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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review Ekspektra: Jurnal Bisnis & Manajemen Jurnal Ilmiah Pariwisata IJEBD (International Journal Of Entrepreneurship And Business Development) Limits: Journal of Mathematics and Its Applications Jurnal Surya Masyarakat Media Mahardhika Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Accounting and Management Journal Community Development Journal Community Service Journal of Indonesia Janaka : Jurnal Pengabdian Masyarakat Jurnal Surya Masyarakat Indonesia Berdaya Indexia Journal of Applied Management and Business (JAMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Halal Research, Policy, and Industry National Conference for Ummah Jurnal Ilmiah Pariwisata Limits: Journal of Mathematics and Its Applications
Karya, Denis Fidita
Universitas Nahdlatul Ulama Surabaya, Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Pendampingan Penyusunan Company Profile Yayasan Pendidikan Islam Al-Islah Surabaya Mohamad Yusak Anshori; Denis Fidita Karya; Rachma Rizqina Mardhotillah; Rizki Amalia Elfita
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS NAHDLATUL ULAMA SURABAYA Vol. 2 No. 1 (2022): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : BERKARYA DAN MENGABDI
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v2i1.1016

Abstract

Company profile atau profil perusahaan bertujuan untuk menarik perhatian dan memberikan informasi tentang perusahaan secara ringkas. Profil perusahaan dirancang untuk menghasilkan dampak baik serta memberikan kesan pertama yang baik pada calon investor atau klien. Company profile berisi informasi tentang perusahaan yang dijelaskan secara ringkas, jelas dan valid dan ditujukan untuk membuat agar para calon investor dan klien timbul rasa kepercayaan terhadap perusahaan, karena apa yang ditampilkan oleh perusahaan benar adanya. Informasi tersebut diantaranya prospek perusahaan, struktur jabatan, lokasi dan informasi kontak perusahaan. Selain itu, company profile juga bisa berisi tentang informasi yang lebih detail kepada calon investor atau klien mengenai harga dan beragam informasi tambahan lainnya yang terkait dengan barang dan/atau jasa yang ditawarkan. Company profile juga bukan hanya dapat menjaga branding perusahaan yang sudah lama dibangun. Tetapi, juga dapat meningkatkan branding perusahaan sebagai upaya membuka peluang keuntungan dari calon investor atau klien. Yayasan Pendidikan Islam Al-Islah Surabaya hingga saat ini belum bisa menyusun company profile yang mampu memberikan daya tarik bagi para konsumen. Padahal, company profile merupakan salah satu syarat paling dasar agar YPI Al-Islah dapat mengembangkan usahanya. Oleh karena itu, tujuan dari pengabdian ini adalah untuk memberikan pemahaman bagi pihak YPI Al-Islah serta melakukan pendampingan dalam menyusun company profile yang lebih menarik demi berkembangnya yayasan tersebut.Target luaran program ini adalah artikel ilmiah yang nantinya akan dipublikasikan
MENUMBUHKAN JIWA ENTREPRENEURSHIP KREATIF, INOVTIF DAN MANDIRI DIKALANGAN GURU AL-ISLAH Denis Fidita Karya; Rachma Rizqina Mardhotillah; Endah Budi Permana Putri; Rizki Amalia Elfita
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS NAHDLATUL ULAMA SURABAYA Vol. 2 No. 1 (2022): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : BERKARYA DAN MENGABDI
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v2i1.1020

