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All Journal Al-Manahij: Jurnal Kajian Hukum Islam Tadrib: Jurnal Pendidikan Agama Islam Al-Wijdan : Journal of Islamic Education Studies Jurnal Ilmiah Ekonomi Islam Al Ishlah Jurnal Pendidikan Jurnal Pendidikan Agama Islam Al-Thariqah SYARI'AH : Jurnal Ekonomi Syari'ah Islamic Management: Jurnal Manajemen Pendidikan Islam JURNAL PENDIDIKAN TAMBUSAI Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Pendidikan dan Konseling SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme TERAJU : Jurnal Syariah dan Hukum IQ (Ilmu Al-qur'an): Jurnal Pendidikan Islam Ulumuna Kontigensi: Jurnal Ilmiah Manajemen Al-Manahij : Jurnal Kajian Hukum Islam Moderation: Journal of Islamic Studies Review IJSS: International Journal of Social At Turots: Jurnal Pendidikan Islam
Mudofir
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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Innovation in Public Relations and Marketing for Islamic Higher Education Branding: Developing a Pesantren-Based Holistic Marketing Model Tri Joko Susanto; Imam Makruf; Mudofir
Tadrib: Jurnal Pendidikan Agama Islam Vol 12 No 2 (2026): Tadrib: Jurnal Pendidikan Agama Islam
Publisher : Program Studi Pendidikan Agama Islam Fakultas Ilmu Tarbiyah Dan Keguruan UIN Raden Fatah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/tadrib.v12i2.5725

Abstract

The increasing competition in higher education requires institutions to strengthen their branding through effective public relations and marketing strategies. Islamic higher education institutions rooted in pesantren traditions face distinctive challenges in integrating religious values, community trust, and modern management practices within institutional branding. This study aims to examine innovations in public relations and marketing and to develop a conceptual model at STAI and Ma’had Aly Idrisiyyah Tasikmalaya, Indonesia. A qualitative case study approach was employed, with data collected through in-depth interviews, observations, and document analysis involving institutional leaders, lecturers, students, and alumni. The data were analyzed to identify patterns of marketing practices, communication strategies, and institutional branding approaches. The findings indicate that marketing practices are gradually shifting from conventional promotional activities toward more strategic communication functions, although they have not yet been fully integrated into institutional management systems. Institutional branding is strongly influenced by spiritual leadership, social networks, and community trust, while the use of digital communication platforms remains limited. Based on these findings, this study proposes a pesantren-based holistic marketing model that integrates managerial, cultural, and spiritual dimensions in institutional branding. This model contributes to the development of marketing and public relations theory in Islamic higher education and provides practical insights for strengthening institutional competitiveness through values-based branding strategies.
Innovation in Facilities and Infrastructure Management to Improve Educational Quality at SDIT Nur Hidayah Surakarta Muhammad Zainudin; Mudofir; Imam Makruf
IQ (Ilmu Al-qur'an): Jurnal Pendidikan Islam Vol. 9 No. 01 (2026): IQ (Ilmu Al-qur’an): Jurnal Pendidikan Islam
Publisher : Fakultas Tarbiyah dan Ilmu Tarbiyah, Universitas PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37542/zb4afc19

Abstract

The management of educational facilities and infrastructure plays a strategic role in supporting the effectiveness of the learning process and improving the quality of education, particularly in Islamic educational institutions. Technological developments and the demands of 21st-century learning encourage educational institutions to innovate in managing educational facilities to make them more adaptive, efficient, and relevant to students’ needs. This study aims to describe the concept of educational facilities and infrastructure management, its functions, the principles of innovation from the perspective of Islamic education, and its implementation at SD IT Nur Hidayah Surakarta. The method used in this study was field research with a qualitative approach. Data were collected through observations, interviews, and documentation related to the management and innovation of school facilities and infrastructure. The findings show that facilities and infrastructure management includes the functions of planning, procurement, inventory, maintenance, and asset disposal, all of which must be carried out systematically, effectively, and accountably. Innovations in the management of Islamic educational facilities and infrastructure should be based on the principles of Islamic value integration, effectiveness and efficiency, accountability, and sustainability. The implementation of innovation at SD IT Nur Hidayah Surakarta is reflected through the use of digital learning media, the development of conducive classrooms, the optimization of laboratories, digital libraries, technology-based administrative systems, and the provision of educational playgrounds. These innovations have proven to improve learning quality, learning comfort, student engagement, and the effectiveness of educational services.
Model Of Innovative Management For Islamic Educational Organizations At Madrasah Diniyah Takmiliyah Awaliyah In Padakembang District, Tasikmalaya Regency Saepulah AM; Mudofir Mudofir; Imam Makruf
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.526

