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KAJIAN TERHADAP DAMPAK PENGEMBANGAN KAWASAN PARIWISATA NUSA DUA SEBAGAI ENCLAVE TOURIST RESORT Sudiksa, I Nyoman; Kalpikawati, Ida Ayu
JURNAL KEPARIWISATAAN Vol 7 No 1 (2008): Kepariwisatan-Maret
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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Pengaruh Electronic Service Quality dan Electronic Word of Mouth Terhadap Keputusan Pembelian Kamar Di Aston Denpasar Hotel and Convention Center Maureen Audria; I Nyoman Sudiksa; Ida Ayu Kalpikawati
JURNAL BISNIS HOSPITALITI Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i2.476

This study aimed to analyze the influence of Electronic Service Quality and Electronic Word of Mouth on Room Purchase Decisions at Aston Denpasar Hotel & Convention Center. The data were collected by distributing online questionnaires with the help of the hotel to respondents who were guests who had stayed at Aston Denpasar Hotel & Convention Center totaling 100 people. The data collected from the questionnaire were then analyzed using the classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination analysis. The results showed (1) electronic service quality had a positive and significant effect on room purchase decisions with a significance value of 0.011 <0.1 indicating that H01 was rejected and Ha1 was accepted (2) electronic word of mouth had an effect positive and significant impact on room purchase decisions with a significance value of 0.010 <0.1 indicating that H02 is rejected and Ha2 is accepted (3) electronic service quality and electronic word of mouth has a positive and significant effect on room purchase decisions with a significance value of 0,000 <0.1 indicate that H03 is rejected and Ha3 is accepted.

Identifikasi Competitive Set The Ritz-Carlton Bali Ni Wayan Ayu Indah Megayanti; I Nyoman Sudiksa; Ida Ayu Kalpikawati
JURNAL BISNIS HOSPITALITI Vol 9 No 1 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i1.500

The purpose of this study is to analyze the competitor identification by the management of The Ritz-Carlton Bali as well as hotels which are competitors to The Ritz-Carlton Bali. The data used in this study were secondary data and primary data obtained through data collection by observation, documentation study, and interviews to obtain information related to competitive set identification. The method used in this research is sequential mixed method design with two approaches, qualitative and quantitative approaches. The results of data analysis showed that among the 4 competitive set hotels identified by The Ritz-Carlton Bali management, only one hotel, Conrad Resort & Spa, that has a similar corporate identity, location, size, and product type to The Ritz-Carlton Bali. Meanwhile, based on the similarity of corporate identity, location, size, product type, room rate, ADR and RevPar, the hotels which are the competitive set of The Ritz-Carlton Bali are Intercontinental Bali Resort, Conrad Bali Resort, Ayana Resort & Spa Bali Hotel, Hilton. Bali Resort, and The Apurva Kempinski Bali.

Manajemen Menu untuk Meningkatkan Profitabilitas di Seasalt Restaurant, Alila Seminyak Putu Ayu Pande Octaviana; I Nyoman Sudiksa; I Putu Utama
JURNAL GASTRONOMI INDONESIA Vol 8 No 1 (2020): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v8i1.546

Seasalt Restaurant is the main food and beverage sales outlet in Alila Seminyak. In 2018, Seasalt Restaurant, the main food and beverage outlet did not achieve the profit target set by management. In addition, the actual cost of basic food raw materials exceeds the basic food raw material prices. This condition requires menu management to optimize food sales in restaurants, so as to get maximum income. This study aims to determine the classification of food menus in 2018 and determine the menu management to increase profitability. This study used quantitative analysis techniques using menu engineering approach by analyzing the level of popularity, profitability, menu classification and analyzing menu management through interviews. It was concluded that out of 75 menu items, there were 14 menu items in Star classification, 22 menu items in Plow horse classification, 18 menu items in Puzzle menu classification and 21 menu items in the Dog menu classification. Future studies are expected to test other factors that affect profitability, especially in restaurants.

