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All Journal Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) ProBisnis : Jurnal Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Publikasi Manajemen Informatika
Otanius Laia
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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PENGARUH STRATEGI PROMOSI TERHADAP PENINGKATAN PENJUALAN PRODUK PADA UD. TAHU NIAS Teodor Denius Halawa; Yupiter Mendrofa; Otanius Laia; Fakta Solala Zebua
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6959

Abstract

This study aims to determine whether there is a significant influence between product quality and customer loyalty at Toko Makmur Tani. The research method used in this study was quantitative research. The results of data analysis indicate that product quality has a positive and significant effect on customer loyalty. The regression coefficient value of 0.740 with a t-value of 6.022 and a significance level of 0.000 (<0.05) indicates that every increase in product quality will significantly increase customer loyalty. Based on the coefficient of determination (R Square) of 0.531, this means that product quality has a 53.1% effect on customer loyalty, while the remaining 46.9% is influenced by other factors not examined, such as price, service quality, brand image, and promotion.
PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DI TOKO MAKMUR TANI Andrianus Waruwu; Otanius Laia; Serniati Zebua; Robin Markus Putra Waruwu
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6960

Abstract

This study aims to determine whether there is a significant influence between product quality and customer loyalty at Toko Makmur Tani. The research method used in this study was quantitative research. The results of data analysis indicate that product quality has a positive and significant effect on customer loyalty. The regression coefficient value of 0.740 with a t-value of 6.022 and a significance level of 0.000 (<0.05) indicates that every increase in product quality will significantly increase customer loyalty. Based on the coefficient of determination (R Square) of 0.531, this means that product quality has a 53.1% effect on customer loyalty, while the remaining 46.9% is influenced by other factors not examined, such as price, service quality, brand image, and promotion.
Co-Authors Adi Mursalin Aferiaman Telambanua Ahmad Rizani Andrianus Waruwu Andy Rahmad Rainang Arif Rianto Zai Arman Santo Harefa Dedi Christian Humendru Dermawan Telaumbanua Ester Seniwati Zebua Eva Indah Sari Zebua Fakta Solala Zebua Fatolosa Hulu Febriani Lase Frans Aria Putra Zebua Gracesa Kristin Ziliwu Hendra Saro Telaumbanua Herman Zendrato Idarni Harefa Kasih Karunia Wati Zega Kristiani Yarniman Daeli Lase, Asri Sartika Maria M. Bate'e Maria Magdalena Bate'e Maria Magdalena Batee Nani Hamdani Amir Nov Elhan Gea Onekhesi Telaumbanua Otak Murni Gulo Peringatan Harefa Perlindungan F. Hulu Robin Markus Putra Waruwu Safriyus Bate'e Seri Dani Telaumbanua Serniati Zebua Sierna Ndruru Sinema Utama Zebua Sineri Gulo Siskania Hulu Suka'aro Waruwu Suka’aro Waruwu Telaumbanua, Onekhesi Telaumbanua, Seri Dani Teodor Denius Halawa Tiarni Duha Yupiter Mendrofa Yusyatniel Zai Zai, Yusyatniel