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All Journal Triwikrama: Jurnal Ilmu Sosial Journal of Advances in Accounting, Economics, and Management Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Bisnis dan Komunikasi Digital Indonesian Journal of Public Administration Review
Hidayat N, Rusdi
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Faktor Sosial dan Budaya dalam Proses Pengambilan Keputusan di Lingkungan Lunardi, Arleta Arvind; Febrianto, Valentino; Hidayat N, Rusdi; Kusumasari, Indah Respati
Triwikrama: Jurnal Ilmu Sosial Vol. 5 No. 4 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v5i4.6603

Abstract

Penelitian ini mengkaji pengaruh faktor sosial dan budaya dalam proses pengambilan keputusan di lingkungan, baik di tingkat individu maupun kelompok. Faktor sosial seperti norma kelompok, pola interaksi, dan peran sosial secara signifikan mempengaruhi cara individu menentukan pilihan dalam konteks sosial mereka. Sementara itu, faktor budaya, termasuk nilai, kepercayaan, dan tradisi lokal, membentuk persepsi dan preferensi yang menjadi dasar bagi pengambilan keputusan. Studi ini juga menunjukkan bahwa keberagaman budaya dalam suatu lingkungan dapat menciptakan dinamika kompleks dalam proses pengambilan keputusan, yang memerlukan pendekatan adaptif dan kompromi untuk mencapai konsensus. Penelitian ini menggunakan metode kualitatif melalui wawancara mendalam dan analisis kasus pada lingkungan tertentu untuk menggali dampak langsung dan tidak langsung dari faktor sosial dan budaya terhadap pilihan dan kebijakan yang diambil. Temuan penelitian ini menyoroti pentingnya pemahaman konteks sosial-budaya dalam pembuatan keputusan yang efektif, serta implikasinya bagi pembentukan strategi manajemen lingkungan yang lebih responsif terhadap keragaman masyarakat.
Analysis of Factors Affecting Decision Making in MSMEs Case Study: Buronan Ndower Putri Sahya Fadiah; Kurnianingsih, Fera; Sagita, Safa Alifiah; Hidayat N, Rusdi; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3457

Abstract

Payment methods have a significant impact today due to various factors related to technological developments, changes in consumer behavior, and market dynamics. One of the latest innovations in payment methods widely established in Indonesia is using the QR Code Indonesian Standard (QRIS). The use of QRIS continues to increase along with the development of digital technology and changes in consumer behavior, which prefers easier transactions. This qualitative research uses a questionnaire survey containing questions relevant to the research objectives. Based on the research results, the QRIS payment method is one of the factors influencing buyer decisions, focusing on three main indicators: ease of use, transaction speed, and transaction security. The positive effect of the QRIS payment method contributes to increasing customer satisfaction, making consumers feel comfortable and safe and having a good shopping experience, so they tend to make purchases and choose QRIS as a payment method.
The Role of Big Data Analytics in Supporting Decision-Making Theories in Companies Faizah Ats Tsaniyah; Ningsih, Santika Purwaty; Cyntia, Dinda Yovita; Kusumasari, Indah Respati; Hidayat N, Rusdi
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3458

Abstract

Advances in information technology have sparked a revolution in data processing and analysis. Big Data Analytics (BDA) plays an important role in enabling companies to make faster, more accurate, and data-driven decisions. This study adopts a qualitative research approach to explore the intersection of Big Data Analytics (BDA) and decision-making theory. Qualitative research is well suited for this purpose as it enables in-depth exploration of complex phenomena and provides rich contextual insights. Big Data Analytics (BDA) plays an important role in improving decision-making by providing accurate, timely and evidence-based insights. In the manufacturing sector, BDA is used for real-time quality monitoring and predictive maintenance. Big Data Analytics (BDA) contributes significantly to supporting decision theory by improving the quality, speed, and accuracy of the decision-making process. Companies are advised to build a technology infrastructure that supports the comprehensive implementation of BDA.
Decision Making based on Ethical Values in Business Management Evangeline Cherryl D; Kalistarosa, Aqiela; Sari, Adiva Belva; Kusumasari, Indah Respati; Hidayat N, Rusdi
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3474

Abstract

Decision making is at the heart of every business activity. Decisions taken not only impact the company's performance, but also various stakeholders, including employees, consumers, and society at large. In an increasingly complex and dynamic business context, it is important for decision makers to consider ethical aspects in every choice they make. This study aims to analyze how ethical values ​​can be integrated into the business decision-making process. Through literature studies and case analysis, this study identifies several ethical principles that are relevant in the business context, such as honesty, fairness, social responsibility, and sustainability. In addition, this study also discusses the various challenges faced by companies in implementing business ethics, as well as strategies that can be used to overcome these challenges. The results of the study indicate that ethical decision making can provide a number of benefits for companies, including: improving the company's reputation, increasing trust from stakeholders, reducing risks, and improving long-term performance. However, to achieve this, a strong commitment from company leaders is needed, the development of an ethically oriented organizational culture, and the existence of an effective mechanism to ensure that decisions taken are in accordance with the company's ethical values. This study concludes that ethical decision-making is not just an option, but a necessity for companies that want to achieve long-term success. By integrating ethical values ​​into every aspect of the business, companies can create added value for all stakeholders and.
Aspects that Influence the Decision Making Process in Fashion Product Development Aini, Laila Nur; Zuhria, Maulida Zakiyatuz; Fajar, Maulita; Hidayat N, Rusdi; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3477

