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The Impact of Facilities and Means of Transportation on Tourist Satisfaction at Monaco Park Sibiru-Biru Deli Serdang North Sumatra Gloria Citra Christiany Br Sitepu; Abd. Rasyid Syamsuri; Arief Hadian
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 1 (2023): February | International Journal of Business, Technology and Organizational Beh
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i1.257

Abstract

This study aims to analyze the effect of facilities and means of transportation on tourist satisfaction at Monaco Park Sibiru-Biru Deli Serdang, North Sumatra. The research method used in this research is quantitative. The research population is tourists in Monaco Park Biru-Biru, namely 300 visitors from January - March 2022. To determine the sample size of the known population, there are 300 tourists in Monaco Park Biru-Biru. With an error tolerance of 5%, the number of samples that will be used if calculated using the formula is 172 respondents. The results of the study show that facilities have a positive and significant effect on tourist satisfaction in Monaco Park Sibiru-Biru. Means of transportation have a positive and significant effect on tourist satisfaction in Monaco Park Sibiru-Biru. Simultaneously facilities and means of transportation have a positive and significant effect on tourist satisfaction in Monaco Park Sibiru-Biru. R Square (R2) shows the coefficient of determination is 0.719 (71.9%) meaning that the percentage of facilities, transportation facilities, and tourist satisfaction is 71.9% while the remaining is 28.1%.
MENINGKATKAN PERAN BADAN USAHA MILIK DESA DALAM MEMASARKAN PRODUK UNGGULAN LOKAL Julianto Hutasuhut; Abd. Rasyid Syamsuri; Adrial Falahi; Ardhansyah Putra Harahap; Arief Hadian; Dwi Saraswati; Siti Lam'ah Nasution
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.336

Abstract

Village-Owned Enterprises (BUMDes) have emerged as a novel alternative approach to enhancing the economy and welfare of rural communities by tapping into the potential of villages. However, the reality is that only a few BUMDes are able to positively contribute to economic development and the betterment of community welfare, including those in Pematang Johar village. To address this, a community service initiative was conducted in Pematang Johar village in the Medan Labuhan District of Deli Serdang Regency. The main objective of the program was to provide education and socialization on the "Marketing Mix" marketing strategy and the consignment sales system to the management of BUMDes Johar Mandiri, the manager of Sawah Tourism business, and micro and small businesses in Pematang Johar village. The aim was to enable BUMDes and the community to build more extensive business collaborations in local economic development and community welfare. The program in Pematang Johar village went according to plan, with partners displaying a cooperative and enthusiastic attitude throughout the activity. Furthermore, partners actively engaged in discussions and sought clarification, demonstrating increased motivation to follow up on the community service program. The activity had a direct impact on the partners, enhancing their comprehension of the "Marketing Mix" concept and the consignment sales system, and inspiring them to pursue business collaborations by implementing the program offered to develop Sawah Tourism in Pematang Johar. Ultimately, the partners hope for more intense collaboration as a follow-up to this community service program to further enhance community welfare in Pematang Johar village in the Medan Labuhan District of Deli Serdang Regency.
Pengaruh Religiusitas dan Pengetahuan terhadap Minat Donatur Muslim dalam Memberi Donasi pada Yayasan Sahabat Yatim Indonesia Cabang Medan Yuli Oktaviani; Arief Hadian
Regress: Journal of Economics & Management Vol. 1 No. 1 (2021)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.622 KB) | DOI: 10.57251/reg.v1i1.98

