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All Journal Indonesian Journal of Strategic Management JISIP: Jurnal Ilmu Sosial dan Pendidikan Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ilmiah Wahana Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) West Science Business and Management West Science Journal Economic and Entrepreneurship Journal of Economics and Management Scienties El-Mujtama: Jurnal Pengabdian Masyarakat Management Journal and Economic Review
Sandi, Santi Pertiwi Hari
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Strategi pemasaran dalam menggunakan media sosial Instagram pada toko Ciasem Sport16 Ramadhan, Aditya; Adhim, Muhammad Rizki Faudzil; Sandi, Santi Pertiwi Hari; Hidayanty, Dwi Epty
Management Journal and Economic Review Vol. 2 No. 1: June 2023 - MANAJER
Publisher : Relawan Sosial Ekonomi (RSE) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59834/manajer.v2i1.13

Abstract

The purpose of this study was to determine marketing strategies using social media Instagram at the Ciasem Sport16 Subang Store with regard to product, price, promotion and location. Method using qualitative research with this type of research descriptive approach used is a case study for this research using source triangulation techniques and method triangulation. The results of this study indicate that using the Instagram marketing strategy prioritizes product quality in its product range so that it can produce high-quality sports equipment, the price combination (price) is carried out at the Ciasem Sport16 Subang Shop.
Co-Authors Adhim, Muhammad Rizki Faudzil Afisa, Hilda Nur Afryani, Diah Kartika Agustin, Karmila Agustin, Siska Nur Andreansyah, Amir Anisa, Ayu Ardinengsih, Sri Herlina Asyifa, Asyifa Dedi Mulyadi Fauji, Robby Fauziyah, Hikmah Gunawan, Dinar Mustika Gunawan, Syahrul Handitia Putra, Jamal Herliyani, Ramadhina Hidayanty, Dwi Epty Hidayaty, Dwi Epty Hilmi, Irpan Hoeriah, Hoeriah Kurniasari, Indah Linawati Linawati Nurmalasari, Elsa Nurwijayanti Padilah, Nureli Patoni, Khaerudin Sidik Paujiah, Andini Nur Prayudi, Feri Yoga Pridhi, Adiilah Eka Putri, Dian Meiliya Putri, Salsabila Septiani Rahayu, Kintan Ramadhan, Aditya Ramadhini, Mutiara Sari, Eka Permata Septian, Bagas Arya Sihabudin Sihabudin, Sihabudin Siti Annisa, Siti Suhardi, Hanibah Miftahul Janah Sukma, Tiwi Umaydatul Febianty Zam’ul Haq, M. Rosyid Mahfudz