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Sulistyanto, Tri Hadi
Program Studi Manajemen, STIE Wibawa Karta Raharja, 41114, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Validasi Kriteria Pemilihan Karyawan Terbaik menggunakan Multi Criteria Decision Making (MCDM) (Studi Kasus Pada PT AIND) Sulistyanto, Tri Hadi; Mistina, Rahayu Septyaning; Muslimin, Cecep Jaenal; Heryani, Yeni
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 01 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i01.1716

Abstract

This research aims to examine and provide validation for the best employee selection process conducted by PT AIND. The selection of the best employees that has been done so far is based on the weight of the criteria determined where the weight of each criterion is not yet known as the basis for its determination, thus creating a risk of selecting unsuitable candidates. The AHP (Analytical Hierarchy Process) method is based on a hierarchical structure, making it more focused on each criterion and transparent in determining the weight of each criterion. PT AIND can use this method in the process of selecting the best employees more transparently and rationally. The results of this study obtained the weight of each criterion which is used to determine the best employees in the company based on pairwise comparisons of each criterion more rationally and reliably. Other criteria (sub-criteria) can be added to the best employee selection process, and each criterion's weight can be reassigned using the AHP method with pairwise comparisons of the currently used criteria.
Pengaruh Inovasi Produk Dan Brand Image Terhadap Keputusan Pembelian Produk Kosmetik Lipstik Hanasui (Studi Kasus Pada Mahasiswa Stie Wikara) Utami, Indri Putri; Suhendi, Dede; Sulistyanto, Tri Hadi; Darmawan, Meimey; Rustina Dewi Werdiasih
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 4 (2025): November
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i4.323

Abstract

This research is motivated by the rapid growth of the cosmetic industry in Indonesia, particularly in lipstick products which are an essential need for women. Although Hanasui is known for its affordable prices and unique product innovations such as the Mattedorable Lip Cream Matcha Latte Edition, in 2024 Hanasui did not release any new innovations, while its competitors continued to innovate. This gap indicates the need for an in-depth analysis of product innovation and brand image on purchase decisions. The main objective of this study is to analyze the influence of product innovation and brand image on the purchase decision of Hanasui lipstick among undergraduate students at STIE Wikara. This research used a quantitative approach with descriptive and causal designs, data collection through questionnaires distributed to undergraduate students at STIE Wikara, and data analysis using SmartPLS to test the measurement and structural models. The results showed that product innovation had a positive and significant effect on purchase decisions, while brand image did not have a significant partial effect. However, simultaneously, product innovation and brand image had a significant effect on purchase decisions. In conclusion, product innovations relevant to consumer trends and needs can increase the purchase decisions of Hanasui lipstick, while brand image needs to be strengthened to support the implemented innovations. This research contributes to the development of marketing management knowledge and provides practical applications for companies to enhance competitiveness through product innovation and brand image strengthening. 
Management , Capital and Legal Protection of Micro Businesses , Small Medium Enterprises and Small Traders in Suriname Prayekti, Prayekti; Arwani, Mokhamad; Yudhistira, Dimas; Sulistyanto, Tri Hadi; Arianti, Farida
IMPACTS: International Journal of Empowerment and Community Services Vol. 3 No. 2 (2025)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v3i2.19081

Abstract

Purpose The purpose of activity This is For give information about importance management business micro , small and medium enterprises (MSMEs) in general effective . Activities this also aims For convey importance utilization technology in development of MSMEs, providing outlook related certainty relevant policies and laws with MSME businesses , as well as give understanding regarding promotional strategies MSME products so that they can compete in a bigger market wide .Methods – Methods used in implementation Community service through Zoom application and provide counseling to MSMEs from Indonesia, Malaysia, and Suriname. Abdimas Team give Exposure material about introduction plan business .Results and discussions - Activities devotion public international This succeed involving 154 participants from Indonesia, Malaysia, and Suriname. Activities This reach wide audience and discuss management of MSMEs comprehensive , covering planning business , marketing strategy based on collaboration , entrepreneurship , and utilization technology For expand the market.Conclusion Success activity This show importance mentoring sustainable and training deep For answer need specific every sector business . With step this , UMKM can grow in a way sustainable and provide impact more positive wide for ecosystem global business .
Strategies For Digital Acceleration And Revitalization Of Msmes To Achieve Business Sustainability, Resilience, And Competitiveness Sulistyanto, Tri Hadi; Utami, Indri Putri; Rachmawati, Silmi; Suryana, Salsa Billah Arianti
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2184

Abstract

This study examines the urgency of digital transformation for Micro, Small, and Medium Enterprises (MSMEs) in Bekasi City as a strategy to achieve sustainability, resilience, and competitiveness. Although digitalization has been widely addressed in existing literature, limited attention has been given to localized strategies for digital acceleration and revitalization. To address this gap, a qualitative approach was applied using in-depth interviews with leaders of MSME associations, who simultaneously act as practitioners and stakeholders with comprehensive insights into the digitalization landscape. The data, collected from interview transcripts, were analyzed through keyword mapping and cluster analysis using Visualization of Similarity (VoS) software, allowing for a systematic exploration of recurring themes and interconnections. The findings indicate that, prior to the establishment of MSME associations, business activities were predominantly individual, limited, and traditional, with unstructured training opportunities, constrained market access, and insufficient digital literacy and equipment. The study further highlights that digital technologies serve as enablers for expanding market reach, while MSMEs require continuous support in the form of funding, technological equipment, and capacity-building programs. Digitalization emerges as an inevitable necessity for MSMEs to thrive in a rapidly evolving economic and technological environment. This research provides practical recommendations to guide stakeholders in formulating policies and strategies tailored to local needs, ultimately supporting digital acceleration and revitalization to foster sustainable MSME development.    
Co-Authors Ahmad Badawi Saluy Darmawan, Meimey DEDE SUHENDI Dharsono, Wardhana W. Dimas Yudhistira, Dimas Farida Arianti Idawati, Rd Nurvitasari Indri Putri Utami Ismail, Asep Gopar Lenny Christina Nawangsari Mafizatun Nurhayati Marlina, Asti Maruanaya, Yan Masydzulhak Djamil Masyhudzulhak Djamil Mistina, Rahayu Septyaning Mokhamad Arwani Muslimin, Cecep Jaenal Neng Ayu Sri wahyuni Prayekti Prayekti, Prayekti Rachmawati, Silmi Rustina Dewi Werdiasih Sri Wahyuni Sri Wahyuni Suryana, Salsa Billah Arianti Sutawidjaya, Ahmad Hidayat Tampubolon, Irianty Willy Adi Cahya Wilman, Sulaeman Yeni Heryani