Pengaruh pemasaran konten terhadap minat beli tamu di sthala, a tribute portfolio hotel, ubud bali by marriott international Ni kade Juli Rastitiati; Dewa Gede Wira Darma; I Nyoman Sudiksa
Jurnal Ilmiah Hospitality Management Vol 12 No 2 (2022)
Publisher : Institut Pariwisata dan Bisnis Internasional

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh firm generated content terhadap minat beli tamu, pengaruh electronic word of mouth terhadap minat beli tamu, serta pengaruh firm generated content dan electronic word of mouth secara simultan terhadap minat beli tamu di Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International. Teknik pengumpulan data dalam penelitian ini adalah melalui kuesioner yang disebarkan kepada pengikut di media sosial instagram Sthala Ubud Bali, dengan hasil 100 kuesioner dikembalikan dan layak untuk dianalisis. Teknik analisis data yang digunakan dalam penelitian ini adalah uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, koefisien determinasi, dan sumbangan efektif dengan bantuan program SPSS for windows version 25. Hasil dari penelitian ini menunjukkan bahwa firm generated content secara parsial berpengaruh positif dan signifikan terhadap minat beli tamu, electronic word of mouth secara parsial berpengaruh positif dan signifikan terhadap minat beli tamu, serta firm generated content dan electronic word of mouth secara simultan berpengaruh positif dan signifikan terhadap minat beli tamu di Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International. Firm generated content dan electronic word of mouth memberikan pengaruh sebesar 54,1% terhadap minat beli tamu, sedangkan sisanya sebesar 45,9% disebabkan oleh variabel lain yang tidak disebutkan dalam penelitian ini.

Pengaruh Online Destination Brand Experience Terhadap Minat Berkunjung Wisatawan Dengan Online Destination Brand Credibility Sebagai Variabel Mediasi di Kota Denpasar Ni Kadek Vira Kumara Dewi; I Nyoman Sudiksa; Ida Ayu Kalpikawati; Ni Wayan Chintia Pinaria
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 17 No. 1 (2023): June 2023
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v17i12023.132-143

This research aims to analyze the effect of online destination brand experience on tourists' interest in visiting with online destination brand credibility as a mediating variable in Denpasar city. The questionnaire was used as a data collection method and distributed to 100 respondents. The data analysis techniques used are classical assumption tests (normality tests, multicollinearity tests, and heteroskedasticity tests), path analysis, determination coefficient tests, and Sobel tests. The results showed that: 1) the online destination brand experience (ODBE)’s variable has a positive and significant effect on visiting interest, 2) the ODBE’s variable has a positive and significant effect on the online destination brand credibility (ODBC)’s variable, 3) the ODBC’s variable has a positive and significant effect on visiting interest, and 4) the ODBE’s variable has a positive and significant effect on the interest in visiting with the ODBC’s variable as a mediation variable. The Tourism Office of Denpasar City should make various efforts to shape the tourist experience online to increase the interest of domestic tourist through uploads on the Denpasar Instagram account related to tourist attractions in Denpasar

Pengaruh Electronic Word of Mouth dan Influencer Marketing terhadap Keputusan Menginap di Adiwana Warnakali Resort Nusa Penida Negara, I Dewa Agung Anom Segening Putra; Sudiksa, I Nyoman; Pinaria, Ni Wayan Chintia
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1490

The aim of this research is to analyze the influence of electronic word of mouth and influencer marketing on the decision to stay at Adiwana Warnakali Resort. The number of samples in this study was 100 respondents using the Slovin formula. Data collection was carried out by distributing questionnaires to guests who had stayed at Adiwana Warnakali Resort. The data analysis techniques used in this research are the classical assumption test, multiple linear regression analysis, t-test, F test, and coefficient of determination with data analysis tools using the SPSS version 26 program. The results of this research show that electronic word of mouth has a positive effect and significant to the decision to stay overnight partially with the Sig value. 0.000 < 0.05, influencer marketing has a positive and significant effect on the decision to stay overnight partially with a Sig value. 0.000 < 0.05 and electronic word of mouth and influencer marketing have a positive and significant effect on the decision to stay overnight simultaneously with a Sig value. 0.000 < 0.05. Based on the results of this research, the advice that can be given is that Adiwana Warnakali Resort is expected to be able to manage online reviews well by providing feedback or replying to consumer reviews and conducting research on new trends so that the content that will be uploaded by influencer marketing is interesting and increases the decision to stay overnight at Adiwana Warnakali Resort.