Abstract

This research examines the aspects that influence the decision-making process in fashion product development. The increasing complexity of consumer preferences and the rapid changes in fashion trends make the decision-making process very crucial in determining product success. The research used a qualitative method with a systematic literature study approach and in-depth interviews with 15 fashion industry practitioners. The results identified five main aspects that influence decision-making: analysis of market trends and consumer preferences, environmental sustainability considerations, production technology capabilities, financial factors and risk management, and design innovation aspects. The analysis showed that the integration of data analytics with a deep understanding of consumer preferences had the most significant influence, contributing 42% to product development success. Environmental sustainability emerged as an increasingly important factor, influencing 28% of consumer purchasing decisions. The research also found that companies that integrate all five aspects into their decision-making process have a 35% higher product success rate than those that only focus on a particular aspect. The results of this study provide a comprehensive framework for fashion industry practitioners to optimize the product development decision-making process.
Strategi Ekspansi Mixue di Pasar Indonesia menggunakan Pendekatan Teoritis Simon dan Mintzberg Hidayat N, Rusdi; Kusumasari, Indah Respati; Akbar, Galang Falah; Ramadhan, Baraa Ziyad; Arfian, Zeta
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3485

Abstract

Mixue, merek es krim dan minuman teh asal Tiongkok, telah mencatat pertumbuhan yang signifikan di Indonesia sejak memasuki pasar pada tahun 2020 dengan membuka lebih dari 300 gerai hingga akhir 2022. Penelitian ini bertujuan untuk menganalisis strategi ekspansi Mixue menggunakan pendekatan bounded  rationality dari Herbert Simon dan teori 5 P’s of Strategy dari Henry Mintzberg. Teori bounded rationality menjelaskan pengambilan keputusan Mixue yang didasarkan pada informasi terbatas namun relevan, seperti dalam penentuan lokasi gerai dan seleksi mitra waralaba. Sementara itu, teori 5 P’s of Strategy memberikan kerangka kerja untuk mengevaluasi strategi Mixue melalui elemen Plan, Ploy, Pattern, Position, dan Perspective. Penelitian ini juga menemukan bahwa efisiensi rantai pasok yang terintegrasi dan model bisnis waralaba memberikan kontribusi signifikan terhadap percepatan ekspansi Mixue. Efisiensi rantai pasok memungkinkan Mixue menyediakan produk berkualitas dengan harga terjangkau, sementara model waralaba mempercepat pembukaan gerai baru melalui kolaborasi dengan mitra lokal. Pendekatan pemasaran digital berbasis media sosial, seperti kolaborasi dengan influencer, meningkatkan brand awareness dan keterikatan emosional dengan konsumen. Pendekatan glokalisasi Mixue, seperti menyesuaikan produk dengan selera lokal tanpa menghilangkan identitas merek, juga memperkuat daya tariknya di pasar Indonesia. Hasil penelitian menunjukkan bahwa penerapan strategi berbasis teori Simon dan Mintzberg memungkinkan Mixue untuk mengembangkan langkah-langkah adaptif dan responsif terhadap dinamika pasar Indonesia yang kompetitif. Keberhasilan ini memberikan implikasi bagi perusahaan ritel lain yang ingin memperluas operasinya di pasar serupa.
Analysis of Decision Making in Business Strategy of PT GotoGojek Tokopedia Yulion, Dike Abrila Putri; Alifya, Ananta Rahma; Damayanti, Fitria Ayu Kartika; Hidayat N, Rusdi; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3497

Abstract

Decision making is one of the key aspects of business strategy that can determine the success or failure of a company. The purpose of this study is to analyze the impact of strategic decisions on the business sustainability of PT GoTo Gojek Tokopedia, one of the largest technology companies in Indonesia. The focus of this research is to assess the effectiveness of decision making on operational, financial and human resource management aspects and their impact on the company's competitiveness in the market. Using a qualitative approach and secondary data analysis, the findings reveal that PT GoTo's strategic decisions have a significant impact on operational efficiency and adaptability to market trends. However, there are challenges to overcome, such as consistent strategy execution and risk management. This study provides important insights for business professionals to effectively make strategic decisions to gain a competitive advantage.
Challenges and Solutions for Decision Making in the Era of Big Data Alifia, Rivi Ananda; Safitri, Naila Rahma; Irhami, Dinda Martha; Hidayat N, Rusdi; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3498

