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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review Ekspektra: Jurnal Bisnis & Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Surya Masyarakat Media Mahardhika J-MACC : Journal of Management and Accounting Jurnal Entrepreneur dan Entrepreneurship (JEE) Business and Finance Journal Accounting and Management Journal Community Development Journal Community Service Journal of Indonesia Janaka : Jurnal Pengabdian Masyarakat Jurnal Surya Masyarakat Indonesia Berdaya Indexia Journal of Applied Management and Business (JAMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Halal Research, Policy, and Industry National Conference for Ummah Jurnal Ilmiah Pariwisata
Karya, Denis Fidita
Universitas Nahdlatul Ulama Surabaya, Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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ANALISIS STRATEGI DISTRIBUSI KONTEN WEBSITE HELLOSHABBY.COM MELALUI FACEBOOK DALAM MENINGKATKAN TRAFFIC GLOBAL Nurkamit; Denis Fidita Karya
J-MACC Vol 9 No 1 (2026): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v9i1.12768

Abstract

This study aims to analyze the content distribution strategy of Helloshabby.com through Facebook in increasing global website traffic. The research employs a descriptive qualitative approach with data collection techniques including observation, documentation, and website statistical data analysis. The study focuses on Facebook’s role as a content distribution channel, its contribution to website traffic growth, and the resulting global audience reach. The findings reveal that Helloshabby.com generated a total of 886,000 views within a three-month period, with Facebook ecosystem referrals contributing approximately 155,000 visits, or around 17.5% of total traffic, significantly higher than Google’s contribution of 36,600 visits. Furthermore, global visitor data indicates that the website audience is dominated by several countries, including the Philippines (141,000), the United States (123,000), Singapore (37,000), and Hong Kong (36,200). These findings suggest that Facebook-based content distribution is effective in expanding international audience reach, increasing website visibility, and driving social media-based traffic. Therefore, Facebook is proven to function as a strategic distribution channel in supporting the growth of global traffic for Helloshabby.com.
Perceived Support, Job Opportunities, Work-Life Balance, and Turnover Intention: Study on Gen Z Employees at Kopi Kenangan Faniatus Shalihah; Denis Fidita Karya
Journal of Applied Management and Business Vol. 7 No. 1 (2026): Journal of Applied Management and Business (JAMB) - July
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v7i1.1363

Abstract

Aims - This study aims to analyse the effect of Work-Life Balance (WLB) on Turnover Intention (TI) among Generation Z employees, specifically examining the moderating roles of Perceived Organisational Support (POS) as an internal factor and Perceived Job Opportunities (PJO) as an external factor. Methodology - This study utilises an explanatory quantitative research design. Data were collected via structured questionnaires using a 5-point Likert scale from a sample of 180 Generation Z employees (born between 1997–2012) working across Kopi Kenangan outlets in Surabaya, Indonesia. Hypothesis testing and interaction effects were analysed using Moderated Regression Analysis (MRA) via IBM SPSS. Findings - The findings reveal that Work-Life Balance significantly decreases Turnover Intention. This relationship is reinforced by Perceived Organizational Support and attenuated by Perceived Job Opportunities. Research Limitations - Practically, management must provide flexible scheduling, fair workloads, and clear internal career paths to counter external job offers. Theoretically, this study extends social exchange and job mobility theories by linking internal organisational support with external labour market alternatives. However, the scope remains limited to the coffee retail sector within a single metropolitan city. Originality - This study offers a distinct contribution by simultaneously integrating internal support mechanisms (POS) and external market pull factors (PJO) as moderators. While prior studies evaluate these elements in isolation, this research provides a comprehensive, holistic framework capturing the unique career behaviours and retention dynamics of Generation Z within the rapidly growing modern coffee retail industry in emerging markets.
Utilization of Social Media Platforms to Increase Visibility and Sales of MSMEs in Pondok Legi Pepelegi, Sidoarjo Denis Fidita Karya; Rachma Rizqina Mardhotillah; Mohamad Yusak Anshori
Indonesia Berdaya Vol. 7 No. 1 (2026)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20261422

Abstract

This community service aims to increase the visibility and sales of Micro, Small and Medium Enterprises (MSMEs) through the use of social media platforms such as Facebook and Instagram. This program was carried out at the Pondok Legi Pepelegi , Sidoarjo, with the participation of 40 MSME actors. This community service activity consists of socialization, training, and interactive discussions. The results of the evaluation showed a significant increase in participants' understanding of social media for marketing. Before the training, only 40% of the participants had a basic understanding of the use of social media, while after the training this figure increased to 90%. In conclusion, this activity succeeded in improving participants' skills in utilizing social media to increase visibility and expand the market. Further assistance programs are needed to maintain the sustainability of the positive impacts produced.
ZOYA PRODUCT PURCHASE DECISION : THE ROLE OF HALAL LOGO, PRODUCT QUALITY, AND BRAND EXPERIENCE (CASE STUDY OF STUDENT IN SURABAYA) Candraningrat; Denis Fidita Karya; Endah Budi Permana Putri
Journal of Halal Research, Policy, and Industry Vol. 1 No. 1 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i1.3640

