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All Journal JDM (Jurnal Dinamika Manajemen) Indikator: Jurnal Ilmiah Manajemen & Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Ultima Management : Jurnal Ilmu Manajemen Jurnal Doktor Manajemen (JDM) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi DFAME Digital Financial Accounting Management Economics Journal Aktual : Jurnal Pengabdian Kepada Masyarakat IMPACTS: International Journal of Empowerment and Community Services Setawar Abdimas Journal of Sustainable Economic and Business Journal of Community Service International Journal of Applied Management and Business IJBAE International Journal of Economics and Management Research Synergy: Journal of Collaborative Sciences Jurnal Sentra Pengabdian Proceedings National Conference Sisi Indonesia Wikara National Economic and Social Research Development
Sulistyanto, Tri Hadi
STIE Wibawa Karta Raharja, Purwakarta, Indinesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Pengaruh Inovasi Produk Dan Brand Image Terhadap Keputusan Pembelian Produk Kosmetik Lipstik Hanasui (Studi Kasus Pada Mahasiswa Stie Wikara) Utami, Indri Putri; Suhendi, Dede; Sulistyanto, Tri Hadi; Darmawan, Meimey; Rustina Dewi Werdiasih
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 4 (2025): November
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i4.323

Abstract

This research is motivated by the rapid growth of the cosmetic industry in Indonesia, particularly in lipstick products which are an essential need for women. Although Hanasui is known for its affordable prices and unique product innovations such as the Mattedorable Lip Cream Matcha Latte Edition, in 2024 Hanasui did not release any new innovations, while its competitors continued to innovate. This gap indicates the need for an in-depth analysis of product innovation and brand image on purchase decisions. The main objective of this study is to analyze the influence of product innovation and brand image on the purchase decision of Hanasui lipstick among undergraduate students at STIE Wikara. This research used a quantitative approach with descriptive and causal designs, data collection through questionnaires distributed to undergraduate students at STIE Wikara, and data analysis using SmartPLS to test the measurement and structural models. The results showed that product innovation had a positive and significant effect on purchase decisions, while brand image did not have a significant partial effect. However, simultaneously, product innovation and brand image had a significant effect on purchase decisions. In conclusion, product innovations relevant to consumer trends and needs can increase the purchase decisions of Hanasui lipstick, while brand image needs to be strengthened to support the implemented innovations. This research contributes to the development of marketing management knowledge and provides practical applications for companies to enhance competitiveness through product innovation and brand image strengthening. 
Building Opportunities and Organizational Strength for SMEs Transformation (BOOST): A Community Service Model for Cooperative Development in Jatisari, Bekasi Using the AHP Method Tri Hadi Sulistyanto; Indri Putri Utami; Salsa Billah Arianti Suryana; Silmi Rachmawati
Jurnal Sentra Pengabdian Vol 1 No 1 (2025): Jurnal Sentra Pengabdian
Publisher : Universitas 'Aisyiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33867/JSP.608

Abstract

The “Koperasi Merah Putih” (KMP), or Red and White Cooperative, is a strategic government initiative mandated by Presidential Instruction No. 9 of 2025. It aims to accelerate the establishment of cooperatives at the village and urban ward levels as a means to strengthen the people’s economy and empower micro, small, and medium enterprises (MSMEs). Jatisari Urban Ward in Jatiasih Subdistrict, Bekasi City, is one of the areas that has implemented the selection of cooperative board members. However, the selection process has so far applied equal weighting across all assessment criteria, without considering their relative importance. This community service programme aims to develop a rational weighting scenario using the Analytical Hierarchy Process (AHP) method. Data were collected through observation and interviews with the selection committee. Eight selection criteria were analyzed through pairwise comparisons by the selection committee (“Tim Formatur”), resulting in a priority weighting that reflects the significance of each criterion in the success of the cooperative. The results show that the relevance of the candidate's presentation to the concept of KMP, as well as the clarity and feasibility of the proposed work programme, have the highest weights. The consistency check yielded a Consistency Ratio (CR) of 6.77%, This weighting model, developed through the BOOST approach, strengthens cooperative governance and supports MSME transformation by promoting an objective and transparent board selection process that can be replicated in other regions
Kapabilitas Manajemen Pengetahuan dan Orientasi Kewirausahaan dalam Mendorong Inovasi UMKM Tri Hadi Sulistyanto; Dewi Puspasari; Indri Putri Utami; Nur Izzati; Budhi Supriyadi
Proceedings National Conference Sinesia Vol. 1 No. 2 (2025): Accelerating SDGs Implementation in Indonesia towards a Golden Indonesia 2045
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/ncrcs-sinesia.v1i2.105

