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All Journal Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Economics and Business Journal (JIMBE) META - JOURNAL
Nurul Fadilah Aswar
Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar
Humanities Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Pengaruh Product Quality Dan Fashion Lifestyle terhadap Keputusan Pembelian yang Dimoderasi Digital Marketing pada Produk Thrift Renara Store di Kabupaten Mamasa Yenny Nuery; Sitti Hasbiah; Ilma Wulansari Hasdiansa; Isma Azis Riu; Nurul Fadilah Aswar
SINOMIKA JOURNAL: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 5 No. 3 (2026): September
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sinomika.v5i3.3320

Abstract

This study aims to analyze the influence of product quality and fashion lifestyle on purchasing decisions for Renara Store’s thrift products in Mamasa Regency, as well as to analyze the role of digital marketing as a moderating variable. The study employs a quantitative approach with an explanatory design. A total of 170 respondents were selected using non-probability sampling via the purposive sampling technique. Data were collected through online questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version 4. The results indicate that: (1) product quality has a positive and significant effect on purchasing decisions; (2) fashion lifestyle has a positive and significant effect on purchasing decisions; (3) digital marketing positively and significantly moderates the effect of product quality on purchasing decisions; and (4) digital marketing positively and significantly moderates the effect of fashion lifestyle on purchasing decisions. The study concludes that enhancing product quality and aligning with fashion lifestyle orientations not only directly drive purchasing decisions but are also further reinforced by the effectiveness of digital marketing strategies implemented through live streaming and social media content.
Online Reviews and Influencer Endorsements on Purchase Intention through Trust among Generation Z Skintific Consumers Widiyanti Wilyah; Zainal Ruma; Rahmat Riwayat Abadi; Isma Azis Riu; Nurul Fadilah Aswar
Economics and Business Journal (ECBIS) Vol. 4 No. 6 (2026): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i6.523

Abstract

This study examines the influence of online customer reviews and influencer endorsements on purchase intention through consumer trust on the TikTok platform, focusing on Generation Z users of Skintific products in Makassar City. The rapid development of digital marketing has transformed how consumers access information and evaluate products, making online reviews and influencer endorsements key references in shaping purchase decisions. This research employs a quantitative approach with an explanatory design, involving 150 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method via SmartPLS. The findings reveal that online customer reviews and influencer endorsements do not have a direct effect on purchase intention. However, consumer trust has a significant positive effect on purchase intention and successfully mediates the relationship between both independent variables and purchase intention. These results highlight the crucial role of consumer trust in influencing purchasing behavior, suggesting that companies should prioritize building trust through credible information, transparent reviews, and effective digital marketing strategies.
EPS, DPS, and TATO as Determinants of Stock Prices for Food and Beverage Companies Listed on the IDX (2018–2024) Nuryani Ambri; Nurman; Nurul Fadilah Aswar; Anwar Ramli; Abdul Rahman
Economics and Business Journal (ECBIS) Vol. 4 No. 6 (2026): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i6.615

Abstract

This study aims to analyze the influence of Earnings Per Share (EPS), Dividend Per Share (DPS), and Total Asset Turnover (TATO) on a company's stock price. This analysis was conducted to determine the extent to which these financial performance indicators are considered by investors in assessing and determining investment decisions on the company's shares.. The data used are secondary data obtained from the company's financial statements during the study period. The research sample consisted of 12 companies with an observation period of 7 years, resulting in 84 observational data. The data analysis technique used was panel data regression analysis to examine the relationship between the independent and dependent variables. In addition, model feasibility tests and partial tests were conducted to determine the effect of each independent variable on stock prices. The results showed that Dividend Per Share (DPS) has a positive and significant effect on stock prices. Meanwhile, Earnings Per Share (EPS) and Total Asset Turnover (TATO) showed a positive but insignificant effect on stock prices. These findings indicate that investors tend to pay more attention to dividend distribution information than other financial indicators. Dividend payments are perceived as a positive signal regarding the stability of the company's performance and future prospects, thus increasing investor confidence and impacting share prices on the capital market.
Co-Authors Abadi, Rahmat Riwayat Abdul Rahman Agung Widhi Kurniawan Andi Dewi Angreyani Andi Risnayani Annisa Paramaswary Aslam Anwar Anwar Ramli Arnita Nuranita Mudir Burhanuddin Burhanuddin Chalid Imran Musa Fatwa Az Zahra Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Isma Azis Riu Khaidir Syahrul Muhammad Ichwan Musa Muhammad Ilham Wardhana Haeruddin Nur Azizah Nurman Nuryani Ambri Putri Rezkina Rifki Rif'at Rizkullah Sitti Hasbiah Widiyanti Wilyah Yenny Nuery Zainal Ruma