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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Jurnal Ilmiah Ekonomi Global Masa Kini JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah METADATA Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Business, Technology, and Organizational Behavior (IJBTOB) International Journal of Community Service Jurnal Abdimas Bina Bangsa Jurnal Bisnis Mahasiswa Jurnal Ilmiah Ilmu Terapan Universitas Jambi Regress: Journal of Economics & Management AMMA : Jurnal Pengabdian Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Manajemen : Jurnal Ekonomi Management Dynamics: International Journal of Management and Digital Sciences
Hadian, Arief
Jurusan Manajemen, Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia
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PENGARUH HARGA, INOVASI PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA AROMA BAKERY SM RAJA MEDAN AMPLAS Harahap, Laila Handayani; Fikri, Muhammad Hilman; Hadian, Arief; Darwis, Ahmad
Jurnal Bisnis Mahasiswa Vol 2 No 3 (2022): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.v2i3.87

Abstract

Penelitian ini bertujuan menguji Pengaruh Harga, Inovasi Produk dan Brand Image Terhadap Keputusan Pembelian Pada Aroma Bakery SM Raja Medan Amplas. Sampel penelitian ini adalah sebanyak 90 konsumen. Teknik analisis yang digunakan adalah analisis Regresi Berganda, Uji T, Uji F dan Koefisien Determinasi, Uji Validitas dan Uji Reliabilitas, Uji Asumsi Klasik. Uji kesesuaian dengan menggunakan uji t dilakukan untuk menguji pengaruh secara parsial antara variabel independen dengan variabel dependen dengan asumsi bahwa varaiabel lain dianggap konstan. Hasil analisis diperoleh nilai t hitung untuk variabel harga (X1) sebesar 3.670 jika dibandingkan dengan nilai t tabel yang sebesar 1.662. Maka t hitung yang diperoleh lebih besar dari nilai t tabel atau 3.670 > 1.662. Variabel inovasi produk (X2) sebesar -1.627 jika dibandingkan dengan nilai t tabel yang sebesar 1.662. Maka t hitung yang diperoleh lebih kecil dari nilai t tabel atau -1.627 < 1.662. Variabel brand image (X3) sebesar 3.932 jika dibandingkan dengan nilai t tabel yang sebesar 1.662. Maka t hitung yang diperoleh lebih besar dari nilai t tabel atau 3.932 > 1.662. Nilai f hitung adalah 153.830 dengan tingkat sig 0,000 oleh karena itu nilai sig 0,000 > 0,05 dan nilai F hitung 153.830 > F tabel 2.71. Nilai R menunjukkan korelasi sederhana, yaitu harga (X1), inovasi produk (X2) dan brand image (X3) berpengaruh terhadap keputusan pembelian sebesar 0.918 atau 91.8%. Artinya hubungannya erat, semakin besar R berarti hubungannya semakin erat. R square (R2) atau kuadrat R menunjukkan koefisien determinasi adalah sebesar 0.843, artinya persentase harga (X1), inovasi produk (X2) dan brand image (X3) terhadap keputusan pembelian sebesar 84.3% sedangkan sisanya sebesar 15.7% dipengaruhi oleh variabel lain yang tidak diteliti oleh penelitian ini.
The Effect of Service Quality and Servicescape on Customer Satisfaction in Ayam Penyet Jakarta Restaurant, Singamangaraja Branch, Medan Lubis, Elya Puspita; Hadian, Arief; Nasution, Lukman; Harahap, Nur'ain; Lubis, Anggia Sari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7133

Abstract

This study aims to analyze the effect of Service Quality and Servicescape on customer satisfaction at Ayam Penyet Restaurant Jakarta, Sisingamangaraja Branch, Medan. The research method used in this research is quantitative. This research starts from pre-research conducted in January 2022 until March 2022. The data collection techniques used are observation, literature study and questionnaires. The population in this study were 2,902 consumers of Ayam Penyet Restaurant Jakarta Sisingamangaraja Branch, with a total sample of 97 consumers. The type in this research is correlational (Correlational Studies). The data analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear analysis, t test (partial), F test (simultaneous), Coefficient of Determination (R2). Based on the results of the service quality t test obtained tcount > ttable (9,993> 1,985) This means that Ho is rejected and H1 is accepted, which means that service quality has a positive and significant influenceon consumer satisfactionChicken Penyet Restaurant Jakarta Sisingamangaraja Branch Medan. The results of the t-test obtained tcount > ttable (2.501> 1.985) It means that Ho is rejected and H1 is accepted which means service escapehas a positive influence on consumer satisfactionChicken Penyet Restaurant Jakarta Sisingamangaraja Branch Medan. Based on the results of the F (simultaneous) test, it shows that the value of Fcount > Ftable (90.854> 3.09). Thus, service quality and service escape simultaneously have a positive and significant effect on customer satisfaction at Ayam Penyet Restaurant Jakarta, Sisingamangaraja Branch, Medan. The results of the determination coefficient test show that the effect of service quality and servicescape variables on customer satisfaction is 0.659 or 65.9%, while the remaining 34.1% is influenced by other variables not included in this study.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN TERHADAP KEBERHASILAN DALAM BERWIRAUSAHA (STUDI KASUS PADA MASYARAKAT PEDAGANG PASAR V TEMBUNG KECAMATAN PERCUT SEI TUAN KABUPATEN DELI SERDANG) Hartanti, Trika; Hadian, Arief
JURNAL MUTIARA MANAJEMEN Vol 6 No 2 (2021): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v6i2.2058

