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All Journal JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Sistem Informasi dan Informatika (SIMIKA) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Social Responsibility Projects by Higher Education Forum J-Com (Journal of Computer) Brilliance: Research of Artificial Intelligence Jurnal Bangun Abdimas Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal Of Indonesian Social Society Jurnal Pengabdian Harapan Bangsa
Amalia Amalia
Universitas Royal
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PEMANFAATAN MEDIA SOSIAL SEBAGAI STRATEGI PENGEM-BANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI DESA SILO BARU Rohminatin Rohminatin; Wan Mariatul Kifti; Amalia Amalia
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 5 No. 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3987

Abstract

Abstract: The development of digital technology has a huge influence on every aspect of life, including the business world. In the era of the digital economy, every business actor must be able to balance every change. The tight competition has resulted in many business actors being unable to survive. One of the current developments is implementing digital marketing or marketing products via the internet such as social media. he obstacle that is often faced is the lack of awareness of business actors, in this case MSMEs, regarding the benefits of social media, The obstacle that is often faced is the lack of awareness among business actors regarding the importance of the benefits of social media for the development of the business being run, so that it becomes an obstacle in business development, especially in the current digital era, loss of competitiveness, ineffective communication with customers and, more importantly, limited product The methods used are presentation, practice and discussion methods  promotion. hrough the Community Service Activities carried out by the Silo Baru Village community, especially MSME actors, they understand the importance of social media in reaching wider customers and can maintain and develop the businesses they run. Keywords: Utilization; Social Media; UMKM Abstrak: Perkembangan teknologi digital sangat berpengaruh pada setiap lini kehidupan termasuk dalam dunia usaha, di era ekonomi digital setiap pelaku usaha harus mampu menyeimbangi setiap perubahan. Ketatnya persaingan mengakibatkan banyaknya pelaku usaha yang tidak mampu untuk bertahan. Salah satu perkembangan sekarang adalah dengan menerapkan marketing digital atau memasarkan produk melalui internet seperti media sosial. Kendala yang sering dihadapi adalah Kurangnya kesadaran pelaku usaha Pentingya  manfaat media social tehadap pengembangan usaha yang dijalankan sehingga menjadi hambatan dalam perkembangan bisnis terutama di era digital saat ini. Beberapa hal yang sering dialami pelaku usaha karena minimnya pengetahuan tentang digital adalah hilangnya peluang pasar, kehilangan daya saing, tidak efektifnya komunikasi dengan pelanggan dan yang lebih penting terjadi keterbatasan promosi produk.Metode yang digunakan adalah metode persentasi, latihan dan diskusi. Melalui Kegiatan PkM yang dilakukan masyarakat Desa Silo Baru khususnya pelaku UMKM memahami pentingnya media social  dalam  menjangkau pelanggan yang lebih luas serta dapat mempertahankan dan mengembangkan usaha yang dijalankan. Kata kunci: Pemanfaatan; Media Sosial; UMKM 
Co-Authors Abdul Azis Ubaidillah Ada Udi Firmansyah Anggi Wulandari Anjani Anjani Ari Dermawan Ari Dermawan Ari Dermawan Dwi Arisca Pratiwi Fauriatun Helmiah Fitri Kurnia Hambali Hambali Irianto Irianto Marpaung, Durahman Masitah Handayani Masitah Handayani Muhammad Ardiansyah Sembiring Nofriadi Nofriadi Nuriadi Manurung Reski Ramadhan Siregar Ria Utari Riki Andri Yusda Rohminatin Rohminatin Rohminatin Rohminatin Rohminatin Santoso Santoso Selvia Angreini Sudarmin Sudarmin Sumarlin Sumarlin Waldi Sahputra Wan Mariatul Kifti Wanda Ramadhani Wiwin Handoko yoga ilham syahputra Yogi Abimanyu Permana Yori Apridonal M Zulfan Efendi