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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Jurnal Ilmiah Ekonomi Global Masa Kini JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah METADATA Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Community Service Jurnal Abdimas Bina Bangsa Jurnal Bisnis Mahasiswa Jurnal Ilmiah Ilmu Terapan Universitas Jambi Regress: Journal of Economics & Management AMMA : Jurnal Pengabdian Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Manajemen : Jurnal Ekonomi Management Dynamics: International Journal of Management and Digital Sciences
Hadian, Arief
Jurusan Manajemen, Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia
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Management of Cultivation Business and Utilization on Home Yards for Planting Kale Seeds and Red Shoots Plants Syamsuri, Abd. Rasyid; Hadian, Arief; Manurung, Hildayani
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.126

Abstract

Plant cultivation business management is a set of human actions that involves the use of money and other resources to use biological natural resources and process them in order to produce goods that can meet needs. Making good use of the house's yard might have financial advantages. When horticulture crops are grown properly, infertile soil can nevertheless provide productive crops. North Sumatra Province's Suka Damai Village, Kuala District, Langkat Regency, and this Community Service were the locations of this activity. Improved cultivation business management and home yard use for planting green plants and kale seeds are the goals of this community service. 1) Educating participants on the proper techniques for planting kale and red shoots. 2) Help the village population learn the right and proper methods for growing kale and red shoots. 3) May boost individual or community income.
The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas Afni Suhaida; Mhd. Dani Habra; Sari Wulandari; Arief Hadian
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.300

Abstract

This study aims to analyze the influence of entrepreneurial orientation, business environment, and management skills on the success of Micro, Small, and Medium Enterprises (MSMEs) at the Mulia Harjosari 1 Medan Amplas Women's Cooperative. The research method used is a quantitative approach with multiple linear regression analysis techniques. The population in this study was 241 people, with a sample of 70 respondents determined using the Slovin formula. Data were collected through questionnaires and analyzed using the SPSS version 26 program. The results of the study showed that partially and simultaneously, the three independent variables, namely entrepreneurial orientation, business environment, and management skills, had a positive and significant effect on the success of MSMEs. The coefficient of determination (R²) value of 41.7% indicates that the model used is able to explain the variation in MSME success by 41.7%, while the rest is influenced by other variables outside the model. This finding emphasizes the importance of strengthening entrepreneurial capacity, effective managerial management, and creating a business environment that supports the growth and success of MSMEs, especially in women's cooperatives.
VALUE-BASED MARKETING TRANSFORMATION IN ISLAMIC HIGHER EDUCATION: A MULTIDIMENSIONAL ANALYSIS OF COMPETITIVE DEVELOPMENT STRATEGIES, BRAND IMAGE, AND TRANSFORMATIVE STUDENT EXPERIENCES Hardi Mulyono; Muhammad Hilman Fikri; Arief Hadian; Dedi Juliandri Panjaitan; Abd. Rasyid Syamsuri
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.43194

Abstract

This study analyzed the marketing strategies of Islamic universities in North Sumatra in strengthening institutional competitiveness through a quantitative approach using structural equation modeling (SEM). A total of 125 respondents participated, and the findings revealed that brand image (0.401), value-based marketing strategy (0.321), and service quality (0.276) significantly contributed to university competitiveness. Mediation analysis further showed that student transformative experience provided a strategic pathway, with notable contributions from brand image (0.356), marketing strategy (0.287), and service quality (0.242). These results underscore that creating meaningful student experiences serves as a critical driver in enhancing the competitive positioning of higher education institutions. The novelty of this study lies in developing a conceptual framework that explicitly integrates marketing strategies with the Islamic spiritual context, thereby challenging the traditional paradigm that views higher education marketing solely from a transactional or utilitarian perspective. By embedding spiritual and value-based principles into branding and service quality, the framework highlights how Islamic universities can differentiate themselves in an increasingly competitive global academic landscape. Practically, the study provides a strategic blueprint for university management, encompassing value-based branding, innovative communication, enhanced service quality, and the cultivation of transformative student experiences. Beyond producing intellectually capable graduates, the findings stress the importance of nurturing individuals who are spiritually grounded and adaptable to global change. This integrative approach positions Islamic universities not only as centers of academic excellence but also as institutions of character formation and moral leadership in society.
PENGARUH DESAIN PRODUK, HARGA, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (STUDI KASUS KELURAHAN SITIREJO IIIKECAMATAN MEDAN AMPLAS) Pulungan, Intan Sari Caramoy; Yayuk Yuliana; Indra Utama; Arief Hadian
Manajemen: Jurnal Ekonomi USI Vol 6 No 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/b6s0mx78

