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All Journal Jurnal Ilmu Komunikasi Network Media International Journal of Educational Review, Law And Social Sciences (IJERLAS) Kande : Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah Ekonomi Terpadu Proceedings of International Conference on Multidisciplinary Engineering (ICOMDEN) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Miftahul Jannah
Universitas Malikussaleh
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE INFLUENCE OF PRODUCT INNOVATION, BUSINESS EXPERIENCE, AND RISK-TAKING PROPENSITY ON THE BUSINESS PERFORMANCE OF CULINARY MSMES IN LHOKSEUMAWE CITY Sara Moulida; Miftahul Jannah; Munandar; Agustinawati
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to analyze the influence of product innovation, business experience, and risk-taking propensity on the performance of culinary MSMEs in Lhokseumawe City. A quantitative approach was employed, utilizing a population of 1,650 MSMEs and a sample of 95 MSME owners selected through purposive sampling. Data were analyzed using multiple linear regression with the aid of SPSS. The results indicate that product innovation does not have a significant effect on business performance, whereas business experience and risk-taking propensity have a positive and significant impact. Collectively, the three variables explain 40.1% of the variation in business performance, while the remaining 59.9% is influenced by factors outside the model. These findings demonstrate that experience and risk-taking propensity are crucial factors in enhancing the performance of culinary MSMEs in Lhokseumawe City.
Co-Authors Agustinawati Ahmad Faisal Pasaribu Aiyub Aiyub Andyna, Cut Ariana Hasibuan Awaluddin Arifin Eni Hartanti Baijuri Fanny Nailufar Heriyana Heriyana Indah Anta Sari Lifia Suci Ramadani Mohd. Heikal Muhammad Fazil, Muhammad Muhammad Hafidz Akbar Muhammad Iqbal Muliani Muliani Munandar Munandar Mutiara Andini Nabila Nur Ayuni Balqis Naffal Rifki Nurainun Putri Nabila Ratna Reza Juanda Ririn Rahayu Salsabila Azzahra Haryu Putri Sara Moulida Sari Yulis Terfiadi Subhani Subhani Toha Wahyu Fuadi Zahratul Fitri Zulfan Zulpikar Zulpikar