Penguatan Kelembagaan Kelompok Sadar Wisata Desa Wisata Keliki Kecamatan Tegallalang Kabupaten Gianyar Kalpikawati, Ida Ayu; Pinaria, Chintia; Sudiksa, I Nyoman
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1339

Keliki Village has been designated as a tourist village in 2020. As a relatively new tourist village, Keliki Tourism Village already has a tourism awareness group (Pokdarwis), but the tourism programme developed to optimise the village's potential has not been plemented. There are no documented activities in the tourism sector, even though in reality there are already several tourism businesses in Keliki Village, but they are still managed personally. This community service activity aims to provide institutional strengthening through increasing and developing the competence of Pokdarwis members in managing the Keliki Tourism Village. This service is carried out through the initial assessment stage, programme preparation, and service activities that involve the active participation of Pokdarwis members and the tourism community to formulate needs analyses and identify village potential. The number of service participants was 15, consisting of Pokdarwis members, the general public, and tourism actors in Keliki Village. The form of activity is socialisation, and the implementation date is June 15–16, 2023. The evaluation of this activity is carried out by distributing questionnaires to the participants. The results of the respondent's assessment obtained an average score of 3.80 with very good criteria, which means that the participants felt very satisfied with the activities carried out, and the participants strongly agreed that this activity could be continued again because they considered this activity to be very useful in helping Pokdarwis members develop tourism at Keliki Tourism Village.

Pengaruh pemasaran konten terhadap minat beli tamu di sthala, a tribute portfolio hotel, ubud bali by marriott international Rastitiati, Ni kade Juli; Wira Darma, Dewa Gede; Sudiksa, I Nyoman
Jurnal Ilmiah Hospitality Management Vol. 12 No. 2 (2022)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v12i2.199

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh firm generated content terhadap minat beli tamu, pengaruh electronic word of mouth terhadap minat beli tamu, serta pengaruh firm generated content dan electronic word of mouth secara simultan terhadap minat beli tamu di Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International. Teknik pengumpulan data dalam penelitian ini adalah melalui kuesioner yang disebarkan kepada pengikut di media sosial instagram Sthala Ubud Bali, dengan hasil 100 kuesioner dikembalikan dan layak untuk dianalisis. Teknik analisis data yang digunakan dalam penelitian ini adalah uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, koefisien determinasi, dan sumbangan efektif dengan bantuan program SPSS for windows version 25. Hasil dari penelitian ini menunjukkan bahwa firm generated content secara parsial berpengaruh positif dan signifikan terhadap minat beli tamu, electronic word of mouth secara parsial berpengaruh positif dan signifikan terhadap minat beli tamu, serta firm generated content dan electronic word of mouth secara simultan berpengaruh positif dan signifikan terhadap minat beli tamu di Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International. Firm generated content dan electronic word of mouth memberikan pengaruh sebesar 54,1% terhadap minat beli tamu, sedangkan sisanya sebesar 45,9% disebabkan oleh variabel lain yang tidak disebutkan dalam penelitian ini.

Corporate Social Responsibility in Small and Medium Sized Enterprises Hotel in Seminyak Area Dewi, A.A. Ayu Indah Kusuma; Sudiksa, I Nyoman; Kalpikawati, Ida Ayu; Pinaria, Ni Wayan Chintia
Jurnal Ilmiah Hospitality Management Vol. 13 No. 1 (2022)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i1.218

This research is motivated by the importance of CSR disclosure among SMEs hotel in the Seminyak area that has been implementing CSR. The purpose of this study is to explore the implementation of CSR activities, the media uses to disclose the CSR activities, and the perceived barriers to disclosing CSR activities on the website. This research is a qualitative research. The population would be chosen through observation by direct phone call to each SMEs hotel area with CSR activities and 5 SMEs hotel have been chosen. The data needed was gathered by doing interviews to the owner or manager of each SMEs hotel. The data were analyzed through three activities, such as data reduction, data display, conclusions, and method triangulation. The results revealed SMEs hotel predominantly undertake corporate social marketing, community volunteering, and corporate philanthropy, then used meetings, word of mouth, briefing, WhatsApp, Instagram, and email to disclose their CSR activities. SMEs hotel perceived barriers in disclosing their CSR on the website are CSR disclosure is not needed, CSR disclosure is not their priority, and lack of human resources.

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