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THE INFLUENCE OF BRAND AWARENESS, CUSTOMER VALUE AND TRUST TOWARD LOYALTY CUSTOMERS WITH SATISFACTION AS INTERVENING Ayuningrum, Tyas; Mochlasin, Mochlasin
Journal of Islamic enterpreneurship and Management Vol 1, No 2 (2021): JIEM: Journal of Islamic Enterpreneurship and Management
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jiem.v1i2.23-42

Abstract

This study aims to influence Brand Awareness, Customer Value and Trust on Customer Loyalty in Bank Jateng KCPS Salatiga with Satisfaction as an Intervening Variable. This study uses quantitative methods by processing primary data through a questionnaire given to 100 respondents to the customers of Bank Jateng KCPS Salatiga. purposive sampling technique in sampling. choose the target sample or target sabmple subjectively. The data obtained were processed with SPSS Version 23. The analytical tools used include multiple linear analysis and path analysis. The results of the research test show that brand awareness has no positive and significant effect on satisfaction while customer value and trust have a positive and significant effect on satisfaction. Next is brand awareness, Trust, and satisfaction have a positive and significant effect on loyalty, while customer value has a negative and significant effect on loyalty. Brand awareness has no positive and significant effect on customer loyalty through satisfaction as an intervening variable, while customer value and trust have a positive and significant effect on customer loyalty through satisfaction as an intervening variable.
Examining The Role of Bank Interest Haram Fatwa on Factors Influencing Customer Desires Mochlasin, Mochlasin
Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Vol 14, No 1 (2023): MUQTASID: Jurnal Ekonomi dan Perbankan Syariah
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/muqtasid.v14i1.51-68

Abstract

This research tries to explain the actual use of customers in the context of sharia banking in DIY. Specifically, this research aims to examine the role of fatwa knowledge in moderating the relationship between customer satisfaction, customer trust, and religious motives with behavioral intentions. A survey was conducted to collect data, resulting in 300 complete usable responses. Moderated Regression Analysis (MRA) was used to test the research hypothesis. The findings of this research reveal that customer trust and religious motives influence behavioral intentions, while customer satisfaction and fatwa knowledge have no influence. However, knowledge about the fatwa issued by the MUI was found to mediate the influence of customer satisfaction on behavioral intentions but did not mediate customer trust and religious motives on behavioral intentions. Additionally, behavioral intentions were found to influence actual usage by customers. Ultimately, this research provides valuable insights for practitioners and policy makers in the sharia banking industry to create actual utilization and increase customer literacy regarding fatwas in sharia banking.
DETERMINANT FACTORS IN PREDICTING MUSLIM FASHION PURCHASE DECISION: A CASE IN NEW ENTRANTS BUSINESS Jannah, Kenanga Miftakhul; Puspita, Rosana Eri; Mochlasin, Mochlasin
Al-Infaq: Jurnal Ekonomi Islam Vol. 13 No. 1 (2022)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price, product, promotion, and Islamic business ethics on purchasing decisions in new entrants' Muslim fashion businesses with intentionto-buy as an intervening variable. The indicators used are prices regarding prices, purchasing power, competitiveness, and price comparisons. Data processing is carried out through a quantitative approach with primary data collected through questionnaires with the following techniques simple random sampling with a sample of 90 respondents. Data analysis using SPSS application. Based on research results, it was found that price, product, promotion, and Islamic business ethics have significant positive effects on purchasing decisions and intention to buy. As for the price and Islamic business ethics,significant positive effects on purchasing decisions by mediating buying intention, products, and promotions have a significant negative effect on purchasing decisions and cannot be mediated intention to buy. New entrants Muslim fashion businesses must make improvements from each of the determinants of the purchase decision to increase the existence to be more popular.
Pengaruh Indeks Harga Saham Gabungan, Kurs, Jakarta Islamic Index, dan Covid-19 Terhadap Reksadana Saham Syariah Mochlasin Mochlasin; Saiful Anwar; Fiona Sita Salsabila; Muhammad Ali Faisal
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.6185

Abstract

Early in 2020 the world was surprised by the presence of a dangerous virus that attacks human breathing with the name corona virus or covid-19. The virus caused a world-scale pandemic that caused the world economy to experience shocks such as declining investment. There are several forms of investment such as sharia stock reksdana. Sharia stock mutual funds also experienced a decrease in the value of their assets during the beginning of the pandemic. There are several variables that can be the influence of declining asset values such as composite stock price index, exchange rate, and JII. The purpose of this research is to determine the Effect of Composite Stock Price Index, KURS, Jakarta Islamic Index, and Covid-19 on the Net Asset Value of Sharia Stock Mutual Funds (Trim Syariah Stock Case Study) during the covid-19 pandemic. The samples used in this study numbered 75 with sampling techniques using purposive sampling. The analysis method used is time series data regression. The results showed that the variables IHSG, JII, and Covid-19 had a significant positive effect on NAB Mutual Fund sharia stocks. Variable exchange rates have no effect on NAB Sharia stock mutual funds.