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The Effect of Academic Support, Computer Capability and Government Policy on Student Technopreneur Interest Dody Setyadi; Irin Mirrah Luthfia; Karnowahadi, Karnowahadi; Luqman Khakim
International Journal of Education, Vocational and Social Science Vol. 2 No. 04 (2023): November, International Journal of Education, vocational and Social Science (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v2i04.550

This research examines the influence of student interest in becoming a technopreneur. This study uses three variables namely academic support, computer capability, and government policy as the determining factor. This research is quantitative research with a data collection approach through a questionnaire with a sample size of 120 student respondents at Semarang State Polytechnic. By using multiple linear regression analysis tools with the resulting regression equation Y = 0.080 + 0.597 X1 + 0.450 X2 + 0.190 X3. With the t-test results show that partially academic support and computer capability affect student technopreneur interest. However, the government policy variable has no partial effect on student technopreneur interest. The results of the F test obtained Sig value = 0.000 which shows simultaneously the variables of academic support, computer capability, and government policy have a significant effect on student technopreneur interest.

Entrepreneurial Students' Achievement Motivation towards Academic Excellence Mellasanti Ayuwardani; Rara Ririn Budi Utaminingtyas; Rustono, Rustono; Sri Eka Sadriatwati; Irin Mirrah Luthfia
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.693

The advancement and convenience of technology nowadays are utilized by students to pursue their business endeavors. Entrepreneurial students remain actively engaged in their studies while running their businesses. A strong motivation is essential for entrepreneurial students to fulfill their roles both as students and entrepreneurs. This study is an explanatory research involving entrepreneurial students from the Department of Business Administration at Polines, with a sample size of 34 respondents. The results of this research indicate that achievement motivation has a calculated t-value (6.670)>tabulated t-value (1.694) with a significance of 0.000<0.05 towards academic achievement. Hence, it can be concluded that achievement motivation has a positive and significant influence on the academic performance of entrepreneurial students in the Department of Business Administration at Polines. The adjusted R Square value of 0.569 implies that 56.9% of academic achievement is influenced by achievement motivation. These findings suggest that despite engaging in business or entrepreneurship, students maintain high levels of achievement motivation, thus preserving their academic performance.

The Role of Strategic Orientation, Government Regulation on Green Supply Chain Management to Improve Business Performance Hadiahti Utami; Nanang Adie Setyawan; Irin Mirrah Luthfia; Sri Eka Sadriatwati; Andi Setiawan; Suwardi, Suwardi; Saptianing, Saptianing
International Journal of Education, Vocational and Social Science Vol. 3 No. 03 (2024): August, International Journal of Education, Vocational and Social Science( IJV
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i03.1036

The increasing challenges of economic competition and issues related to environmental maintenance require business actors to consider the actions that will be taken in order to survive and exist in the recovery after the co-19 pandemic while still paying attention to the surrounding environmental conditions, the application of Green Supply Chain Management (GSCM) is a topic that is being echoed in the industrial world today. The population of this study were Semarang Batik MSME players. While the sampling technique used in this research is purposive sampling method. The number of research samples was 100 samples. The research technique used is linear regression analysis and Moderation Regression Analysis using SPSS version 25. The output model in this study is expected to make a positive contribution to MSME actors in an effort to realize their business continuity, both in the form of managerial implication suggestions and the formulation of scientific articles and measurement instruments. Managerial advice is aimed at the local government in formulating program policies to maintain the existence of Semarang batik entrepreneurs who are currently being affected by issues related to environmental friendliness.

Pay Later dan Perilaku Impulse Buying di Era Industri 4.0 Irin Mirrah Luthfia; Mona Inayah Pratiwi; Destine Fajar Wiedayanti; Ana Putri Nastiti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v3i2.2455

