Garuda - Garba Rujukan Digital

Mengoptimalkan Customer Relationship Management untuk Menarik Kolaborator dengan Penggunaan Digital Marketing pada Perusahaan Kasihinbaju.Id Nashah, Dar'el; Satyanegara, Diqbal; Putri, Solehatin Ika
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25481

The article aims to determine the optimizing of Customer Relationship Management (CRM) using digital marketing on Kasihinbaju.id. Descriptive methods are used to describe the implementation of Customer Relationship Management (CRM) stages through digital marketing on Kasihinbaju.id. The result is that three stages in implementing the Customer Relationship Management stages, namely getting or attracting new customers (Acquire), improving relationships with existing customers (Enchance), and finally retaining existing customers (Retain Cost). Apart form the tree stages in optimizing the implementation of the Customer Relationship Management stages, Kasihinbaju.id uses 2 forms of CRM, namely Operational CRM and Collaborative CRM. The application and form of CRM aims to achieve success in attracting customers and this success can be seen by achieving sales targets.

Faktor Penentu Minat Beli Konsumen Melalui E-Commerce Berbasis Marketplace Putri, Solehatin Ika; Yulianti, Eka; Saputra, Galih Ginanjar; Ningrum, Harini Fajar
Jurnal Ilmiah Poli Bisnis Vol 14 No 1 (2022): Volume 14 Nomor 1
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v14i1.734

This study aims to determine the determinants of consumer buying interest through marketplace Shopee, Tokopedia and Lazada by adopting interest indicators are transactional interest, referential interest, preferential interest and exploratory interest. Based on these four indicators, the indicators that most influence consumer buying interest from each marketplace are determined. The survey method is used through data from online questionnaires distributed to 300 marketplace users. Data analysis using Structural Equation Modeling Warp Partial Least Square (SEM Warp PLS) 7.0 application. The results in this study are that transactional interest, referential interest, preferential interest and exploratory interest have an effect either partially or simultaneously on buying interest through Shopee, Tokopedia and Lazada. Buying interest using Shopee marketplace is most influenced by preferential interest. While buying interest using Tokopedia's marketplace is most influenced by referential interest. As for buying interest using marketplace Lazada, the value of the biggest influence is from transactional interest.

Peran Supplier Relationship Management (SRM) Pada Pemasok Di PT. Krakatau Pipe Industries Fitriasyach, Khaila Priwisastra; Putri, Solehatin Ika; Affifatusholihah, Lina
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24360

Relationship Management and the obstacles in maintaining relationships with suppliers at PT. Krakatau Pipe Industries. The method used is descriptive through observation, interviews and documentation as data collection. Results in this final project is the implementation of Supplier Relationship Management which is carried out by PT Krakatau Pipe Industries through four activities, The first activity is identifying key suppliers based on strategic criteria such as product quality, on- time delivery, competitive pricing, and flexibility in facing market changes. facing market changes. In the second activity, information sharing the company's interaction with business partners to share information and strategies together. The third activity is decision synchronization with selected suppliers for strategic discussions such as delivery schedules and raw material procurement. delivery schedules and raw material procurement help reduce conflicts and increase operational efficiency. Improve operational efficiency. Furthermore, the fourth activity is conducting supplier evaluation on a regular basis to ensure quality and service standards are met. The results are used to improve or replace unsuitable suppliers. As for the obstacles in maintaining relationships with suppliers is related to constraints in internet access for small suppliers. internet access for small suppliers. Keywords: supplier; supplier relationship management Tujuan artikel ini untuk mengetahui penerapan Supplier Relationship Management dan hambatan dalam menjaga hubungan dengan pemasok di PT. Krakatau Pipe Industries. Metode yang digunakan yaitu deskriptif. Hasil penelitian ini adalah penerapan Supplier Relationship Management yang dilakukan PT. Krakatau Pipe Industries melalui empat aktivitas, yaitu; pada aktivitas pertama melakukan identifying key suppliers berdasarkan kriteria strategis seperti kualitas produk, ketepatan waktu pengiriman, harga kompetitif, dan fleksibilitas dalam menghadapi perubahan pasar. Pada aktivitas kedua melakukan information sharing interaksi perusahaan dengan mitra bisnis untuk berbagi informasi dan menyusun strategi bersama. Aktivitas ketiga yaitu melakukan decision synchronization dengan pemasok terpilih untuk diskusi strategis seperti jadwal pengiriman dan pengadaan bahan baku membantu mengurangi konflik dan meningkatkan efisiensi operasional. Selanjutnya aktivitas keempat melakukan supplier evaluation secara rutin memastikan standar kualitas dan layanan terpenuhi hasilnya digunakan untuk memperbaiki atau mengganti pemasok yang tidak sesuai. Adapun hambatan dalam menjaga hubungan dengan pemasok yaitu terkait dengan kendala dalam akses internet bagi pemasok kecil Kata Kunci: Suplier, Manajemen Hubungan Supplier

