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All Journal Jurnal Manajemen Bisnis Optimum : Jurnal Ekonomi dan Pembangunan JURNAL PENDIDIKAN TAMBUSAI Penentuan harga obligasi dan teori tingkat bunga Jurnal Investasi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Teknik Informatika (JUTIF) Jurnal Kajian Ilmiah International Journal of Social Science Kontigensi: Jurnal Ilmiah Manajemen MASTER: Jurnal Manajemen Strategik Kewirausahaan Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan Jurnal Ilmiah SIGMA: Informatics Engineering Journal of UPB Journal of Mathematics Instruction, Social Research and Opinion Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa e-Jurnal Apresiasi Ekonomi PEDAMAS (Pengabdian Kepada Masyarakat) SAINTEK Jurnal Penelitian Pendidikan Indonesia Jurnal Desiminasi Teknologi Asian Journal of Management, Entrepreneurship and Social Science
Hamzah Muhammad Mardi Putra
Universitas Pelita Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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PENGEMBANGAN PUJASERA DESA MEKARMUKTI DENGAN TATA LETAK ULANG DAN PEMASARAN DIGITAL Wiji Safitri; Hamzah Muhammad Mardi Putra; Yunita Ramadhani Ratnaningsih DS; Miftakul Huda; Nani Hartati; Edy Saptono
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 04 (2023): NOVEMBER 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pujasera merupakan tempat berkumpul masyarakat yang dapat mendongkrak ekonomi setempat. Pujasera Mekarmukti mempunyai letak yang strategis menjadi daya tarik konsumen. Berdasarkan observasi ditemukan bahwa Pujasera belum mempunyai nama, layout atau tata letak Pujasera belum rapih, belum adanya pengelolaa Pujasera, dan Lokasi Pujasera belum terdaftar ke Google Maps. Tujuan dilakukannya pengabdian ini adalah untuk memberikan pelatihan dan pendampingan kepada Perangkat Desa setempat khususnya untuk mengembangkan Pujasera dalam hal pemberian nama, re-layout Pujasera, pendampingan pembuatan tim pengelola Pujasera, dan pemasaran digital yaitu dengan memasukkan lokasi Pujasera ke Google Maps. Tim pengabdian berjumlah enam orang yang merupakan Dosen Universitas Pelita Bangsa. Lokasi pengabdian dilakukan di Kantor Desa Mekarmukti khususnya Pujasera Mekarmukti. Waktu pengabdian berlangsung dari 21 Agustus sampai dengan 4 September 2023. Metode yang dilakukan adalah dengan menggunakan pelatihan dan pendampingan. Hasil dari pengabdian ini antara lain telah dibuat nama Pujasera yaitu Pujasera Mekarmukti 1000 Pesona, dilakukan relayout Pujasera, dibentuk tim pengelola pujasera, dan lokasi pujasera telah dimasukkan ke Google Maps. Pengabdian ini mendapat apresiasi langsung dari Kepala Desa Bahwa pengabdian ini telah berhasil dan membawa manfaat untuk Desa Mekarmukti. Saran untuk pengabdian mendatang adalah dibuat sentra usaha yang berlokai di Pujasera Desa Mekarmukti Cikarang Utara.
Pemanfaatan Media Sosial untuk Mempromosikan Produk-Produk One Village One Product (OVOP) di Kabupaten Bekasi Wulandari, Anna; Putra, Hamzah Muhammad Mardi; Yanessa, Agung; Paramitha, Annisa Indah; Sulistyowati, Rahayu; Anis, Billy Josef
Jurnal Pengabdian Pelitabangsa Vol. 6 No. 02 (2025): Jurnal Pengabdian Pelitabangsa - Oktober 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jabmas.v6i02.7086

