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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Seminar Nasional Pengabdian Kepada Masyarakat Journal Online Manajemen ELPEI (JOMEL) Business Management Seminar Nasional Hasil Penelitian LP2M UNM Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Nulthazam Sarah
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Job Resilience of Indonesian Migrant Workers in Taiwan in Terms of Motivation and Social Support Nasir, Sri Astuti; Iswardhani, Indri; Nulthazam, Sarah; Sandira, Nur Fadilah Ayu; rostina, Rostina
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9159

Abstract

Work Resilience of Indonesian Migrant Workers in Taiwan Based on Motivation and Social Support). Work resilience of Indonesian domestic migrant workers has become a significant issue in the dynamics of cross-border employment, particularly in Taiwan. This study aims to explore the interrelation between work motivation, social support, and work resilience in the lived experiences of Indonesian domestic migrant workers. A descriptive qualitative approach was employed through a single case study using in-depth online interviews with one informant who has worked in Taiwan for nearly six years. The primary data were supported by secondary sources, including scholarly journals and official reports.The findings reveal that work motivation—both intrinsic and developed through work experiences such as improved soft skills—serves as a key driver in building individual resilience. Social support from family, migrant communities, and employers provides emotional strength and practical resources that enhance the workers’ ability to cope with physical and psychological pressures. Moreover, positive relationships with employers and trust in carrying out responsibilities contribute to a sense of competence and self-confidence. Institutional support from the government through agencies such as BP2MI also underpins worker protection and resilience. This study concludes that the work resilience of migrant workers is shaped by the synergy between strong internal motivation and the presence of social support in various forms.
The Meaning of Shopping Experience in TikTok Live Shopping: A Qualitative Study on Millennial Consumers Sarah, Nulthazam; Sandira, Nur Fadilah Ayu; Iswardhani, Indri; Nasir, Sri Astuti; Rostina, Rostina
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9115

Abstract

This study explores the meaning of millennial consumers' shopping experience on TikTok live shopping through a phenomenological qualitative approach. The study involved millennial consumers who actively participate in TikTok live shopping to understand the construction of their personal meaning towards the digital shopping experience. The findings reveal that millennial consumers interpret live shopping as a form of experiential consumption that integrates the dimensions of entertainment, social interaction, and commercial transactions. The process of meaning-formation is influenced by real-time interactivity factors, community dynamics, and hedonistic-utilitarian value balance. Consumers develop trust through parasocial relationships with hosts and collective validation of the community. The study identified the transformation of consumer behavior from deliberate decision-making to intuitive purchasing influenced by social and emotional stimuli. Theoretical implications include contributions to the consumer behavior and social commerce literature, while practical implications provide insights for the development of live commerce strategies that are responsive to millennial consumer expectations in the digital marketplace ecosystem.
SEKOLAH PEMUDA: MENDORONG PERAN GENERASI MUDA DALAM INOVASI DAN KEWIRAUSAHAAN UNTUK EKONOMI DAERAH Ridhoh, M. Yunasri; Nasir, Sri Astuti; Iswardhani, Indri; Sarah, Nulthazam; Sandira, Nur Fadilah Ayu
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1610

Abstract

The community service program entitled Youth School: Encouraging the Role of Young Generation in Innovation and Entrepreneurship for Regional Economy was carried out to promote the contribution of youth in strengthening local economic development based on regional potential. This activity aimed to shape youth with strong character, innovation capability, and social vision, particularly in the context of entrepreneurship development. The program was conducted using a participatory-educative approach, emphasizing active involvement of participants in learning sessions, discussions, and critical reflection. It involved youth and university students across Makassar. The results of the program indicated an increased understanding among participants regarding local entrepreneurship issues, digital literacy, and demographic bonus opportunities. Furthermore, participants were able to formulate applicable and contextual action plans, such as establishing digital-based youth business communities, marketing local products, and initiating basic management training. This program proves that with proper educational support and facilitation, youth can become key actors in advancing innovation-based local economic development.
TALK SHOW EDUKATIF PARTISIPATIF: MENINGKATKAN LITERASI HAK PRIVASI DAN ETIKA PUBLIKASI DI MEDIA SOSIAL BAGI MAHASISWA Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Ridhoh, M. Yunasri; Iswardhani, Indri; Nasir, Sri Astuti
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1613

Abstract

This community service activity aims to improve students’ understanding of privacy rights and ethical publication on social media. The method used was a participatory educational approach through an interactive talk show conducted as part of Edufair 2024 at Universitas Negeri Makassar. Students were actively engaged in open discussions addressing digital ethics and privacy protection. The results indicate an increased awareness among participants to use social media more wisely and responsibly. They began to consider ethical aspects before sharing content and understood the potential legal consequences of privacy violations. This activity contributed positively to shaping students’ critical attitudes toward digital content and encouraged the application of ethics in their daily online behavior.
Sailing Beyond The Gate: Marketing Strategy And Positioning Of Marinor Cafe In A Campus-Bounded Market Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Nasir, Sri Astuti; Iswardhani, Indri
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.442