Abstract

Penelitian ini bertujuan menganalisis pengaruh digital capability (DC), entrepreneurial orientation (EO), dan learning culture (LC) terhadap innovation performance (IP) UMKM di Kota Bekasi, dengan knowledge management capability (KMC) sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 252 UMKM yang dipilih menggunakan rumus Slovin dari populasi 681 UMKM. Pengumpulan data dilakukan dengan kuesioner menggunakan indikator terukur pada masing-masing variabel. Analisis data menggunakan PLS-SEM mencakup uji validitas, reliabilitas, diskriminan, multikolinearitas, serta pengujian hipotesis dan mediasi. Hasil penelitian menunjukkan bahwa DC, EO, dan LC berpengaruh positif signifikan terhadap IP, baik secara langsung maupun melalui KMC. Selanjutnya KMC terbukti menjadi mekanisme penting yang memperkuat hubungan antara DC dan LC dengan IP, sementara EO memiliki pengaruh langsung paling kuat terhadap IP. Temuan ini menegaskan bahwa penguatan kapabilitas digital, orientasi kewirausahaan, budaya pembelajaran, serta pengelolaan pengetahuan merupakan faktor strategis dalam meningkatkan kinerja inovasi UMKM di era digital. Penelitian ini memberikan kontribusi teoretis dalam pengembangan model integratif inovasi UMKM serta rekomendasi praktis bagi UMKM dan pemerintah daerah untuk memperkuat kesiapan digital dan sistem manajemen pengetahuan guna meningkatkan daya saing.
Peningkatan Keterampilan Kepemimpinan OSIS melalui Pelatihan Interaktif di SMKN 1 Cibatu Purwakarta Sulistyanto, Tri Hadi; Kusmana, Oman; Izzati, Nur; Ramadesa, Andes; Firdaus, Fattah
Sinesia : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2026): Pemberdayaan Masyarakat dan Inovasi Pendidikan untuk Pembangunan Sosial Berkelanj
Publisher : Yayasan Penelitian Dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/sinesia-jcs.v3i1.810

Abstract

This community service activity aims to improve the leadership skills of students who serve as members of the student council (OSIS) at SMKN 1 Cibatu at Cibatu District, Purwakarta Regency. The background of this activity is based on the potenial development of reflective thinking, decision-making accuracy, and concentration among students in carrying out leadership roles. The method used combines community education through lectures and interactive training through interactive games involving 45 students as participants. The evaluation was conducted using pre-test and post-test to measure participants’ improvement. The results show a significant increase in all measured indicators, where reflective thinking improved from 10% to 100%, while decision-making accuracy and concentration increased from 30% to 100%. These findings indicate that the training method is effective in improving students’ cognitive and behavioral abilities, particularly in leadership aspects. Therefore, this activity provides a positive contribution to the development of students’ leadership capacity to support their roles in school organizations
Kompetensi Digital dan Ketangkasan Strategis dengan Mediasi Orientasi Pasar terhadap Kinerja Pemasaran Berkelanjutan di Kalangan UMKM Rahayu, M.E. Yuni; Sulistyanto, Tri Hadi
DFAME Digital Financial Accounting Management Economics Journal Vol 4 No 2 (2026): MEI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v4i2.357

