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Persepsi Wisatawan Cruise Viking Orion Terhadap Kualitas Produk Paket Wisata Halfday Nature, Tradition & Religion Tour di PT. Destination Asia Ni Kadek Maharani Artha; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1483

Since long time ago cruise tourists have a great opportunity for travel agencies in Bali. One of the Travel Bureaus that has been operating since 2002, PT Destination Asia, is eyeing the cruise tourist market. Starting from selling services and services to selling tour package products, in this case one of the tour packages that attracts attention is the Halfday Nature, Tradition & Religion Tour package product which is very often sold to cruise tourists on Viking Orion ships where this ship is the first to often use services and also buy tour package products at PT. Destination Asia. In selling quality tour package products requires things that must be considered, namely Core Product, Tangible Product and Augmented Product. The data obtained from this research are observation, interviews, questionnaires and literature studies. The data analysis techniques used are validity tests, reliability tests and descriptive statistics. The results of the research obtained are tourist perceptions of Core Product with an average of 4.53 which shows very good results, tourist perceptions of Tangible Product with an average of 4.56 which shows very good results and tourist perceptions of the augmented product dimension which is 4.57 with very good results, but what is very unfortunate is that the core product cannot pass the value of the average product.

Contribution of Dark Tourism in Preserving Collective Memory and Strengthening Local Tourism at the Bajra Sandhi Monument, Bali Anak Agung Ayu Ratih Kesumadewi; Putu Surya Laksana Rahjasa; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v1i2.1650

This study examines the role of the Bajra Sandhi Monument as a dark tourism destination, highlighting its contribution to collective memory and cultural tourism in Bali. The monument serves as a site of historical education, presenting narratives of Bali’s struggle against colonialism through dioramas and reflective spaces. It strengthens collective memory by fostering awareness of historical events and cultural identity among visitors and locals. Additionally, the monument enhances Bali’s cultural tourism by offering a meaningful alternative to its natural attractions, integrating historical and cultural narratives. Despite its benefits, the monument faces challenges such as the risks of commercialization, which could diminish its historical significance. To address this, sustainable management practices are recommended, alongside adopting digital storytelling technologies to enrich the visitor experience. Involving local communities in its preservation ensures stronger cultural ownership, while future research can explore its influence on international perceptions of Bali's history. The Bajra Sandhi Monument exemplifies the potential of dark tourism to balance cultural preservation and tourism development.

PERAN KOMUNIKASI INTERPERSONAL PRAMUWISATA BERBAHASA INGGRIS DISCOVA DALAM MENINGKATKAN KUALITAS HUBUNGAN DAN KEPUASAN WISATAWAN Ni Luh Dea Enjelita; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 1 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v2i1.2004

This study is motivated by the crucial role of interpersonal communication in shaping a satisfying tourism experience. Amid the increasing number of international tourists visiting Bali, English-speaking tour guides play a key role in establishing high-quality interactions. The objective of this research is to analyze the forms of interpersonal communication used by Discova tour guides, the factors influencing its effectiveness, and its contribution to relationship quality and tourist satisfaction. A mixed-method approach was applied, with descriptive qualitative methods as the main framework, supported by quantitative methods. Data were collected through in-depth interviews with 15 tour guides and questionnaires distributed to 100 tourists who had used Discova’s services. Qualitative data were analyzed using NVivo, while quantitative data were processed using SPSS with validity and reliability testing. The results indicate that interpersonal communication—including openness, empathy, supportiveness, positiveness, and equality—significantly enhances the quality of relationships between tour guides and tourists. Post-tour communication via social media further strengthens emotional bonds. These findings demonstrate that effective interpersonal communication plays a vital role in fostering tourist satisfaction and loyalty toward Discova’s services.

