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All Journal Budimas : Jurnal Pengabdian Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Chalirafi
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THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON THE PURCHASE DECISION OF BRAND SHAMPOO PRODUCTS HEAD & SHOULDERS BY THE COMMUNITY IN JEUMPA DISTRICT REGENCY BUREAUCRACY Nazifa Hafiza; T. Edyansyah; Chalirafi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1118

Abstract

This study aims to review the impact of word-of-mouth communication, product quality, and sales promotion activities on the decision to buy Head & Shoulders brand shampoo by people in the Jeumpa area, Bireuen Regency. The research approach utilizes multiple linear regression analysis, including hypothesis testing using SPSS software. The respondent selection technique used the convenience sampling method, with 100 participants who had purchased Head & Shoulders shampoo at least once or twice. The type of information used is in the form of quantitative data, which is information in the form of numbers that measure one or more variables in the population or sample being studied, either through numerical values or statistical calculations. The source of information used is primary data obtained directly from participants or study locations. The findings showed that separate word-of-mouth communication had a positive or significant influence on purchasing decisions, product quality separately also had a positive or significant impact on purchasing decisions, while sales promotions separately had no or insignificant influence on the purchase decision of Head & Shoulders branded shampoos, while the rest were influenced by other variables.
SURVEY RESULTS OF MANUFACTURER PRICE IN THE BANK INDONESIA LHOKSEUMAWE MONTH OF SEPTEMBER 2022 Muammar Khaddafi; Mohd Heikal; Chalirafi; Munandar; Rico Nur Ilham
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 3 (2022): November 2022 - February 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v2i3.640

Abstract

The goal to be achieved in this research is to support Bank Indonesia (BI) in updating the data of the Information Center for Strategic Food Prices (PIHPS), which is an information center containing the prices of 10 strategic food commodities aimed at monitoring prices, coordinating policies and means to expand access to information. for society. The methods used in this research are community empowerment methods, program implementation methods and activity roadmaps that target producers, namely companies/industry/farmer households/agricultural group associations that produce goods. In general, the methodology for enumeration of price data is carried out by direct interviews every month with respondents.
PIHPS PRICE MONITORING RESULTS MANUFACTURER PRICES Muammar Khaddafi; Chalirafi; Munandar; Mohd Heikal; Rico Nur Ilham
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1386

Abstract

The objective to be achieved in this research is to support Bank Indonesia (BI) in updating data from the Strategic Food Price Information Center (PIHPS), which is an information center that contains prices of 7 strategic food commodities with the aim of price monitoring, policy coordination and means to expand access to information. for society. The methods used in this research are community empowerment methods, program implementation methods and activity roadmaps targeting producers, namely companies/industry/agricultural farmer households/farmer group associations that produce goods. In general, the methodology for enumerating price data is carried out by conducting direct interviews with respondents every month.
THE EFFECT OF WEBSITE QUALITY, PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BUKALAPAK E-COMMERCE (CASE STUDY ON MALIKUSSALEH UNIVERSITY STUDENTS) Alfaridho; Chalirafi; Mariyudi; Agustinawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1552

Abstract

This study aims to determine how the influence of website quality, price and service quality on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. The data used in this study was primary data obtained by distributing questionnaires to 96 students who used Bukalapak. The questionnaire trial consisted of a validity test and a reliability test using Cronbach's Alpha method. The classical assumption test uses the normality test, the multicollinearity test and the heterokedasticity test. Test the hypothesis using t-test (partial), F-test (simultaneous), and coefficient of determination R2. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that the website quality variable did not affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. While the price and service quality variables partially have a positive and significant effect on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. Meanwhile, the test results simultaneously show that website quality, price and service quality simultaneously affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. The results of the coefficient of determination test found that Bukalapak e-commerce customer satisfaction in Malikussaleh University students was influenced by website quality, price and service quality by 21.6%, the remaining 78.4% was influenced by variables outside this study.
THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT. Said Abdillah; Rahmaniar; Chalirafi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER - ON PROGRESS
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1320

Abstract

This study aims to determine the influence of the green marketing mix on purchasing decisions for Tupperware products in East Aceh Regency. The data used in this study are primary data. The sampling technique used purposive sampling with a sample size of 140.The conclusion of the theory above is fulfilled. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study indicate that partially Green product has a positive and significant effect on the decision to purchase Tupperware products. Green price has a positive and significant effect on the decision to purchase products. Green place has a positive and significant effect on the decision to purchase Tupperware products. Green promotion has a positive and significant effect on the decision to purchase Tupperware products.
Co-Authors A Hadi Arifin Adnan Agustinawati Alfaridho Cut Evi Oktaviani Cut Ita Erliana Diana Khairani Sofyan EM Yusuf Iis Fini Nurul Azzara Heriyana Ikramuddin, Ikramuddin Jullimursyida Khairawati Khairina AR M. Subhan M.Subhan Mariyudi Matriadi, Faisal Mohd Heikal Muammar Khaddafi Muhammad Zakaria Munandar Nazifa Hafiza Rahmaniar Rico Nur Ilham Ristati Said Abdillah Saifuddin Sri Meutia Syarifah Akmal T. Edyansyah, T. Edyansyah Thasrif Murhadi Wahda Tunisa Wahyuddin Albra Zikra