Abstract

Promosi di media sosial dilakukan untuk meningkatkan kekuatan merek dari produk One Village One Product (OVOP) di Kabupaten Bekasi, Jawa Barat, Indonesia. Kegiatan promosi digital di media sosial ini menggabungkan keterlibatan masyarakat, analisis audiens, desain promosi yang strategis, serta evaluasi menyeluruh pada efektivitas promosi digital. Promosi digital dilakukan menggunakan storytelling, kemitraan dengan influencer, konten interaktif, siaran langsung, dan penyuluhan edukatif untuk meningkatkan visibilitas produk dan keterlibatan konsumen. Hasil kegiatan ini menunjukkan bahwa terdapat peningkatan signifikan dalam jangkauan media sosial, perubahan positif dalam persepsi merek, serta peningkatan kepercayaan diri kewirausahaan di kalangan anggota komunitas OVOP. Promosi digital ini juga memperkuat kedekatan sosial dan mendorong kegiatan produksi yang berkelanjutan. Kegiatan ini menekankan bahwa pemasaran digital sangat berperan dalam ekonomi berbasis komunitas di era digital. Promosi melalui platform digital perlu diintegrasikan dengan kegiatan promosi tradisional untuk mendorong pembangunan dan peningkatan kesejahteraan masyarakat yang inklusif dan berkelanjutan
KEPERCAYAAN KONSUMEN SEBAGAI KUNCI KEPUTUSAN PEMBELIAN: STUDI EMPIRIS PADA PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN E-COMMERCE LIVE STREAMING DI SHOPEE Wulandari, Anna; Prabowo, Ibnu Tri; Putra, Hamzah Muhammad Mardi; Anis, Billy Josef; Paramitha, Annisa Indah; Sulistyowati, Rahayu
Jurnal Pelita Ilmu Vol. 19 No. 02 (2025): JURNAL PELITA ILMU - Oktober 2025
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpi.v19i02.7094

Abstract

Perkembangan pesat e-commerce di Indonesia telah mendorong perubahan signifikan dalam perilaku konsumen, khususnya dalam pengambilan keputusan pembelian secara daring. Penelitian ini bertujuan untuk menganalisis pengaruh online customer review, online customer rating, dan e-commerce live streaming terhadap keputusan pembelian dengan kepercayaan konsumen sebagai variabel mediasi pada pengguna Shopee di Cikarang Timur. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 125 responden pengguna Shopee aktif. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 4.1. Hasil penelitian menunjukkan bahwa online customer review tidak berpengaruh terhadap kepercayaan konsumen maupun keputusan pembelian. Online customer rating berpengaruh positif terhadap kepercayaan konsumen, namun tidak berpengaruh langsung terhadap keputusan pembelian. E-commerce live streaming terbukti berpengaruh positif dan signifikan terhadap kepercayaan konsumen serta keputusan pembelian. Kepercayaan konsumen berpengaruh positif terhadap keputusan pembelian dan memediasi pengaruh online customer rating serta e-commerce live streaming terhadap keputusan pembelian, tetapi tidak memediasi pengaruh online customer review. Temuan penelitian ini menegaskan bahwa kepercayaan konsumen merupakan faktor kunci dalam transaksi e-commerce dan bahwa optimalisasi fitur e-commerce live streaming serta sistem rating yang andal dapat menjadi strategi efektif dalam meningkatkan kepercayaan dan keputusan pembelian konsumen
What Drives Gig Worker Success? Investigating the Impact of Relevant Experience and Self-Directed Learning Putra, Hamzah Muhammad Mardi; Martono, Besar Agung; Said, Jamaliah; Setyaningrum, Retno Purwani
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26861

Abstract

Research aims: This study aims to explore the relationship between self-directed learning, relevant work experience, and digital freelancers' performance in Southeast Asia, especially Indonesia and Malaysia, by considering the role of intrinsic motivation as a moderating variable.Design/Methodology/Approach: The study was conducted in two countries, Indonesia and Malaysia, involving 235 freelance respondents from various digital fields. Data were analyzed using SEM-PLS.Research findings: The results indicate that relevant experience is an important bridge between self-learning and work performance. Interestingly, intrinsic motivation does not act as a reinforcement of this relationship.Theoretical Contribution/Originality: The present study expands theoretical understanding of how work competencies are formed in the gig economy ecosystem, as well as how internal motivation needs to be viewed more contextually through self-determination theory (SDT) framework.Practitioners/Policy Implications: These findings reinforce the urgency of developing individual learning capacity and creating a support ecosystem, especially in a country like Indonesia that still lacks formal regulation and protection for freelancers, compared to Malaysia, which has been more progressive in recognizing and supporting the role of freelancers in the digital economy.Research Limitations/Implications: As the approach used is quantitative and cross-sectional, the data only shows conditions at a certain point in time. Future longitudinal studies are recommended to capture changes in behavior and performance in more depth over time.
The influence of situational leadership style and workload on job stress through locus of control and work balance in retail businesses Fitri Rezeki; Erina Rulianti; Hamzah Muhammad Mardi Putra; Fachrurazi Fachrurazi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 3 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020253872