Work Efficiency Through Systems: A Study of Tourplan Access in Discova's Customer Experience Team Ni Komang Putri Widiantari; Made Artajaya; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 2 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v2i2.2347

This study aims to examine how limited system access impacts employee work efficiency in the Customer Experience Department of Discova travel agency. Along with the increasing demand for fast and precise customer service, limited access to systems TourPlan and other supporting platforms is a significant obstacle in daily operations. This research uses a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, literature studies, and documentation. The results showed that technical constraints such as log in limitations, non-user-friendly systems, and slow system performance, directly reduce productivity and customer service quality. In addition, non-technical factors such as team communication and work culture also affect overall efficiency. As a solution, optimization of the system infrastructure is required, including increased log in capacity, system integration, and periodic training for employees. This research provides strategic recommendations to improve work efficiency through technical improvements and human resource competency development in order to support superior service quality in the travel agency industry.

The Transformation of the Tour Guide's Role into a Cultural Interpreter in Bali Ida Bagus Putu Puja; Ni Putu Evi Wijayanti; Putu Ayu Aryasih; Putu Gde Arie Yudhistira; I Gede Ngurah Primanda S Rahadiarta
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2496

This study examines the transformation of the tour guide’s role into that of a cultural interpreter in Bali, investigating how cultural interpretation quality influences tourists’ understanding of local cultural values and the formation of meaningful tourism experiences. The primary novelty lies in simultaneously integrating Heritage Interpretation Theory and Intercultural Communication Theory within a single empirical framework and in explicitly connecting micro-level interpretive practices with macro-level policy and competency standards (SKKNI) a linkage absent from prior research. An explanatory sequential mixed-methods design was employed, comprising a quantitative survey of 247 tourists (domestic and international) across four major Balinese cultural destinations, followed by qualitative in-depth interviews with 12 certified tour guides and 8 tourism policymakers. The findings revealed that cultural interpretation quality and tourists’ cultural value understanding were significant positive predictors of meaningful tourism experiences, together explaining 47% of outcome variance. Qualitative findings revealed a structural gap between evolving interpretive field practices and SKKNI standards that remain technically oriented. This study advances cultural tourism theory by positioning the tour guide as a pedagogical actor whose interpretive role requires systemic institutionalisation through policy reform and competency reorientation toward reflective, value-based guiding.

Sustainable Tourism Development in Nusa Penida: Inclusive, Digital, and Sustainable Strategies Putu Surya Laksana Rahjasa; Made Darmiati; Made Artajaya; I Gede Ngurah Primanda S Rahadiarta; Ni Putu Evi Wijayanti; Putu Ayu Aryasih
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52221

This study analyses the potential, challenges, and strategies for sustainable tourism development in Nusa Penida through a SWOT approach supported by field observations and semi-structured interviews. This study uses a descriptive qualitative method with data collected from field practice activities of students of the Travel and Tourism Business Study Program, Bali Tourism Polytechnic, in June 2025. The SWOT analysis was formulated into an IFAS and EFAS matrix, and validated by triangulation using literature and reports from relevant agencies. The results show that Nusa Penida has key strengths in the form of iconic natural beauty and strong local cultural potential, but faces serious challenges such as limited infrastructure, minimal public facilities, limited human resource capacity, and pressure on the environment. The IFAS and EFAS results place Nusa Penida in the aggressive quadrant, indicating the need to leverage internal strengths to capture significant external opportunities. Recommended development strategies include strengthening infrastructure and safety, digitizing tourism services, developing inclusive tourism packages, increasing local human resource capacity, and community-based environmental conservation. With a collaborative and sustainable approach, Nusa Penida has the potential to become a leading tourist destination that is resilient, inclusive, and adaptive to the dynamics of global tourism.

Factors Influencing Repurchase Intention: A Case Study of PT. Kristal Holidays Gusti Putu Gede Aditya Putra Wibawa; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v1i2.1470

This research aims to explore the factors influencing repurchase intention from domestic tourist points of view. This research describes the brand image and service quality as factors that influence repurchase intention. This research uses quantitative methods by examining domestic tourist points of view. The main informants in this research are 103 domestic tourists who previously used the services of PT. Kristal Holidays. This research provides positive results from the factors that influence repurchase intention. There are suggestions that researchers can give to PT. Kristal Holidays to increase the repurchase interest of tourists who use PT. Kristal Holidays services namely by strengthening the brand image and also the quality of service in various aspects of the company.

