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All Journal JURNAL ILMU SOSIAL Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Journal Media Public Relations Jurnal Abdimas Dosma Abdi Masyarakat UIKA Jurnal Abdimas Dosma
Sandy Allifiansyah
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Political Rhetoric of Jokowi and Prabowo in the 2019 Presidential Election: A Semiotic Analysis of Tempo Magazine Covers Triyono Lukmantoro; Nurul Hasfi; Tandiyo Pradekso; Sandy Allifiansyah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1033

Abstract

Tempo magazine's covers depicting the political battle between Jokowi and Prabowo in the context of the 2019 Presidential Election are worth examining. Not only because in 2019, Jokowi and Prabowo met as rivals who defeated each other for the second time after the 2014 Presidential Election. Using semiotic analysis and media agenda setting theory, this study aims to identify the connotational aspects of the figures of Jokowi and Prabowo in the context of the 2019 Presidential Election on various covers of Tempo magazine. This research highlights the importance of the agenda setting process carried out by the Tempo Magazine Editor in determining the cover of Tempo Magazine in the context of the 2019 presidential election in Indonesia. This study finds that Tempo Magazine’s covers show no bias toward any presidential candidate, positioning Tempo as a neutral observer of the candidates' political behavior. The covers depict a balance of power leading to societal polarization and support divisions. Moreover, the agenda media discourse shows, instead of building opposition, it suggests a political coalition, reflecting the political communication character of Jokowi administration.
Co-Authors Aira Cecilia Callista Agatha Maharani Citra Ruby Isnaini Damar Rachma Nurdiantoro Della Ayu Lestari Euis Puspita Dewi, Euis Puspita Gina Rahmani Hafri Yuliani M Fikri Akbar M. Fikri Akbar Mia Mutmainah Muhammad Dika Octaviano Muhammad Vahlevi Rizal Mustaricha, Mitra Muthia Salma Nada Arina Romli Noprita Herari Nurul Hasfi Qoryna Noer Seyma El Farabi Siti Sujatini, Siti Syafira Aspari Yasmin Syafa Tandiyo Pradekso Triyono Lukmantoro Wahyu Hidayat Zacky Sazari Putra