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All Journal JURNAL KEPARIWISATAAN Tourism Reserch Journal Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Hospitality Accommodation Management Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination
Dianasari, Dewa Ayu Made Lily
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Journal of Applied Science in Tourism Destination

 1 
The Influence of Celebrity Endorsers On Social Media On Tourists' Visiting Interest In Melasti Beach Bali Putri , Ni Nyoman Elsa Cahyani Ariani; Dianasari, Dewa Ayu Made Lily; Subrata, I Made
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.893

Abstract

One of the efforts to increase interest in visiting is to design various marketing and tourism strategies, one of which is the endorser strategy. This research aims to determine the effect of celebrity endorsers in social media on the interest of visiting tourists at Melasti Beach. This research belongs to the type of quantitative research. The population in this study is domestic millennial tourists who visit the Melasti Beach tourist attraction with a sample of 200 respondents. This research data collection uses a questionnaire distributed online with the help of a barcode containing a google form and analyzed using SEM with SmartPLS 3.0 software. The results of this analysis indicate that the effectiveness of the Celebrity endorser with the highest average value of 4.28% and the lowest average value of 3.84%, the celebrity endorser has a significant effect on visiting interest, social media with the highest average value of 4 .29% and the lowest average value is 3.36%, then social media has a significant effect on visiting interest, social media with the highest average value is 4.19% and the lowest average value is 3.83% so it has a significant effect on interest in visiting and social media are able to mediate the influence of celebrity endorsers on visiting interest.
Persepsi Wisatawan Nusantara Terhadap Kawasan Sanur Sebagai Destinasi Pariwisata Berkelanjutan Sari, Desak Gede Venia Monika; Dianasari, Dewa Ayu Made Lily; Suasapha, Anom Hery
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1126

Abstract

The Sanur area is a tourism destination that has developed rapidly in Denpasar City. Tourism in the Sanur area has implemented sustainable tourism but is still weak in environmental management. This study aims to determine the perceptions of domestic tourists towards the Sanur area as a sustainable tourism destination. The number of respondents to this study was 100 respondents from domestic tourists who had been to the Sanur tourism area. This study uses a quantitative descriptive analysis technique, with a scale of measurement using a Likert scale. The results showed that the perception of domestic tourists towards the Sanur area as a sustainable tourism destination had positive ecological impacts with the highest average score of 4.41, namely tourism in the Sanur area increased awareness of the importance of preserving local natural resources. The negative ecological impact with the highest average value is 2.88, namely tourism in the Sanur area increases environmental problems. Tourist perceptions of positive economic impacts with the highest average value of 4.43, namely tourism in the Sanur area can create new markets for local products and negative economic impacts with the highest average value of 3.55, namely the development of tourism in the Sanur area increases taxes on use properties. Domestic tourists' perceptions of positive social impacts with the highest average score of 4.43, namely tourism development in the Sanur area provide opportunities for tourists to participate in cultural activities. And for the negative impact with the highest average value of 3.17, namely the development of tourism in the Sanur area resulting in density in public places.
Dampak Pariwisata Terhadap Ekonomi dan Sosial Budaya Masyarakat di Desa Wisata Kenderan Raditya, Dyota Fajar; Dianasari, Dewa Ayu Made Lily; Subrata, I Made
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1450

Abstract

This research is to assess how tourism affects the local community, focusing on both economic and socio-cultural aspects. The study targets the household heads of Kenderan Tourism Village, using a purposive sample of 92 respondents. The analysis involves descriptive statistics and confirmatory factor analysis. The findings indicate that the community views tourism development as beneficial for the economy, with an average interval score of 4.73 (strongly agree), suggesting agreement on its positive economic impact. The factor loading for economic indicators is notably high at 0.816. Similarly, the community recognizes a positive socio-cultural impact of tourism, with an average interval score of 4.51 (strongly agree), reflecting agreement on its positive socio-cultural influence. This is reinforced by the highest factor loading in the socio-cultural variables, reaching a total of 0.912
PERAN STAKEHOLDER DALAM PENGEMBANGAN DESA WISATA SINGAPADU TENGAH, KABUPATEN GIANYAR Bila, Aura Salsa; Widana, Ida Bagus Gede Agung; Dianasari, Dewa Ayu Made Lily
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1574

Abstract

The Singapadu Tengah Tourism Village has the potential to be developed and contribute economically to the community. The purpose of this study is to identify the roles and challenges of stakeholders in the development of the Central Singapadu Tourism Village. The research method used in this study is a qualitative descriptive approach involving in-depth interviews and direct field observations. The results of the study indicate that stakeholders from academia, business, the Village Government, and the Media have played their roles, but the results of these roles in tourism development in Central Singapadu Village have not been seen due to the lack of utilization and implementation of previous training and guidance. Meanwhile, the roles of the Pokdarwis community and the Gianyar Regency Tourism Office have not been maximized, as seen from the less than optimal roles they have played. This can be improved by increasing coordination and integrating their respective roles and functions. The challenge in developing Central Singapadu Tourism Village lies in the community's inability to fully focus due to having other primary jobs. The tourism village is considered more of an additional or alternative activity.
Co-Authors Anak Agung Ananda Pradnya Pramitha Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Bila, Aura Salsa Dewa Ayu Nyoman Aridayanti Elisabeth Yolanda Naingalis Hanugerah Kristiono Liestieandre Hendrayana, Kadek Agus I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Bagus Gopala Sulaksana I Ketut Sakrabawa Diana I Made Subrata, I Made I Nyoman Sudiarta Ida Ayu Sri Puspa Adi Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Ida Bagus Putra, Negarayana Iswarini, Ni Ketut Kalpikawati, Ida Ayu Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Luh Yusni Wiarti Negarayana, IB Putra Negarayana, Ida Bagus Putra Ni Made Suastini, Ni Made Ni Made Tirtawati Putri , Ni Nyoman Elsa Cahyani Ariani Putu Gede Eka Darmaputra Putu Haris Chandra Hartana Raditya, Dyota Fajar Rahmasari, Kadek Aliani Sabantini, Ni Luh Sabantini, Ni Luh Sari, Desak Gede Venia Monika Sukariyanto, I Gede Made Susianti, Hartanti Woro Tri Lilasari, Luh Nyoman Widana, Ida Bagus Gede Agung Winanti, Ni Nyoman Marsya Witari, Made Witari, Made Zakarias Seto Dwi Anggoro