Persepsi Wisatawan Cruise Viking Orion Terhadap Kualitas Produk Paket Wisata Halfday Nature, Tradition & Religion Tour di PT. Destination Asia Ni Kadek Maharani Artha; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1483

Since long time ago cruise tourists have a great opportunity for travel agencies in Bali. One of the Travel Bureaus that has been operating since 2002, PT Destination Asia, is eyeing the cruise tourist market. Starting from selling services and services to selling tour package products, in this case one of the tour packages that attracts attention is the Halfday Nature, Tradition & Religion Tour package product which is very often sold to cruise tourists on Viking Orion ships where this ship is the first to often use services and also buy tour package products at PT. Destination Asia. In selling quality tour package products requires things that must be considered, namely Core Product, Tangible Product and Augmented Product. The data obtained from this research are observation, interviews, questionnaires and literature studies. The data analysis techniques used are validity tests, reliability tests and descriptive statistics. The results of the research obtained are tourist perceptions of Core Product with an average of 4.53 which shows very good results, tourist perceptions of Tangible Product with an average of 4.56 which shows very good results and tourist perceptions of the augmented product dimension which is 4.57 with very good results, but what is very unfortunate is that the core product cannot pass the value of the average product.

Contribution of Dark Tourism in Preserving Collective Memory and Strengthening Local Tourism at the Bajra Sandhi Monument, Bali Anak Agung Ayu Ratih Kesumadewi; Putu Surya Laksana Rahjasa; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v1i2.1650

This study examines the role of the Bajra Sandhi Monument as a dark tourism destination, highlighting its contribution to collective memory and cultural tourism in Bali. The monument serves as a site of historical education, presenting narratives of Bali’s struggle against colonialism through dioramas and reflective spaces. It strengthens collective memory by fostering awareness of historical events and cultural identity among visitors and locals. Additionally, the monument enhances Bali’s cultural tourism by offering a meaningful alternative to its natural attractions, integrating historical and cultural narratives. Despite its benefits, the monument faces challenges such as the risks of commercialization, which could diminish its historical significance. To address this, sustainable management practices are recommended, alongside adopting digital storytelling technologies to enrich the visitor experience. Involving local communities in its preservation ensures stronger cultural ownership, while future research can explore its influence on international perceptions of Bali's history. The Bajra Sandhi Monument exemplifies the potential of dark tourism to balance cultural preservation and tourism development.

PERAN KOMUNIKASI INTERPERSONAL PRAMUWISATA BERBAHASA INGGRIS DISCOVA DALAM MENINGKATKAN KUALITAS HUBUNGAN DAN KEPUASAN WISATAWAN Ni Luh Dea Enjelita; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 1 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v2i1.2004

This study is motivated by the crucial role of interpersonal communication in shaping a satisfying tourism experience. Amid the increasing number of international tourists visiting Bali, English-speaking tour guides play a key role in establishing high-quality interactions. The objective of this research is to analyze the forms of interpersonal communication used by Discova tour guides, the factors influencing its effectiveness, and its contribution to relationship quality and tourist satisfaction. A mixed-method approach was applied, with descriptive qualitative methods as the main framework, supported by quantitative methods. Data were collected through in-depth interviews with 15 tour guides and questionnaires distributed to 100 tourists who had used Discova’s services. Qualitative data were analyzed using NVivo, while quantitative data were processed using SPSS with validity and reliability testing. The results indicate that interpersonal communication—including openness, empathy, supportiveness, positiveness, and equality—significantly enhances the quality of relationships between tour guides and tourists. Post-tour communication via social media further strengthens emotional bonds. These findings demonstrate that effective interpersonal communication plays a vital role in fostering tourist satisfaction and loyalty toward Discova’s services.

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