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All Journal Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Southeast Asia Journal of Business, Accounting, and Entrepreneurship Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Jurnal Ilmu Manajemen
Haeruddin, M. Ilham Wardhana
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Social Sciences

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Counting the Cost: Driving the Emergence of Decision-Making Behaviour on Competitiveness Brand Abadi, Rahmat Riwayat; Musa, M. Ichwan; Haeruddin, M. Ilham Wardhana; Abadi, Ridfan Rifadly; Mustafa, Muh. Yushar
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2024): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i1.257

Abstract

Consumers of skincare products pay more attention to safety and comfort before deciding to make a purchase. For these personal needs, consumers look for skincare products with a brand image and high quality. This research aims to determine the influence of brand image variables on purchasing decisions through switching costs for consumers who buy Somethinc skincare products. The method used in the research is a descriptive method with a quantitative approach. This research was carried out on Somethinc skincare users in the city of Makassar. The research sample was 100 respondents and sampling used a non-probability sampling method. The sampling technique in this research used purposive sampling. The data collection technique used was a questionnaire. The data analysis method used is using structural equational modeling with the help of the Smart-PLS version 3 application. The research results show that brand image influences purchasing decisions, switching costs influence purchasing decisions, and brand image influences purchasing decisions through switching costs.
ANALISIS TINGKAT KEBANGKRUTAN PT. GARUDA INDONESIA (PERSERO) TBK Yunus, Yusnita; Musa, Muhammad Ichwan; Haeruddin, M. Ilham Wardhana
Jurnal Manajemen Vol 1, No 1 (2021): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.323 KB) | DOI: 10.26858/jm.v1i1.22330

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui kinerja keuangan pada PT Garuda Indonesia (Persero) Tbk pada periode 2016-2019 dengan menggunakan model Altman Z-Score. Teknik analisis data menggunakan model Altman Z-Score dengan variabel Working Capital to Total Asset, Retained Earnings to Total Asset, EBIT to Total Asset, Market Value of Equity to Book Value of Debt. Populasi dan sampel dalam penelitian ini adalah keseluruhan laporan keuangan PT Garuda Indonesia (Persero) Tbk selama empat tahun terakhir yaitu tahun 2016 – 2019. Pengumpulan data dilakukan dengan teknik dokumentasi. Hasil penelitian ini menunjukkan pada tahun 2016 – 2019 tingkat kebangkrutan pada PT Garuda Indonesia (Persero) Tbk dapat dikatakan buruk dan dinyatakan berada pada kondisi bankrupt angka perolehan Z-Score berada di bawah nilai 1.10. Penurunan yang paling jelas terjadi pada rasio Working Capital to Total Asset, khususnya pada tahun 2019. Hal ini disebabkan karena peningkatan kewajiban lancar yang terjadi disetiap tahunnya.Kata Kunci : Kinerja Keuangan, Altman Z-ScoreThis study aims to determine the financial performance of PT Garuda Indonesia (Persero) Tbk in the 2016-2019 period using the Altman Z-Score model. The data analysis technique uses the Altman Z-Score model with the variables Working Capital to Total Assets, Retained Earnings to Total Assets, EBIT to Total Assets, Market Value of Equity to Book Value of Debt. The population and sample in this study are the overall financial statements of PT Garuda Indonesia (Persero) Tbk for the last four years, namely 2016 – 2019. Data collection is done by documentation technique. The results of this study indicate that in 2016 - 2019 the level of bankruptcy at PT Garuda Indonesia (Persero) Tbk can be said to be bad and is declared to be in a bankrupt condition, the Z-Score acquisition rate is below the value of 1.10. The most obvious decrease occurred in the ratio of Working Capital to Total Assets, especially in 2019. This was due to an increase in current liabilities that occurred every year. Keywords: Financial Performance, Altman Z-Score
Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City Riu, Isma Azis; Radjab, Irsan; Arif, Hery Maulana; Haeruddin, M. Ilham Wardhana; Aswar, Nurul Fadilah
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.378

Abstract

Influencer marketing has emerged as a dominant strategy within the digital marketing landscape, particularly in the Indonesian beauty industry. This study investigates how consumers in Makassar City develop and sustain trust in influencer-based marketing content on social media platforms. Employing a qualitative descriptive approach, in-depth semi-structured interviews were conducted with 20 purposively selected participants who actively consume beauty content on Instagram, TikTok, and YouTube. Data were analyzed using thematic analysis encompassing open coding, axial coding, and selective coding procedures. The findings reveal five core themes: (1) authenticity as the primary driver of trust formation; (2) the negative impact of excessive commercialization on perceived credibility; (3) the role of influencer expertise and product knowledge in legitimizing recommendations; (4) parasocial relationships as amplifiers of emotional attachment and brand loyalty; and (5) consumer skepticism as an emerging critical evaluation strategy. The study demonstrates that trust remains the central mediating variable linking influencer characteristics to purchase intentions. Consumers exhibit nuanced evaluation behaviors, distinguishing between genuine advocacy and sponsored content. The research contributes theoretically by integrating Source Credibility Theory, Parasocial Interaction Theory, and the Trust-Commitment Theory within the influencer marketing context. Managerially, the findings suggest that brands should prioritize authentic, transparent, and expertise-driven influencer collaborations rather than high-volume promotional campaigns.
The Role of Artificial Intelligence on Digital Marketing: A Literature Study Sebrina, A. Saddiyah; Haeruddin, M. Ilham Wardhana; Amin, Andi Mustika; Ramli, Anwar; Anwar, Anwar; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 4 (2025): DECEMBER 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artificial Intelligence, or AI, has emerged as a disruptive force in the digital marketing landscape, fundamentally altering how organizations interact with consumers. This literature study systematically evaluates the role of AI in digital marketing by synthesizing research published between 2020 and 2026. The study focuses on the transition from traditional rule-based systems to autonomous, generative, and predictive models. Key findings indicate that AI enhances marketing performance through hyper-personalization, automated content generation, and sophisticated predictive analytics. However, the study also identifies significant gaps in ethical frameworks and data privacy governance. The paper concludes by proposing a symbiotic model where AI-driven efficiency is balanced by human-centric strategic oversight.
Co-Authors Abadi, Rahmat Riwayat Andi Mustika Amin Anwar Anwar Anwar Ramli Aulia, A Kurnia Reski Burhanuddin Burhanuddin Hery Maulana Arif Ilma Wulansari Hasdiansa imam, imamsatriaalam Isma Azis Riu Jenitalia, Andi Nadia M. Ikhwan Maulana Haeruddin Markas, Chandra Setiadi Masita, Istiqoma Dinda Muh. Yushar Mustafa Musa, M. Ichwan Musa, Muhammad Ichwan Mustafa, Muh. Yushar Natsir, Uhud Darmawan Nurman Nurman Nurul Fadilah Aswar Putri, Annisa Mawaddah Arief Radjab, Irsan Rezky Amalia Hamka Ridfan Rifadly Abadi Ruma, Zainal Sabina, A. Zalza Sebrina, A. Saddiyah Syahrul, Khaidir Yunus, Yusnita