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ANALYSIS OF RESPONSIBLE TOURISM MARKETING TOWARD ENTREPRENEUR IN CULINARY SECTOR OF TOURISM Agustinawati; Halida Bahri; Laila Fajri; Danyatul Hayati; Ghufran Mutahallil
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 6 (2022): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i6.670

Abstract

The responsible tourism marketing mix strategy must be able to create dimensions of business opportunities (entrepreneurship) for local communities in tourism activities. This study aims to investigate the infleunce of responsible tourism marketing mix on entrepreneur in culinary sector of tourism in Aceh. The multiple regression method was used to analyse data. The approach used in this research are eight elements, namely Product, Partnership, Packaging, Programming, People, Place, Promotion and Price. The results showed that all variables simultaneously affect the entrepreneur in culinary sector of tourism.The most dominant affects is packaging element with 7,918 ≥ 1,985.
THE EFFECT OF PRODUCTION COSTS, PRODUCTION CAPACITY AND PRICES ON THE INCOME OF MELINJO CHIPS CRAFTSMEN IN PIDIE REGENCY Fika Ayu Fina; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1521

Abstract

This research aims to determine the effect of production costs, production capacity and prices on the income of melinjo chips craftsmen in Pidie Regency. The sample in this study amounted to 100 respondents melinjo chips craftsmen. The data were analyzed using multiple linear regression and the results show that production costs (X1) and prices (X3) have a positive and significant effect on the income of melinjo chips craftsmen in Pidie Regency, while production capacity (X2) has a negative and significant effect on the income of melinjo chips craftsmen in Pidie Regency. Thus, this research contributes to the development of the income of melinjo chips craftsmen. The implication of this research is the need for craftsmen to control production costs effectively and set competitive selling prices so that income can increase optimally.
Training on Improving Entrepreneurial Skills for Students of the Faculty of Economics and Business, Malikussaleh University Jannah, Miftahul; agustinar; Rianti. S, Nova; Agustinawati; Ramazalena, Rauzi; Habibi, Muhammad; Syahyudi, Ilham
Malik Al-Shalih : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Malik Al-Shalih: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam - IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/malikal-shalih.v3i2.4629

Abstract

Abstract: The "Entrepreneurial Skill Enhancement Training" for students of the Faculty of Economics and Business at Malikussaleh University aims to equip students with practical skills and relevant knowledge in the field of entrepreneurship. In the rapidly changing era of globalization and digitalization, entrepreneurial skills have become crucial for enhancing individual competitiveness and driving economic growth. This program consists of a series of interactive workshops, seminars, and case studies covering topics such as business planning, digital marketing, financial management, and product and service innovation. Active participation from industry practitioners as speakers provides real insights into the challenges and opportunities present in the market. Through a hands-on learning approach, it is expected that students will not only understand entrepreneurial theory but also apply it in real-world contexts. Evaluation is conducted using pre-test and post-test methods to measure changes in participants' knowledge and skills. The outcomes of this training are expected to encourage students to be more proactive in creating business opportunities, thus positively contributing to the local economy and strengthening the entrepreneurial ecosystem in the region.