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Martha Heriniazwi Dianthi
Universitas Dehasen Bengkulu
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Journal : Social Sciences Journal

 1 
The Phenomenon Of Peer Intimacy Who Is Married (Study Of Employees In The Education Department And Environment Culture Of Bengkulu Province) Elesmi, Elesmi; Narti , Sri; Dhianti , Martha Heriniazwi
Social Sciences Journal Vol. 1 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v1i2.466

Abstract

This research was conducted to find out how the process of intimacy between co-workers occurs within the Bengkulu Province Education and Culture Service. This research uses descriptive qualitative methods. This research uses data collection techniques through in-depth interviews, observation and documentation. The technique for determining research informants uses purposive sampling using Altman Taylor's social penetration theory. The research results show that there is a phenomenon of intimate closeness between colleagues at the Bengkulu Province Education and Culture Service. This intimate closeness phenomenon occurs through 5 stages, namely the initial stage (surface contact), they know each other because they work in the same agency and spend time from 08.00-16.00, the exploration stage (exploratory affective exchange) they express each other's feelings intensely communicating on Whatsapp, commitment (affective exchange) they share trust and confidence and have an agreement not to contact outside office hours and always give female informants money, intimacy (self-disclosure) reveal personal information to each other and they have checked in at hotels and the stable stage of the relationship understands and they continue to carry out this relationship, supporting each other.
Interpersonal Communication Strategies in Facing Toxic Dating Relationships: A Study among Communication Science Students at Dehasen University Zarniati, Devi; Narti, Sri; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.740

Abstract

Toxic relationships within romantic contexts are increasingly prevalent among university students, often leading to negative mental health outcomes and distorted interpersonal dynamics. This study investigates how interpersonal communication unfolds in the context of toxic dating relationships among students of the Communication Science Department at Dehasen University. Employing a descriptive qualitative approach, data were collected via in-depth interviews, observation, and documentation from three informants who had experienced excessive control, emotional manipulation, and verbal abuse in their relationships. Findings indicate a breakdown in key interpersonal communication traits—openness was suppressed due to manipulative reactions, empathy was absent as partners lacked mutual understanding, supportiveness took the form of control rather than care, positive attitudes eroded into emotional fatigue, and equality was replaced with domination. The study highlights the need for increased awareness of healthy communication, early recognition of relational toxicity, and institutional support for students at risk. These insights contribute to the broader discourse on student mental health, character education, and interpersonal relationship management in higher education settings.
Marketing Communication Strategy of Dehasen University to Attract Prospective Students in Digital Era Laini, Mesa; Narti, Sri; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.741

Abstract

In today’s increasingly competitive higher education sector, universities must adopt strategic and adaptive marketing communication approaches to attract prospective students. This study analyzes the communication strategy of Dehasen University Bengkulu (UNIVED) by applying Kotler’s Promotion Mix framework, which includes advertising, sales promotion, personal selling, public relations, and direct marketing. The research uses a descriptive qualitative method with data collected through interviews, observation, and documentation from key figures within the university's new student admission committee. Findings show that UNIVED effectively combines traditional and digital media, including AI-based content creation for social media platforms like Instagram and TikTok. Advertising is supported by printed brochures and banners, while sales promotions include scholarships, fee discounts, and referral incentives. Personal selling is conducted via school visits and education fairs, building trust through face-to-face engagement. Public relations efforts are maintained through media exposure and community involvement, enhancing institutional credibility. Direct marketing employs personalized messages via WhatsApp, email, and social networks. From 2020 to 2024, student enrollment steadily increased, indicating the strategy’s effectiveness. The study concludes that integrated, technology-based, and student-focused communication enhances institutional visibility and appeal. UNIVED is encouraged to strengthen two-way digital communication to remain relevant and competitive in the digital era.
Effective Communication Between The Coach And Tunas Muda Bengkulu Team In Building Good Relationships Karim, Zuhri Abdul; Putra, Dilmai; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.742

