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All Journal YUME : Journal of Management Economics and Digital Business Review J-COSCIS : Journal of Computer Science Community Service Journal of Innovation in Management, Accounting and Business Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business VISA: Journal of Vision and Ideas Smart International Management Journal (SIMJ)
Sukmal, Jeni
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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PELATIHAN PEMBUATAN WORDWALL SEBAGAI MEDIA PEMBELAJARAN INTERAKTIF BAGI DOSEN DAN MAHASISWA UNIVERSITAS AL WASHLIYAH LABUHANBATU Nursalimah, Nursalimah; Sukmal, Jeni; Hasibuan, Midrawati; Syawaluddin, Fauzi Ahmad; Budiman, Syahrul; Levianti, Rina Asriani
J-COSCIS : Journal of Computer Science Community Service Vol. 4 No. 2 (2024): J-COSCIS : Journal of Computer Science Community Service
Publisher : Fakultas Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jcoscis.v4i2.20142

Abstract

Media sangat berpengaruh terhadap kegiatan proses belajar mengajar dengan media yang menarik sangat membantu para mahasiswa untuk memperhatikan materi yang disampaikan dalam hal ini penggunaan media wordwall.net salah satu bahan ajar interaktif yang sangat banyak fitur tampilan yang akan digunakan. Di era digital yang serba teknologi ini di haruskan setiap dosen harus terus mengupgrade diri dalam penyampaian materi ajar dengan pemanfaatan media yang menarik. Sehingga mahasiswa lebih mudah memahami dan tertarik untuk memperhatikan dan menyimak apa yang disampaikan oleh seorang dosen tersebut. Pada kegiatan ini penggunaan wordwall sebagai media interaktif untuk penyampaian materi dengan tujuan agar sumber informasi tersampaikan dan wawasan akan lebih luas dengan menggabungkan berbagai unsur atau media dalam penjelasannya. sebagai pendekatan dalam pembelajaran untuk membentuk motivasi belajar baru pada mahasiswa. Dosen harus terus mengembangkan profesinya dalam bidang pengajaran, penelitian dan pengabdian. Pengajaran yang dilakukan harus terus di inovasi menggunakan media teknologi digital. Dengan hasil observasi diperoleh dengan sebanyak 87% dengan sangat senang, 10 % senang, 3% cukup senang dan tidang senang menjawab tidak ada. Dengan memanfaatkan media ataupun situs online maka selain pembelajaran dengan tampilan menarik juga dapat membantu para dosen dalam mengefektifkan waktu.
Pengaruh Pemasaran Digital dan Kualitas Produk terhadap Keputusan Pembelian Kosmetik Merek Wardah di Toko Alisa Simpang Mangga Rantauprapat Harahap, Alia Wardah Fadilah; Sukmal, Jeni; Rambe, Shopiah Anggraini
VISA: Journal of Vision and Ideas Vol. 5 No. 3 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i3.7672

Abstract

The purpose of this study is to determine the influence of digital marketing and product quality, digital marketing and product image on purchasing decisions for Wardah brand cosmetics at the Alisa Simpang Mangga Rantau store. This research aims to determine and analyze the influence of product quality and digital marketing on Wardah brand loyalty. This research uses a quantitative approach with descriptive methods. Quantitative descriptive is a type of research to carry out data analysis by providing a description or explanation of the data that has been collected. The instrument in this research used a questionnaire and for sampling used the Lemeshow theory approach. Data analysis techniques in this research use validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, coefficient of determination tests, hypothesis tests, partial tests, simultaneous tests, and the method used is the multiple linear regression analysis method. The results of this research show that Product Quality has a positive and significant influence on Brand Loyalty and Digital Marketing has a positive and significant influence on Brand Loyalty.
Pengaruh Keragaman Menu dan Promosi terhadap Keputusan Pembelian Produk Makanan Wina Kitchen di Kampung Wonosari, Jln. Aek Paing Bawah II, Kec. Rantau Utara Harahap, Pitri Jamilah; Ulya, Basyarul; Sukmal, Jeni
VISA: Journal of Vision and Ideas Vol. 5 No. 3 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i3.7774

Abstract

This research aims to analyze the influence of menu diversity and promotions on purchasing decisions for food products at Wina Kitchen, which is located in Kampung Wonosari, Jln. Aek Paing Bawah II, North Rantau District. The background to this research is the importance of culinary business strategy in facing increasingly fierce competition, especially through menu innovation and effective promotional approaches. The research method used is a quantitative approach with data collection techniques through surveys of Wina Kitchen consumers. The research results show that menu diversity has a significant influence on purchasing decisions, because consumers tend to choose eating places that offer various choices according to their preferences. Apart from that, promotions also play an important role in encouraging purchasing decisions, especially through social media and discounts that attract customer attention. The combination of the two creates a significant positive impact on consumer interest and loyalty. In conclusion, both menu diversity and promotions are key factors that must be managed strategically to increase purchasing decisions at Wina Kitchen. It is hoped that this research will provide an overview for culinary business actors regarding the importance of product innovation and marketing strategies that focus on customer needs.
The Influence of Product Quality and Prices on Customer Loyalty in The Tough Factory in Dusun I Panca Bakti, South Marbau Village, Marbau District, Labuhanbatu Utara District Hasibuan, Midrawati; Sukmal, Jeni; Ritonga, Nurhabibah; Budiman, Syahrul; Munthe, Syafaruddin
Smart International Management Journal Vol 1 No 2 (2024): June 2024
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v1i2.35

Abstract

A This research aims to find out whether product quality has an influence on factory customer loyalty, product price on customer loyalty and to find out whether product quality and price have an influence on customer loyalty. The research was conducted in hamlet 1 Panca Bakti, South Marbau Village, Marbau District, North Labuhanbatu Regency, North Sumatra Province. The data collection method was carried out through surveys and questionnaires with the population in this study being all consumers of tofu factories in hamlet 1 Panca Bakti. The method for determining the sampling technique used is nonprobability sampling with an accidental sampling technique for a sample size of 41 people. The analysis used is multiple linear regression. The research results showed that product quality had a significant and positive effect on the level of customer loyalty with a t-count value of 4.797 > t-table value of 2.01 with sig. 0.004 <0.05 at the 95% confidence level. Product price influences the level of customer loyalty, where the t-count is 3.600 > t-table value 2.01 and the significance is smaller than 0.05 (0.017 < 0.05) at the 95% confidence level. Product quality and price simultaneously influence tofu customer loyalty in the research area where the F-count value is 4.125> F-table 3.21 and the significance value is 0.023 (<0.05) at the 95% confidence level.
Co-Authors Adi Gunawan, Adi Anggraini, Cindy Aritonang, Ela Widiantari Basyarul Ulya Budiman, Syahrul Fadilla, Muhammad Makruf Fauzi Ahmad Syawaluddin Harahap, Alia Wardah Fadilah Harahap, Nadia Pansholi Harahap, Pitri Jamilah Hasibuan, Midrawati Juharsi khusnul khotimah Levianti, Rina Asriani M Rusdi M. Rusdi Munthe, Syafaruddin Nursalimah, Nursalimah Putri, Dedek Atika Rambe, Shopiah Anggraini Ritonga, Devi Riani Br Ritonga, Nurhabibah Sienna, Avie Sri Ayla