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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Education, Humaniora and Social Sciences (JEHSS) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Economics, Business and Management Science Journal Jurnal Bisnis Mahasiswa Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Innovative and Creativity
Meutia, Riza Fanny
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Digital Marketing dan Brand Ambassador EXO Terhadap Keputusan Pembelian Scarlett Whitening di Kalangan Siswa SMA Shafiyyatul Amaliah Medan Salsabillah, Ayu Hanna; Alfifto, Alfifto; Aramita, Finta; Meutia, Riza Fanny
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.574

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan brand ambassador terhadap keputusan pembelian pada siswa SMA Shafiyyatul Amaliah Medan. Digital marketing dan penggunaan brand ambassador merupakan dua faktor penting yang dapat mempengaruhi perilaku konsumen, khususnya dalam konteks pemasaran produk yang melibatkan generasi muda. Dalam penelitian ini, digital marketing dianalisis dari aspek promosi online, media sosial, dan iklan digital, sementara brand ambassador EXO dianalisis melalui pengaruh citra selebriti terhadap perilaku pembelian. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Temuan ini memberikan implikasi bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif dengan memanfaatkan kekuatan digital marketing dan pengaruh selebriti untuk menarik perhatian konsumen muda.
Pengaruh Kreativitas Dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Siswa Siswi SMA Kemala Bhayangkari 1 Medan Nurulitha, Sakinah; Alfifto, Alfifto; Meutia, Riza Fanny; Putra, Irwansyah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.804

Abstract

This study was conducted with the aim of determining the effect of Creativity and Entrepreneurial Knowledge on Entrepreneurial Interest of SMA Kemala Bhayangkari Medan students. This type of research is descriptive quantitative, namely a study that aims to explain an empirical phenomenon accompanied by statistical data, characteristics and relationships between variables whose data collection techniques use questionnaires. Data collection in this study was carried out by distributing questionnaires using a Likert scale. The sample of this study was USU Tax entrepreneurs totaling 98 respondents. The method used in data collection is the non-probability sampling technique, the analysis uses multiple linear regression analysis with the help of the SPSS 25 program. The results of this study indicate that between the two dimensions of Creativity and Entrepreneurial Knowledge, there is an influence on Entrepreneurial Interest. The R2 value of the equation is 47.5, meaning that the variable of entrepreneurial interest (dependent) that can be explained by the variables of creativity and entrepreneurial knowledge (independent) in this study is 47.5, while 53.6% is influenced by other variables that are not explained by this study.
Pengaruh Media Advertisement Dan Sales Promotion Terhadap Keputusan Pembelia (Studi Pada Central Celluler Aceh Tamiang) Rahayu, M. Rio Parada; Meutia, Riza Fanny
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2656

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Media Advertisement dan Sales Promotion dalam meningkatkan minat masyarakat (studi pada Centra celluer Aceh tamiang). Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan menggunakan metode survei dan juga menggunakan teknik pengumpulan data menggunakan kuesioner untuk mengetahui pengaruh Media Advertisement dan Sales Promotion dalam meningkatkan minat masyarakat (studi pada Centra celluer Aceh tamiang)Hasil penelitian menunjukkan bahwa minat beli Centra celluer Aceh tamiang sebelum dan sesudah menggunakan Media Advertisement dan Sales Promotion dapat meningkatkan minat beli masyarakat. Promosi yang dilakukan Sales dan beberapa konten menarik tentang Centra celluer Aceh tamiang digunakan untuk menambah ataupun memperluas jangkauan pembeli diluar dari Aceh Tamiang.
The Influence of Brand Image and Online Customer Reviews on Online Fashion Product Purchase Decisions on Shopee among Students of the Faculty of Economics, Santo Thomas Catholic University, Medan Situmorang, Hezron Apriadi; Meutia, Riza Fanny; Lubis, Adelina; Tobing, Fitriani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Brand Image and Online Customer Reviews on Online Fashion Product Purchase Decisions on Shopee. The type of research used is associative research with a quantitative approach. The population in this study was 380 people, determined by a purposive sampling technique, with a sample size of 79 people using the Slovin formula. Data collection was carried out through questionnaires and data processing using SPSS software. From partial testing, the T test showed that t count (2.644) > t table (2.011), with a significance level of 0.000 > 0.05, proving that brand image has a positive and significant effect on purchasing decisions. And in the online customer review variable, the t count value (4.441) > t table (2.011) with a significance level of 0.000 > 0.05, proving that online customer reviews have a positive and significant effect on purchasing decisions. F test shows that F count is 67.177 > 3.11 (F table), so it can be concluded that simultaneously brand image and online customer review variables have a positive and significant effect on purchasing decisions. From the discussion of multiple linear regression, Y = 9.005 + 0.448X1 + 0.495X2. It can be concluded that brand image and online customer reviews have a positive and significant effect on purchasing decisions for fashion products among students of the Faculty of Economics, Santo Thomas Catholic University, Medan. The coefficient of determination (R2) of 0.799 means that purchasing decisions can be explained by brand image and online customer reviews by 63.9% while another 36.1% can be explained by other factors not examined in this study.
Pengaruh Fashion Involvement dan Shopping Lifestyle terhadap Pembelian Impulsif Produk Fashion di Shopee Marbun, Enjelina; Meutia, Riza Fanny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2397