Abstract

Tujuan riset ini guna mengetahui pengaruh tiga faktor yaitu desain produk, harga dan label halal pada keputusan konsumen untuk membeli kosmetik Wardah di Kecamatan Sitirejo III Kabupaten Medan Amplas. Konsumen di wilayah tersebut yang membeli kosmetik Wardah diberikan kuesioner untuk diisi guna mengumpulkan data dengan menggunakan pendekatan kuantitatif dan metode validasi deskriptif. Dengan menggunakan perangkat lunak SPSS, uji korelasi parsial digunakan selama prosedur analisis data. Pengetahuan yang mendalam mengenai faktor yang berdampak pada keputusan konsumen lokal untuk membeli kosmetik Wardah diharapkan dari temuan penelitian, yang akan membantu dalam pengembangan strategi pemasaran yang lebih efektif bagi perusahaan kosmetik. Hasil riset memperlihatkan di Kecamatan Sitirejo III, Kabupaten Medan Amplas, keputusan belanja kosmetik Wardah dipengaruhi secara signifikan oleh desain produk, harga, dan label halal. Konsumen cenderung membeli sesuatu berdasarkan desainnya, sebagaimana terlihat dari pengaruh positif dan cukup besar yang terbukti dimiliki oleh desain produk pada keputusan pembelian. Harga juga berdampak besar terhadap keputusan untuk membeli, yang menunjukkan keputusan konsumen untuk membeli kosmetik Wardah dipengaruhi oleh harga. Keberadaan label halal meningkatkan minat konsumen dan berdampak positif pada keputusan pembelian. Riset ini menambah pengetahuan tentang faktor yang memengaruhi keputusan pembelian kosmetik halal di Indonesia. Temuan ini memiliki aplikasi di dunia nyata yang dapat membantu perusahaan kosmetik dalam mengefisienkan rencana pemasaran mereka dan memberikan arahan untuk pembuatan kosmetik yang mencerminkan preferensi konsumen regional
Pelaksanaan Kuliah Kerja Nyata (KKN) FKIP UMN Al-Washliyah Tahun 2025 di Desa Pematang Rambai, Kecamatan Nibung Hangus, Kabupaten Batu Bara: Penelitian Nadia Oktavia Br. Purba; Anggita Mawaddah Harahap; Isnaini Fadila Putri; Lita Kania; Nanda Fradilla; Arief Hadian; Sugiar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3099

Abstract

The implementation of the Community Service Program (KKN) by Group 43 students from the Faculty of Teacher Training and Education in Pematang Rambai Village, Nibung Hangus District, Batu Bara Regency, aims to make a real contribution in the fields of education and community empowerment. The main activities carried out include teaching at elementary schools, providing tutoring (BIMBEL) for children, organizing community exercise sessions, as well as designing and installing village signboards. The program was implemented using a participatory approach that actively involved the community in every stage of the activities. The results showed an increase in community participation in literacy activities, improved awareness of healthy living through regular exercise, and the availability of clearer public information facilities through village signboards. This program not only benefits the local community but also serves as a contextual learning experience for students to develop their social, leadership, and collaboration skills.
SOSIALISASI HAK-HAK WANITA AKIBAT PERCERAIAN MENURUT UNDANG-UNDANG NO.1 TAHUN 1974 TENTANG PERKAWINAN Yeltriana; Ismed Batubara; Arief Hadian
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 04 (2023): AGUSTUS 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PWBI merupakan singkatan dari Perkumpulan Wirid Batak Islam. Kelompok ini merupakan kelompok ibu-ibu pengajian yang berlatar belakang mualaf yang telah berdiri sejak tahun 1983 dengan latar belakang komunitas mualaf, sehingga Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan edukasi dan sosialisasi tentang hak-hak perempuan akibat perceraian. Metode yang digunakan berupa ceramah dan diskusi. kesimpulan yang diperoleh PKM yang berkaitan dengan Sosialisasi Hak-Hak Perempuan Akibat Perceraian ini menambah pengetahuan masyarakat khususnya ibu-ibu PWBI di Kelurahan Kwala Bekala Kecamatan Medan Johor. Diharapkan adanya tindak lanjut yang lebih terencana dengan kegiatan serupa sehingga tercipta masyarakat yang sadar hukum (darkum) yang lebih baik kedepannya.
Pengaruh Brand Awereness, Brand Trust dan Promosi Terhadap Keputusan Pembelian Regulator Gas Siregar, Feby Veronica Aini; Hadian, Arief; Hidayat, Toni; Gami, Emelia Rahmadany Putri; Rahmat, Muhammad
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4571