Abstract

This study examines workplace factors—Locus of Control, Situational Leadership, Work Balance, and Workload—and their collective impact on Job Stress. The urgency of this research arises from the increasing prevalence of job stress that threatens employee productivity and organizational sustainability.    The study aims to analyze the direct and indirect effects of these factors in predicting and mitigating stress. A quantitative causal research design was applied with a saturated sample of 95 employees from various organizations. Data were collected through structured questionnaires as the primary instrument, and analysis was conducted using Structural Equation Modeling–Partial Least Square (SEM-PLS). The findings indicate that Locus of Control significantly predicts Job Stress, emphasizing the role of personal control in reducing stress. Situational Leadership positively influences Locus of Control, while Work Balance reduces Job Stress. Conversely, Workload negatively affects Work Balance, thereby increasing stress levels. Indirect effects were also observed, such as Situational Leadership reducing Job Stress through Locus of Control and Workload influencing stress via Work Balance. The implications suggest that organizations should adopt adaptive leadership, strengthen employees’ sense of control, and manage workloads effectively. These integrated strategies provide valuable insights for leaders, policymakers, and researchers to foster healthier and more productive work environments.
From Environmental Beliefs to Ecotourism Intention: The Mediating Role of Ecodestination Image in Sustainable Tourism Behavior Wulandari, Anna; Mulyanto, Heru; Putra, Hamzah Muhammad Mardi; Nugraha, Arief Teguh
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.1292

Abstract

Ecotourism has become a key approach to promoting sustainable tourism and environmental conservation, yet the psychological mechanisms driving tourists’ participation remain insufficiently understood. This study addresses this gap by examining how environmental beliefs influence ecotourism intention through the mediating roles of ecodestination image and perceived value among tourists in West Java. A quantitative research design was employed using survey data collected from 280 tourists who had previously visited natural destinations in the region. Data were gathered from an online questionnaire using a bipolar 1–10 scale and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS 3.0. The findings reveal that environmental beliefs significantly influence ecotourism intention both directly and indirectly through ecodestination image. Ecodestination image emerges as a key mediating mechanism, linking internal environmental values to behavioral intention and significantly enhancing perceived value. In contrast, perceived value does not significantly predict ecotourism intention, indicating that environmentally driven psychological factors and destination-related perceptions are more influential than utilitarian evaluations in shaping sustainable travel behavior. These results highlight the critical role of destination-specific perceptions, integrating environmental belief perspectives with tourism marketing constructs. In practice, the study suggests that destination managers should prioritize strengthening the environmental image through sustainability communication and environmental education initiatives. Such strategies can enhance tourists’ pro-environmental attitudes, encourage responsible travel behavior, and support the long-term development of sustainable tourism.
Co-Authors Ahmad Gunawan Alfi Karomah Anas Agung Nugroho, Azwar Anggara, Bangkit Akbar Anis, Billy Josef Anna Wulandari Aswan Supriyadi Sunge Besar Agung Martono Dodit Ardiatma Eko Riwayadi Erina Rulianti Fachrurazi Fahamsyah, Mohammad Hatta Fitri Rezeki Heru Mulyanto Indra Setiawan Ismamudi Ismamudi Khoirul Amin Miftakul Huda Muhammad Guntur Nani Hartati Nani Hartati Nugroho, Arief Teguh Nurmanto, David Paramitha, Annisa Indah Prabowo, Ibnu Tri Pupung Purnamasari Putri Anggun Sari Rahayu Sulistyowati, Rahayu Retno Purwani Setyaningrum Roby Lasut Said, Jamaliah Sari, Putri Anggun Siti Awaliyati Deliabilda Suhendra Supriyanto Supriyanto Suzanna, Suzanna Tri Ngudi Wiyatno Widya Asmara wiji safitri Wulandari, Anna Yahya, Adibah Yanessa, Agung Yunita Ramadhani RDS