Abstract

This study examines the influence of digital competence and strategic agility on sustainable marketing performance through the mediating role of market orientation among Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta, Indonesia. Grounded in Market Orientation Capability Theory, the study explores how organizational capabilities contribute to long-term marketing sustainability. A quantitative approach was employed using a cross-sectional survey design. Data were collected from 356 MSME owners, managers, and employees involved in marketing and business development activities. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that digital competence significantly enhances market orientation. Strategic agility also exerts a positive and significant influence on market orientation. Furthermore, market orientation positively affects sustainable marketing performance. The mediation analysis confirms that market orientation significantly mediates the relationship between digital competence and sustainable marketing performance as well as the relationship between strategic agility and sustainable marketing performance. These findings demonstrate that technological capabilities and strategic flexibility contribute to sustainable marketing outcomes through customer-focused and market-responsive organizational practices. The study contributes to the marketing and sustainability literature by providing empirical evidence from MSMEs and offers practical implications for strengthening organizational competitiveness through market-oriented capability development.
Strategic Priority Analysis In The Cleaning Service Industry Using Anp Super Decision Software Tri Hadi Sulistyanto; Salsa Billah Arianti; Salvina Maulidyas Stella; Hesti Ariestia Ritonga; Astiyani Ang
Wikara National Economic and Social Research Development Vol 5 No 1 (2024): Wikara National Economic and Social Research Development
Publisher : STIE WIBAWA KARTA RAHARJA PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54010/wnesrd.v5.n1.1

Abstract

Sektor jasa kebersihan merupakan salah satu bidang pekerjaan penting berdasarkan survei tahun 2021, bahkan menempati posisi kedua sebagai pekerjaan paling esensial di Singapura. Namun demikian, terdapat fenomena menarik di mana sekitar 42% responden tidak bersedia bekerja di sektor ini, serta sekitar 8.500 pekerja jasa kebersihan mengalami pengangguran akibat penerapan pembatasan sosial pada tahun 2021. Kondisi ini menunjukkan pentingnya penentuan prioritas strategi guna menjaga keberlanjutan perusahaan. Penelitian ini bertujuan untuk menganalisis prioritas strategi pada industri cleaning service di Jakarta melalui pendekatan manajemen sumber daya manusia, yang meliputi kepemimpinan, motivasi, komunikasi, manajemen pengetahuan, serta kemampuan komunikasi dan sosial dalam meningkatkan kinerja perusahaan. Metode yang digunakan adalah Analytic Network Process (ANP) dengan pendekatan kualitatif untuk menentukan alternatif strategi terbaik. Hasil penelitian menunjukkan bahwa variabel kepemimpinan merupakan faktor paling dominan dalam meningkatkan kinerja perusahaan dan mencapai keberlanjutan usaha pada industri jasa kebersihan. Kepemimpinan menjadi kunci utama dalam mengarahkan dan mengoptimalkan sumber daya manusia. Penelitian ini masih memiliki keterbatasan pada jumlah indikator yang digunakan, sehingga penelitian selanjutnya disarankan untuk mengembangkan indikator kepemimpinan yang lebih luas, seperti contingent rewards, constructive transactions, management-by-exception aktif dan pasif, corrective transactions, serta gaya laissez-faire. Penelitian ini juga memiliki kebaruan karena dilakukan pada sektor industri cleaning service yang masih jarang diteliti sebelumnya.
Principal's Leadership Strategy in The Management of Rewards And Punishments to Improve Teacher Performance and Loyalty SMP BP Minnatul Huda Asep Gopar Ismail; Trihadi Sulistyanto
International Journal Business and Entrepreneurship Vol 3 No 2 (2026): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/swszm845