Abstract

Kewirausahaan memiliki banyak manfaat, antara lain meningkatkan inovasi, meningkatkan produktivitas, meningkatkan prospek kerja, dan manfaat ekonomi individu atau negara. Menjadi seorang entrepreneur merupakan hal yang penting bagi sebagian orang. Kewirausahaan adalah individu yang menciptakan inovasi organisasi yang menumbuhkan dan menciptakan nilai, baik untuk keuntungan atau tidak. Diera saat ini semakin besar persaingan dalam mencari pekerjaan, maka dari itu diharapkan masayrkat Indonesia harus bisa menciptakan lapangan kerja baru sehingga dapat menyerap angkatan kerja yang ada. Guru, merupakan ujung tombak dalam mencerdaskan bangsa. Peran guru sebagai pendidik generasi penerus bangsa. Selain berperan mendidik generasi penurus bangsa, maka guru juga berperan sebagai agen pembangun wirausaha mandiri, maka dari itu perlu dilakukan sosialisasi mengenai pentingnya motivasi dalam menumbuhkan jiwa kewirausahaan bagi para guru SDI Al-Islah Surabaya. Mitra dari kegiatan pengabdian masyarakat kali ini adalah para guru - guru yang mengajar di SDI Al-Islah Surabaya. Oleh karena itu, tujuan dari kegiatan pengabdian ini adalah untuk memberi pemahaman tentang pentingnya motivasi dalam meunumbuhkan jiwa kewirausahaan . Adapun target yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pemahaman dan pertukuran pengetahuan tentang wirausaha. Target luaran program ini adalah artikel ilmiah yang nantinya akan dipublikasikan
Modeling E-Commerce Website Using QFD Manik Ayu Titisari; Surjo Hadi; Yitno Utomo; Denis Fidita Karya; Gerald Binta Syarifudin Aliansa
Jurnal Bisnis dan Keuangan Vol 8 No 1 (2023): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v8i1.3947

Abstract

In the last decade, technological developments and advances in the digital economy have changed consumer behavior significantly. In this millennial era, all levels of society can easily use e-Commerce. Meeting customer needs, even exceeding their expectations, is crucial in this intense digital business competition. This study took place at a X Store, which aimed to identify service attributes that would be developed to improve their quality. This study used the Quality Function Deployment (QFD) method, which began with surveys and interviews, then distributed questionnaires to respondents (customers) to find the Voice of Customers, and then processed the data using QFD. The results showed that: 1) the attribute Product Quality had the highest level of importance, with an importance level of 4.63; 2) the attribute Complete Product Type had the top priority for superior performance, with a weight value of 4.6398; 3) the technical response Easy Order Tracking Service is a top priority for improvement, with a priority value of 6.3224 and a normalized contribution of 32.44%.
PENGARUH MODEL DELON AND MCLEAN TERHADAP KEPUASAN PENGGUNA PADA PENGGUNA APLIKASI OVO DI SURABAYA Denis Fidita Karya; Amilia Nur Indah Saputri
PROSIDING NATIONAL CONFERENCE FOR UMMAH Vol. 1 No. 1 (2020): Prosiding National Conference for Ummah (NCU) 2020
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether there is a significant influence on the variables of information quality, service quality, system quality, users, and net benefits on user satisfaction (a study on users of the OVO application in the city of Surabaya). The method in this study uses a questionnaire in the form of a questionnaire and is distributed based on the research objectives. Respondents taken in this study were 115 respondents. Using a non-probability sampling method with a purposive sampling approach, for the method used to analyze the data in the study using SmartPLS 3.0. Based on the data analysis that has been done, it is found that the quality of information has no significant effect on user satisfaction. Service quality has a significant effect on user satisfaction. System quality has no significant effect on user satisfaction, while users have a significant effect on user satisfaction and finally, net benefits have a significant effect on user satisfaction.
PERAN CONSUMTIVE LIFESTYLE, BEAUTY VLOGGER, BRAND IMAGE, BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK KOREA (INNISFREE) DI SURABAYA Reizano Amri Rasyid; Denis Fidita Karya
Media Mahardhika Vol. 19 No. 2 (2021): January 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i2.254

Abstract

This study aims to examine the effect of consumtive lifestyle, beauty vlogger, brand image and brand trust on purchasing decisions on Innisfree Korea cosmetic products. This study uses primary data derived from questionnaire respondents using Innisfree products. The sample in this study amounted to 210 respondents. Using the non-probability sampling method used in analyzing data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing can be obtained the results that brand image has a negative effect on brand trust, but has a positive effect on purchasing decisions. Consumtive lifestyle has a positive effect on purchasing decisions and brand trust. Beauty vlogger has a positive effect on purchasing decisions and negatively affects brand trust. Brand trust has a positive effect on purchasing decisions.
BRIDGING ISSUES OF STRESS AND MENTAL HEALTH IN THE WORKPLACE THROUGH ARTICLE WRITING IN ONLINE MASS MEDIA Hakiki, Moh. Saiful; Putra, Riyan Sisiawan; Herlambang, Teguh; Karya, Denis Fidita; Adinugroho, Mukhtar
Community Service Journal of Indonesia Vol 5 No 2 (2023): Community Service Journal of Indonesia
Publisher : Institute for Research and Community Service, Health Polytechnic of Kerta Cendekia, Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36720/csji.v5i2.589