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh religiusitas dan pengetahuan terhadap minat donatur muslim dalam memberi donasi pada yayasan sahabat yatim indonesia cabang Medan. Metode analisis data yang digunakan yaitu deskriptif dan kuantitatif. Untuk mencari populasi minat donatur tidak diketahui. Karena untuk mengetahui minat seseorang tidak dapat diketahui sebelum menanyakan secara pasti kepada orang tersebut, dikarenakan minat tidak bisa diketahui. Sehingga populasi pada penelitian ini tidak dapat diketahui secara pasti. Dikarenakan jumlah populasi tidak diketahui maka untuk mencari sampel minat donasi menggunakan rumus mencari sampel dengan populasi yang tidak diketahui maka didapati sampel tersebut menjadi 97 sampel. Penelitian ini dilakukan pada Yayasan Sahabat Yatim Indonesia cabang Medan Jl. Ampera Mandala by Pass No. 42 Kel. Banten Kec. Medan Tembung. Penelitian ini dilaksanakan dimulai pada bulan Desember 2021 hingga Juni 2021. Hasil Penelitian ini menunjukkan bahwa religiusitas secara partial berpengaruh positif dan signifikan terhadap minat donatur muslim dalam memberi donasi pada Yayasan Sahabat Yatim Indonesia cabang Medan, Pengetahuan berpengaruh positif dan signifikan terhadap Minat Donatur muslim dalam memberi donasi pada Yayasan Sahabat Yatim Indonesia cabang Medan sehingga hipotesis kedua diterima, Religiusitas dan Pengetahuan secara simultan berpengaruh terhadap variabel terikat terhadap Minat Donatur muslim dalam memberi donasi pada Yayasan Sahabat Yatim Indonesia cabang Medan, Religiusitas dan Pengetahuan terhadap Minat Donatur adalah sebesar 0,363, atau 36,3%, sedangkan sisanya sebesar 63,7% dipengaruhi oleh variabel lain yang tidak diteliti oleh penelitian ini.
Pengaruh Servicescape terhadap Kepuasan Konsumen pada Cafe Aceh Corner Medan Intan Muliana; Arief Hadian
Regress: Journal of Economics & Management Vol. 1 No. 1 (2021)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (893.319 KB) | DOI: 10.57251/reg.v1i1.129

Abstract

This study aims to determine and analyze the influence of servicescape on customer satisfaction at Café Aceh Corner Medan. The type of research conducted is descriptive quantitative research with an approach using a survey method that aims to determine the effect between two variables. The population in this study was 165 consumers, the number of samples to be taken in this study were 63 consumers. The sampling technique used was simple random sampling (simple). Data collection techniques can be done by interview (interview), questionnaire (questionnaire), observation (observation), and a combination of the three. The data analysis technique used is simple linear regression analysis. The result of the research is that the magnitude of the relationship between Servicescape and Consumer Satisfaction at Café Aceh Corner is 12.3%. This means that the Consumer Satisfaction of Café Aceh Corner is influenced by Servicescape by 12.3%. The value of the coefficient of constant (a) is 8793. This means that if the Servicescape value is equal to zero, then the amount of Customer Satisfaction is 8,793. The value of the regression coefficient (b) is 0.306 which indicates a change in the dependent variable based on the independent variable. tcount = 4.022. Because the calculated value (4.022) > ttable (1.658), in this case Ha is accepted and Ho is rejected. So it can be concluded that Servicescape has a significant effect on Consumer Satisfaction at Café Aceh Corner.
Penyuluhan Pemahaman Loyalitas Siswa, Kepuasan Siswa Dan Kualitas Pelayanan Sekolah Arief Hadian; Emelia Rahmadany Putri Gami; Mhd Dani Habra
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 7 : Agustus (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Al-Ikhwan Middle School is an integrated Islamic middle school situated in Hamlet XIII-B, Jalan Location No. 38, Bangun Sari, Tanjung Morawa District, Deli Serdang Regency, North Sumatra Province. Al-Ikhwan Middle School is an integrated Islamic institution that follows the principles of Islamic education based on the Qur'an and the Sunnah. In a broad sense, this school is considered to meet general educational standards. Given the competitive nature of attracting students, a crucial factor for educational institutions, schools consistently strive to create appealing aspects that entice potential students to enroll. To boost the enrollment of new students at Al-Ikhwan Middle School, an approach to enhance student satisfaction and foster loyalty within the school is deemed essential. This can be achieved through conducting counseling sessions that underscore the significance of elevating student contentment and fostering allegiance to the institution.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG DALAM BERBELANJA ONLINE SHOPEE Manurung, Reyfaldi Nurhidayah; Hadian, Arief
Jurnal Bisnis Mahasiswa Vol 2 No 1 (2022): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.529 KB) | DOI: 10.60036/jbm.v2i1.32

