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All Journal Journal Of Management Science (JMAS) Transekonomika : Akuntansi, Bisnis dan Keuangan International Journal of Applied Finance and Business Studies Jurnal Puan Indonesia Jurnal Desain dan Analisis Teknologi Innovative: Journal Of Social Science Research MARAS : Jurnal Penelitian Multidisplin SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Husein, Alice Erni
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN DAYA SAING UMKM Pratiwi, Mariska Putri; Husein, Alice Erni; Fajrin, Alfannisa; Haldy, Muhammad; Putri, Poppy Okta Fiana
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.492

Abstract

This community service program aimed to empower Micro, Small, and Medium Enterprises (MSMEs) through digital marketing training to enhance their competitiveness. Many MSME actors still face limitations in utilizing digital platforms for marketing purposes. The program involved 30 participants and was implemented through a series of practical training sessions covering social media marketing, e-commerce utilization, content creation, and basic search engine optimization (SEO). Evaluation was conducted using pre-test and post-test instruments as well as participant satisfaction surveys. The results showed an improvement in participants’ understanding of digital marketing concepts and practices, as well as a high level of satisfaction with the program. Participants reported increased confidence and readiness to adopt digital marketing strategies in their businesses. This program demonstrates that digital marketing training can be an effective empowerment approach to strengthen MSME capacity and competitiveness.
The effect of communication, teamwork, and work motivation on employee performance at PT X in Batam city Sitepu, Talenta Br; Husein, Alice Erni
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.424

Abstract

This study investigates the influence of communication, teamwork, and work motivation on employee performance at PT X in Batam City. Using a quantitative research design, data were collected through structured questionnaires distributed to employees and analyzed using SPSS version 25. Statistical analyses, including t-tests and F-tests, revealed that communication, teamwork, and motivation each have a significant and positive effect on employee performance, both partially and simultaneously. The findings indicate that effective communication fosters clarity and cooperation, teamwork enhances collective productivity, and motivation drives employees to achieve organizational goals. These results are consistent with prior studies, confirming that organizational success strongly depends on the interplay between communication, teamwork, and motivation. The study concludes that strengthening these three factors can significantly improve employee performance and contribute to sustainable business growth at PT X.
The effect of work motivation, work discipline, and compensation on employee performance at PT X Helliani, Helliani; Husein, Alice Erni
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.425

Abstract

This study aims to examine the influence of work motivation, work discipline, and compensation on employee performance at PT X. Employing a quantitative research design based on the positivist paradigm, both primary and secondary data were utilized. Primary data were obtained through structured questionnaires distributed to employees, while secondary data were gathered from company archives and relevant literature. The research sample consisted of 80 respondents determined using the Krejcie and Morgan table. Data analysis was performed using multiple linear regression with the assistance of SPSS software to test the partial (t-test) and simultaneous (F-test) effects of the independent variables. The findings reveal that work motivation has a significant positive influence on employee performance, indicating that motivated employees tend to perform better. Similarly, work discipline shows a significant and positive impact on performance, suggesting that adherence to organizational rules and responsibilities enhances employee effectiveness. Compensation also demonstrates a significant positive effect, confirming that fair and adequate rewards strengthen employees’ productivity and commitment. Furthermore, simultaneous testing indicates that work motivation, work discipline, and compensation collectively exert a substantial influence on employee performance. Theoretically, these results reinforce previous empirical studies emphasizing motivation, discipline, and compensation as essential determinants of performance. Practically, the findings provide valuable insight for management at PT X in developing effective strategies to enhance employee motivation, enforce discipline, and implement fair compensation systems to improve overall organizational performance.
The influence of brand image, product quality, and trust on purchase intention for skintific moisturizers in Batam City Stefenny, Stefenny; Husein, Alice Erni
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.426

