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All Journal JDM (Jurnal Dinamika Manajemen) Indikator: Jurnal Ilmiah Manajemen & Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Ultima Management : Jurnal Ilmu Manajemen Jurnal Doktor Manajemen (JDM) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi DFAME Digital Financial Accounting Management Economics Journal Aktual : Jurnal Pengabdian Kepada Masyarakat IMPACTS: International Journal of Empowerment and Community Services Journal of Sustainable Economic and Business Journal of Community Service International Journal of Applied Management and Business Synergy: Journal of Collaborative Sciences Jurnal Sentra Pengabdian Proceedings National Conference Sisi Indonesia
Sulistyanto, Tri Hadi
STIE Wibawa Karta Raharja, Purwakarta, Indinesia
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Validasi Kriteria Pemilihan Karyawan Terbaik menggunakan Multi Criteria Decision Making (MCDM) (Studi Kasus Pada PT AIND) Sulistyanto, Tri Hadi; Mistina, Rahayu Septyaning; Muslimin, Cecep Jaenal; Heryani, Yeni
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 01 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i01.1716

Abstract

This research aims to examine and provide validation for the best employee selection process conducted by PT AIND. The selection of the best employees that has been done so far is based on the weight of the criteria determined where the weight of each criterion is not yet known as the basis for its determination, thus creating a risk of selecting unsuitable candidates. The AHP (Analytical Hierarchy Process) method is based on a hierarchical structure, making it more focused on each criterion and transparent in determining the weight of each criterion. PT AIND can use this method in the process of selecting the best employees more transparently and rationally. The results of this study obtained the weight of each criterion which is used to determine the best employees in the company based on pairwise comparisons of each criterion more rationally and reliably. Other criteria (sub-criteria) can be added to the best employee selection process, and each criterion's weight can be reassigned using the AHP method with pairwise comparisons of the currently used criteria.
Pengaruh Inovasi Produk Dan Brand Image Terhadap Keputusan Pembelian Produk Kosmetik Lipstik Hanasui (Studi Kasus Pada Mahasiswa Stie Wikara) Utami, Indri Putri; Suhendi, Dede; Sulistyanto, Tri Hadi; Darmawan, Meimey; Rustina Dewi Werdiasih
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 4 (2025): November
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i4.323

Abstract

This research is motivated by the rapid growth of the cosmetic industry in Indonesia, particularly in lipstick products which are an essential need for women. Although Hanasui is known for its affordable prices and unique product innovations such as the Mattedorable Lip Cream Matcha Latte Edition, in 2024 Hanasui did not release any new innovations, while its competitors continued to innovate. This gap indicates the need for an in-depth analysis of product innovation and brand image on purchase decisions. The main objective of this study is to analyze the influence of product innovation and brand image on the purchase decision of Hanasui lipstick among undergraduate students at STIE Wikara. This research used a quantitative approach with descriptive and causal designs, data collection through questionnaires distributed to undergraduate students at STIE Wikara, and data analysis using SmartPLS to test the measurement and structural models. The results showed that product innovation had a positive and significant effect on purchase decisions, while brand image did not have a significant partial effect. However, simultaneously, product innovation and brand image had a significant effect on purchase decisions. In conclusion, product innovations relevant to consumer trends and needs can increase the purchase decisions of Hanasui lipstick, while brand image needs to be strengthened to support the implemented innovations. This research contributes to the development of marketing management knowledge and provides practical applications for companies to enhance competitiveness through product innovation and brand image strengthening. 
Building Opportunities and Organizational Strength for SMEs Transformation (BOOST): A Community Service Model for Cooperative Development in Jatisari, Bekasi Using the AHP Method Tri Hadi Sulistyanto; Indri Putri Utami; Salsa Billah Arianti Suryana; Silmi Rachmawati
Jurnal Sentra Pengabdian Vol 1 No 1 (2025): Jurnal Sentra Pengabdian
Publisher : Universitas 'Aisyiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33867/JSP.608

Abstract

The “Koperasi Merah Putih” (KMP), or Red and White Cooperative, is a strategic government initiative mandated by Presidential Instruction No. 9 of 2025. It aims to accelerate the establishment of cooperatives at the village and urban ward levels as a means to strengthen the people’s economy and empower micro, small, and medium enterprises (MSMEs). Jatisari Urban Ward in Jatiasih Subdistrict, Bekasi City, is one of the areas that has implemented the selection of cooperative board members. However, the selection process has so far applied equal weighting across all assessment criteria, without considering their relative importance. This community service programme aims to develop a rational weighting scenario using the Analytical Hierarchy Process (AHP) method. Data were collected through observation and interviews with the selection committee. Eight selection criteria were analyzed through pairwise comparisons by the selection committee (“Tim Formatur”), resulting in a priority weighting that reflects the significance of each criterion in the success of the cooperative. The results show that the relevance of the candidate's presentation to the concept of KMP, as well as the clarity and feasibility of the proposed work programme, have the highest weights. The consistency check yielded a Consistency Ratio (CR) of 6.77%, This weighting model, developed through the BOOST approach, strengthens cooperative governance and supports MSME transformation by promoting an objective and transparent board selection process that can be replicated in other regions
Management , Capital and Legal Protection of Micro Businesses , Small Medium Enterprises and Small Traders in Suriname Prayekti, Prayekti; Arwani, Mokhamad; Yudhistira, Dimas; Sulistyanto, Tri Hadi; Arianti, Farida
IMPACTS: International Journal of Empowerment and Community Services Vol. 3 No. 2 (2025)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v3i2.19081