Abstract

This community service activity discusses the issue and role of stress and mental health in the workplace and how writing articles in online mass media, such as Kumparan, can help overcome these issues. Stress, although often considered detrimental, can actually have a positive impact on an individual's performance and achievement if faced in the right levels. Studies show that appropriate pressure can motivate individuals to achieve high achievements. Stimuli and perceptions have a role in shaping individual attitudes and behaviors in the workplace. In addition to pressure levels, positive perceptions of organizational support impact job performance and satisfaction, while negative perceptions can lead to excess stress and burnout. Environmental, organizational, and individual factors influence perceptions of pressure or workload. Through writing articles in online mass media, this article explains how writing on platforms like Kumparan can be an effective tool in bridging stress and mental health issues in the workplace. This article not only provides information on the impact of stress and how to cope with it, but also encourages positive attitude and behavior change related to this issue. Article dissemination can be done through various channels, including one of them through social media, to reach a wider target audience. With a better understanding of the relationship between stimulus, perception, and pressure, this article helps in creating a balanced work environment and supports the well-being, productivity, and quality of life of employees. Therefore, the article has the potential to influence stress-related and mental health-related mindsets and practices in the workplace, as well as encourage better management in the context of Human Resource Management and Organizational Behavior.
ZOYA PRODUCT PURCHASE DECISION : THE ROLE OF HALAL LOGO, PRODUCT QUALITY, AND BRAND EXPERIENCE (CASE STUDY OF STUDENT IN SURABAYA) Candraningrat; Karya, Denis Fidita; Putri, Endah Budi Permana
Journal of Halal Research, Policy, and Industry Vol. 1 No. 1 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i1.3640

Abstract

The role of Shari'a in Muslims is to regulate Muslims following their nature. One of the things regulated in the Shari'a is how to dress. Currently, Indonesia is entering the era of globalization in the media industry, where the development of lifestyle and fashion is developing very fast. How to dress, or what is often called fashion, is an inseparable part of one's appearance. Fashion is not only in the form of clothes worn, but now fashion has a meaning as self-identity. The emergence of various types of fashion that have developed in society has caused Muslims to experience guidance in following the development of existing fashion. Moreover, Islamic law requires Muslims to choose a dress that is by the law. Therefore this study examines the effect of the halal logo, product quality, and brand experience on purchasing decisions for Zoya products. This study uses a quantitative method using a purposive random sampling method. Data collection used a questionnaire distributed to 150 Surabaya students who had never bought Zoya products. The data obtained were then analyzed using Partial Least Square (PLS). The results of this research, namely the halal logo, product quality, and brand experience, significantly influence purchasing decisions for Zoya products.
A Analysis of Factors Affecting Waste Using Value Stream Mapping (VSM) On Kaosbekas.Id Anshori, Mohamad Yusak; Karya, Denis Fidita
Jurnal Entrepreneur dan Entrepreneurship Vol. 11 No. 2 (2022): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v11i2.2750

Abstract

Abstract: Lean manufacturing approach is a systematic approach which identifies and eliminates waste through continuous improvement: the flow of products that customers want to pursue the perfection. This study aims to determine the amount of waste in Kaosbebas.id and examine the causes of the waste by using Value Stream Mapping (VSM), value stream analysis tools, and fish-bone diagrams. At the beginning of the study, the description of the current state map was carried out for the analysis of the fulfillment of the physical flow and the flow of information on the production of Kaosbebas.id. After weighting the waste, the researchers distributed questionnaires to informants related to the custom T-shirt production process to obtain the results of identifying the locations of waste and what things made the waste occur during the production process. Furthermore, the researchers conducted an evaluation process so that this waste reduction is expected to increase production efficiency and improve company performance. In addition, this study also aims to provide suggestions for improvements to the manufacture of custom t-shirts during the production process. This study uses a qualitative approach with the methods of observation, interviews, and questionnaires.
Analisis Work Engagement Pada Karyawan PrimeBiz Hotel Surabaya Mohammad Yusak Anshori; Denis Fidita Karya
Jurnal Ilmiah Pariwisata Vol 23 No 3 (2018): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v23i3.1222