Abstract

This study aims to examine the influence of fashion involvement and shopping lifestyle on impulsive buying of fashion products on Shopee among civil servants in Onanganjang District. The background of this research is based on the growing use of e-commerce, particularly Shopee, and the increasing phenomenon of impulsive buying triggered by fashion involvement and shopping lifestyles. The research method used is a quantitative approach with a descriptive design. Data was collected through questionnaires distributed to 72 female civil servant respondents who use the Shopee application. Data analysis was performed using multiple linear regression. The results show that fashion involvement has a positive and significant influence on impulsive buying. Similarly, shopping lifestyle also has a positive and significant effect on impulsive buying. Simultaneously, both variables significantly influence impulsive buying behavior. These findings provide implications for fashion business players in developing marketing strategies that align with consumer characteristics in the digital era. 
Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian Skincare Benings Sinulingga, Tiara Ramadhanti Wijaya; Meutia, Riza Fanny; Royani, Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2718

Abstract

Outer beauty is physical beauty, the appearance that is visible to our five senses (Indriya, 2010:4). Outer beauty, in Syata (2012:58) outer beauty such as, white skin, good appearance, clean and a face that is more immediately prominent and visible. Beauty is something that is identical to women, where beauty itself is interpreted as a beauty and has an attraction. Data from all visitors to the Benings Clinic from August 2023 to October 2024 totaling 1,876 people. The sample is part of the number and characteristics possessed by the population. And the determination of the sampling technique used is sample random sampling, which is a sampling technique from population members that is carried out randomly without considering the strata in the population. Simple Random Sampling requirements from simple random sampling techniques: 1) This technique is used if the population elements are homogeneous, so that any element selected as a sample can represent the population. 2) It is done if the research analysis tends to be descriptive and general. And the number of samples is 95 people. From the research results, it is known that the calculated F value (18.629) is greater than the F table (3.09) and sig 0.000 0.05. This means that simultaneously brand ambassador (X1) has a positive and significant effect on purchasing decisions (Y). and brand image (X2) simultaneously has a negative effect on purchasing decisions (Y).
Pengaruh Store Atmosphetre dan Kualitas Produk terhadap Keputusan Pembelian Susu Murni Kaki Lima Setia Budi Medan Ardana, Arya Dimas; Meutia, Riza Fanny; Amelia, Wan Rizca
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2770

Abstract

This study aims to determine the influence of Store Atmosphere and Product Quality on Purchasing Decisions among consumers of Setia Budi Street Pure Milk, Medan. This study used a quantitative approach with multiple linear regression analysis. The sample size was 90 respondents obtained through accidental sampling. Data collection was conducted through questionnaires.Partial test results indicate that Store Atmosphere has a positive and significant effect on Purchasing Decisions, with a calculated t-value of 6.420 > t-table 1.986 and a significance value of 0.000 < 0.05. Product Quality also has a positive and significant effect on Purchasing Decisions, with a calculated t-value of 4.270 > t-table 1.986 and a significance value of 0.000 < 0.05. The simultaneous test results indicate that Store Atmosphere and Product Quality jointly have a significant effect on Purchase Decisions, with a calculated F-value of 121.444 > F-table of 3.100 and a significance value of 0.000 < 0.05. The Adjusted R-square value of 0.721 indicates that 72.1% of the variation in Purchase Decisions can be explained by these two independent variables, while the remaining 27.9% is explained by other factors not examined in this study.Therefore, it can be concluded that a comfortable store atmosphere and good product quality play a significant role in driving consumer purchasing decisions. These findings can provide a strategic basis for businesses to increase customer satisfaction and loyalty.
Co-Authors Alfifto Alfifto, Alfifto Aramita, Finta Ardana, Arya Dimas Ayu, Annisa Rizky Damansyah, Muthya Rahmi Ida Royani Limbong, Kasih Oktavia Lubis, Adelina Marbun, Enjelina Naibaho, Jhon Vernando Nur Aisyah Nurulitha, Sakinah Purba , Pindalia Putra, Irwansyah Putri, Annisa Listia Rahayu, M. Rio Parada Salsabillah, Ayu Hanna Sianipar, Jayanti Sinulingga, Tiara Ramadhanti Wijaya Siregar, Dahrul Situmorang, Hezron Apriadi Tanjung, Sania Tobing, Fitriani Wan Rizca Amelia, Wan Rizca Wan Suryani Yunita, Nindya