Abstract

Big data has become a transformative force in the business world, revolutionizing how companies process information to make more accurate and data-driven strategic decisions. By leveraging the ability to integrate vast amounts of ever-growing data from various sources, businesses can now uncover hidden patterns that were previously difficult to detect, forecast market trends with higher precision, and enhance operational efficiency across all business lines. However, this immense potential can only be realized through a structured approach involving meticulous data management, the development of advanced analytical skills, and the adoption of cutting-edge technologies. This article explores the fundamental concepts of big data, strategies for its management, and practical applications in key sectors. Additionally, it delves into major challenges such as data privacy, infrastructure limitations, and technology integration, accompanied by case-based solutions to help companies maximize opportunities from the big data revolution.
Aspek Akuntansi dalam Perencanaan dan Pengembangan Bisnis Fadhilah, Annisa Nur; Re Falda, Tsamarah Adilah; Anggraini, Eka Septi; Putri, Anindita Maritza; Deabona Sanjaya, Cicilia Niluh; Sari, Fradita Adela; Hidayat N, Rusdi
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v2i4.740

Abstract

Penelitian ini bertujuan untuk memahami, menjelaskan konsep utama dalam akuntansi, fungsinya dalam proses pencatatan dan pelaporan keuangan, mengenali elemen dalam neraca, dan menganalisis hubungan antar asset. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur, di mana data sekunder diperoleh dari berbagai referensi ilmiah seperti jurnal akademik, buku, dan artikel ilmiah. Hasil penelitian menunjukkan bahwa akuntansi memiliki peranan strategis sebagai sistem informasi yang esensial dalam mendukung perencanaan dan pengembangan bisnis. Melalui laporan keuangan yang akurat dan tepat waktu, manajemen dapat menganalisis kinerja perusahaan, menentukan tren, dan merencanakan tahap-tahap yang diperlukan untuk mencapai tujuan dalam jangka pendek dan jangka panjang. Penelitian ini juga mengidentifikasi elemen dalam neraca serta menganalisis hubungan antara aset, kewajiban, dan ekuitas. Selain itu, kajian terhadap struktur dan konten laporan laba rugi serta informasi yang termuat di dalamnya memberikan gambaran yang jelas mengenai kinerja keuangan perusahaan. Laporan perubahan modal mencerminkan dinamika ekuitas pemilik selama periode akuntansi. Penelitian ini menyarankan agar perusahaan memanfaatkan teknologi informasi akuntansi terkini untuk meningkatkan efisiensi dan keakuratan informasi keuangan. Dengan pemahaman yang mendalam tentang elemen akuntansi, manajer dan pengusaha dapat merumuskan rencana bisnis yang berkelanjutan dan efektif. Penelitian lebih lanjut disarankan untuk menyelidiki pengaruh penerapan akuntansi terhadap kinerja perencanaan dan pengembangan bisnis di berbagai sektor industri. Dengan demikian, akuntansi berfungsi sebagai alat penting dalam pengambilan keputusan dan pengelolaan sumber daya yang optimal, serta meningkatkan daya saing perusahaan dalam pasar yang semakin kompetitif. Hal ini diharapkan dapat memberikan kontribusi signifikan terhadap praktik bisnis yang lebih baik dan berkelanjutan, serta mendorong pertumbuhan ekonomi yang lebih luas.
Co-Authors Ahmad, Dafa Ramadhani Aini, Laila Nur Akbar, Galang Falah Alawdin, Damara Altaf Alfiah, Rizky Alifia, Rivi Ananda Alifya, Ananta Rahma Anatasya, Wahyu Anggraini, Eka Septi Ardiansyah, Nisa Arfian, Zeta Aurellia, Raihana Zahra Carolline P.S, Petra Cicilia Niluh Deabona Sanjaya Cyntia, Dinda Yovita Damayanti, Fitria Ayu Kartika Deabona Sanjaya, Cicilia Niluh Desintawati, Alivia Dwi Vivi Diana, Fita Evangeline Cherryl D Fadhilah, Annisa Nur Faizah Ats Tsaniyah Fajar, Maulita Fatrecia S, Erika Febrianto, Valentino Firdinisa, Naswa Rihadatul Fiyara, Navis Salma Hadi, Fauziyyah Herlina, Dinda Irhami, Dinda Martha Kalistarosa, Aqiela Kamila, Reghina Rahma Karmila, Iva Khasanu, Muhammad Wildan Kurnianingsih, Fera Kusumasari , Indah Respati Kusumasari, Indah Respati Lunardi, Arleta Arvind Masyithah N, Rachmadani Nafisca, Nabila Aulia Ningsih, Santika Purwaty Novaris, Aldo Rizky Putri Sahya Fadiah Putri, Anindita Maritza Rahmawati S, Elia Ramadhan, Baraa Ziyad Ramadhan, Nanda Ari Ramahani, Deva Putri Ramdhani, Muhammad Zaid Re Falda, Tsamarah Adilah Reyhan, Muhammad Sabrina, Jihan Alya Safitri, Naila Rahma Sagita, Safa Alifiah Sari, Adiva Belva Sari, Fradita Adela Sari, Susanti Ratna Wardani, Widelia Wibowo, Devin Nabillah Ramadanty Yulion, Dike Abrila Putri Zuhria, Maulida Zakiyatuz