Utilization of Technology in MSME Marketing Strategy Through Digital Media Purbohastuti, Arum Wahyuni; Putri, Solehatin Ika; Pertiwi, Widya Nur Bhakti; Muhammad Johan Widi Kusyanto; Edwin Perdana Adiwijaya, Edwin Perdana Adiwijaya
MOVE: Journal of Community Service and Engagement Vol. 4 No. 1 (2024): September 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i1.393

Micro, Small, and Medium Enterprises (MSMEs) increasingly use digital marketing to increase visibility, competitiveness, and turnover. The methods used in this community service include lectures, question and answer, and promotional simulations with social media. This program aims to train MSMEs in using digital technology for marketing. The discussion in this article is the application of digital marketing strategies and it is hoped that this training will have an impact on the skills of MSMEs players so they can carry promotions effectively and efficiently.

Peran Supplier Relationship Management (SRM) Pada Pemasok Di PT. Krakatau Pipe Industries Fitriasyach, Khaila Priwisastra; Putri, Solehatin Ika; Affifatusholihah, Lina
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24360

Relationship Management and the obstacles in maintaining relationships with suppliers at PT. Krakatau Pipe Industries. The method used is descriptive through observation, interviews and documentation as data collection. Results in this final project is the implementation of Supplier Relationship Management which is carried out by PT Krakatau Pipe Industries through four activities, The first activity is identifying key suppliers based on strategic criteria such as product quality, on- time delivery, competitive pricing, and flexibility in facing market changes. facing market changes. In the second activity, information sharing the company's interaction with business partners to share information and strategies together. The third activity is decision synchronization with selected suppliers for strategic discussions such as delivery schedules and raw material procurement. delivery schedules and raw material procurement help reduce conflicts and increase operational efficiency. Improve operational efficiency. Furthermore, the fourth activity is conducting supplier evaluation on a regular basis to ensure quality and service standards are met. The results are used to improve or replace unsuitable suppliers. As for the obstacles in maintaining relationships with suppliers is related to constraints in internet access for small suppliers. internet access for small suppliers. Keywords: supplier; supplier relationship management Tujuan artikel ini untuk mengetahui penerapan Supplier Relationship Management dan hambatan dalam menjaga hubungan dengan pemasok di PT. Krakatau Pipe Industries. Metode yang digunakan yaitu deskriptif. Hasil penelitian ini adalah penerapan Supplier Relationship Management yang dilakukan PT. Krakatau Pipe Industries melalui empat aktivitas, yaitu; pada aktivitas pertama melakukan identifying key suppliers berdasarkan kriteria strategis seperti kualitas produk, ketepatan waktu pengiriman, harga kompetitif, dan fleksibilitas dalam menghadapi perubahan pasar. Pada aktivitas kedua melakukan information sharing interaksi perusahaan dengan mitra bisnis untuk berbagi informasi dan menyusun strategi bersama. Aktivitas ketiga yaitu melakukan decision synchronization dengan pemasok terpilih untuk diskusi strategis seperti jadwal pengiriman dan pengadaan bahan baku membantu mengurangi konflik dan meningkatkan efisiensi operasional. Selanjutnya aktivitas keempat melakukan supplier evaluation secara rutin memastikan standar kualitas dan layanan terpenuhi hasilnya digunakan untuk memperbaiki atau mengganti pemasok yang tidak sesuai. Adapun hambatan dalam menjaga hubungan dengan pemasok yaitu terkait dengan kendala dalam akses internet bagi pemasok kecil Kata Kunci: Suplier, Manajemen Hubungan Supplier

