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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Economica: Jurnal Ekonomi Islam Jurnal Analisis Bisnis Ekonomi Muhammadiyah International Journal of Economics and Business CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajerial Kajian Bisnis STIE Widya Wiwaha Jurnal Pengabdian Masyarakat Karya Husada (JPMKH) Jurnal Abdi: Media Pengabdian Kepada Masyarakat Community Empowerment Prosiding Seminar Nasional Program Pengabdian Masyarakat Borobudur Management Review Prosiding University Research Colloquium INCOME: Indonesian Journal of Community Service and Engagement Innovation, Technology, and Entrepreneurship Journal Jurnal Analisis Bisnis Ekonomi
Diesyana Ajeng Pramesti
Universitas Muhammadiyah Magelang, Magelang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Innovation, Technology, and Entrepreneurship Journal

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The Influence of Entrepreneurial Characteristics, Product Innovation, and Digital Literacy on MSME Performance Bagaskara, Akbar; Pramesti, Diesyana Ajeng
Innovation, Technology, and Entrepreneurship Journal Vol 3 No 1 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.16074

Abstract

This study aims to analyze the influence of Entrepreneurial Characteristics, Product Innovation, and Digital Literacy on the performance of MSMEs in Magelang City and Regency. This study used a quantitative approach with a purposive sampling technique, involving 102 respondents, namely MSMEs that had been operating for at least two years. Data were collected through a questionnaire using a 5-point Likert scale and then analyzed using multiple linear regression with SPSS 25 software. The results showed that Product Innovation and Digital Literacy had a positive and significant influence on MSME performance, while Entrepreneurial Characteristics had no significant influence on MSME performance. These findings emphasize the importance of strengthening product innovation and digital literacy to improve MSME performance in an era of increasingly fierce business competition
Co-Authors -Muhdiyanto, Muhdiyanto Agus Ismanto Al Manan, Oesman Raliby amal khabibah Andriawan Pamungkas Anggraeni Ratna Purnasiwi Bagaskara, Akbar Basri Basri Basri, B Bayu Sindhu Raharja Dahli Suhaeli Damayanti, Putri Dhian Tri Antono Dwi Asmoro Efendi, Muhamad Rifky Eky Rizky Prasetya Eni Zuhriyah, Eni Fadni, Muhammad Choirul Farida Farida Farida, Farida Feroza A., Muh. Hardiyanti, Linda Hidayat, Imron Wahyu Iftitah, Siti Nurul Imron Wahyu Hidayat ita yuliana Jati, Indra Ratna Kusuma Latifatul Khoiriyah Marlina Kurnia Maryam, Resti Siti Mugi Harsono Muh. Feroza A. Muhamad Valdanu Muhammad Rohman Muhdiyanto Muhdiyanto Ninda Julia Tita Permana Noviyanti Noviyanti, Noviyanti Nugroho, Wawan Satdyo Nurul Huda Octaviana Ayu Pratiwi Oesman Raliby Oesman Raliby Okfita Tri Susanti Praba Setiya Safitri Pungki Yuliyanti Rahardja, Bayu Sindhu Retno Rustjijati Risalah Fatimatuz Zahra Robiul Fitri Masithoh Rusdjijati, Retno Rustjijati, Retno Siti Nurul Iftitah Siti Nurul Iftitah Sulistiyowati, Niken Ratih Sunaryo Sunaryo Teara Noviyani Sekar Melati Tri Indah Nugraheni Veni Soraya Dewi Wawan Satdyo Nugroho Wheni Indi Astuti Wibowo, Yuni Setyo Zulfikar Bagus Pambuko