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Ratio Analysis of Social Media Platform Instagram Using The Exploratory Method Saputra, I Wayan Kelvin Widana; Radhitya, Made Leo; Subawa, I Gede Arika
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 1 No. 1 (2024): January 2024
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.1.1.2024.21-27

Abstract

The notable surge in the adoption of Instagram as a promotional instrument by micro, small, and medium enterprises (MSMEs) underscores the criticality of evaluating the outcomes and efficacy of marketing approaches. This study underscores the criticality of Instagram social media ratios in facilitating effective consumer engagement and marketing strategies. Social media analysis employs an exploratory approach to identify variables on Instagram that will subsequently be transformed into ratios indicating whether or not they have a significant relationship. Utilizing variables including Post to Followers, Following to Followers, Image Likes to Followers, Image Comments to Followers, and Video Likes to Followers, the study's findings comprise a ratio analysis of the most active computer store Instagram account among the five accounts examined on Instagram.
Mail Management System in the Digitalization of Village Administration: A Case Study of Batuyang Village Office, East Lombok Marlina, Siti; Radhitya, Made Leo
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 1 No. 3 (2024): July 2024
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.1.3.2024.148-155

Abstract

One issue with correspondence at the Batuyang Village Office is that letters still kept in the agenda book can lead to file loss if not properly filed. It takes a long time to make letter dispositions since they have to wait for the village chief. So that creating, searching for, and disposing of letters does not take too much time, a web-based program for managing correspondence can offer better and faster filing services. To address these issues, the village office implemented a web-based correspondence administration information system. The system provides officers with up-to-date data and information, facilitating the creation of both outbound and incoming letters.Admin, village head, incoming, outgoing, and letter disposition data are all part of this correspondence information system's data management capabilities. Moreover, it will be able to print disposition successor sheets, generate reports in the form of incoming and departing letters, and more based on the data. In addition, a blackbox testing scenario was used to test the system, and the results showed that all of the available menus functioned properly.
Improving Investment Understanding For Millennial Generation Through Digital Teaching Media Innovation Wijaya, Bagus Kusuma; Radhitya, Made Leo; Suandana, Ni Putu Widantari
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i03.2520

Abstract

This research explores the low financial literacy among millennials despite their dominance in the use of information technology. Various surveys show that most millennials cannot answer basic questions about finance and investment correctly, indicating an urgent need to improve financial and investment literacy. This lack of understanding of investment instruments and financial strategies negatively impacts their financial stability. Initial questionnaire results from 30 students showed that 70% felt unfamiliar with investments, while 30% felt familiar. In addition, students were most familiar with stocks (40%), followed by mutual funds (30%), cryptocurrencies (15%), and bonds (10%). The study also found that investment literacy and education activities can increase millennials' understanding and motivation to invest. Technology plays an important role in financial education, with well-designed digital learning media, such as e-books and other digital tools, significantly improving learning outcomes. Recommendations from this research include the provision of interactive and fun teaching materials that are easily accessible through digital media, covering the introduction of basic investment concepts, long-term returns, practical guidance on starting an investment, and risk management. This research emphasizes the importance of greater financial education and literacy efforts to empower millennials to manage their finances more effectively and wisely.
Product Layout Analysis Based on Consumer Purchasing Patterns Using Apriori Algorithm Radhitya, Made Leo; Widiantari, Ni Komang Mira; Asana, Made Dwi Putra; Wijaya, Bagus Kusuma; Sudipa, I Gede Iwan
Journal of Computer Networks, Architecture and High Performance Computing Vol. 6 No. 3 (2024): Articles Research Volume 6 Issue 3, July 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/cnahpc.v6i3.4400