Abstract

Quality education is closely associated with effective school leadership, particularly in managing teachers as essential human resources. One of the primary challenges faced by school principals is enhancing teacher performance and loyalty through appropriate leadership strategies. This study investigates the principal’s leadership strategy in managing reward and punishment systems to improve teacher performance and loyalty at SMP BP Minnatul Huda. It focuses on how these systems are planned, implemented, and evaluated, as well as their impact on teachers’ motivation, discipline, and organizational commitment. This research adopts a qualitative approach with a case study design. Data were collected through semi-structured, in-depth interviews involving key informants, including the Islamic boarding school leader, the foundation chairperson, and the school principal. Additional data were gathered from institutional documents and relevant literature. Informants were selected using purposive sampling, and source triangulation was applied to ensure the credibility and validity of the findings. The results reveal that the principal applies a transformational leadership approach supported by a structured, transparent, and participatory reward and punishment system. Rewards include financial incentives and non-financial recognition, while punishment is implemented constructively through a tiered system emphasizing professional development. These strategies significantly improve teacher motivation, discipline, performance, and loyalty. In conclusion, effective leadership combined with fair reward and constructive punishment practices plays a crucial role in enhancing teacher performance and sustaining educational quality.
OPTIMALISASI PELAYANAN ADMINISTRASI KEPENDUDUKAN MELALUI LAYANAN JEMPUT BOLA AKTA KELAHIRAN DAN IDENTITAS KEPENDUDUKAN DIGITAL (IKD) DI DESA NANGEWER KABUPATEN PURWAKARTA Indri Putri Utami; Dini Fitriani; Tri Hadi Sulistyanto; Tiara Arin Nurdiana
Setawar Abdimas Vol. 5 No. 2 (2026): Juli
Publisher : Universitas Muhammadiyah BengkuluUniversitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/sa.v5i2.10205

Abstract

Keterbatasan akses informasi dan rendahnya kesadaran masyarakat mengenai pentingnya dokumen administrasi kependudukan masih menjadi permasalahan di Desa Nangewer, Kecamatan Darangdan, Kabupaten Purwakarta. Kondisi tersebut menyebabkan sebagian masyarakat belum memiliki dokumen resmi seperti akta kelahiran dan identitas kependudukan digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan pelayanan publik sekaligus meningkatkan pemahaman masyarakat mengenai pentingnya kepemilikan dokumen kependudukan yang sah. Metode yang digunakan adalah pendekatan Participatory Rural Appraisal (PRA) yang melibatkan partisipasi aktif masyarakat melalui tahapan perencanaan, survei lapangan, koordinasi dengan perangkat desa, sosialisasi, pendampingan pengumpulan dokumen, pelaksanaan pelayanan, serta evaluasi kegiatan. Kegiatan dilaksanakan selama empat minggu dengan melibatkan mahasiswa KPPM, dosen pembimbing, perangkat desa, serta Dinas Kependudukan dan Pencatatan Sipil. Hasil kegiatan menunjukkan bahwa program pelayanan publik berjalan dengan baik dan mampu meningkatkan akses masyarakat terhadap layanan administrasi kependudukan. Melalui kegiatan ini berhasil diterbitkan 245 akta kelahiran, 19 identitas kependudukan digital, 35 kartu keluarga, dan 45 KTP-el. Temuan tersebut menunjukkan bahwa pendekatan pelayanan langsung kepada masyarakat efektif dalam mempercepat proses administrasi dan meningkatkan kesadaran masyarakat terhadap pentingnya dokumen kependudukan. Program ini juga berkontribusi dalam meningkatkan kualitas pelayanan publik serta memperkuat sistem administrasi kependudukan di tingkat desa
Strategies For Digital Acceleration And Revitalization Of Msmes To Achieve Business Sustainability, Resilience, And Competitiveness Tri Hadi Sulistyanto; Indri Putri Utami; Silmi Rachmawati; Salsa Billah Arianti Suryana
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2184