Abstract

This study aims to determine whether knowledge of entrepreneurship has an effect on success in entrepreneurship in the Merchant Community of Pasar V Tembung, Percut Sei Tuan District, Deli Serdang Regency. In data collection techniques, namely using a questionnaire distributed to all respondents. Data created with the help of SPSS 15.0 for window. The data analysis technique used by the researcher is simple linear regression, with the formula Y=a+bx+e, and to determine the magnitude of the influence of entrepreneurial knowledge on entrepreneurial success, significant changes use the t-test or (parsia). The results showed that the simple linear regression test obtained the equation Y=14,297+0,360x+e, the regression coefficient of entrepreneurial knowledge was 0.360. The value of the coefficient of determination (R2) is obtained with a value of 0.162 or 16.2%, which means that entrepreneurial knowledge affects the success of a business. To find out that the hypothesis is accepted or rejected in the study, the t-test technique used is 4.048 with ttable of 1.988, thus it is accepted because tcount> ttable. Therefore, this research can be said that entrepreneurial knowledge has a significant effect on success in entrepreneurship in the Pasar V Tembung Merchants community, Percut Sei Tuan District, Deli Serdang Regency. keywords: Entrepreneurship Knowledge, Business success.
Management of Cultivation Business and Utilization on Home Yards for Planting Kale Seeds and Red Shoots Plants Syamsuri, Abd. Rasyid; Hadian, Arief; Manurung, Hildayani
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.126

Abstract

Plant cultivation business management is a set of human actions that involves the use of money and other resources to use biological natural resources and process them in order to produce goods that can meet needs. Making good use of the house's yard might have financial advantages. When horticulture crops are grown properly, infertile soil can nevertheless provide productive crops. North Sumatra Province's Suka Damai Village, Kuala District, Langkat Regency, and this Community Service were the locations of this activity. Improved cultivation business management and home yard use for planting green plants and kale seeds are the goals of this community service. 1) Educating participants on the proper techniques for planting kale and red shoots. 2) Help the village population learn the right and proper methods for growing kale and red shoots. 3) May boost individual or community income.
The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas Afni Suhaida; Mhd. Dani Habra; Sari Wulandari; Arief Hadian
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.300

Abstract

This study aims to analyze the influence of entrepreneurial orientation, business environment, and management skills on the success of Micro, Small, and Medium Enterprises (MSMEs) at the Mulia Harjosari 1 Medan Amplas Women's Cooperative. The research method used is a quantitative approach with multiple linear regression analysis techniques. The population in this study was 241 people, with a sample of 70 respondents determined using the Slovin formula. Data were collected through questionnaires and analyzed using the SPSS version 26 program. The results of the study showed that partially and simultaneously, the three independent variables, namely entrepreneurial orientation, business environment, and management skills, had a positive and significant effect on the success of MSMEs. The coefficient of determination (R²) value of 41.7% indicates that the model used is able to explain the variation in MSME success by 41.7%, while the rest is influenced by other variables outside the model. This finding emphasizes the importance of strengthening entrepreneurial capacity, effective managerial management, and creating a business environment that supports the growth and success of MSMEs, especially in women's cooperatives.
VALUE-BASED MARKETING TRANSFORMATION IN ISLAMIC HIGHER EDUCATION: A MULTIDIMENSIONAL ANALYSIS OF COMPETITIVE DEVELOPMENT STRATEGIES, BRAND IMAGE, AND TRANSFORMATIVE STUDENT EXPERIENCES Hardi Mulyono; Muhammad Hilman Fikri; Arief Hadian; Dedi Juliandri Panjaitan; Abd. Rasyid Syamsuri
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.43194

