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All Journal MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Penamas: Journal of Community Service Eastasouth Journal of Effective Community Services Easta Journal of Innovative Community Services West Science Business and Management Journal of Business Management and Economic Development
Dinis Cahyaningrum
Universitas Mataram
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pengaruh Budaya Terhadap Sifat Altruistik Konsumen Indonesia Hasany, Tifani Dame; Safitri, Dhanny; Cahyaningrum, Dinis; Kuntary Ibrahim, Isra Dewi; Asri, Ni Wayan Adelia Mutiara
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1652

Abstract

This study explores altruistic consumer behavior in Indonesia from a cultural perspective, emphasizing how collectivist values, religiosity, and social norms shape prosocial consumption. Using a narrative literature review, the research synthesizes theoretical and empirical findings from national and international journals to explain the interaction between traditional cultural values and modern consumer behavior. The results indicate that Indonesia’s collectivist culture (gotong royong or mutual cooperation, solidarity, and social responsibility) significantly fosters altruistic tendencies among consumers. Furthermore, religiosity acts as a moral and spiritual motivator that extends altruism into everyday consumption practices, including donations and ethical purchasing. The rise of digital platforms also enables the transformation of traditional solidarity into digital philanthropy and online social campaigns. Overall, altruistic consumer behavior in Indonesia emerges as a dynamic interplay between traditional culture, religious ethics, and modern technological adaptation.
Co-Authors Anggriana, Siti Budiman Budiman Dhanny Safitri Fauzi, Armi Sulthon Feryansyah, Feryansyah Hasani, Tifani Dame Ibrahim, Isra Dewi Kuntary Imam Gazali Kembang, Lale Puspita Khofia, Kinayatul Mujahidi, Khairul Mutia, Ainaya Mutiara Asri, Ni Wayan Adelia Ni Wayan Adelia Mutiara Asri Oktavia, Salsabila Rahma Putri, Baiq Krisnina Maharani Putri, Dina Amalya Tifani Dame Hasany Wahyudin, Ilham Wahyulina, Sri