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All Journal English Education Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal CULTURE (Culture, Language, and Literature Review) Masile: Jurnal Studi Ilmu Keislaman EduMasa: Journal of Islamic Education LANTERA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Foreign Language Instruction Probe Lantera: Jurnal Komunikasi dan Penyiaran Islam Masile:Jurnal Studi Ilmu Keislaman ETERNAL: English Teaching Journal DUTIES: Education and Humanities International Journal Multidisciplinary: Journal of Education and Learning Indonesian Journal of Islamic Education and Learning Jurnal Literasi Indonesia
Muhammad Aulia Taufiqi
Institut Pesantren Babakan Cirebon
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Pemasaran Online UMKM Menggunakan Whatsapp Business: Studi Kasus Pendekatan Kualitatif Alindri, Hida Fatimah; Taufiqi, Muhammad Aulia; Astuti, Ruli
⁠⁠Jurnal Literasi Indonesia Vol. 2 No. 1 (2025): Jurnal Literasi Indonesia
Publisher : Sekolah Tinggi Agama Islam Kuningan

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Abstract

Perkembangan teknologi digital telah mengubah strategi pemasaran, terutama melalui aplikasi komunikasi. Penelitian ini bertujuan untuk menganalisis peran WhatsApp Business dalam pemasaran online, khususnya dalam pengelolaan pelanggan, promosi produk, dan peningkatan pengalaman konsumen. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus pada beberapa UMKM di Indonesia. Hasil penelitian menunjukkan bahwa fitur WhatsApp Business, seperti pesan otomatis, label pelanggan, dan katalog produk, meningkatkan efisiensi komunikasi serta memperkuat interaksi bisnis dengan pelanggan. Aplikasi ini juga membantu membangun hubungan yang lebih personal, yang berdampak pada peningkatan loyalitas dan kepuasan pelanggan. WhatsApp Business berpotensi menjadi alat pemasaran digital yang efektif, terutama bagi UMKM yang membutuhkan solusi hemat biaya dan mudah digunakan.
Pengaruh Peran Guru Pendidikan Agama Islam (PAI) terhadap Peningkatan Literasi Baca Tulis Al-Qur’an (BTQ) pada Siswa Sekolah Dasar (SD) Kelas VI di Kecamatan Balongan Kabupaten Indramayu Nurul Inayah; Siti Mulkiyah; Fitriah Fitriah; Muhammad Aulia Taufiqi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 12 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i12.8678

Abstract

This study aims to determine the extent of the influence of Islamic Education (PAI) teachers' roles in improving Qur’anic Literacy (BTQ) among sixth-grade elementary school students in Balongan District, Indramayu Regency. The research employs a quantitative approach using a correlational method to examine the relationship between the two variables in a more measurable way. A total of 200 students were selected as the research sample using a probability sampling technique to ensure fair representation of the population. Data collection was carried out through two main instruments: a questionnaire to measure the perceived role of PAI teachers and a test to assess students’ BTQ skills. The collected data were analyzed with the help of SPSS version 26 using the Pearson Product Moment correlation technique. The analysis results showed a correlation value of 0.535 with a significance level of 0.05, indicating a strong and significant relationship between the role of PAI teachers and students’ BTQ literacy. Therefore, it can be concluded that PAI teachers have a positive influence in enhancing students’ ability to read and write the Qur’an.
Co-Authors Abdul Hanan Aldha Williyan Alindri, Hida Fatimah Alrina Raras Tacazely Aulia Priangan Bidari, Samikshya Charlotte Krüss Didit Kurniadi Fitriah Fitriah Fitriah Fitriah Fitriah Imam Sibaweh Januarius Mujiyanto, Januarius Komariyah M Bambang Purwanto Mohammad Hisyam Yahya Munadi Munadi Nur Azizah Nurul Inayah Purbaya, Deden Rifki Azis Rudi Hartono Ruli Astuti Salamah, Diniyatus Sibaweh, Imam Siti Maryam, Neneng Siti Mulkiyah Sofy, Malik Tafsir Tantowi Umar Umar Wahyuanto, Eko Wildan Suhandi Yahya, Mohammad Hisyam