Abstract

In every self-service store, it is certain to have a sales transaction data, where the data will continue to grow every day. But in self-service stores the data is only a record of sales at the store. Whereas transaction data can be used as information on how consumer purchasing patterns when shopping at the store, but not all supermarkets know this. So this research aims to find information on these purchasing patterns, where to do this research using the apriori algorithm which is part of the association technique which is also part of data mining, where in its application it will calculate the support value, confindence value and will be tested using the lift ratio. And after the calculation is carried out, optimization will be carried out using the high utility itemset mining variable which will calculate the highest profit value on the product, so that based on the calculation, the final result is obtained with a support value of 85%, a confidence value of 86%, a lift ratio test of 1.01 and the high utility gets the highest result of Rp. 567,000.
Pelatihan dan Pendampingan Media Sosial dalam Mendukung Promosi dan Penjualan Produk UMKM Ukiran Kayu Wiguna, I Komang Arya Ganda; Semadi, Ketut Ngurah; Asana, I Made Dwi Putra; Putra, Putu Satria Udyana; Radhitya, Made Leo
Jurnal KOMET Vol 1 No 1 (2024): Jurnal Komet: Kolaborasi Masyarakat Berbasis Teknologi : Volume 1 Nomor 1, Juni 2
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70103/komet.v1i1.8

Abstract

Promosi dan Penjualan digital menjadi suatu proses bisnis yang harus dapat diterapkan pada setiap usaha, tidak terkecuali pada Usaha Mikro, Kecil, dan Menengah (UMKM). Perkembangan UMKM saat ini telah mengantarkan pada UMKM Goes Digital, sehingga adopsi teknologi dan pemanfaatan media promosi dan penjualan digital menjadi kebutuhan. Namun pada realitanya tentunya pemerataan dari pemanfaatan promosi dan penjualan digital disesuaikan dengan kemampuan dari setiap pemilik UMKM. Contohnya pada UMKM Kasari Ukir, Gianyar, bali yang memiliki permasalahan utama yang dihadapi dalam upaya mereka untuk bisa aktif di media sosial untuk menjalankan strategi promosi. Permasalah dalam pemasaran digital yang dialami pada usaha kasari ukir ini adalah belum mampu memanfaatkan sosial media untuk melakukan promosi serta pemasaran produk ukiran pada usaha kasari ukir.  Sehingga pada kegiatan Pengabdian Kepada Masyarakat (PKM) ini memfokuskan pada tranfer knowledge terkait pemanfaatan media sosial bagi pengelola UMKM dalam mendukung promosi dan penjualan.  Hasil kegiatan pelatihan dan pendampingan berupa pendampingan pembuatan konten Instagram, foto produk UMKM dalam mengasah keterampilan dalam bidang sosial media berupa Instagram, selain melatih cara copywriting dan teknik foto produk kegiatan ini diharapkan dapat mengasah keterampilan soft skill dan hard skill dalam usaha kasari ukir dalam bentuk pengaplikasian di era digital.
Pendampingan Penerapan Sistem Informasi Manajemen Penilaian Karyawan untuk Peningkatan Kinerja pada Hotel Bakung Sari Kuta Wijaya, Bagus Kusuma; Radhitya, Made Leo; Udayana, I Putu Agus Eka Darma; I Made Yoga Apriliana
Jurnal KOMET Vol 1 No 2 (2024): Jurnal Komet: Kolaborasi Masyarakat Berbasis Teknologi : Volume 1 Nomor 2, Oktobe
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70103/komet.v1i2.16

Abstract

Pandemi COVID-19 memberikan dampak signifikan pada sektor perhotelan, khususnya di Bali. Beberapa hotel menghadapi tantangan besar akibat pengurangan operasional dan perumahan karyawan. Untuk bangkit kembali, hotel ini perlu mengoptimalkan pengelolaan sumber daya manusia, terutama dalam penilaian kinerja karyawan yang sebelumnya kurang transparan dan tidak konsisten. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengatasi permasalahan tersebut melalui penerapan sistem informasi manajemen penilaian karyawan yang efektif dan transparan. Metode pelaksanaan meliputi sosialisasi, analisis kebutuhan, implementasi sistem, pendampingan, dan pelatihan. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan peserta pelatihan, dengan kenaikan nilai pre-test dan post-test berkisar antara 15 hingga 20 poin. Sistem yang diterapkan membantu Hotel Bakung Sari Kuta memastikan penilaian kinerja karyawan dilakukan dengan kriteria yang objektif dan konsisten, memungkinkan keputusan manajemen yang lebih tepat terkait promosi, pelatihan, dan pengembangan karyawan. Hasil kegiatan menunjukkan bahwa sistem informasi manajemen penilaian karyawan yang baik dapat meningkatkan kepuasan dan motivasi karyawan serta membantu hotel meningkatkan kinerja operasionalnya melalui pengelolaan sumber daya manusia yang lebih efektif dan transparan.