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All Journal Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH EKONOMIKA Community Engagement and Emergence Journal (CEEJ) Jurnal Ekonomi QISTINA: Jurnal Multidisiplin Indonesia Global Insights in Management and Economic Research Jurnal Pengabdian dan Inovasi Masyarakat
Harahap, Rifqah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing

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Faktor-Faktor Yang Mempengaruhi Keputusan Investasi Reksadana Pada Masyarakat Di Kota Medan Lahagu, Fermin Sri Kasih; Fannycia, Fannycia; Munthe, Herlin; Purba, Melfrianti Romauli; Harahap, Rifqah
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10360

Abstract

Haluan penelitian merupakan penganalisis faktor-faktor dalam memengaruhi keputusan investasi reksadana pada masyarakat di Medan yang berkaitan dengan reksadana, finansial literasi keuangan dan faktor psikologi. Pendekatan kuantitatif dengan populasi dalam penelitian ini merupakan masyarakat di Kota Medan yang berinvestasi di reksadana di Bank Mandiri. jumlah sampel adalah sebanyak 97 masyarakat yang berinvestasi di Reksadana di Bank Mandiri dan menerapkan purposive sampling. Simpulan penelitian menghasilkan secara parsial reksadana memengaruhi keputusan Investasi reksadana pada masyarakat di kota Medan, secara parsial literasi keuangan memengaruhi keputusan Investasi reksadana pada masyarakat di kota Medan, secara parsial faktor psikologi memengaruhi keputusan Investasi reksadana pada masyarakat di kota Medan. Secara simultan reksadana, literasi keuangan dan faktor psikologi memengaruhi keputusan Investasi reksadana pada masyarakat di kota Medan.
PERAN PDB SEBAGAI MEDIATOR PENGARUH JUMLAH PENDUDUK TERHADAP PERTUMBUHAN EKONOMI Ratnawita, Ratnawita; Harahap, Rifqah; Shifa, Mutiara; Mainita, Mainita; Rustaman, Dede
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/cda0p983

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh jumlah penduduk terhadap pertumbuhan ekonomi dengan PDB sebagai variabel mediasi. Metode yang digunakan adalah analisis jalur (path analysis). Data yang dianalisis merupakan data sekunder berupa data tahunan yang diperoleh dari situs resmi Badan Pusat Statistik (BPS) untuk periode 2020–2024. Hasil penelitian menunjukkan bahwa jumlah penduduk berpengaruh terhadap pertumbuhan ekonomi di Indonesia. Hasil analisis juga mengindikasikan bahwa PDB berperan sebagai variabel yang memediasi hubungan antara jumlah penduduk dan pertumbuhan ekonomi.
Financial Ratio Analysis in Assessing Financial Performance at PT. Mustika Ratu, Tbk. Listed on the Indonesia Stock Exchange in 2019-2023 Dakhi, Aswindah; Ramadhani, Laily; Harahap, Rifqah
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.30

Abstract

Purpose of the study: This study aims to evaluate the financial performance of PT Unilever Indonesia Tbk during the 2019–2023 period using profitability ratios, namely Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE), benchmarked against industry standards. Materials and methods: This research employed a qualitative descriptive approach using secondary data derived from the audited annual financial statements of PT Unilever Indonesia Tbk for the period 2019–2023. Data were collected through documentation techniques and analyzed using profitability ratio analysis. Industry benchmark standards were used as comparative references to assess company performance. Results: The findings indicate that the average Net Profit Margin (14%) remained below the industry standard (20%), reflecting suboptimal profitability. The average Return on Assets (31%) met the industry benchmark (30%), indicating effective asset utilization. Conversely, the average Return on Equity (138%) substantially exceeded the industry standard (40%), suggesting inefficiencies in equity structure and capital utilization. Conclusions: Overall, PT Unilever Indonesia Tbk demonstrated mixed financial performance during 2019–2023. Asset utilization was efficient, while profitability from sales and equity management showed structural weaknesses. These findings provide important insights for managerial decision-making and future financial strategy formulation.
Co-Authors Anggita Permata Yakup Bako, Evi Novalin Dakhi, Aswindah Dewi Butar Butar, Dwi Fany Fransiska Dian Ariani Fachry Abda El Rahman Fannycia, Fannycia Fransiscus, Raymond Herlin Munthe Hulu, Helen Saputri Iryanto, Rivaldo Kurniawan Khoirul Anwar Lahagu, Fermin Sri Kasih Maduma Sari Sagala Mainita, Mainita Malau, Everiyana Musran Munizu NASUTION, HAFNI CHOLIDA Purba, Melfrianti Romauli Ramadhani, Laily Ratnawita Ratnawita Ridani, Surya Syahputra Rustaman, Dede Saragih, Meryanti Shifa, Mutiara Sihombing, Restu Sinaga, Irwan Nopian Sinuraya, Asmah Tambunan, Joey Wijaya Waruwu, Fidetri Kristian Zalukhu, Juniaman