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All Journal Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking E-Dimas: Jurnal Pengabdian kepada Masyarakat Journal Economics & Business Atmajaya Indonesia Bisma: Jurnal Bisnis dan Manajemen Jurnal Pendidikan Ekonomi (JURKAMI) MABIS: Manajemen dan Bisnis Jurnal Informatika Ekonomi Bisnis Jurnal Abdi Insani BASKARA: Journal of Business and Entrepreneurship Akuntansi Bisnis & Manajemen (ABM) Eduvest - Journal of Universal Studies Jurnal Informatika Ekonomi Bisnis Journal of Business and Information System
Andajani, Erna
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Pengaruh Interpersonal Interactions terhadap Purchase Intention pada TikTok Shop Live Streaming Margaretta, Melissa; Andajani, Erna; Novika, Fitri
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1013

Abstract

This study aims to analyze the influence of perceived expertise, perceived similarity, perceived familiarity, perceived likability, perceived informativeness, perceived responsiveness, and swift guanxi that can affect purchase intention in shopping on TikTok Shop through live streaming. The research uses a quantitative method. A survey was conducted by distributing a questionnaire via Google Forms to 327 respondents. The data were analyzed using Smart PLS 4.0. The study found that swift guanxi occurring during live streaming influences purchase intention. The results also showed that perceived expertise, perceived similarity, perceived likeability, perceived informativeness, and perceived responsiveness influence swift guanxi, thereby increasing purchase intention. Meanwhile, perceived familiarity does not affect swift guanxi.
Document Design of Quality Management System Using Cloud Computing at PT XYZ Adiyasa, Farid Dwi; Andajani, Erna
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.50273

Abstract

In the era of Industry 4.0, the integration of advanced technologies in quality management has become a necessity to enhance operational efficiency and data security. This study aims to design a Quality Management System (QMS) document based on ISO 9001:2015 for PT. XYZ by leveraging cloud computing as a Quality 4.0 technology. The research addresses the company's need for secure, centralized document storage and timely information dissemination to external stakeholders. A digital application, in the form of a website, was developed using the waterfall model, which allows for a systematic and structured software development process. This website is integrated with Google Cloud Storage to facilitate secure and scalable document management. The findings indicate that the QMS documentation system designed using cloud computing effectively aligns with the operational requirements of PT. XYZ and provides practical benefits in terms of accessibility, efficiency, and risk mitigation related to document loss. The implementation of this system demonstrates the feasibility and advantage of adopting digital solutions for quality management documentation. This research contributes to the digital transformation of quality systems in manufacturing and service industries, offering a reference model for organizations seeking to modernize their quality documentation processes.
PENINGKATAN WAWASAN PEMASARAN DIGITAL KELOMPOK USAHA ECOPRINT DI KALIDAMI SURABAYA Andajani, Erna; Soesanti, Arum; Tjiptawan, Ardeliah; Simangunsong, Tuani Lidiawati; Nugroho, Graviella Angelique Aretha; Paulus, Ivan Jonston; Yohanes, Marco Antonio Jose; Kurniawan, Albert Ray; Wijaya, Vegasanti
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2127

Abstract

Ecoprint is a form of skill that prioritizes environmentally friendly products. The basic fabric materials used contain natural fibers and natural materials such as leaves, twigs and flowers to provide motifs and coloring. The Kalidami business group in Surabaya has the skills to produce ecoprints and make these ecoprint products to improve family welfare. So far, ecoprint product marketing has been carried out traditionally (offline) such as through exhibitions and bazaars, while digital marketing is still poorly understood by the Kalidami ecoprint business group. The purpose of this research related to Community Service activities is to provide knowledge and skills to the ecoprint business group in Kalidami about the use of digital marketing. Digital marketing supports traditional marketing that is already running. The method of this community service activity is carried out by presenting digital marketing materials and practices. This training activity is carried out offline. This activity is carried out in 2 meetings on different days. The participants of the activity are an ecoprint business group consisting of 5 people with the profession of housewives. The stages of implementing this activity consist of preparation, implementation and evaluation. The results of this community service activity show that the knowledge of the ecoprint business group in using digital media has increased. This can be seen from the average pre-test and post-test scores which increased by 50%. The ecoprint business group was provided with digital marketing concepts and practices. Practical activities or digital marketing skills include creating Instagram and Shopee accounts, creating content on social media with short videos or photos. Ecoprint business groups learn to edit, create video captions and upload videos or photos on social media. Ecoprint business groups provide input to the community service team as a form of evaluation and learning for the next program. The conclusion shows that the ecoprint business group has gained insight into knowledge and direct practice about online marketing. It is hoped that this activity can optimize the sale of ecoprint products in the online market.
Essential Drivers of Customer Satisfaction in using Shopee Apps: A Perspective of Logistic Service Dimensions Tedjakusuma, Adi Prasetyo; Harly, Kevin Richard; Andajani, Erna
Journal of Business & Banking Vol 13 No 2 (2023): November 2023 - April 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i2.4165