Abstract

Purpose The purpose of activity This is For give information about importance management business micro , small and medium enterprises (MSMEs) in general effective . Activities this also aims For convey importance utilization technology in development of MSMEs, providing outlook related certainty relevant policies and laws with MSME businesses , as well as give understanding regarding promotional strategies MSME products so that they can compete in a bigger market wide .Methods – Methods used in implementation Community service through Zoom application and provide counseling to MSMEs from Indonesia, Malaysia, and Suriname. Abdimas Team give Exposure material about introduction plan business .Results and discussions - Activities devotion public international This succeed involving 154 participants from Indonesia, Malaysia, and Suriname. Activities This reach wide audience and discuss management of MSMEs comprehensive , covering planning business , marketing strategy based on collaboration , entrepreneurship , and utilization technology For expand the market.Conclusion Success activity This show importance mentoring sustainable and training deep For answer need specific every sector business . With step this , UMKM can grow in a way sustainable and provide impact more positive wide for ecosystem global business .
Strategies For Digital Acceleration And Revitalization Of Msmes To Achieve Business Sustainability, Resilience, And Competitiveness Sulistyanto, Tri Hadi; Utami, Indri Putri; Rachmawati, Silmi; Suryana, Salsa Billah Arianti
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2184

Abstract

This study examines the urgency of digital transformation for Micro, Small, and Medium Enterprises (MSMEs) in Bekasi City as a strategy to achieve sustainability, resilience, and competitiveness. Although digitalization has been widely addressed in existing literature, limited attention has been given to localized strategies for digital acceleration and revitalization. To address this gap, a qualitative approach was applied using in-depth interviews with leaders of MSME associations, who simultaneously act as practitioners and stakeholders with comprehensive insights into the digitalization landscape. The data, collected from interview transcripts, were analyzed through keyword mapping and cluster analysis using Visualization of Similarity (VoS) software, allowing for a systematic exploration of recurring themes and interconnections. The findings indicate that, prior to the establishment of MSME associations, business activities were predominantly individual, limited, and traditional, with unstructured training opportunities, constrained market access, and insufficient digital literacy and equipment. The study further highlights that digital technologies serve as enablers for expanding market reach, while MSMEs require continuous support in the form of funding, technological equipment, and capacity-building programs. Digitalization emerges as an inevitable necessity for MSMEs to thrive in a rapidly evolving economic and technological environment. This research provides practical recommendations to guide stakeholders in formulating policies and strategies tailored to local needs, ultimately supporting digital acceleration and revitalization to foster sustainable MSME development.    
Organizational Involvement in Higher Education as a Predictor of Students’ Soft Skills Hadi Sulistyanto, Tri; Ghina , Azzahra; Hanny , Handiani; Dewi , Apriliani; Eva, Apriliani; Ela , Nurlela
Synergy: Journal of Collaborative Sciences Vol. 1 No. 1 (2025): Governance, Education, and Socio-Political Dynamics in Contemporary Society
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/synergy.v1i1.94

Abstract

This study aims to examine the effect of student involvement in Student Activity Units (UKM) on the development of soft skills. A quantitative approach using the survey method was employed in this research. The research population consisted of 455 fourth-semester students from STIE Wibawa Karta Raharja (Wikara Business School). The sample was determined using the Slovin formula with a 5% margin of error. Data were collected using a questionnaire based on a 1–5 Likert scale, which was distributed online via Google Forms. The independent variable is student involvement in UKM, assessed through three indicators: participation level, duration of involvement, and organizational membership status. The dependent variable is soft skills, encompassing seven dimensions: public speaking, entrepreneurship, teamwork, leadership, problem solving, critical and creative thinking, and time management. The test results indicate that student activity in UKM has a significant effect on soft skills, with a path coefficient of 0.679 and a p-value of 0.000. The R-square value of 0.371 suggests that student activities account for 37.1% of the variance in soft skills, while the f-square value of 0.590 indicates a strong effect size. The strongest indicators of soft skills development are public speaking, problem-solving, and leadership. These findings suggest that active involvement in student organizations (UKM) can serve as a strategic means to enhance students’ non-technical skills, which are essential for success in the professional world. Therefore, educational institutions should continue to promote and support active participation in such organizations.
Kapabilitas Manajemen Pengetahuan dan Orientasi Kewirausahaan dalam Mendorong Inovasi UMKM Tri Hadi Sulistyanto; Dewi Puspasari; Indri Putri Utami; Nur Izzati; Budhi Supriyadi
Proceedings National Conference Sinesia Vol. 1 No. 2 (2025): Accelerating SDGs Implementation in Indonesia towards a Golden Indonesia 2045
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/ncrcs-sinesia.v1i2.105