Pay later services play an important role in the era of Industry 4.0 by bringing flexibility and integrated payment convenience with the development of digital technology. The advantages and convenience offered by pay later are very appealing. Impulse buying, which refers to the sudden, spontaneous, and unplanned purchase of goods or services, often occurs due to emotional impulses, sudden desires, or external factors such as promotions or discount offers. Pay later technology is well-received by the Indonesian society, and pay later users in Indonesia are categorized as quite high (Sari, 2021). This study employed interview techniques with 10 adult women who have used pay later applications, where 80% of the respondents used the pay later method because of its convenience. The use of pay later can provide flexibility in financial management, especially if used wisely. However, individuals need to carefully consider their budget, understand the requirements and costs associated with pay later services, and limit the tendency for impulsive shopping to avoid getting trapped in an uncontrollable debt cycle. Abstrak Layanan Pay later berperan penting dalam era industri 4.0 dengan menghadirkan fleksibilitas dan kemudahan pembayaran yang terintegrasi dengan perkembangan teknologi digital. Keunggulan dan kemudahan yang ditawarkan oleh pay later sangat menarik. Impulse buying atau pembelian impulsif, yang merujuk pada pembelian barang atau layanan yang dilakukan secara tiba-tiba, spontan, dan tanpa perencanaan yang matang, sering kali terjadi karena dorongan emosional, keinginan mendadak, atau rangsangan dari faktor eksternal seperti promosi atau penawaran diskon. Teknologi pay later disambut baik oleh masyarakat Indonesia dan pengguna pay later di Indonesia berada dalam kategori cukup tinggi (Sari, 2021). Penelitian ini menggunakan Teknik wawancara kepada 10 orang wanita dewasa yang telah menggunakan aplikasi pay later dimana 80% responden menggunakan metode pay later karena kemudahannya. Penggunaan Pay later dapat memberikan fleksibilitas dalam pengelolaan keuangan, terutama jika digunakan dengan bijaksana. Namun, individu perlu mempertimbangkan secara hati-hati anggaran mereka, memahami persyaratan dan biaya yang terkait dengan layanan Pay later dan membatasi kecenderungan untuk belanja impulsif agar tidak terjebak dalam siklus hutang yang tidak terkendali.

Time Management Towards Successful Entrepreneurship Mellasanti Ayuwardani; Sri Eka Sadriatwati; Rara Ririn Budi Utaminingtyas; Rustono, Rustono; Irin Mirrah Luthfia
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

In the era of Industry 5.0, the utilization of technology in economic growth is no longer unfamiliar. This has given rise to many new entrepreneurs and consumerist behaviors, including among university students. The Business Administration Department of Semarang State Polytechnic, where students acquire various business knowledge, is no exception. Many students run businesses while actively pursuing their studies. This study involved 34 respondents who were active undergraduate students in the Business Administration Department and engaged in entrepreneurship. The research results obtained a calculated t-value for time management (3.176) > t-table (1.694) with a significance value of 0.003 < 0.05 for business growth. Therefore, it can be concluded that time management has a positive and significant influence on the growth of businesses run by undergraduate entrepreneurs in the Business Administration Department of Semarang State Polytechnic. The adjusted R-squared value of 0.216 indicates that 21.6% of business growth is influenced by time management. Based on these findings, it can be concluded that to advance their businesses, active undergraduate entrepreneurs in the Business Administration Department of Semarang State Polytechnic must excel in, among other things, effective time management between their academic pursuits and business activities.

The Moderating Role of Electronic Word of Mouth in the Relationship Between User-Generated Content and Purchase Decisions Bagus Yunianto Wibowo; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Irin Mirrah Luthfia; Mona Inayah Pratiwi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.970

This research is a quantitative study with an explanatory approach, namely an approach that relies on previous research for three purposes, namely: creating hypotheses, creating new variations on hypotheses that are different from previous research, and proving hypotheses. The data used in this study are primary data that researchers obtained from sources that are definitely credible in the form of Three Second customers, with a total of two hundred customers spread throughout Indonesia. The data that researchers obtained were analyzed using the innovative PLS 4.0 analysis tool. The conclusion is explained comprehensively in this section. In the first hypothesis in this article, it can be concluded that it is accepted and proven. This is because the P-values in this article are positive and below the 0.05 significance level, namely 0.007. The results mentioned by the researcher above are in line with a number of previous studies, namely. This means that better user-generated content on a product can make a larger market share, increase product recognition in the eyes of the public, and so on, which can increase Purchasing Decisions. In the following hypothesis, the Electronic-Word of Mouth variable can strengthen or moderate the influence of the User Generated Content variable on Purchasing Decisions because the same thing, namely the P-Value value, is positive and below the 0.05 significance level, namely 0.000. more significant than direct testing of 0.007. Thus, it can be concluded that the first and second hypotheses in this article can be accepted.