Abstract

This study investigates the influence of brand image, product quality, and trust on consumer purchase intention toward Skintific moisturizer at PT X in Batam City. Employing a quantitative research design grounded in the positivist paradigm, data were collected from primary sources through structured questionnaires distributed to consumers. The total number of respondents was determined using a purposive sampling approach, and statistical analysis was conducted using multiple linear regression with the assistance of SPSS software to evaluate both partial (t-test) and simultaneous (F-test) effects. The empirical findings reveal that brand image exerts a positive and significant effect on purchase intention, indicating that a favorable perception of the brand—encompassing company reputation, product image, and user image—directly increases consumers’ willingness to buy. Product quality also shows a positive and significant influence, suggesting that the perceived excellence of the product’s safety, texture, efficacy, and performance enhances consumer interest. Likewise, consumer trust significantly and positively impacts purchase intention, demonstrating that confidence in the authenticity, reliability, and integrity of the product fosters higher purchasing motivation. Moreover, the simultaneous test results confirm that brand image, product quality, and trust collectively have a substantial influence on purchase intention. These findings are consistent with previous research, reinforcing the theoretical understanding that purchase intention is shaped by an interrelated combination of cognitive, affective, and behavioral factors. Theoretically, the study contributes to marketing literature by validating the importance of brand image, product quality, and trust in shaping consumer behavior in the skincare industry.
The influence of organizational culture, work discipline, and communication on employee performance at PT X in Batam City Suryani, Herika Dessy; Husein, Alice Erni
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.427

Abstract

This study investigates the influence of Organizational Culture, Work Discipline, and Communication on Employee Performance at PT X. Using a quantitative associative–causal design, data were collected from 100 employees selected through the Slovin formula. Statistical analyses, including validity and reliability tests, classical assumption tests, and multiple linear regression, were conducted using SPSS. The findings reveal that all three independent variables have a positive and significant effect on employee performance, both partially and simultaneously, with a coefficient of determination (R²) of 0.714. Among these, communication exerts the strongest influence, indicating that effective interaction and information flow are critical to achieving optimal performance. The results confirm that behavioral and relational factors remain central to organizational effectiveness, particularly in industrial settings.
The influence of product quality, brand image, and price on consumers’ purchase intention toward acer laptops in Batam city Sinaga, Fransiska Weny; Husein, Alice Erni
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.428

Abstract

This study investigates the influence of product quality, brand image, and price on consumer purchase intention toward Acer laptop products marketed by PT X in Batam City. Employing a quantitative descriptive approach, data were collected from 100 respondents through an online questionnaire and analyzed using multiple linear regression in SPSS. The results demonstrate that all three independent variables, product quality, brand image, and price, have a simultaneous and significant effect on purchase intention. Individually, brand image (β = 0.477, Sig. = 0.000) emerged as the most dominant factor influencing consumers’ decisions, followed by price (β = 0.436, Sig. = 0.000), while product quality, though statistically significant (β = 0.011, Sig. = 0.025), exhibited the smallest effect. These findings suggest that consumers in Batam prioritize psychological and symbolic brand perceptions, as well as perceived value-for-money considerations, over purely functional attributes when purchasing laptops. The managerial implications highlight the need for PT X to focus on strengthening brand image through reputation-building and superior after-sales service, implementing competitive yet value-reflective pricing strategies, and maintaining consistent product quality assurance. Overall, the study provides empirical evidence that branding and perceived price fairness are key determinants of purchase intention in the technology retail market.
The influence of career development, work motivation, and job satisfaction on employee performance at X Resort Barelang Batam Putra, Tedi Kurnia; Husein, Alice Erni
International Journal of Applied Finance and Business Studies Vol. 13 No. 4 (2026): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i4.429

Abstract

This study investigates the influence of career development, work motivation, and job satisfaction on employee performance at X Resort Barelang Batam, a four-star hospitality establishment operating under The Ascott Limited network. Using a quantitative approach with 85 respondents and statistical analysis conducted through SPSS 25, the research aims to determine the extent to which these human resource variables contribute to performance outcomes. The results reveal that all three independent variables—career development (X₁), work motivation (X₂), and job satisfaction (X₃)—have positive and significant effects on employee performance (Y). Among them, job satisfaction demonstrates the strongest influence (β = 0.308; Sig = 0.002), followed by work motivation (β = 0.305; Sig = 0.005) and career development (β = 0.136; Sig = 0.198). The model’s coefficient of determination (R² = 0.601) indicates that 60.1% of performance variation is explained by these factors. The findings highlight that structured career development, effective motivational strategies, and enhanced job satisfaction collectively strengthen employee engagement and service quality. These results confirm the theoretical propositions of human capital and expectancy theories while providing practical implications for improving human resource policies within the hospitality sector.
The influence of product quality and brand image on purchasing decisions in tiktok shop within the context of Batam city Aruan, Casta; Husein, Alice Erni
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.430

