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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review Ekspektra: Jurnal Bisnis & Manajemen Jurnal Ilmiah Pariwisata IJEBD (International Journal Of Entrepreneurship And Business Development) Limits: Journal of Mathematics and Its Applications Jurnal Surya Masyarakat Media Mahardhika Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Accounting and Management Journal Community Development Journal Community Service Journal of Indonesia Janaka : Jurnal Pengabdian Masyarakat Jurnal Surya Masyarakat Indonesia Berdaya Indexia Journal of Applied Management and Business (JAMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Halal Research, Policy, and Industry National Conference for Ummah Jurnal Ilmiah Pariwisata Limits: Journal of Mathematics and Its Applications
Karya, Denis Fidita
Universitas Nahdlatul Ulama Surabaya, Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Aplikasi Fuzzy Analytical Hierarchy Process Dalam Seleksi Karyawan(Studi Kasus: Pemilihan Staf Administrasi Di PT. XYZ) Mardlijah; Denis Fidita Karya
Limits: Journal of Mathematics and Its Applications Vol. 2 No. 1 (2005): Limits: Journal of Mathematics and Its Applications Volume 2 Nomor 1 Edisi Nove
Publisher : Pusat Publikasi Ilmiah LPPM Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada makalah ini akan dibahas mengenai masalah pengambilan keputusan untuk memilih karyawan terbaik. Adapun metode yang digunakan adalah metode Fuzzy Analytical Hierarchy Process, sebagai pengembangan dari metode Analytical Hierarchy Process Konvensional, untuk menangani permasalahan yang kriteria-kriterianya lebih banyak bersifat subyektif. Pi- lihan karyawan terbaik dengan Fuzzy Analytical Hierarchy Process menun- jukkan bahwa subjekti¯tas kriteria lebih diperhatikan dibandingkan dengan menggunakan metode Analytical Hierarchy Process Konvensional.
ANALISIS REUSE INTENTION PELANGGAN TOUR DAN TRAVEL “X” Karya, Denis Fidita
JURNAL AKUNTANSI DAN MANAJEMEN Vol 4 No 1 (2020): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v4i1.1628

Abstract

This study aims to examine the effect of service quality and satisfaction on reuse intention on tour and travel. The research used primary data derived from the questionnaire respondents of tour and travel “X” consumer. The sample in this study amounted to 134 respondents. This study using a non-probability sampling method with a purposive sampling approach and the method used in analyzing data in this study using partial least square. The empirical result of the study show that service quality had a positive effect and significant to customer satisfaction, satisfaction had a positive effect and significant to reuse intention and service quality had a positive effect and significant to reuse intention.
Optimalisasi komunikasi pemasaran digital bagi UMKM di Karangrejo, Kediri Karya, Denis Fidita; Anshori, Mohamad Yusak; Mardhotillah, Rachma Rizqina; Adinugroho, Mukhtar; Zhulqurnain, Mohamad Rijal Iskandar; Khusnah, Hidayatul
Indonesia Berdaya Vol 4, No 4 (2023)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2023622

Abstract

Kediri, salah satu kota di Jawa Timur, memiliki UMKM yang beragam, tetapi juga menghadapi masalah serupa. Pemerintah setempat telah berupaya meningkatkan kinerja UMKM melalui akses keuangan lebih mudah dan promosi produk. Namun, di desa Karangrejo, Kediri, UMKM menghadapi kendala keterbatasan akses keuangan, kurangnya pengetahuan manajemen, dan kurangnya pengembangan bisnis. Untuk mengatasi ini, Tim Pengabdian Masyarakat FEBTD UNUSA membantu dengan pelatihan dan pengembangan strategi, terutama dalam bidang Marketing Communication (MarCom). MarCom adalah alat penting untuk mempromosikan produk UMKM. Ini mencakup branding, komunikasi pemasaran, hubungan pelanggan, promosi langsung, dan konten pemasaran. Dalam dunia digital, MarCom digital menjadi kunci sukses. Ini membantu UMKM menjangkau pasar yang lebih luas, efisien biaya, meningkatkan brand awareness, menargetkan konsumen tepat, dan memungkinkan pengukuran yang akurat. UMKM di Karangrejo, Kediri, memiliki masalah manajemen, kurangnya strategi pemasaran, dan keterbatasan dana. Mereka perlu memperkuat manajemen, mengembangkan strategi pemasaran, mencari sumber dana tambahan, memanfaatkan teknologi, dan melakukan riset pasar yang lebih baik. Dukungan dari pemerintah, sektor swasta, dan masyarakat penting untuk membantu UMKM mengatasi tantangan ini. Melalui upaya bersama, UMKM di Karangrejo dapat tumbuh dan berkontribusi lebih besar terhadap pertumbuhan ekonomi nasional. Abstract: Kediri, a city in East Java, has a variety of MSMEs, but also faces similar problems. The local government has made efforts to improve the performance of MSMEs through easier access to finance and product promotion. However, in Karangrejo village, Kediri, MSMEs face limited financial access, lack of management knowledge, and lack of business development. To overcome this, the FEBTD UNUSA Community Service Team helps with training and strategy development, especially in the field of Marketing Communication (MarCom). MarCom is an important tool for promoting MSME products. This includes branding, marketing communications, customer relations, direct promotion and content marketing. In the digital world, MarCom digital is the key to success. This helps MSMEs reach a wider market, is cost efficient, increases brand awareness, targets the right consumers, and enables accurate measurement. SMEs in Karangrejo, Kediri, have management problems, lack of marketing strategies, and limited funds. They need to strengthen management, develop marketing strategies, seek additional funding sources, utilize technology, and conduct better market research. Support from the government, the private sector and the community is important to help MSMEs overcome this challenge. Through joint efforts, MSMEs in Karangrejo can grow and contribute more to national economic growth.
Co-Authors Amilia Nur Indah Saputri Amri Rasyid, Reizano Ayu, Friska Azmil Chusnaini Azrida Ayu Rahmania Berto Mulia Wibawa Candraningrat, Candraningrat Dinita Rahmalia, Dinita Endah Budi Permana Endah Budi Permana Putri Gerald Binta Syarifudin Aliansa Hakiki, Moh Saiful Heni Agustina Jauharotur Rihlah Khusnah, Hidayatul Laila Alfi Sahrin M. Yushak Anshori Manik Ayu Titisari Mardhotillah, Rachma Rizqina Mardlijah Mardlijah Mardlijah Mira Nirmala Gita Mohamad Rijal Iskandar Zhulqurnain Mohamad Rijal Iskandar Zhulqurnain Mohamad Yusak Anshori Pance Mariati Puspandam Katias Putri Mahanani, Putri Qausya Faviandhani Rachma Rizqina Mardhotillah Rhomadhoni, Muslikha Nourma Riyan Sisiawan Putra Rizki Amalia Elfita Surjo Hadi Surjo Hadi Teguh Herlambang Widjaja, Resti Pringgadini Ari Yitno Utomo Zhulqurnain, Mohamad Rijal Iskandar