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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Manajemen dan Bisnis Indonesia Al-Muzara'ah Jurnal Analisis Bisnis Ekonomi SENTRALISASI Jurnal Bisnis dan Akuntansi Dinasti International Journal of Management Science Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management SOLUSI Dinasti International Journal of Digital Business Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia AMAR (Andalas Management Review) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Locus Penelitian dan Pengabdian Jurnal Cakrawala Ilmiah Formosa Journal of Applied Sciences (FJAS) Jurnal Lemhannas RI DEDIKASI : Jurnal Pengabdian Kepada Masyarakat International Journal of Indonesian Business Review Journal of Indonesia Marketing Association Jurnal Analisis Bisnis Ekonomi
Arief Bowo Prayoga Kasmo
Universitas Mercu Buana
Aerospace Engineering Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : AMAR (Andalas Management Review)

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The Online Fruit and Vegetable Purchase Decisions: The Roles of Lifestyle, Promotion, and Service Quality Sukardiman, Diah Fistiani; Santo , Vianty Adelli; Kasmo, Arief Bowo Prayoga
AMAR (Andalas Management Review) Vol. 9 No. 1 (2025)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.9.1.23-35.2025

Abstract

The transformation of modern lifestyles and technological advancements has driven a significant increase in the online purchase of fresh products, such as fruits and vegetables. This study aims to analyze the influence of lifestyle, promotion, and service quality on consumers’ purchasing decisions on the GoFruit.id platform. The population in this research comprises consumers who have made purchases on GoFruit.id, although the total population size is unknown. A sample of 100 respondents was obtained using purposive sampling and determined using the Rao formula (2006). Data were collected through a survey using structured questionnaires and analyzed using the Partial Least Squares (PLS) method. The results indicate that lifestyle has a positive and significant influence on purchase decisions. Similarly, service quality also shows a positive and significant effect. However, promotion does not have a significant effect on consumers' purchasing decisions. These findings suggest that online fruit and vegetable retailers should prioritize improving service quality and aligning products with consumer lifestyles rather than relying heavily on promotional strategies. Keywords: lifestyle, promotion, service quality, purchase decision, online shopping
The Entrepreneurship Training and Housewives’ Economic Independence: The Strategic Role of MSMEs and Socio-Economic Moderators Kasmo, Arief Bowo Prayoga; Riyanto, Setyo; Sukardiman, Diah Fistiani; Suparno, Joko
AMAR (Andalas Management Review) Vol. 9 No. 2 (2025)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.9.2.35-50.2025

Abstract

Entrepreneurship training has been widely recognized as an effective strategy to enhance the economic empowerment of housewives, particularly in the context of Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the effect of entrepreneurship training on the economic independence of housewives, with MSME strategies as a mediating variable and socio-economic factors as a moderating variable. The research sample consisted of 133 housewives engaged in MSMEs and residing in Kembangan District. A quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) was employed to analyze both direct and indirect relationships among the variables. The results indicate that entrepreneurship training does not have a direct effect on economic independence. However, it significantly influences MSME strategies, which subsequently contribute positively to economic independence. This confirms the role of MSME strategies as an important mediator linking entrepreneurship training to economic outcomes. In addition, socio-economic factors were found to have a direct effect on economic independence, but they did not function effectively as moderating variables. These findings underscore that entrepreneurship training alone is insufficient to economically empower housewives. Its effectiveness depends on the implementation of appropriate MSME strategies. The study highlights the importance of strengthening MSME development as a strategic pathway to enhance the economic independence of housewives, while recognizing socio-economic conditions as direct determinants rather than moderating influences.
Co-Authors Achmad Jamil Adhy Purnama Adhy Purnama, Adhy Ali Hanafiah Arif Budi Santoso Asep Hendra Prakasa Bin Rahmad, Khozaeni Charlie Bernando Halomoan Samosir Diah Fistiani Sukardiman Ditra Krahara, Yuwan Eneng Fitri Zakiyah Erna Setiany Heliantono Idris Idris Idris Idris Immawati, Siti Asriah Jamal, Farkhan Najisurya Jumarno, Jumarno Khahfi, Aqmal Muhammad Lucky Nugroho Maria Maria Masfufatun Nur Memon, Ubedullah Milawati Mohamad Rohadi Oktovani, Theresia Oteino, Ojatta Dominic Rahmadina, Andini Rajut Prasetya Rina Astini Riska Jayanti Rizki Briandana Safitri, Yolanda Santo , Vianty Adelli Setyo Riyanto, Setyo Sukarmi Sukarmi Sukarmi Sukarmi, Sukarmi Suparno, Joko Surender Mor Syifa Fauziah Tafiprios Tafiprios Unang Toto Handiman Yananto Mihadi Putra Yenny Dwi Handayani Yolanda Safitri Yugita, Tesa Uci Yuli Harwani, Yuli