Abstract

The use of the Kopana Top Gas Brand Gas Regulator makes cooking easier for consumers, alleviating concerns about safety. This, in turn, reduces the risk of unexpected accidents such as fires resulting from gas leaks or gas cylinders losing gas due to loose regulator installation. Not all products offer a safety guarantee, leaving consumers unaware of potentially significant risks. This lack of awareness can make it challenging for consumers to distinguish between products that provide genuine benefits and those that may be less reliable. Therefore, the aim of this research is to examine the impact of the Brand Awareness variable, Brand Trust, and promotional activities on the purchasing decisions regarding the Kopana Top Gas Brand Gas Regulator. The study employed a questionnaire distribution method with 60 respondents selected randomly from a population of 150 potential respondents. Data analysis was conducted using the SPSS version 26 program, involving three testing stages: instrument validation, classical assumption testing, and hypothesis testing. The findings indicate that the variables brand awareness, brand trust, and promotion collectively influence the purchasing decision of the kopana top gas brand gas regulator. specifically, brand trust emerges as the most influential factor in shaping purchasing decisions.
Pengaruh Customer Experience, dan Customer Trust, Terhadap Kepuasan Konsumen Menggunakan Uang Aplikasi (E-Money) Dana Devi, Nabila; Hadian, Arief; Yuliana, Yayuk; Harahap, Nur’ain; Fikri, Muhammad Hilman
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4573

Abstract

This research aims to determine the influence of customer experience variables and customer trust variables on consumer satisfaction in the context of the use of money for community study fund applications in the Medan Amplas sub-district. It is recommended that future research should consider expanding the respondent pool to include individuals from various locations, as there are numerous users of this digital wallet. This research utilizes quantitative methods with a questionnaire-based research design, involving 97 respondents in the Medan Amplas sub-district. Data collection techniques encompass observation, questionnaires, and documentation, while data analysis employs validity, reliability, and classical assumption tests. The data analysis method involves multiple linear regression using the SPSS 20 program. The t-test results demonstrate that both the customer experience variable and the customer trust variable influence consumer satisfaction when using Dana e-money. The F-test results show that the customer experience variable and the customer trust variable simultaneously affect consumer satisfaction among those using Dana e-money in the Medan Amplas sub-district, as indicated by the calculated F-value exceeding the critical F-table value. The adjusted coefficient of determination (R Square) indicates that 32.4% of the dependent variable can be explained by the independent variables, while the remaining 67.6% is attributable to other variables not examined in this study.
PENGARUH PRICE FAIRNESS FACILITY DAN SERVICE QUALITY TERHADAP KEPUASAN JAMAAH UMROH PT. RETALI MUSTAJAB TRAVEL MEDAN Zhubda R, Mahira; Harahap, Nur’ain; Hadian, Arief; Wulandari, Sari
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.8011

Abstract

Pilgrim satisfaction is the level of feeling that arises after comparing the results provided by a service with the expectations received. Price fairness is the perception of the pilgrim where the difference between the prices received is worthy of being compared and considered acceptable by the pilgrim. Facility is everything that is physical equipment and provided by the organizer to support comfort for the pilgrim, service quality is a marketing strategy to be a benchmark for satisfaction for the pilgrim so as to create a pilgrim loyalty. The purpose of this study is to determine and analyze the effect of price fairness, facilities and service quality partially and simultaneously on the satisfaction of Umrah pilgrims of PT Retali Mustajab Travel Medan. The population in this study is the pilgrim of PT Retali Mustajab Travel Medan, with a sample of 66 pilgrims. The data collection technique used in this study is a questionnaire. The analysis technique used in this study is multiple linear regression, classical assumptions, hypothesis testing and coefficient of determination. The results of the study show that price fairness partially influences the satisfaction of the congregation, this can be seen from the t count (2.308)> t table (1.667) with a significance value of 0.024 <0.05. Facilities influence the satisfaction of the congregation, this can be seen from the t count (1.697)> t table (1.667) with a significance value of 0.111 <0.05. Service quality influences the satisfaction of the congregation, this can be seen from the t count (4.460)> t table (1.667) with a significance value of 0.000 <0.05. Price fairness, facilities and service quality simultaneously influence the satisfaction of the Umrah congregation of PT Retali Mustajab Travel Medan, this can be seen from the F count (9.073)> F table (2.520) with a significance level of 0.000.
PENGARUH DESAIN PRODUK, HARGA, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (STUDI KASUS KELURAHAN SITIREJO IIIKECAMATAN MEDAN AMPLAS) Intan Sari Caramoy Pulungan; Yayuk Yuliana; Indra Utama; Arief Hadian
Manajemen: Jurnal Ekonomi Vol. 6 No. 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/b6s0mx78