Abstract

This study investigates the influence of product quality and brand image on purchase decisions among TikTok Shop consumers in Batam City, Indonesia. Using a quantitative approach and multiple linear regression analysis, data were collected from 100 respondents selected through purposive sampling. The findings reveal that both product quality and brand image have a positive and significant effect on purchase decisions. Specifically, higher perceived product quality, measured through performance, features, reliability, conformity, durability, service capability, aesthetics, and perceived quality, enhances consumer willingness to purchase. Similarly, a strong brand image, comprising company image, user image, and product image, significantly increases consumers’ likelihood of making purchase decisions. These results align with previous research emphasizing that product attributes and brand perception are key determinants of consumer behavior in e-commerce environments. The study provides both theoretical and practical implications, particularly for online sellers and digital marketing strategists seeking to strengthen consumer trust and drive purchase intentions on live-streaming commerce platforms
The influence of trust, usefulness, and security on the intention to use the ferizy application for ro-ro ferry ticket booking in Batam Geni, Reza Putri; Husein, Alice Erni
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.431

Abstract

This study examines the influence of Trust, Usefulness, and Security on the Intention to Use the Ferizy application for Ro-Ro ferry ticket reservations in Batam. As digital platforms increasingly shape transportation services in Indonesia, understanding user perceptions becomes crucial for enhancing adoption and sustaining long-term engagement. Using a quantitative approach, data were collected through structured questionnaires distributed to active Ro-Ro ferry users. The results show that Trust, Usefulness, and Security each have a positive and significant effect on Intention to Use, while the simultaneous F-test confirms that these three variables collectively contribute substantially to explaining user intention. Descriptive findings indicate that users perceive Ferizy as highly useful, particularly in facilitating faster and more efficient ticket reservations. Trust levels are also relatively high, supported by perceptions of system credibility and transparent service information. Security emerges as a critical determinant, as users express confidence in the protection of personal data and the safety of digital transactions. The variable measuring Intention to Use records the highest average score, reflecting strong user motivation to continue utilizing the application. These findings underscore the necessity for digital service providers to strengthen system reliability, functional benefits, and robust security mechanisms, while also offering theoretical contributions to consumer behavior research within digital service adoption in Indonesia.
The influence of brand awareness, brand ambassador, and brand image on the purchasing decision of viva beauty products in Batam City Melawati, Hera; Husein, Alice Erni
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.440

Abstract

This study investigates the influence of Brand Awareness, Brand Ambassador, and Brand Image on Purchase Decisions for Viva Cosmetics products. Employing a quantitative approach, data were collected through questionnaires distributed to 119 respondents, primarily female consumers aged 21–30 years. The data were analyzed using SPSS 25 through validity, reliability, classical assumption, and multiple linear regression tests. The results show that all three independent variables have a positive and significant effect on purchase decisions, with Brand Awareness emerging as the most influential factor, followed by Brand Image and Brand Ambassador. The regression model indicates that increased awareness, ambassador credibility, and brand image contribute to stronger consumer purchasing intentions. The coefficient of determination (R² = 0.740) suggests that 74% of purchase decision variations are explained by the three variables, while 26% are influenced by other factors not examined in this study. The findings highlight the importance of integrated branding strategies, emphasizing consistency, ambassador authenticity, and brand identity reinforcement to strengthen consumer loyalty and purchasing behavior in the competitive Indonesian cosmetics market..
Co-Authors Arnomo, Sasa Ani Aruan, Casta Fajrin, Alfannisa Fazura, Aurora Geni, Reza Putri Haldy, Muhammad Helliani, Helliani Maslan, Andi Melawati, Hera Ng, Hana Novelina, Novelina Stephani Pratiwi, Mariska Putri Putra, Tedi Kurnia Putri Putri, Putri Putri, Poppy Okta Fiana Realize, Realize Saputra, Asron Saragih, Saut Pintubipar Shellen, Shellen Siagian, Mauli Simarmata, Rona Natalia Sinaga, Fransiska Weny Sitepu, Talenta Br Stefenny, Stefenny Suryani, Herika Dessy Wasiman, Wasiman Wati, Riana Wiryanto, Ricky Zakarias Situmorang