Abstract

This study aims to analyze the marketing and positioning strategies implemented by Marinor Café in attracting consumers outside the Makassar Maritime Polytechnic (PIP) student environment. Marinor Café is a seafaring-themed culinary business unit located within the PIP Makassar campus area and has been operating since 2020. This study used a descriptive qualitative method with data collection techniques through interviews, observation, and documentation. The results show that Marinor Café's marketing strategy still focuses on product aspects, prices, and interior design, while digital promotion aspects have not been optimally utilized. In addition, the café's positioning is not strong among off-campus consumers due to access barriers and minimal promotion. A SWOT analysis identified that although the café has advantages in thematic concepts and comfortable atmosphere, location barriers and lack of digital exposure are the main challenges. This study concludes that digital promotion optimization, market expansion, and positioning strengthening are needed so that Marinor Café can reach consumers more widely and sustainably.
Sportstagram & Tiktok Athletic: FOMO Dan Lifestyle Digital Terhadap Self-Representation Melalui Aktivitas Olahraga Di Media Sosial Sandira, Nur Fadilah Ayu; Sachrir, Muh. Irshan; Sarah, Nulthazam; Arifin Bando, Ushwa Dwi Masrurah
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.452

Abstract

Social media has changed the way individuals construct self-image, particularly through posts about physical activities such as exercise. This study aims to analyze the influence of Fear of Missing Out (FOMO) and lifestyle on self-representation on social media, with exercise activity as a mediating variable. This study used a quantitative, explanatory approach and involved 200 respondents from Generation Z and millennials who actively share exercise activities on Instagram and TikTok. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that FOMO has no direct influence on self-representation, but does have an indirect influence through exercise activity. Conversely, lifestyle has both direct and indirect effects on self-representation. Exercise activity proved to be a significant mediator in shaping digital self-image. These findings confirm that self-representation on social media is not only driven by social pressures such as FOMO, but also by engagement in meaningful, real-life activities. This research contributes to the study of digital consumer behavior, as well as practical implications for lifestyle and community-based marketing strategies.
Efektivitas Kampanye Instagram Ads terhadap Brand Awareness di Kalangan Gen Z Sarah, Nulthazam; Sandira, Nur Fadilah Ayu; Iswardhani, Indri; Nasir, Sri Astuti; Windarsari, Wiwin Riski
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.249

Abstract

Penelitian ini bertujuan menganalisis efektivitas kampanye Instagram Ads dalam membangun brand awareness di kalangan Generasi Z dan mengidentifikasi faktor-faktor yang mempengaruhi efektivitas tersebut. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan teknik purposive sampling terhadap 450 responden berusia 18-27 tahun yang merupakan pengguna aktif Instagram minimal 3 jam per hari. Instrumen penelitian berupa kuesioner terstruktur yang telah diuji validitas dan reliabilitas. Hasil penelitian menunjukkan 82,4% responden mampu mengingat merek yang terpapar melalui iklan Instagram dengan top of mind awareness tertinggi pada kategori teknologi (34,7%). Analisis efektivitas format konten mengungkapkan Instagram Reels mencapai performa optimal dengan engagement rate 8,7% dan konversi brand awareness 73,2%, diikuti Stories (61,8%) dan konten gambar (48,7%). Faktor determinan utama efektivitas kampanye adalah autentisitas konten (koefisien determinasi 0,821), relevansi dengan nilai generasi (0,769), timing dan frekuensi paparan (0,643), serta kualitas visual (0,597). Strategi targeting kombinasi menunjukkan efektivitas tertinggi 81% dibandingkan targeting demografis tradisional 45%. Kesimpulan penelitian mengonfirmasi Instagram Ads sebagai platform efektif untuk membangun brand awareness Generasi Z melalui konten visual dinamis yang autentik dengan durasi optimal 15-30 detik.
Analisis Kinerja Keuangan dan Penilaian Saham PT Aneka Tambang Tbk sebagai Dasar Keputusan Investasi Iswardhani, Indri; Bando, Ushwa Dwi Masrurah Arifin; Sarah, Nulthazam; Sandira, Nur Fadilah Ayu; Nasir, Sri Astuti
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.256