Abstract

This article discusses organizational management innovation in Islamic educational institutions, specifically Madrasah Diniyah Takmiliyah Awaliyah (MDTA) in Padakembang District, Tasikmalaya Regency, Indonesia. The study was motivated by the need to improve the quality of management in non-formal Islamic educational institutions, which continue to face challenges related to managerial professionalism, limited resources, and adaptation to technological developments and evolving societal demands. The research aims to identify, analyze, and formulate the forms of Islamic educational management innovation implemented in MDTA institutions within the region. This study employed a descriptive qualitative approach plus information on Literature Review. Data were collected through observations, in-depth interviews, and documentation. The research participants included MDTA principals, teachers, institutional administrators, and educational stakeholders at the district level. Data were analyzed using an interactive process consisting of data reduction, data display, and conclusion drawing. The findings reveal that organizational management innovation in MDTA encompasses six major dimensions: (1) collaborative and visionary leadership innovation, (2) contextual and adaptive curriculum development, (3) continuous human resource capacity building through professional training, (4) administrative and instructional digitalization, (5) transparent and accountable financial management systems, and (6) institutional branding development to enhance competitiveness and public trust. Based on these six dimensions, this study proposes the Integrated Islamic Education Management Innovation Model (MIPI) as its principal novelty. The model integrates all dimensions of management innovation into a holistic, systemic, and sustainable management framework capable of improving the effectiveness, efficiency, and quality of Islamic educational services in MDTA institutions. The MIPI Model is expected to serve as an alternative framework for developing non-formal Islamic educational management in the era of digital transformation and increasing educational competition. Keywords: management innovation, Islamic education, Madrasah Diniyah Takmiliyah Awaliyah (MDTA), MIPI Model, Tasikmalaya.
Esensi dan Jenis Tenaga Pendidik dan Kependidikan, Studi Kasus Pengadaan, Pembinaan serta Pemberhentian Tenaga Kerja di Ponpes Wildanul Huda Pagaralam Sumatera Selatan Faqih Hamzah; Mudofir; Muh. Fatahillah Suparman
At Turots: Jurnal Pendidikan Islam Vol. 5 No. 1 Juni (2023): At Turots: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Ilmu Tarbiyah Madani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51468/jpi.v5i1.395

Abstract

This research aims to explore the essence and role of educators and educational personnel at Wildanul Huda Islamic Boarding School in Pagaralam, South Sumatra. The research employs a qualitative approach with a case study design. The findings depict the situation at Wildanul Huda Islamic Boarding School in Pagaralam, South Sumatra. The institution's vision encompasses noble objectives, such as educating the nation's children with good morals, noble character, and a profound understanding of Salafu Soleh's teachings. The strategic location and a relatively large number of students have a positive impact on religious education. The organizational structure, involving leaders, teaching teams, and staff, forms a solid framework. The recruitment process for educators includes rigorous selection and scholarship support. Educators come from diverse backgrounds, creating an inclusive educational environment. The training program focuses on improving qualifications and performance. Termination of employment occurs after three consecutive violations without improvement. Performance evaluation includes adherence to the teachings of Ahlu Sunnah and the practices of the Prophet Muhammad. The positive contributions of educators create a positive synergy between the institution's vision and mission. This research contributes to the development of human resources management in Islamic boarding schools, with practical implications for better policymaking in managing educators and educational personnel.
Co-Authors Agustian Agustian Akhmad Anwar Dani Alfaiz, Baraz Yoechva Andi Arif Rifa’i Baidi Daniel Happy Putra Endah Tejaningsih Fairus Sabiq Fajar Sri Utami Faqih Hamzah Hikmawati, Sabar Indah Imam Makruf Irnawati, Icoh Jamaludin, Muhamad Julianti, Neneng Kusuma Wijayanto Luthfi Humam Muh. Fatahillah Suparman Muh. Nashirudin Muhammad Amin Muhammad Imam Khaudli Muhammad Latif Fauzi Muhammad Munadi Muhammad Zainudin MURSIDI MURSIDI, MURSIDI Mutadi Mutadi Sadari Sadari, Sadari Saepulah AM Shafa, Yasmin Siti Aimah Sugeng Riyanto Suppriyadi, Suppriyadi Susilo Surahman Sutikno Sutikno Tri Joko Susanto Wandatari, Rilanda Yasmin Shafa Yusup Rohmadi