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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Ridlwan Muttaqin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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AN ANALYSIS OF THE BUSINESS FEASIBILITY OF PONTIANAK'S BINGKE CAKE IN BANDUNG CITY Rizka Natasya Dwitiandi; Ridlwan Muttaqin; Widyastuti Nurmalia Utami
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.874

Abstract

This study examines the feasibility of expanding the Pontianak traditional delicacy—bingke cake—to Bandung City. Employing a mixed-methods approach (qualitative and quantitative), it evaluates market dynamics, human resource requirements, and financial viability. Data were collected through interviews, observations, and documentary studies. Financial feasibility was analyzed using the Break-Even Point (BEP) method, while strategic readiness was assessed via SWOT analysis. The results indicate that sales volume in recent months has consistently exceeded the break-even point, signifying financial viability for expansion. The SWOT analysis revealed strengths in cultural appeal and market potential within Bandung, but also identified challenges such as limited production capacity and human resources. The study concludes that the bingke cake business is feasible for expansion and provides strategic recommendations, including workforce development and local marketing strategy adjustments. These findings contribute to entrepreneurship literature and offer practical guidance for MSMEs in developing traditional culinary businesses in urban markets.
GREEN ENTREPRENEURSHIP DEVELOPMENT STRATEGY THROUGH SACK RECYCLING BUSINESS Raden Putri Shafira Nur Chandra; Ridlwan Muttaqin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1570

Abstract

This study aims to analyze the strategy for developing green entrepreneurship through the sack recycling business at the Abadi DMA Depot. The research method used is a qualitative descriptive approach with SWOT analysis and Business Model Canvas (BMC) tools. SWOT analysis is used to determine the strengths, weaknesses, opportunities, and threats faced by the Abadi DMA Depot. Meanwhile, the Business Model Canvas helps in defining the main components of the business that must be improved in order to achieve sustainable growth. The results of the study indicate that the sack recycling business has good potential for development, supported by the availability of raw materials, production cost efficiency, and increasing public awareness of environmentally friendly products. However, this business also faces several obstacles, such as limited capital and a fairly high level of market competition. The results of the Business Model Canvas analysis indicate that the sack recycling business has a value proposition in the form of environmental benefits and economic value, so it is worthy of being developed as a green entrepreneurship with management and finance.
Co-Authors Abdullah, Arif Anes Salim Ardinal Djalil Asep Nurdin, Asep Asti Nur Aryanti Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Erlin Dianty Gurawan Dayona Gurawan Dayona Ismail Karamang, Ezra Lilis Sumarni Nunung Ayu Sofiati (Efi) Raden Putri Shafira Nur Chandra Recky_Recky Rifqi Farisan Akbar Rizka Natasya Dwitiandi Rohmatullah Siddiq, Andhika Mochamad Widyastuti Nurmalia Utami Wismawati, Iip Yoyo Sudaryo