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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Khairina AR
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THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT. Said Abdillah; Rahmaniar; Chalirafi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER - ON PROGRESS
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1320

Abstract

This study aims to determine the influence of the green marketing mix on purchasing decisions for Tupperware products in East Aceh Regency. The data used in this study are primary data. The sampling technique used purposive sampling with a sample size of 140.The conclusion of the theory above is fulfilled. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study indicate that partially Green product has a positive and significant effect on the decision to purchase Tupperware products. Green price has a positive and significant effect on the decision to purchase products. Green place has a positive and significant effect on the decision to purchase Tupperware products. Green promotion has a positive and significant effect on the decision to purchase Tupperware products.
FACTORS THAT INFLUENCE BRAND SWITCHING BEHAVIOR OF TRI MOBILE CARD USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY M. Syariful Alam; Khairina AR; Ikramuddin; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER - ON PROGRESS
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1322

Abstract

This study aims to analyze the influence of price, product quality, consumer satisfaction, and variety seeking tendencies on brand switching decisions. A case study was conducted on 100 Tri card users at the Faculty of Economics and Business, Malikussaleh University. Data were collected through an online questionnaire and analyzed using the Partial Least Square (PLS) method. The results showed that price did not have a significant influence on brand switching decisions. This indicates that consumer perceptions of price, whether considered expensive or competitive, were not a major factor in brand switching decisions. Conversely, product quality was proven to have a positive and significant influence on brand switching decisions. Signal quality, network stability, data package durability, and service features were the dominant factors that encouraged consumers to switch to another brand. Consumer satisfaction did not have a significant influence on brand switching decisions, which means that even though consumers were quite satisfied, this did not guarantee they would remain loyal to using Tri cards. In addition, variety seeking also did not have a significant influence on brand switching decisions. Thus, brand switching decisions among Tri card users were more influenced by product quality aspects than by price, satisfaction, or the tendency to try new products.
Co-Authors Adnan Ariana Hasibuan Bahri, Halida Chalirafi Cut Intan Julia Farah Anissa Fayza Yovania Br Sembiring Fidya Amira Nasution Hamdiah Heriyana Heriyana Heriyana Ikramuddin, Ikramuddin Irvan Saputra Isna Apriliza Aisyah Jullimursyida Leli Anita Likdanawati M. Syariful Alam M.Subhan Mariyudi Mohd. Heikal Munandar Nadia Nadia Naufal Bachri, Naufal Nisa Humaira Nurainun Rahma Yanti Br Damanik Rahmaniar Rahmaniar Rahmaniar Sabitah Fina Said Abdillah Siti Maimunah Sofatun Nisa Suci Mulyana Sutriani Syahrul Hidayat T. Edyansyah, T. Edyansyah T. Erna Setianingsih Teuku Zulkarnaen Widyana Verawaty Siregar Zahara Husna