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All Journal Jurnal Mirai Management JIE (Journal of Islamic Education) DHARMA EKONOMI YUME : Journal of Management Review of Management and Entrepreneurship Journal Of Business, Finance, and Economics (JBFE) Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat Jurnal Atma Inovasia Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Kendali Akuntansi Jurnal Riset Manajemen dan Ekonomi Jurnal Akuntan Publik Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) International Journal of Advanced Technology and Social Sciences (IJATSS) Moneter : Jurnal Ekonomi dan Keuangan Commercium: Journal of Business and Management Jurnal Transformasi Bisnis Digital Jurnal Pelayanan Masyarakat Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Journal of applied statistics and data mining Karawo : Journal of Community Service (KJCS) Proceeding of The International Conference on Management, Entrepreneurship, and Business Journal of Islamic Education
Muslikhun, Alfin
Institut Teknologi Statistika Dan Bisnis Muhammadiyah Semarang
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Journal : Commercium: Journal of Business and Management

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Analysis Of The Factors That Influence The Decision To Use The Shopee Application For Online Shopping Transactions Firmansyah, Firmansyah; Setyawan, Garbada Boris; Muslikhun, Alfin
Commercium : Journal of Business and Management Vol. 3 No. 1 (2025): February 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i1.391

Abstract

This research tries to solve problems about the decision to use the Shopee application. This research reviews why students use the Shopee application for online transactions. Factors of ease, security, and trust influence the decision to use Shopee. This research is included in descriptive quantitative where the population is 5th and 7th semester students who use Shopee in management study programs on the ITESA Muhammadiyah Semarang campus, Karya Husada University, and Pandanaran University. Random sampling determined the sample, and 100 respondents were obtained. Data processing using SPSS v.25. The results of this study state that the three variables influence the decision to use Shopee. This research implies that the decision to use Shopee is very appropriate because it is easy to use, safe when transacting, and has high trust. As the marketplace leader in Indonesia, many students certainly use Shopee as their first choice.
Co-Authors Adiyah Mahiruna Annisa Reni Rahmawati Antin Azizah Ali Ardani Duta Ilham Syaifullah Arista Fitri Diana Aulia, Lathifatul Ceria May Diana Dewy, Haryana Firmansyah Firmansyah Garbada Boris Setyawan Haryani Haryani Ika Listyawati Ika Listyawati Iqbal Maulana Iqbal Maulana JAYUS Jayus Jayus Khansa Aulia Anissa'adah Khoerul Sholeh Khoerul Soleh Khoirul Sholeh Meia Rizqi Talita Putri Mubarok, Rizkul Muh. Nasihin Muhlidin Muhlidin Muhlidin Muhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin, Mukhlidin Nimas Ayu Puji Astuti Nita Nurmawati Pamastutiningtyas, Terrensia Sekar Rizkul Mubarok Rosiana Ramadhon Rosiana Ramadhon Rowiyani Rowiyani Rowiyani Rowiyani Rowiyani Rowiyani, Rowiyani Safaat Yulianto Setya Pramono Setyawan, Arie Yoga Setyawan, Garbada Boris Sholeh, Khoerul Soleh, Khoerul Sulistijanti, Wellie Sutopo - Sutopo Sutopo Wanda Pratiwi Wellie Sulistijanti Wijayaningrum, Taswati Nova Yulianingrum, Fidya