Abstract

This study examines the urgency of digital transformation for Micro, Small, and Medium Enterprises (MSMEs) in Bekasi City as a strategy to achieve sustainability, resilience, and competitiveness. Although digitalization has been widely addressed in existing literature, limited attention has been given to localized strategies for digital acceleration and revitalization. To address this gap, a qualitative approach was applied using in-depth interviews with leaders of MSME associations, who simultaneously act as practitioners and stakeholders with comprehensive insights into the digitalization landscape. The data, collected from interview transcripts, were analyzed through keyword mapping and cluster analysis using Visualization of Similarity (VoS) software, allowing for a systematic exploration of recurring themes and interconnections. The findings indicate that, prior to the establishment of MSME associations, business activities were predominantly individual, limited, and traditional, with unstructured training opportunities, constrained market access, and insufficient digital literacy and equipment. The study further highlights that digital technologies serve as enablers for expanding market reach, while MSMEs require continuous support in the form of funding, technological equipment, and capacity-building programs. Digitalization emerges as an inevitable necessity for MSMEs to thrive in a rapidly evolving economic and technological environment. This research provides practical recommendations to guide stakeholders in formulating policies and strategies tailored to local needs, ultimately supporting digital acceleration and revitalization to foster sustainable MSME development.    
Organizational Involvement in Higher Education as a Predictor of Students’ Soft Skills Tri Hadi Sulistyanto; Azzahra Ghina; Handiani Hanny; Apriliani Dewi; Apriliani Eva; Nurlela Ela
Synergy: Journal of Collaborative Sciences Vol. 1 No. 1 (2025): Governance, Education, and Socio-Political Dynamics in Contemporary Society
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/synergy.v1i1.94

Abstract

This study aims to examine the effect of student involvement in Student Activity Units (UKM) on the development of soft skills. A quantitative approach using the survey method was employed in this research. The research population consisted of 455 fourth-semester students from STIE Wibawa Karta Raharja (Wikara Business School). The sample was determined using the Slovin formula with a 5% margin of error. Data were collected using a questionnaire based on a 1–5 Likert scale, which was distributed online via Google Forms. The independent variable is student involvement in UKM, assessed through three indicators: participation level, duration of involvement, and organizational membership status. The dependent variable is soft skills, encompassing seven dimensions: public speaking, entrepreneurship, teamwork, leadership, problem solving, critical and creative thinking, and time management. The test results indicate that student activity in UKM has a significant effect on soft skills, with a path coefficient of 0.679 and a p-value of 0.000. The R-square value of 0.371 suggests that student activities account for 37.1% of the variance in soft skills, while the f-square value of 0.590 indicates a strong effect size. The strongest indicators of soft skills development are public speaking, problem-solving, and leadership. These findings suggest that active involvement in student organizations (UKM) can serve as a strategic means to enhance students’ non-technical skills, which are essential for success in the professional world. Therefore, educational institutions should continue to promote and support active participation in such organizations.
Co-Authors Ahmad Badawi Saluy Apriliani Dewi Apriliani Eva Asep Gopar Ismail Astiyani Ang Azzahra Ghina Budhi Supriyadi Darmawan, Meimey DEDE SUHENDI Dedeh Kurniasih Dewi Puspasari Dewi Puspasari Dharsono, Wardhana W. Dimas Yudhistira Dimas Yudhistira, Dimas Dini Fitriani Farida Arianti Firdaus, Fattah Handiani Hanny Hanum Nurtaslimah Hesti Ariestia Ritonga Idawati, Rd Nurvitasari Indri Putri Utami Indri Putri Utami Irawati Irawati Irianty Tampubolon Ismail, Asep Gopar Kusmana, Oman Lenny Christina Nawangsari Listia Nurazizah Mafizatun Nurhayati Marlina, Asti Maruanaya, Yan Masydzulhak Djamil MZ Masyhudzulhak Djamil Mistina, Rahayu Septyaning Mokhamad Arwani Mokhamad Arwani Muslimin, Cecep Jaenal Neng Ayu Sri wahyuni Nur Izzati Nurlela Ela Prayekti Prayekti, Prayekti Prayekti, Prayekti Puri, Kartini Ratna Rahayu, M.E. Yuni Ramadesa, Andes Rustina Dewi Werdiasih Salsa Billah Arianti Salsa Billah Arianti Suryana Salsa Billah Arianti Suryana Salvina Maulidyas Stella Silmi Rachmawati Silmi Rachmawati Sri Wahyuni Sri Wahyuni Sutawidjaya, Ahmad Hidayat Tiara Arin Nurdiana Ujang Suryadi Willy Adi Cahya Wilman, Sulaeman Yeni Heryani