Abstract

Effective communication is the process of delivering messages precisely so that they can be clearly understood by the message recipient. In various contexts, both personal and professional, effective communication plays a significant role because it can influence the outcomes of interactions and relationships between individuals. The purpose of this research is to understand effective communication between coaches and Tunas Muda Bengkulu Team in building good relationships. This research is of qualitative type. The theory used is the theory of effective communication according to Devito. The results of this study indicate that, first, openness: the coach of Tunas Muda Bengkulu Team prioritizes open, clear, and supportive communication, which helps build trust and create a collaborative atmosphere within the team. Second, empathy: the coach builds effective communication through an open and honest approach, listening to the players' problems and hopes. Third, supportive attitude: the coach supports the team's morale, especially in difficult situations, by providing clear directions and motivational words, helping the team stay focused and enthusiastic. Additionally, support from teammates, who strengthen each other, enhances a positive atmosphere and builds the team's mental strength to face challenges on the field. Fourth, a positive attitude: the coach gives constructive criticism in a supportive manner, beginning with appreciation for the players' efforts to maintain their spirit. Fifth, equality: in the relationship between coach and players, fair treatment does not always mean the same treatment for everyone. The coach may give more attention to players who have important roles in the team's strategy, but this is done for the overall interest of the team, not favoritism. Thus, effective communication between the coach and Tunas Muda Bengkulu Team in building good relationships can serve as a reference for the application of effective communication theory according to Devito.
Personal Branding of Erika Richardo as a Content Creator on Instagram Sari, Tina Puspita; Octaviani, Vethy; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.756

Abstract

The rapid advancement of communication technology has significantly influenced the way individuals build their personal brand, particularly through visual platforms such as Instagram. Erika Richardo, a young Indonesian painter and content creator, is one example of how personal branding can be developed creatively and consistently in the digital space. This study aims to describe Erika Richardo’s personal branding strategy through her Instagram account @erikarichardo using Peter Montoya’s eight principles of personal branding: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The research uses a qualitative descriptive content analysis method, with data collected through observation, documentation, and literature review. The findings show that Erika applies all eight principles in shaping her personal brand. She stands out through her artistic focus on unique painting media, consistent content uploads, and inspirational storytelling. Her branding reflects authenticity, leadership in community projects, and a strong connection between her online persona and real-life values. By maintaining consistent visual identity and interacting with her audience, Erika has successfully positioned herself as an inspirational and professional young artist. This research contributes to a broader understanding of how personal branding can be effectively implemented by creative individuals through social media platforms.
Analysis of Communication Patterns between Leaders and Staff in the Protocol and Communication Section of the Leadership Secretariat of Seluma Regency Saputra, Chendi Eko; Narti, Sri; Heriniazwi, Martha
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.1316

Abstract

This study aims to analyze communication patterns between leaders and staff in the Protocol and Leadership Communication Division (Prokopim) of the Seluma Regency Regional Secretariat. Organizational communication is understood as a mechanism that regulates the flow of information and influences the effectiveness of bureaucratic work. Using a qualitative descriptive approach, data were collected through interviews, observations, and documentation of the Head of Division, Head of Subdivision, functional officials, and implementing staff. Based on Keith Davis's (1953) communication pattern theory (R. Wayne Pace & Don F. Faules (2010)), the results show that the communication pattern in Prokopim is adaptive. The Wheel and Chain patterns dominate hierarchical formal communication, while the Y-Pattern emerges in inter-agency coordination with the Subdivision Heads as liaisons. At the operational level, the Circle pattern is evident in horizontal discussions among staff, while the All-Channel pattern develops through the use of digital media such as WhatsApp. These findings indicate that the diversity of communication patterns supports smooth work, but there are still obstacles in the form of dependence on leaders, delays in information, and suboptimal management of digital communication. Therefore, delegation of authority, simplification of information channels, and strengthening of digital archives are needed to improve the effectiveness of organizational communication.
Co-Authors Aghisty Firan Marenza Chayono, Idrian Dinero, Rio Elesmi, Elesmi Erwanda, Ega Silvia Fisabilillah, Fahri Giri Hartono, Giri Handayani, Tita Septi Hidayat, Rikardo Imran Jayanti, Jetri Putri Karim, Zuhri Abdul Laini, Mesa Lestari, Septyca Tri Liza, Monika Maryaningsih, Maryaningsih Muhammad Luthfi Mujiono Mujiono Murwani, Anis Endang Sri Narlena, Iis Narti , Sri Putra, Dilmai Putra, Rama Anandra Sapta Sari Saputra, Chendi Eko Sari, Tina Puspita Sri Narti, Sri Suryadi, Aprilia Tirta, Danu Vethy Octaviani Wandira, Ayu Febrya Yahya , Jorgi YANTO YANTO Yanto Yanto Zarniati, Devi