Analisis Peran Diskon Barang Dalam Meningkatkan Efektivitas Pemasaran dan Kemajuan Usaha di Era E-Commerce: Penelitian Irin Mirrah Luthfia; Bagus Yunianto Wibowo; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Mona Inayah Pratiwi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2135

The development of digital technology has driven the growth of e-commerce as a major platform in modern trade activities. In increasingly competitive conditions, businesses are required to implement effective marketing strategies, one of which is through product discounts. This study aims to analyze the role of product discounts in increasing marketing effectiveness and their contribution to business progress in the e-commerce era. This study uses a quantitative approach with a descriptive associative method. Data were collected through questionnaires distributed to 120 active e-commerce businesses that have used discount strategies. The analysis techniques used include validity and reliability tests, multiple regression, and the Sobel test to examine the mediation effect. The results show that product discounts have a significant effect on marketing effectiveness (β = 0.568; p < 0.01), and marketing effectiveness has a significant effect on business progress (β = 0.612; p < 0.01). Discounts also have a direct effect on business progress (β = 0.325; p < 0.05), but the indirect effect through marketing effectiveness is proven to be stronger based on the results of the Sobel test (Z = 3.85; p < 0.001). This finding provides important implications for e-commerce business actors to be able to utilize discounts appropriately in building their business progress.

The Role of E-Commerce Adoption in Driving Business Growth of Micro MSMEs: Evidence from Semarang City Mellasanti Ayuwardani; Sri Eka Sadriatwati; Rara Ririn Budi Utaminingtyas; Rustono; Irin Mirrah Luthfia
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2215

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are currently the backbone of the national economy, contributing 61.07% to the national gross domestic product (GDP) and absorbing 97% of the workforce. Digitalization has become one of the keys to MSME growth. Many micro-enterprise actors are keeping up with technological developments by expanding their businesses through the use of technology, one of which is utilizing e-commerce. This study is an explanatory research. The population consists of micro MSMEs in the city of Semarang, with a total sample of 41 respondents. Data collection was carried out by distributing questionnaires via Google Forms. The results of the study indicate a significant influence of e-commerce adoption on business growth.

The Role of Product Diversity, Brand Trust, and Price Fairness in Influencing Xiaomi Smartphone Purchasing Decisions Anggoro, Emi; Karnowahadi; Irin Mirrah Luthfia
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2260

This study was initiated in response to a drop in sales at Xiaomi Shop Fastronik Banyumanik for four months in a row, from July to October 2024. This study seeks to assess the impact of Product Diversity, Brand Trust, and Price Fairness on Purchase Decisions for Xiaomi Smartphones, focusing on consumers at Xiaomi Shop Fastronik Banyumanik. The data for this study was gathered through observations, questionnaires, and a literature review. The sample strategy employed was non-probability sampling utilizing a purposive sampling method. The study sample comprised 105 users at Xiaomi Shop Fastronik Banyumanik. This study employed data analysis techniques including validity testing, reliability tests, classical assumption tests, correlation analysis, coefficient of determination analysis, F-tests, and t-tests. This study employed IBM SPSS Statistics Version 26 for data processing. This study's findings demonstrate that product diversity, brand trust, and price fairness substantially affect purchasing decisions. Product diversity, brand trust, and price fairness account for 76.6% of the purchasing decision, but the remaining 23.4% is affected by additional variables not analyzed in this study. The t-test results demonstrate that the pricing justice variable exerts the greatest influence relative to the product diversity and brand trust factors. The regression equation derived from these results is Y = 0.561 + 0.238X1 + 0.318X2 + 0.420X3.

The Moderating Role of Electronic Word of Mouth in the Relationship Between User-Generated Content and Purchase Decisions Bagus Yunianto Wibowo; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Irin Mirrah Luthfia; Mona Inayah Pratiwi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.970

This research is a quantitative study with an explanatory approach, namely an approach that relies on previous research for three purposes, namely: creating hypotheses, creating new variations on hypotheses that are different from previous research, and proving hypotheses. The data used in this study are primary data that researchers obtained from sources that are definitely credible in the form of Three Second customers, with a total of two hundred customers spread throughout Indonesia. The data that researchers obtained were analyzed using the innovative PLS 4.0 analysis tool. The conclusion is explained comprehensively in this section. In the first hypothesis in this article, it can be concluded that it is accepted and proven. This is because the P-values in this article are positive and below the 0.05 significance level, namely 0.007. The results mentioned by the researcher above are in line with a number of previous studies, namely. This means that better user-generated content on a product can make a larger market share, increase product recognition in the eyes of the public, and so on, which can increase Purchasing Decisions. In the following hypothesis, the Electronic-Word of Mouth variable can strengthen or moderate the influence of the User Generated Content variable on Purchasing Decisions because the same thing, namely the P-Value value, is positive and below the 0.05 significance level, namely 0.000. more significant than direct testing of 0.007. Thus, it can be concluded that the first and second hypotheses in this article can be accepted.

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