Abstract

The role of Shari'a in Muslims is to regulate Muslims following their nature. One of the things regulated in the Shari'a is how to dress. Currently, Indonesia is entering the era of globalization in the media industry, where the development of lifestyle and fashion is developing very fast. How to dress, or what is often called fashion, is an inseparable part of one's appearance. Fashion is not only in the form of clothes worn, but now fashion has a meaning as self-identity. The emergence of various types of fashion that have developed in society has caused Muslims to experience guidance in following the development of existing fashion. Moreover, Islamic law requires Muslims to choose a dress that is by the law. Therefore this study examines the effect of the halal logo, product quality, and brand experience on purchasing decisions for Zoya products. This study uses a quantitative method using a purposive random sampling method. Data collection used a questionnaire distributed to 150 Surabaya students who had never bought Zoya products. The data obtained were then analyzed using Partial Least Square (PLS). The results of this research, namely the halal logo, product quality, and brand experience, significantly influence purchasing decisions for Zoya products.
The Role of Islamic Work Ethics in Strengthening Halal Service Branding: A Study at Sharia Hotel X Rachma Rizqina Mardhotillah; Mohamad Yusak Anshori; Denis Fidita Karya
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8640

Abstract

This study examines the determinants of behavioral intention toward halal tourism destinations by applying the Theory of Planned Behavior (TPB). Specifically, the research investigates the effects of attitude, subjective norm, and perceived behavioral control on tourists’ behavioral intention in the context of halal tourism destinations in Lombok, Indonesia. A quantitative research design was employed using a cross-sectional survey approach. Data were collected from Muslim and non-Muslim tourists who had visited or intended to visit halal tourism destinations and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model assessment demonstrates satisfactory convergent and discriminant validity, as indicated by outer loading values exceeding the recommended threshold, Average Variance Extracted (AVE) values above 0.50, and strong internal consistency reflected by Cronbach’s alpha and composite reliability values. The structural model results reveal that attitude, subjective norm, and perceived behavioral control have positive and significant effects on behavioral intention. The R-square value indicates a substantial explanatory power of the model, while the f-square analysis confirms the varying effect sizes of each antecedent on behavioral intention. These findings highlight the importance of psychological and social factors in shaping tourists’ intentions toward halal tourism destinations. Practically, the results provide insights for destination managers and policymakers to design effective marketing strategies by strengthening positive attitudes, leveraging social influence, and enhancing tourists’ perceived control through accessible facilities and halal-friendly services. This study contributes to the growing body of halal tourism literature by empirically validating the TPB framework in a multi-group tourism context.
How Smart Destinations Influence Tourist Satisfaction and Revisit Intention? An Integrated TAM Perspective Denis Fidita Karya; Mohamad Yusak Anshori
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 19 No. 1 (2026)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v19i1.91762

Abstract

Objective: This study aims to analyze the influence of smart destination and digital information quality on tourist satisfaction and revisit intention through perceived usefulness and perceived ease of use in digitally based tourism destinations. Design/Methods/Approach: This study employed a quantitative research design using purposive sampling. Data were collected from 250 tourists who had utilized digital tourism services, including online ticketing systems, tourism applications, and digital information platforms. The proposed research model was analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. Findings: The results indicate that smart destination and digital information quality positively and significantly influence perceived usefulness and perceived ease of use. Furthermore, perceived usefulness and perceived ease of use significantly enhance tourist satisfaction, while satisfaction positively influences revisit intention. The mediation analysis shows that perceived usefulness and perceived ease of use significantly mediate the relationship between smart destination and satisfaction. In contrast, only perceived ease of use significantly mediates the relationship between digital information quality and satisfaction, whereas the mediating role of perceived usefulness is not supported. These findings suggest that tourists place greater emphasis on the usability of smart tourism technologies and integrated digital experiences than on the functional value of digital information alone in shaping satisfaction. Originality/Value: This study contributes to the smart tourism and Technology Acceptance Model (TAM) literature by demonstrating how smart destination and digital information quality influence tourist satisfaction through different cognitive mechanisms. The findings show that the effects of smart destination are transmitted through both perceived usefulness and perceived ease of use, whereas digital information quality influences satisfaction primarily through perceived ease of use. This evidence provides a more nuanced understanding of technology acceptance in digitally enabled tourism destinations. Practical/Policy Implication: The findings suggest that destination management organizations should prioritize investments in integrated digital infrastructure, user-friendly tourism applications, and seamless digital services to enhance tourist satisfaction and encourage revisit intention. Policymakers are also encouraged to strengthen smart tourism governance and support sustainable digital transformation initiatives to improve destination competitiveness.
Co-Authors Amilia Nur Indah Saputri Amri Rasyid, Reizano Ayu, Friska Azmil Chusnaini Azrida Ayu Rahmania Berto Mulia Wibawa Candraningrat, Candraningrat Dinita Rahmalia, Dinita Endah Budi Permana Endah Budi Permana Putri Faniatus Shalihah Gerald Binta Syarifudin Aliansa Hakiki, Moh Saiful Heni Agustina Jauharotur Rihlah Khusnah, Hidayatul Laila Alfi Sahrin M. Yushak Anshori Manik Ayu Titisari Mardhotillah, Rachma Rizqina Mardlijah Mardlijah Mira Nirmala Gita Mohamad Rijal Iskandar Zhulqurnain Mohamad Rijal Iskandar Zhulqurnain Mohamad Yusak Anshori Nurkamit Pance Mariati Puspandam Katias Putri Mahanani, Putri Qausya Faviandhani Rachma Rizqina Mardhotillah Rhomadhoni, Muslikha Nourma Riyan Sisiawan Putra Rizki Amalia Elfita Surjo Hadi Surjo Hadi Teguh Herlambang Widjaja, Resti Pringgadini Ari Yitno Utomo Zhulqurnain, Mohamad Rijal Iskandar