing, interacting and direct observation based on the phenomena that occur to the research subjects. This research can be concluded 1) Home Sharing Natural Nusantara has benefits in carrying out its activities in accordance with the sharia marketing mix in Islamic marketing which includes product, price, place, promotion, people, process, physical evidence, promise, patience, and customer centrism. 2) The implications of the Islamic Marketing Mix strategy on sales turnover have a direct impact namely sales increase after Home Sharing activities are carried out.
Influence Equity, Assets and Liabilities to Stock Price With Profitability as an Intervening Variable at PT Bank Syariah Indonesia Khoirul Anam; Ahmadiono; Abdul Rokhim
Jurnal Syntax Admiration Vol. 4 No. 11 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i11.755

Abstract

Banks as financial institutions that rely on customer trust are obliged to continually improve service quality in order to maintain their role. In carrying out its business activities, banks have three main functions, including accepting money deposits, lending money, and providing money transfer services. One way to find out the condition of a company can be done by analyzing the annual financial reports made by the company. Financial reports are prepared with the aim of providing an overview of periodic progress reports carried out by the management of the company concerned. This research aims to find out the influence of equity, assets and liabilities on share prices with profitability as an intervening variable at PT Bank Syariah Indonesia in 2020-2022 . Sampling is a part of an overall population that is carefully selected to be representative of that population. The sampling technique used in this research is a time series . The purposive sampling method is the selection of samples that meet certain criteria determined by the researcher. The analysis used uses path analysis using SPSS V22 software. From the results of the data tests in this research, it is clear that equity has an effect on profitability. Assets have no effect on profitability. Liabilities affect profitability. Equity influences share prices. Assets have no effect on share prices. Liabilities affect share prices. Profitability influences share prices. The conclusion of the final hypothesis states that profitability has not been able to partially mediate the influence between equity, assets and liabilities on share prices.