Abstract

This study analyzed the marketing strategies of Islamic universities in North Sumatra in strengthening institutional competitiveness through a quantitative approach using structural equation modeling (SEM). A total of 125 respondents participated, and the findings revealed that brand image (0.401), value-based marketing strategy (0.321), and service quality (0.276) significantly contributed to university competitiveness. Mediation analysis further showed that student transformative experience provided a strategic pathway, with notable contributions from brand image (0.356), marketing strategy (0.287), and service quality (0.242). These results underscore that creating meaningful student experiences serves as a critical driver in enhancing the competitive positioning of higher education institutions. The novelty of this study lies in developing a conceptual framework that explicitly integrates marketing strategies with the Islamic spiritual context, thereby challenging the traditional paradigm that views higher education marketing solely from a transactional or utilitarian perspective. By embedding spiritual and value-based principles into branding and service quality, the framework highlights how Islamic universities can differentiate themselves in an increasingly competitive global academic landscape. Practically, the study provides a strategic blueprint for university management, encompassing value-based branding, innovative communication, enhanced service quality, and the cultivation of transformative student experiences. Beyond producing intellectually capable graduates, the findings stress the importance of nurturing individuals who are spiritually grounded and adaptable to global change. This integrative approach positions Islamic universities not only as centers of academic excellence but also as institutions of character formation and moral leadership in society.
PENGARUH DESAIN PRODUK, HARGA, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (STUDI KASUS KELURAHAN SITIREJO IIIKECAMATAN MEDAN AMPLAS) Pulungan, Intan Sari Caramoy; Yayuk Yuliana; Indra Utama; Arief Hadian
Manajemen: Jurnal Ekonomi USI Vol 6 No 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/b6s0mx78

Abstract

Tujuan riset ini guna mengetahui pengaruh tiga faktor yaitu desain produk, harga dan label halal pada keputusan konsumen untuk membeli kosmetik Wardah di Kecamatan Sitirejo III Kabupaten Medan Amplas. Konsumen di wilayah tersebut yang membeli kosmetik Wardah diberikan kuesioner untuk diisi guna mengumpulkan data dengan menggunakan pendekatan kuantitatif dan metode validasi deskriptif. Dengan menggunakan perangkat lunak SPSS, uji korelasi parsial digunakan selama prosedur analisis data. Pengetahuan yang mendalam mengenai faktor yang berdampak pada keputusan konsumen lokal untuk membeli kosmetik Wardah diharapkan dari temuan penelitian, yang akan membantu dalam pengembangan strategi pemasaran yang lebih efektif bagi perusahaan kosmetik. Hasil riset memperlihatkan di Kecamatan Sitirejo III, Kabupaten Medan Amplas, keputusan belanja kosmetik Wardah dipengaruhi secara signifikan oleh desain produk, harga, dan label halal. Konsumen cenderung membeli sesuatu berdasarkan desainnya, sebagaimana terlihat dari pengaruh positif dan cukup besar yang terbukti dimiliki oleh desain produk pada keputusan pembelian. Harga juga berdampak besar terhadap keputusan untuk membeli, yang menunjukkan keputusan konsumen untuk membeli kosmetik Wardah dipengaruhi oleh harga. Keberadaan label halal meningkatkan minat konsumen dan berdampak positif pada keputusan pembelian. Riset ini menambah pengetahuan tentang faktor yang memengaruhi keputusan pembelian kosmetik halal di Indonesia. Temuan ini memiliki aplikasi di dunia nyata yang dapat membantu perusahaan kosmetik dalam mengefisienkan rencana pemasaran mereka dan memberikan arahan untuk pembuatan kosmetik yang mencerminkan preferensi konsumen regional
Co-Authors Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Adrial Falahi Afni Suhaida Andi Rahman Anggia Sari Lubis, Anggia Sari Ardhansyah Putra Hrp Bagus Arya Wijaya Bambang Hermanto Darwis, Ahmad Dedi Juliandri Panjaitan Dwi Saraswati Emelia Rahmadany Putri Gami Feby Veronica Aini Siregar Gloria Citra Christiany Br Sitepu Habra, Mhd Dani Hakim, Muhammad Ihsan Harahap, Laila Handayani harahap, nur'ain Hardi Mulyono Hartanti, Trika Indra Utama Intan Muliana Ismed Batubara Julianto Hutasuhut Lubis, Elya Puspita Lukman Nasution Manurung, Hildayani Manurung, Reyfaldi Nurhidayah Mhd Dani Habra Muhammad Hilman Fikri Muhammad Rahmat Nabila Devi Nur’ain Harahap Pulungan, Intan Sari Caramoy Ririn Wandira Risna Dewi Sari Wulandari Siti Lam'ah Nasution Toni Hidayat Trika Hartanti Yayuk Yuliana Yeltriana Yuli Oktaviani Zulfahmi Siregar