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All Journal Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking Journal Economics & Business Atmajaya Indonesia Bisma: Jurnal Bisnis dan Manajemen Jurnal Pendidikan Ekonomi (JURKAMI) MABIS: Manajemen dan Bisnis Jurnal Informatika Ekonomi Bisnis Jurnal Abdi Insani BASKARA: Journal of Business and Entrepreneurship Akuntansi Bisnis & Manajemen (ABM) Eduvest - Journal of Universal Studies Jurnal Informatika Ekonomi Bisnis
Andajani, Erna
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Pengaruh Interpersonal Interactions terhadap Purchase Intention pada TikTok Shop Live Streaming Margaretta, Melissa; Andajani, Erna; Novika, Fitri
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1013

Abstract

This study aims to analyze the influence of perceived expertise, perceived similarity, perceived familiarity, perceived likability, perceived informativeness, perceived responsiveness, and swift guanxi that can affect purchase intention in shopping on TikTok Shop through live streaming. The research uses a quantitative method. A survey was conducted by distributing a questionnaire via Google Forms to 327 respondents. The data were analyzed using Smart PLS 4.0. The study found that swift guanxi occurring during live streaming influences purchase intention. The results also showed that perceived expertise, perceived similarity, perceived likeability, perceived informativeness, and perceived responsiveness influence swift guanxi, thereby increasing purchase intention. Meanwhile, perceived familiarity does not affect swift guanxi.
Document Design of Quality Management System Using Cloud Computing at PT XYZ Adiyasa, Farid Dwi; Andajani, Erna
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.50273

Abstract

In the era of Industry 4.0, the integration of advanced technologies in quality management has become a necessity to enhance operational efficiency and data security. This study aims to design a Quality Management System (QMS) document based on ISO 9001:2015 for PT. XYZ by leveraging cloud computing as a Quality 4.0 technology. The research addresses the company's need for secure, centralized document storage and timely information dissemination to external stakeholders. A digital application, in the form of a website, was developed using the waterfall model, which allows for a systematic and structured software development process. This website is integrated with Google Cloud Storage to facilitate secure and scalable document management. The findings indicate that the QMS documentation system designed using cloud computing effectively aligns with the operational requirements of PT. XYZ and provides practical benefits in terms of accessibility, efficiency, and risk mitigation related to document loss. The implementation of this system demonstrates the feasibility and advantage of adopting digital solutions for quality management documentation. This research contributes to the digital transformation of quality systems in manufacturing and service industries, offering a reference model for organizations seeking to modernize their quality documentation processes.
PENINGKATAN WAWASAN PEMASARAN DIGITAL KELOMPOK USAHA ECOPRINT DI KALIDAMI SURABAYA Andajani, Erna; Soesanti, Arum; Tjiptawan, Ardeliah; Simangunsong, Tuani Lidiawati; Nugroho, Graviella Angelique Aretha; Paulus, Ivan Jonston; Yohanes, Marco Antonio Jose; Kurniawan, Albert Ray; Wijaya, Vegasanti
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2127

Abstract

Ecoprint is a form of skill that prioritizes environmentally friendly products. The basic fabric materials used contain natural fibers and natural materials such as leaves, twigs and flowers to provide motifs and coloring. The Kalidami business group in Surabaya has the skills to produce ecoprints and make these ecoprint products to improve family welfare. So far, ecoprint product marketing has been carried out traditionally (offline) such as through exhibitions and bazaars, while digital marketing is still poorly understood by the Kalidami ecoprint business group. The purpose of this research related to Community Service activities is to provide knowledge and skills to the ecoprint business group in Kalidami about the use of digital marketing. Digital marketing supports traditional marketing that is already running. The method of this community service activity is carried out by presenting digital marketing materials and practices. This training activity is carried out offline. This activity is carried out in 2 meetings on different days. The participants of the activity are an ecoprint business group consisting of 5 people with the profession of housewives. The stages of implementing this activity consist of preparation, implementation and evaluation. The results of this community service activity show that the knowledge of the ecoprint business group in using digital media has increased. This can be seen from the average pre-test and post-test scores which increased by 50%. The ecoprint business group was provided with digital marketing concepts and practices. Practical activities or digital marketing skills include creating Instagram and Shopee accounts, creating content on social media with short videos or photos. Ecoprint business groups learn to edit, create video captions and upload videos or photos on social media. Ecoprint business groups provide input to the community service team as a form of evaluation and learning for the next program. The conclusion shows that the ecoprint business group has gained insight into knowledge and direct practice about online marketing. It is hoped that this activity can optimize the sale of ecoprint products in the online market.
Co-Authors Adhika Putra Wicaksono Adiyasa, Farid Dwi Ardiansyahmiraja, Bobby Carla, Siane Chen, Fei Christanto, Gunawan Fitri Novika Widjaja Harly, Kevin Richard Kurniawan, Albert Ray Margaretta, Melissa Nie, Jocelyn Novika, Fitri Nugroho, Graviella Angelique Aretha Paulus, Ivan Jonston Retha, Ni Komang Meyintha Dewi Santoso, Indah Cahyani Sentoso, Diah Harjaningtyas Siti Rahayu Soesanti, Arum T, Juliani Dyah Tedjakusuma, Adi Prasetyo Tjiptawan, Ardeliah Tuani Lidiawati Simangunsong Veny Megawati Wijaya, Vegasanti Yohanes, Marco Antonio Jose