Abstract

Penelitian ini bertujuan untuk menyelidiki pengaruh Desain Produk, harga, dan label halal terhadap keputusan pembelian kosmetik Wardah di Kelurahan Sitirejo III, Kecamatan Medan Amplas. Dengan menggunakan pendekatan kuantitatif dan metode validasi deskriptif, data dikumpulkan melalui kuesioner yang disebarkan kepada konsumen kosmetik Wardah di wilayah tersebut. Analisis data dilakukan dengan uji parsial menggunakan perangkat lunak SPSS. Temuan penelitian ini diharapkan dapat memberikan wawasan yang mendalam tentang faktor-faktor yang memengaruhi keputusan pembelian kosmetik Wardah di tingkat lokal, serta memberikan kontribusi bagi pengembangan strategi pemasaran yang lebih efektif bagi perusahaan kosmetik. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan antara Desain Produk, harga, dan label halal terhadap keputusan pembelian kosmetik Wardah di Kelurahan Sitirejo III, Kecamatan Medan Amplas. Variabel Desain Produk terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian, menunjukkan bahwa konsumen cenderung memilih produk berdasarkan desainnya. Selain itu, variabel harga juga memiliki pengaruh yang signifikan terhadap keputusan pembelian, menunjukkan bahwa faktor harga memainkan peran penting dalam keputusan konsumen untuk membeli produk kosmetik Wardah. Selanjutnya, variabel label halal juga terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian, menunjukkan bahwa keberadaan label halal dapat meningkatkan minat konsumen untuk membeli produk tersebut. Dengan demikian, hasil penelitian ini memberikan kontribusi yang berharga dalam memperkaya literatur mengenai faktor-faktor yang memengaruhi keputusan pembelian kosmetik, terutama dalam konteks produk kosmetik halal di Indonesia. Implikasi praktis dari temuan ini dapat membantu perusahaan kosmetik dalam mengoptimalkan strategi pemasaran mereka, serta memberikan panduan bagi penelitian dan pengembangan produk kosmetik yang lebih sesuai dengan preferensi konsumen di wilayah tersebut
Co-Authors Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Adrial Falahi Afni Suhaida Andi Rahman Anggia Sari Lubis, Anggia Sari Anggita Mawaddah Harahap Ardhansyah Putra Hrp Bagus Arya Wijaya Bambang Hermanto Darwis, Ahmad Dedi Juliandri Panjaitan Devi, Nabila Dwi Saraswati Emelia Rahmadany Putri Gami Gami, Emelia Rahmadany Putri Gloria Citra Christiany Br Sitepu Habra, Mhd Dani Hakim, Muhammad Ihsan Harahap, Laila Handayani harahap, nur'ain Harahap, Nur’ain Harahap, Nur’ain Hardi Mulyono Hartanti, Trika Hidayat, Toni Indra Utama Indra Utama Intan Muliana Intan Sari Caramoy Pulungan Ismed Batubara Isnaini Fadila Putri Julianto Hutasuhut Lita Kania Lubis, Elya Puspita Lukman Nasution Manurung, Hildayani Manurung, Reyfaldi Nurhidayah Mhd Dani Habra Muhammad Hilman Fikri Muhammad Rahmat Nadia Oktavia Br. Purba Nanda Fradilla Pulungan, Intan Sari Caramoy Rahmat, Muhammad Ririn Wandira Risna Dewi Sari Wulandari Siregar, Feby Veronica Aini Siti Lam'ah Nasution Sugiar Trika Hartanti Yayuk Yuliana Yeltriana Yuli Oktaviani Zhubda R, Mahira Zulfahmi Siregar