Abstract

Tujuan Penelitian ini untuk mengetahui pengaruh harga dan kualitas produk terhadap minat pembelian ulang mahasiswa UMN Al-Washliyah Medan di Shopee. Penelitian ini menggunakan metode deskriptif kualitatif, yaitu data yang telah diperoleh dianalisis dan diinterprestasikan sehingga memberikan informasi yang lengkap. Subjek penelitian ini yaitu mahasiswa universitas muslim nusantara, yang menjadi objek penelitian harga dan kualitas produk. Penlitian ini mengambil lokasi di Kampus Universitas Muslim Nusantara Al-Washliyah Medan. Penelitian ini dilaksanakan mulai dari bulan Januari 2021 sampai dengan juni 2021. Berdasarkan hasil dari pengolahan data dapat disimpulkan bahwa nilai signifikan untuk variabel harga (X1), variabel kualitas produk (X2) dan terhadap variabel minat pembelian ulang (Y) adalah sebesar 0,000 < 0,05 dan fhitung 18.985 > 3,05. Hal tersebut membuktikan bahwa Ho ditolak dan Ha diterima. Artinya membuktikan bahwa terdapat pengaruh harga (X1), variabel kualitas produk (X2) secara bersama-sama (simultan) terhadap minat pembelian ulang dalam berbelanja online shopee pada mahasiswa UMN Al-Washliah Medan. Dari hasil penelitian yang dilakukan, dapat disimpulkan harga yang terjangkau serta kualitas produk yang terjamin akan berpengaruh terhadap minat pembelian ulang dalam berbelanja online di shopee pada mahasiswa UMN Al-Washliyah Medan.
PENGARUH HARGA, INOVASI PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA AROMA BAKERY SM RAJA MEDAN AMPLAS Harahap, Laila Handayani; Fikri, Muhammad Hilman; Hadian, Arief; Darwis, Ahmad
Jurnal Bisnis Mahasiswa Vol 2 No 3 (2022): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.v2i3.87

Abstract

Penelitian ini bertujuan menguji Pengaruh Harga, Inovasi Produk dan Brand Image Terhadap Keputusan Pembelian Pada Aroma Bakery SM Raja Medan Amplas. Sampel penelitian ini adalah sebanyak 90 konsumen. Teknik analisis yang digunakan adalah analisis Regresi Berganda, Uji T, Uji F dan Koefisien Determinasi, Uji Validitas dan Uji Reliabilitas, Uji Asumsi Klasik. Uji kesesuaian dengan menggunakan uji t dilakukan untuk menguji pengaruh secara parsial antara variabel independen dengan variabel dependen dengan asumsi bahwa varaiabel lain dianggap konstan. Hasil analisis diperoleh nilai t hitung untuk variabel harga (X1) sebesar 3.670 jika dibandingkan dengan nilai t tabel yang sebesar 1.662. Maka t hitung yang diperoleh lebih besar dari nilai t tabel atau 3.670 > 1.662. Variabel inovasi produk (X2) sebesar -1.627 jika dibandingkan dengan nilai t tabel yang sebesar 1.662. Maka t hitung yang diperoleh lebih kecil dari nilai t tabel atau -1.627 < 1.662. Variabel brand image (X3) sebesar 3.932 jika dibandingkan dengan nilai t tabel yang sebesar 1.662. Maka t hitung yang diperoleh lebih besar dari nilai t tabel atau 3.932 > 1.662. Nilai f hitung adalah 153.830 dengan tingkat sig 0,000 oleh karena itu nilai sig 0,000 > 0,05 dan nilai F hitung 153.830 > F tabel 2.71. Nilai R menunjukkan korelasi sederhana, yaitu harga (X1), inovasi produk (X2) dan brand image (X3) berpengaruh terhadap keputusan pembelian sebesar 0.918 atau 91.8%. Artinya hubungannya erat, semakin besar R berarti hubungannya semakin erat. R square (R2) atau kuadrat R menunjukkan koefisien determinasi adalah sebesar 0.843, artinya persentase harga (X1), inovasi produk (X2) dan brand image (X3) terhadap keputusan pembelian sebesar 84.3% sedangkan sisanya sebesar 15.7% dipengaruhi oleh variabel lain yang tidak diteliti oleh penelitian ini.
The Effect of Service Quality and Servicescape on Customer Satisfaction in Ayam Penyet Jakarta Restaurant, Singamangaraja Branch, Medan Lubis, Elya Puspita; Hadian, Arief; Nasution, Lukman; Harahap, Nur'ain; Lubis, Anggia Sari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7133