Abstract

Penelitian ini bertujuan menganalisis pengaruh digital capability (DC), entrepreneurial orientation (EO), dan learning culture (LC) terhadap innovation performance (IP) UMKM di Kota Bekasi, dengan knowledge management capability (KMC) sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 252 UMKM yang dipilih menggunakan rumus Slovin dari populasi 681 UMKM. Pengumpulan data dilakukan dengan kuesioner menggunakan indikator terukur pada masing-masing variabel. Analisis data menggunakan PLS-SEM mencakup uji validitas, reliabilitas, diskriminan, multikolinearitas, serta pengujian hipotesis dan mediasi. Hasil penelitian menunjukkan bahwa DC, EO, dan LC berpengaruh positif signifikan terhadap IP, baik secara langsung maupun melalui KMC. Selanjutnya KMC terbukti menjadi mekanisme penting yang memperkuat hubungan antara DC dan LC dengan IP, sementara EO memiliki pengaruh langsung paling kuat terhadap IP. Temuan ini menegaskan bahwa penguatan kapabilitas digital, orientasi kewirausahaan, budaya pembelajaran, serta pengelolaan pengetahuan merupakan faktor strategis dalam meningkatkan kinerja inovasi UMKM di era digital. Penelitian ini memberikan kontribusi teoretis dalam pengembangan model integratif inovasi UMKM serta rekomendasi praktis bagi UMKM dan pemerintah daerah untuk memperkuat kesiapan digital dan sistem manajemen pengetahuan guna meningkatkan daya saing.
Peningkatan Keterampilan Kepemimpinan OSIS melalui Pelatihan Interaktif di SMKN 1 Cibatu Purwakarta Sulistyanto, Tri Hadi; Kusmana, Oman; Izzati, Nur; Ramadesa, Andes; Firdaus, Fattah
Sinesia : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2026): Pemberdayaan Masyarakat dan Inovasi Pendidikan untuk Pembangunan Sosial Berkelanj
Publisher : Yayasan Penelitian Dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/sinesia-jcs.v3i1.810

Abstract

This community service activity aims to improve the leadership skills of students who serve as members of the student council (OSIS) at SMKN 1 Cibatu at Cibatu District, Purwakarta Regency. The background of this activity is based on the potenial development of reflective thinking, decision-making accuracy, and concentration among students in carrying out leadership roles. The method used combines community education through lectures and interactive training through interactive games involving 45 students as participants. The evaluation was conducted using pre-test and post-test to measure participants’ improvement. The results show a significant increase in all measured indicators, where reflective thinking improved from 10% to 100%, while decision-making accuracy and concentration increased from 30% to 100%. These findings indicate that the training method is effective in improving students’ cognitive and behavioral abilities, particularly in leadership aspects. Therefore, this activity provides a positive contribution to the development of students’ leadership capacity to support their roles in school organizations
Co-Authors Ahmad Badawi Saluy Budhi Supriyadi Darmawan, Meimey DEDE SUHENDI Dewi , Apriliani Dewi Puspasari Dharsono, Wardhana W. Dimas Yudhistira, Dimas Ela , Nurlela Eva, Apriliani Farida Arianti Firdaus, Fattah Ghina , Azzahra Hanny , Handiani Idawati, Rd Nurvitasari Indri Putri Utami Irianty Tampubolon Ismail, Asep Gopar Kusmana, Oman Lenny Christina Nawangsari Mafizatun Nurhayati Marlina, Asti Maruanaya, Yan Masydzulhak Djamil MZ Masyhudzulhak Djamil Mistina, Rahayu Septyaning Mokhamad Arwani Muslimin, Cecep Jaenal Neng Ayu Sri wahyuni Nur Izzati Prayekti Prayekti, Prayekti Rachmawati, Silmi Ramadesa, Andes Rustina Dewi Werdiasih Salsa Billah Arianti Suryana Silmi Rachmawati Sri Wahyuni Sri Wahyuni Suryana, Salsa Billah Arianti Sutawidjaya, Ahmad Hidayat Willy Adi Cahya Wilman, Sulaeman Yeni Heryani