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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Ridlwan Muttaqin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering

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AN ANALYSIS OF THE BUSINESS FEASIBILITY OF PONTIANAK'S BINGKE CAKE IN BANDUNG CITY Rizka Natasya Dwitiandi; Ridlwan Muttaqin; Widyastuti Nurmalia Utami
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.874

Abstract

This study examines the feasibility of expanding the Pontianak traditional delicacy—bingke cake—to Bandung City. Employing a mixed-methods approach (qualitative and quantitative), it evaluates market dynamics, human resource requirements, and financial viability. Data were collected through interviews, observations, and documentary studies. Financial feasibility was analyzed using the Break-Even Point (BEP) method, while strategic readiness was assessed via SWOT analysis. The results indicate that sales volume in recent months has consistently exceeded the break-even point, signifying financial viability for expansion. The SWOT analysis revealed strengths in cultural appeal and market potential within Bandung, but also identified challenges such as limited production capacity and human resources. The study concludes that the bingke cake business is feasible for expansion and provides strategic recommendations, including workforce development and local marketing strategy adjustments. These findings contribute to entrepreneurship literature and offer practical guidance for MSMEs in developing traditional culinary businesses in urban markets.
Co-Authors Abdullah, Arif Aji Maulana Aly Al Rasyid Ardinal Djalil Ari Rifaldi Asep Nurdin, Asep Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Erlin Dianty Gurawan Dayona Gurawan Dayona Ismail Hisbahani Ismail Abdullah Laila Nur Aisah Lilis Sumarni Muhammad Riziq Najwa Diani Pajriyanti Rafli Putra Pratama Recky_Recky Rifqi Farisan Akbar Rizka Natasya Dwitiandi Sekar Maharani Dewi Siddiq, Andhika Mochamad Siti Nayyana Nuryasmin Sumiok, Maisye Angelina Widyastuti Nurmalia Utami Winda Hamidah Wismawati, Iip Yoyo Sudaryo