Abstract

This study aims to analyze the effect of Service Quality and Servicescape on customer satisfaction at Ayam Penyet Restaurant Jakarta, Sisingamangaraja Branch, Medan. The research method used in this research is quantitative. This research starts from pre-research conducted in January 2022 until March 2022. The data collection techniques used are observation, literature study and questionnaires. The population in this study were 2,902 consumers of Ayam Penyet Restaurant Jakarta Sisingamangaraja Branch, with a total sample of 97 consumers. The type in this research is correlational (Correlational Studies). The data analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear analysis, t test (partial), F test (simultaneous), Coefficient of Determination (R2). Based on the results of the service quality t test obtained tcount > ttable (9,993> 1,985) This means that Ho is rejected and H1 is accepted, which means that service quality has a positive and significant influenceon consumer satisfactionChicken Penyet Restaurant Jakarta Sisingamangaraja Branch Medan. The results of the t-test obtained tcount > ttable (2.501> 1.985) It means that Ho is rejected and H1 is accepted which means service escapehas a positive influence on consumer satisfactionChicken Penyet Restaurant Jakarta Sisingamangaraja Branch Medan. Based on the results of the F (simultaneous) test, it shows that the value of Fcount > Ftable (90.854> 3.09). Thus, service quality and service escape simultaneously have a positive and significant effect on customer satisfaction at Ayam Penyet Restaurant Jakarta, Sisingamangaraja Branch, Medan. The results of the determination coefficient test show that the effect of service quality and servicescape variables on customer satisfaction is 0.659 or 65.9%, while the remaining 34.1% is influenced by other variables not included in this study.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN TERHADAP KEBERHASILAN DALAM BERWIRAUSAHA (STUDI KASUS PADA MASYARAKAT PEDAGANG PASAR V TEMBUNG KECAMATAN PERCUT SEI TUAN KABUPATEN DELI SERDANG) Hartanti, Trika; Hadian, Arief
JURNAL MUTIARA MANAJEMEN Vol 6 No 2 (2021): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v6i2.2058

Abstract

This study aims to determine whether knowledge of entrepreneurship has an effect on success in entrepreneurship in the Merchant Community of Pasar V Tembung, Percut Sei Tuan District, Deli Serdang Regency. In data collection techniques, namely using a questionnaire distributed to all respondents. Data created with the help of SPSS 15.0 for window. The data analysis technique used by the researcher is simple linear regression, with the formula Y=a+bx+e, and to determine the magnitude of the influence of entrepreneurial knowledge on entrepreneurial success, significant changes use the t-test or (parsia). The results showed that the simple linear regression test obtained the equation Y=14,297+0,360x+e, the regression coefficient of entrepreneurial knowledge was 0.360. The value of the coefficient of determination (R2) is obtained with a value of 0.162 or 16.2%, which means that entrepreneurial knowledge affects the success of a business. To find out that the hypothesis is accepted or rejected in the study, the t-test technique used is 4.048 with ttable of 1.988, thus it is accepted because tcount> ttable. Therefore, this research can be said that entrepreneurial knowledge has a significant effect on success in entrepreneurship in the Pasar V Tembung Merchants community, Percut Sei Tuan District, Deli Serdang Regency. keywords: Entrepreneurship Knowledge, Business success.
Management of Cultivation Business and Utilization on Home Yards for Planting Kale Seeds and Red Shoots Plants Syamsuri, Abd. Rasyid; Hadian, Arief; Manurung, Hildayani
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.126

Abstract

Plant cultivation business management is a set of human actions that involves the use of money and other resources to use biological natural resources and process them in order to produce goods that can meet needs. Making good use of the house's yard might have financial advantages. When horticulture crops are grown properly, infertile soil can nevertheless provide productive crops. North Sumatra Province's Suka Damai Village, Kuala District, Langkat Regency, and this Community Service were the locations of this activity. Improved cultivation business management and home yard use for planting green plants and kale seeds are the goals of this community service. 1) Educating participants on the proper techniques for planting kale and red shoots. 2) Help the village population learn the right and proper methods for growing kale and red shoots. 3) May boost individual or community income.