Abstract

This study aims to analyze the financial performance and assess the fairness of the stock price of PT Aneka Tambang Tbk (ANTM) as a basis for investment decision-making. The approach used is fundamental analysis, measuring five key financial ratios: Return on Equity (ROE), Dividend Payout Ratio (DPR), Earnings per Share (EPS), Dividend per Share (DPS), and Price to Earnings Ratio (PER). In addition, the intrinsic value of the stock is estimated using the PER method and compared to the market price (closing price) to determine its valuation status—whether undervalued, fairly valued, or overvalued. The findings show that during the 2020–2024 period, ANTM recorded stable growth in EPS and DPS, along with a significantly increasing DPR policy. However, the intrinsic value of the stock in Q2 2025 is estimated at Rp1,526.24, which is considerably lower than the market price of Rp3,040, categorizing the stock as overvalued. Based on this analysis, the recommended investment decision is to re-evaluate the feasibility of purchasing ANTM shares. This study emphasizes the importance of using fundamental analysis to understand the balance between a company's financial performance and market expectations in investment decision-making.
Dampak COVID-19 pada Profitabilitas Bank Buku 4: Sebuah Studi Komparatif Iswardhani, Indri; Sarah, Nulthazam; Nasir, Sri Astuti; Macenning, A. Reski Almaida Dg; Sandira, Nur Fadilah Ayu
Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 1 (2025): Februari
Publisher : Departement of Accounting Science Faculty of Economics and Business Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69679/jian.v4i1.6507

Abstract

Penelitian ini bertujuan untuk menganalisis perbandingan profitabilitas antara bank BUMN dan bank swasta dalam kategori Buku 4 selama periode 2018-2023, dengan menyoroti dampak pandemi COVID-19 terhadap kinerja keuangan mereka. Objek penelitian meliputi tiga bank BUMN, yaitu Bank Mandiri, Bank Rakyat Indonesia (BRI), dan Bank Negara Indonesia (BNI), serta tiga bank swasta, yakni Bank Central Asia (BCA), Panin Bank, dan Bank Danamon. Kinerja keuangan dianalisis menggunakan indikator profitabilitas utama, seperti ROA (Return on Assets), ROE (Return on Equity), dan NIM (Net Interest Margin). Metode penelitian mencakup analisis data secara deskriptif untuk menggambarkan tren rasio keuangan, serta analisis komparatif menggunakan Independent T-Test untuk mengevaluasi perbedaan pertumbuhan rasioprofitabilitas antara Bank BUMN dan Bank Swasta. Hasil penelitian menunjukkan bahwa pandemi COVID-19 memberikan dampak signifikan terhadap profitabilitas seluruh bank pada tahun 2020. Namun, baik bank BUMN maupun swasta mampu menunjukkan tingkat ketahananyang seimbang dalam menghadapi tantangan tersebut.
Peran Mediasi Shopping Motivation dalam Hubungan antara Mindset dan Compulsive Buying pada Generasi Milenial Konsumen Produk Kecantikan di Makassar Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Sarah, Nulthazam; Riu, Isma Azis
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2025 : PROSIDING EDISI 2
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak. Penelitian ini bertujuan untuk menganalisis peran mediasi shopping motivation dalam hubungan antara mindset dan compulsive buying pada generasi milenial konsumen produk kosmetik di Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden berusia 20–40 tahun yang aktif membeli produk kosmetik seperti Wardah, Somethic, dan Maybelline. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SmartPLS). Hasil penelitian menunjukkan bahwa mindset berpengaruh positif terhadap shopping motivation, dan shopping motivation memiliki pengaruh positif terhadap compulsive buying. Selain itu, shopping motivation terbukti memediasi secara parsial hubungan antara mindset dan compulsive buying. Temuan ini mengindikasikan bahwa pola pikir konsumen, baik yang berorientasi pada pengembangan diri maupun pencitraan sosial, memengaruhi motivasi berbelanja yang pada akhirnya berdampak pada perilaku pembelian kompulsif. Secara praktis, hasil penelitian ini merekomendasikan agar pelaku industri kosmetik merancang strategi pemasaran yang berfokus pada pengalaman belanja positif dan nilai pengembangan diri, bukan sekadar dorongan emosional sesaat, untuk menciptakan perilaku konsumsi yang lebih rasional dan berkelanjutan di kalangan milenial.Kata Kunci: Mindset, Shopping Motivation, Compulsive Buying, Milenial, Kosmetik
Co-Authors Andi Rinda Oktariani Arifin Bando, Ushwa Dwi Masrurah Bando, Ushwa Dwi Masrurah Arifin Hasbiah, Sitti Ilma Wulansari Hasdiansa Indri Iswardhani Isma Azis Riu Josafat Gracia Ginting M. Yunasri Ridhoh Muh. Irshan Sachrir Muh. Irshan Sachrir Muhammad Rijal Alim Rahmat Nur Fadilah Ayu Sandira Rostina Rostina Sri Astuti Nasir Windarsari, Wiwin Riski