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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal PKM Manajemen Bisnis Bussman Journal : Indonesian Journal of Business and Management West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Accounting and Finance West Science Social and Humanities Studies Multifinance West Science Islamic Studies Toplama IJMA Nomico Indonesian Journal of Economic & Management Sciences (IJEMS)
Lasmiatun, KMT
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analysis of the Effect of Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Impirical Study at Sanggar Senam Mutiara, Semarang City) Lasmiatun, KMT; Nabila Wijaya
Indonesian Journal of Economic & Management Sciences Vol. 2 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v2i1.7987

Abstract

The purpose of this research is to analyze and prove the influence of Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable at Sanggar Senam Mutiara in the city of Semarang. The method used is quantitative. With the research results, service quality and customer satisfaction have a significant positive effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction. And customer satisfaction is able to mediate the relationship between the influence of service quality variables on customer loyalty
Analysis of the Effect of Liquidity, Leverage, and Profitability on the Financial Performance of Companies in the Indonesian Capital Market Rahmanto, Basuki Toto; Lasmiatun, KMT; Ar, Nursyam; Toalib, Ramli; Syamsinar, Syamsinar
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1499

Abstract

This study examines the influence of leverage, liquidity, and profitability on the financial performance of companies listed on the Indonesian Capital Market. A quantitative approach was utilized, involving 150 companies, with data measured using a Likert scale (1–5) and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that leverage and profitability significantly and positively impact financial performance, with profitability demonstrating the strongest effect. Liquidity also positively influences financial performance, albeit to a lesser extent. Collectively, the three variables explain 62% of the variance in financial performance, highlighting their interdependence and critical role in driving firm success. The study provides valuable insights for corporate managers and policymakers in emerging markets, emphasizing the importance of strategic financial planning to ensure sustainable growth.
KELANGSUNGAN HIDUP UMKM DI TENGAH DAN PASCA PANDEMI COVID-19: DIGITAL MARKETING STRATEGY Tauhidin Abas, Totoh; Ridwansyah, Ridwansyah; Lasmiatun, KMT; Alfian, Achmad; Setiawan, Zunan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10598

Abstract

Penelitian ini mengkaji analisis strategi bisnis UMKM dengan digital, khususnya pada digital marketing pada saat dan pasca pandemic covid-19. Penelotian ini dilakukan dengan pendekatan kualitatif dan bersifat deskriptif. Dalam mengumupulkan data peneliti menggunakan instrument observasi, wawancara dan dokumentasi yang dilakukan di daerah Cikarang Timur, Bekasi. Lalu data di Analisa dengan Teknik Interaktif model. Hasil dari penelitin ini adalah UMKM menghadapi persoalan baru yang lebih serius, antara lain produksi yang terbatas, kesulitan menganalisis kebutuhan pasar, pesaing yang melek digital, penjualan dan produksi yang menurun, serta distribusi yang terbatas. Akhirnya, UMKM harus memahami dan menerapkan digital untuk mengatasi masalah ini. Pemasaran digital menargetkan berbagai wilayah dan negara (ekspor). UMKM harus tangguh beradaptasi dengan permasalahan digital. Analisis SWOT membantu UMKM menerapkan dan mengintegrasikan penggunaan digital untuk bisnis mereka mereka. Kata kunci: UMKM, Pasca Pandemic dan Pemasaran Digital
Co-Authors Abdullah, Rais Adipradana, Bintang Ahmad Iqbal Fathoni Alfian, Achmad Ar, Nursyam Aria Mulyapradana, Aria Arini, Rani Eka Ariyadi, Ariyadi Ashari, Muhammad Idris Basuki Toto Rahmanto Dedi Mardianto Fauziah, Diah Hardiwinoto Hardiwinoto, Hardiwinoto Ikhyanuddin, Ikhyanuddin Ilhamiwati, Mega Indah Winarni Istifaroh, Siti Jondar , Aloysius Judijanto, Loso Kartamihardja, Sobarna Lesmana, Tera Mansyuri, Ahmad Ari mulyadi ar Nabila Wijaya Prasetiyawan, Andika Putu Gede Subhaktiyasa raharjo, itot bian Rasidun , La Ode Ridwansyah Ridwansyah RiziqiFath, Zain Fuadi Muhammad Setiawan, Zunan Siti Muslikhatun Syamsinar Tauhidin Abas, Totoh Toalib, Ramli Zulfikri , Agung