Abstract

Work engagement is one of the important component in the organization that can drive the optimal organizational performance. Work engagement also related to the outcome performance such as productivity, profitability, and customer loyalty. The aim of this research to find out the factors that influence work engagement at PrimeBiz Hotel Surabaya. This research using quantitative method with the saturation sampling technique. The sample of this research were 45 employees that has been working more than a year at PrimeBiz Hotel Surabaya. The result of the result was financial compensation influenced to the work engagement, financial compensation influenced to the organizational commitment, and organizational commitment influenced to the work engagement.
Go Digital! Empowering MSMEs in Kragan Village, Sidoarjo to Enhance Digital Marketing Skills Karya, Denis Fidita; Mardhotillah, Rachma Rizqina; Anshori, Mohamad Yusak; Rihlah, Jauharotur
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251236

Abstract

Digital transformation has become a critical need for Micro, Small, and Medium Enterprises (MSMEs), especially those in rural areas, to remain competitive in today’s market. This community service program was designed to enhance the digital marketing capabilities of MSMEs in Kragan Village, Gedangan Subdistrict, Sidoarjo Regency, East Java. The program was initiated in response to the low levels of digital literacy, limited access to online platforms, and the challenges MSMEs face in adapting to the evolving digital economy. Using a participatory approach, this initiative provided targeted training on social media marketing, e-commerce platforms, content creation, and basic digital tools such as WhatsApp Business and Canva. The methodology consisted of three phases: (1) problem identification and proposal submission, (2) implementation of workshops and hands-on mentoring, and (3) post-program evaluation through surveys and interviews. Results showed significant improvements in participants’ ability to utilize digital platforms, increased confidence in online business promotion, and a rise in customer engagement. Moreover, the training fostered knowledge sharing among MSME actors and strengthened their awareness of digital branding. The theoretical framework draws upon the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), highlighting how perceived usefulness and ease of use influence digital adoption. The program also applied the Community of Practice (CoP) approach to encourage peer learning and collaboration. This initiative demonstrates that with proper support and contextualized training, rural MSMEs can transition toward digital platforms effectively. The project also produced an Intellectual Property (IP) output in the form of training modules and digital marketing guides tailored for MSMEs. The findings call for ongoing mentorship, policy support, and infrastructure investment to ensure sustainability. 
Co-Authors Amilia Nur Indah Saputri Amri Rasyid, Reizano Ayu, Friska Azmil Chusnaini Azrida Ayu Rahmania Berto Mulia Wibawa Candraningrat, Candraningrat Dinita Rahmalia, Dinita Endah Budi Permana Endah Budi Permana Putri Gerald Binta Syarifudin Aliansa Hakiki, Moh Saiful Heni Agustina Jauharotur Rihlah Khusnah, Hidayatul Laila Alfi Sahrin M. Yushak Anshori Manik Ayu Titisari Mardhotillah, Rachma Rizqina Mardlijah Mardlijah Mardlijah Mira Nirmala Gita Mohamad Rijal Iskandar Zhulqurnain Mohamad Rijal Iskandar Zhulqurnain Mohamad Yusak Anshori Pance Mariati Puspandam Katias Putri Mahanani, Putri Qausya Faviandhani Rachma Rizqina Mardhotillah Rhomadhoni, Muslikha Nourma Riyan Sisiawan Putra Rizki Amalia Elfita Surjo Hadi Surjo Hadi Teguh Herlambang Widjaja, Resti Pringgadini Ari Yitno Utomo Zhulqurnain, Mohamad Rijal Iskandar