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Sulistyanto, Tri Hadi
Program Studi Manajemen, STIE Wibawa Karta Raharja, 41114, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Validasi Kriteria Pemilihan Karyawan Terbaik menggunakan Multi Criteria Decision Making (MCDM) (Studi Kasus Pada PT AIND) Sulistyanto, Tri Hadi; Mistina, Rahayu Septyaning; Muslimin, Cecep Jaenal; Heryani, Yeni
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 01 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i01.1716

Abstract

This research aims to examine and provide validation for the best employee selection process conducted by PT AIND. The selection of the best employees that has been done so far is based on the weight of the criteria determined where the weight of each criterion is not yet known as the basis for its determination, thus creating a risk of selecting unsuitable candidates. The AHP (Analytical Hierarchy Process) method is based on a hierarchical structure, making it more focused on each criterion and transparent in determining the weight of each criterion. PT AIND can use this method in the process of selecting the best employees more transparently and rationally. The results of this study obtained the weight of each criterion which is used to determine the best employees in the company based on pairwise comparisons of each criterion more rationally and reliably. Other criteria (sub-criteria) can be added to the best employee selection process, and each criterion's weight can be reassigned using the AHP method with pairwise comparisons of the currently used criteria.
Pengaruh Inovasi Produk Dan Brand Image Terhadap Keputusan Pembelian Produk Kosmetik Lipstik Hanasui (Studi Kasus Pada Mahasiswa Stie Wikara) Utami, Indri Putri; Suhendi, Dede; Sulistyanto, Tri Hadi; Darmawan, Meimey
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 4 (2025): November
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i4.323

Abstract

This research is motivated by the rapid growth of the cosmetic industry in Indonesia, particularly in lipstick products which are an essential need for women. Although Hanasui is known for its affordable prices and unique product innovations such as the Mattedorable Lip Cream Matcha Latte Edition, in 2024 Hanasui did not release any new innovations, while its competitors continued to innovate. This gap indicates the need for an in-depth analysis of product innovation and brand image on purchase decisions. The main objective of this study is to analyze the influence of product innovation and brand image on the purchase decision of Hanasui lipstick among undergraduate students at STIE Wikara. This research used a quantitative approach with descriptive and causal designs, data collection through questionnaires distributed to undergraduate students at STIE Wikara, and data analysis using SmartPLS to test the measurement and structural models. The results showed that product innovation had a positive and significant effect on purchase decisions, while brand image did not have a significant partial effect. However, simultaneously, product innovation and brand image had a significant effect on purchase decisions. In conclusion, product innovations relevant to consumer trends and needs can increase the purchase decisions of Hanasui lipstick, while brand image needs to be strengthened to support the implemented innovations. This research contributes to the development of marketing management knowledge and provides practical applications for companies to enhance competitiveness through product innovation and brand image strengthening. 
Co-Authors Ahmad Badawi Saluy Darmawan, Meimey DEDE SUHENDI Dharsono, Wardhana W. Dimas Yudhistira, Dimas Farida Arianti Idawati, Rd Nurvitasari Indri Putri Utami Ismail, Asep Gopar Lenny Christina Nawangsari Mafizatun Nurhayati Marlina, Asti Maruanaya, Yan Masydzulhak Djamil Masyhudzulhak Djamil Mistina, Rahayu Septyaning Mokhamad Arwani Muslimin, Cecep Jaenal Neng Ayu Sri wahyuni Prayekti Prayekti, Prayekti Sri Wahyuni Sri Wahyuni Sutawidjaya, Ahmad Hidayat Tampubolon, Irianty Willy Adi Cahya Wilman, Sulaeman Yeni Heryani