Digital Marketing: Strategy Analysis in Micro, Small and Medium Enterprises (MSMEs) Solehatin Ika Putri; Lina Affifatusholihah; Raisya Meina Diksastera
Management Science Research Journal Vol. 3 No. 1 (2024): February 2024
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to analyze the implementation of digital marketing strategies through social media carried out by MSMEs. The method in this research is descriptive-qualitative using SWOT as an analysis tool, which is carried out through the strengths, weaknesses, threats, and opportunities of MSMEs in order to determine the right strategy to be applied to MSMEs through the IE matrix. The implementation of digital marketing strategies through social media by MSMEs is not yet optimal. Social media used by MSMEs include WhatsApp, Instagram, Facebook, and TikTok. The results obtained are based on the IE matrix, namely that the position of MSMEs is in quadrant 7, which means that MSMEs are in their growth period. The right strategy for this position is to carry out concentric diversification through the addition of product lines that are related to available products, either in the form of links to similar technological aspects, use of technological facilities, or joint use of marketing networks.

The Role of Digitalization for Entrepreneur in Lontar Village Putri, Solehatin Ika; Pertiwi, Widya Nur Bhakti; Widikusyanto, Muhammmad Johan; Adiwijaya, Edwin Perdana
MOVE: Journal of Community Service and Engagement Vol. 3 No. 5 (2024): May 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v3i5.320

Lontar Villages in Tangerang Regency with various potentials including marine fisheries and agriculture. The results of community fishing and farming activities are usually sold directly to middlemen so that the profits obtained by the community are less than optimal. Lontar village communities who still lack knowledge and skills in marketing their business need assistance in utilizing digital media. Most people have cellphones and an internet network. Based on these shortcomings and potential, this article aims to determine the role of digitalization for entrepreneurship in Lontar village. The implementation method is carried out through stages (1) Planning and preparation (2) Implementation of workshops and training (3) Evaluation. The result of this training is that the role of digitalization in theory for entrepreneurship is very important. As for its application to community businesses, it is used to improve the marketing of its products and to obtain better profits from these economic activities. The results can be used to focus the use of certain social media that are relevant to the target market.

PENGARUH KUALITAS PRODUK, PROMOSI, DAN PERSEPSI HARGA TERHADAP LOYALITAS KONSUMEN GERAI AYAM GORENG Lina Affifastuholihah; Solehatin Ika Putri; Arum Wahyuni Purbohastuti
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 3 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i3.11784

This study aims to analyze the influence of product quality, promotional activities, and price perception on consumer loyalty at fried chicken outlets. The research approach used was quantitative with a survey method. Data were collected through a structured questionnaire from 150 consumers who had made at least two purchases at the fried chicken outlets that were the object of the study. The data analysis technique used multiple linear regression to determine the partial and simultaneous effects of product quality, promotion, and price perception on consumer loyalty. The results showed that product quality, promotion, and price perception had a positive and significant effect on consumer loyalty, both simultaneously and partially. Among the three variables, product quality was the most dominant factor in shaping consumer loyalty, while promotion and price perception strengthened consumers' intentions to make repeat purchases and recommend fried chicken outlets to others. These findings provide implications for fried chicken outlet management to prioritize product quality consistency, supported by targeted promotional strategies and pricing that is perceived as fair by consumers.

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