Abstract

 This study was motivated by authors’ curiosity to study Shoppe as a booming e-commercecompany, while logistics services are critical for Shopee’s success in term of satisfyingits customers. This study aims to examine how factors of logistic dimensions affectcustomer satisfaction of Shoppe and is basic research. The authors applied a correlationalresearch type with a quantitative approach. The primary data were obtained directly fromrespondents by distributing a questionnaire. They were analyzed using SEM approachand Analysis of Moment Structures (AMOS) software. The results show that of 7hypotheses are supported. All factors of logistics dimensions: availability, delivery time,shipping cost, delivery reliability, product quality and condition, consumer complaintand return policy, and information quality affect customer satisfaction. This implies thatShoppe must make its stocks available, ensure its delivery time on time, pay attentionon its shipping cost, ensure the delivery of goods is in accordance with the conditionsapplied, the product packaging during shipping is not damaged, a simple return policy,provide information that meets expectations to satisfy its consumers. The present studycan shed light on the logistics services dimensions that align with customer expectationsin the e-commerce industry. Understanding these crucial logistics dimensions can enableShopee to better tailor their logistics operations to meet and exceed customer needs,ultimately resulting in satisfaction.
Pendampingan Pengembangan Wahana Swing di Gartenhutte, Desa Selotapak, Kecamatan Trawas, Mojokerto Andajani, Erna; Sugianto, Muhammad Gerry; Edy Kusuma, Bryan Rashad; Asmawati, Endah; Khosasih, Mikhael Ming; Rasyida, Afinnisa
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 14, No 3 (2023): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v14i3.14219

Abstract

Gartehutten adalah salah satu tempat wisata kuliner outdoor yang ada Desa Selotapak Kecamatan Trawas, Mojokerto. Obyek wisata baru yang ditambahkan di Gartenhutte adalah permainan ayunan (Garten Swing). Garten Swing merupakan wahana permainan ayunan yang bersifat outdoor. Permainan Garten Swing ini didesain sebagai permainan ayunan semi ekstrem dengan memanfaatkan keindahan alam di sekitar Gartenhutte. Wisatawan yang bermain ayunan juga dapat membuat foto dengan latar belakang panorama Gunung Penanggungan dan Gunung Welirang. Tujuan kegiatan pengabdian ini adalah untuk memberikan pelatihan (edukasi)  dan pendampingan pada karyawan Garten Swing dalam mengelola permainan ayunan. Kegiatan ini merupakan salah satu program dalam Matching Fund Gartenhutte 2022 sebagaimana direkomendasikan oleh Kementerian Riset, Teknologi, dan Pendidikan Tinggi dan Kedaireka. Pendekatan yang digunakan untuk pengelolaan Garten Swing ini diawali dengan pemberian materi kemudian dilanjutkan pendampingan berupa praktek lapangan. Luaran kegiatan ini berupa pembuatan SOP (Standar Operasional Prosedur) Garten Swing oleh mahasiswa yang bergabung di Matching Fund Gartenhutte 2022. Hasil kegiatan ini menunjukkan bahwa karyawan Gartenhutten sudah bisa mengimplementasikan hasil pelatihan dan pendampingan dengan mengacu pada SOP Garten Swing.
Customer trust, engagement, and swift guanxi on TikTok live streaming Koeswanto, Matthew Malviano; Andajani, Erna; Rahayu, Siti
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 2 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i2.335

Abstract

With the rapid advancement of social media today, there has been a massive transformation, especially among customers who interact with certain brands, one of which is the phenomenon that occurs on TikTok live streaming. The interactions within this medium reflect a dynamic relationship between broadcasters and customers, in which mutual trust plays an important role in sustaining customer engagement. The present research examines the influence of customer trust on customer engagement. Furthermore, it analyzes the role of swift guanxi in strengthening relationships among TikTok live-streaming users in Indonesia. A quantitative approach was used, with a population comprising TikTok users who had made purchases and interacted with other community members, and a sample of 205 respondents selected via purposive sampling. Respondent data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement and structural relationships of the proposed model. The results showed that customer trust had a positive and significant effect on customer engagement, and swift guanxi also contributed to enhancing customer engagement. These findings indicate that interpersonal relationships between broadcasters and customers play an essential role in strengthening customer engagement on TikTok live streaming.
Co-Authors Adhika Putra Wicaksono Adiyasa, Farid Dwi Ardiansyahmiraja, Bobby Asmawati, Endah Carla, Siane Chen, Fei Christanto, Gunawan Edy Kusuma, Bryan Rashad Fitri Novika Widjaja Harly, Kevin Richard Khosasih, Mikhael Ming Koeswanto, Matthew Malviano Kurniawan, Albert Ray Margaretta, Melissa Nie, Jocelyn Novika, Fitri Nugroho, Graviella Angelique Aretha Paulus, Ivan Jonston Rasyida, Afinnisa Retha, Ni Komang Meyintha Dewi Santoso, Indah Cahyani Sentoso, Diah Harjaningtyas Siti Rahayu Soesanti, Arum Sugianto, Muhammad Gerry T, Juliani Dyah Tedjakusuma, Adi Prasetyo Tjiptawan, Ardeliah Tuani Lidiawati Simangunsong Veny Megawati Wijaya, Vegasanti Yohanes, Marco Antonio Jose