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All Journal SENTRI: Jurnal Riset Ilmiah Socius: Social Sciences Research Journal Jurnal Bisnis dan Ekonomi Indonesian Journal of Economics and Strategic Management International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
Nazira, Nawfa Ayu
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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LITERATURE REVIEW : IMPACT OF CREDIT RISK, MARKET RISK, OPERATIONAL RISK, AND LIQUIDITY ON FINANCIAL PERFORMANCE AT PT BANK TABUNGAN NEGARA TBK FOR THE PERIOD 2018-2023 Nazira, Nawfa Ayu; Fikri, Adi Wibowo Noor; Putra, Christophorus Indra Wahyu; Maidani
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 4 (2024): December
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i4.388

Abstract

This study aims to analyze the financial performance of PT Bank Tabungan Negara during the 2018-2023 using the ratio non performing loans, market risk, operational risk, and liquidity. This study uses data analysis techniques and the data studied are annual financial reports. The population used in this study is PT Bank Tabungan Negara Tbk for the period 2018-2023. The sample used for testing is limited to the quarterly financial statements of PT. Bank Tabungan Negara for the period 2018-2023. The data was collected using a time series where the data collected is based on the chronological order taken over the past 5 years.
ANALYSIS OF TIKTOK PLATFORM UTILIZATION IN BUSINESS MARKETING Sudiantini, Dian; Nazira, Nawfa Ayu; Sari, Rini Nurmila; Habibah, Siti; fizikri, Bukhori Al
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i6.2935

Abstract

An analysis of the use of the TikTok platform in business marketing strategies shows that TikTok is a popular digital marketing platform among the public. The platform offers a wide array of interesting features and an extensive database. TikTok is also a potential place to gain profits in commerce thanks to its rising popularity. The use of TikTok can significantly change human behaviour by collecting and recording various moments to provide a comprehensive picture of an event. TikTok has evolved from an entertainment platform to a strategic tool in business planning, including through effective communication strategies to change human behaviour in a big way. With its rich features and database, TikTok has great potential as an effective business marketing platform in commerce
Pengaruh Profitabilitas dan Pertumbuhan Penjualan Terhadap Harga Saham (Studi Pada Perusahaan Sektor Food and Beverages Periode 2020-2022) Sulistyowati, Ari; Prameswari, Diana; Zulkarnain, Maya Tika; Nazira, Nawfa Ayu; Putri, Salsabila Aninda
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 6 (2024): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10456140

Abstract

Penelitian ini bertujuan untuk menguji pengaruh profitabilitas dan pertumbuhan penjualan terhadap harga saham pada perusahaan sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia. Jenis penelitian ini adalah penelitian kuantitaif dengan metode analisis statistik deskriptif, uji asumsi klasik, analis regresi linier berganda dan uji hipotesis dengan menggunakan program SPSS ver 24. Sampel penelitian ini diambil dengan metode purposive sampling dioeroleh 26 perusahaan. Hasil penelitian ini menunjukkan bahwa secara simultan, variabel profitabilitas dan pertumbuhan penjualan tidak memiliki pengaruh yang signifikan terhadap harga saham pada perusahaan sub sektor makanan dan minuman periode 2020-2022. Secara parsial, variabel profitabilitas dan pertumbuhan penjualan tidak memiliki pengaruh yang signifikan terhadap harga saham pada perusahaan sub sektor makanan dan minuman pada tahun 2020-2022.
Analysis of Tiktok Platform Utilization in Business Marketing Sudiantini, Dian; Nazira, Nawfa Ayu; Sari, Rini Nurmila; Habibah, Siti; Fizikri, Bukhori Al
International Journal of Innovation Research in Education, Technology and Management Vol. 1 No. 2 (2024): Agustus 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/ijiretm.v1i2.131

Abstract

An analysis of the use of the TikTok platform in business marketing strategies shows that TikTok is a popular digital marketing platform among the public. The platform offers a wide array of interesting features and an extensive database. TikTok is also a potential place to gain profits in commerce thanks to its rising popularity. The use of TikTok can significantly change human behaviour by collecting and recording various moments to provide a comprehensive picture of an event. TikTok has evolved from an entertainment platform to a strategic tool in business planning, including through effective communication strategies to change human behaviour in a big way. With its rich features and database, TikTok has great potential as an effective business marketing platform in commerce.
Peran Dan Fungsi Influencer Di Media Sosial Fauzi, Achmand; Saing, Bungaran; Nazira, Nawfa Ayu; Putri, Salsabila Aninda; Pangeswati, Saron Okavia; Nurhasanah, Shandra Dewi; Maharani, Suci; Theresia
Jurnal Bisnis dan Ekonomi Vol 2 No 1 (2024): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v2i1.16

Abstract

Abstrak : Era digital saat ini, strategi pemasaran telah menggunakan sosial media sebagai media penjualan produk. Penelitian ini menghasilkan salah satu cara terbaik menggunakan media sosial adalah sebagai cara untuk mempromosikan produk menggunakan peran para influencer untuk mendatangkan atau menarik pelanggan. Media sosial juga dapat digunakan untuk mengumpulkan informasi dan ulasan tentang barang atau jasa yang akan dijual, menarik minat dan respons pelanggan sebelum mereka memutuskan untuk membeli barang atau jasa tersebut. Tujuan : Untuk mengetahui peran dan fungsi influencer dalam meningkatkan penjualan produk melalui platform sosial media. Metodologi : Penelitian ini menggunakan pendekatan kualitatif dengan metode literature review. Hasil penelitian : Salah satu cara terbaik mengguanakan media sosial adalah sebagai cara untuk mempromosikan produk menggunakan peran para influencer untuk mendatangkan atau menarik pelanggan.
Co-Authors Ari Sulistyowati, Ari Bungaran Saing, Bungaran Dewi, Shandra Diana Prameswari, Diana Fauzi, Achmand Fikri , Adi Wibowo Noor Firdauzi, Nurul Syah Nasyid Fizikri, Bukhori Al Maharani, Suci Maidani, Maidani Mustafa, Hidayah Putra Nurhasanah, Shandra Dewi Pangeswati, Saron Okavia Prasetyo, Ery Teguh Putra, Christophorus Indra Wahyu Putri, Salsabila Aninda Sari, Rini Nurmila Siti Habibah Sudiantini, Dian Theresia Theresia Theresia Yuliani, Zulfah Yunita, Evi Zulkarnain, Maya Tika